update on entrepreneurial journalism
DESCRIPTION
Developments in Entrepreneurial JournalismTRANSCRIPT
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What’s New & True
Entrepreneurial Journalism
#ONA11 @jeremycaplan
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What We’re Up ToWhat’s Key to Success
3 Steps to Startup
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First: 3 Reasons for Optimism
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Revenue Pioneers Startup ExplosionIntrapreneurship
The Good News
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EducationResearchIncubation
3 Areas of Focus
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ContentPlatformMobile
3 Types of Startups
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Mid-Career JournalistsTop Grad Students
Techies/Bizzies
3 Types of Students
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15 Weeks5 Courses3 Goals
Our Education Program
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Successful StartupsJournalism LeadersUseful Experiments
Goals
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Biz & CS ProgramsAccelerators
Non-Media Startups
Partnerships
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Ethnic Media InitiativeSkills Courses
International Outreach
New Projects
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Beta Semester Spring 2011
The Tow-Knight Center for Entrepreneurial Journalism@ The CUNY Graduate School of Journalism
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Launching a Startup...
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THE CUNY GRADUATE SCHOOL OF JOURNALISM NEW M.A. & CERTIFICATE PROGRAM ENTREPRENEURIAL JOURNALISM
4-MONTH PILOT PROGRAMOPEN TO HACKS AND
HACKERS ALIKE LAUNCHES IN FEBRUARY
FELLOWSHIPS & SCHOLARSHIPS AVAILABLE FOR TOP CANDIDATES
APPLY BY JAN. 21For more info e-mail Jeremy Caplan, Director of Education: [email protected] or
visit: http://bit.ly/entrepjourno
HACK THE FUTURE OF JOURNALISM
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Apprenticeship Program 2011
Tow-Knight Center for Entrepreneurial Journalism CUNY Graduate School of Journalism
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Apprenticeship ProgramTow-Knight Center for Entrepreneurial Journalism
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@ The CUNY Graduate School of Journalism
The Tow-Knight Center for Entrepreneurial Journalism
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Efficient LearningFruitful Cross-Pollination
Brainpower Boosts
What Worked Well
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Real World-ism HelpsPartnerships are Crucial
Prototypes Matter
What We Learned
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Starting the JourneyFinding Models that Work
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Some Surprising Secrets to Success...
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Success Requires...
...Real World Outreach
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Success Requires...
...Real World Outreach...Multiple Revenue Streams
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Success Requires...
...Real World Outreach...Multiple Revenue Streams
...Networks & Partnerships
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Success Requires...
...Real World Outreach...Multiple Revenue Streams...Networks & Partnerships...Gradual Ramp-Up
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Success Requires...
...Real World Outreach...Multiple Revenue Streams...Networks & Partnerships
...Gradual Ramp-Up...Periodic Pivots
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Success Requires...
...Real World Outreach...Multiple Revenue Streams...Networks & Partnerships
...Gradual Ramp-Up...Periodic Pivots
...Reliable, Consistent Quality
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Success Requires...
...Real World Outreach...Multiple Revenue Streams...Networks & Partnerships
...Gradual Ramp-Up...Periodic Pivots
...Reliable, Consistent Quality...Clarity of Design
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Success Requires...
...Real World Outreach...Multiple Revenue Streams...Networks & Partnerships
...Gradual Ramp-Up...Periodic Pivots
...Reliable, Consistent Quality...Clarity of Design...Stellar Team
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Success Requires...
...Real World Outreach...Multiple Revenue Streams...Networks & Partnerships
...Gradual Ramp-Up...Periodic Pivots
...Reliable, Consistent Quality...Clarity of Design
...Stellar Team...Effective Multimedia
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Success Requires...
...Real World Outreach...Multiple Revenue Streams...Networks & Partnerships
...Gradual Ramp-Up...Periodic Pivots
...Reliable, Consistent Quality...Clarity of Design
...Stellar Team...Effective Multimedia
...Strong Sales
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I. PreparationII. DevelopmentIII. Management
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Market Research:QuantitativeQualitative
Preparation
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Competitive Analysis:What’s Working Already
Where Are the Gaps
Preparation
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Creating the ContentResearching the Revenue
Planning the Budget
Development
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Assessing Your SkillsBuilding Your Team
Developing Partnerships
Management
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Audience OutreachListening and Connecting
Management
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Learning and PivotingMeasuring and Adapting
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Additional Resources:bit.ly/ejsteps
newsinnovation.com/models
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More Info: bit.ly/entrepjourno
Lend a Hand? bit.ly/helpcuny
- @jeremycaplan