update on marketing · update on marketing. jennifer daniels, apics vice president, marketing...

Update on Marketing

Jennifer Daniels, APICS Vice President, MarketingJanuary 27, 2016

APICS Terra Grande District Meeting

2 © APICS Confidential and Proprietary

Contents

What’s New Now APICS.org – let’s take a tour!

– APICS magazine– Case Studies– Supply Chain Channel

Learn It – updated and upgraded Marketing 365 Current campaigns Tools for Marketing CPIM and CLTD What’s Next, Q&A


APICS.org Home PageFeatures Improve User Experience

Responsive to reduce bounce rate and SEO

Organized around audience type

Incorporated user data into information architecture

Easy to understand what we do, and very easy to login and join

More visual, promotional areas

Credentials are highlighted on home page

Highlights learning opportunities

New search appliance for easier to use, better and more sophisticated search

And much more!


APICS.org Home PageHome Top 1/3 Home Middle 1/3


Learning Opportunities - Front & Center

Based on site data from our old site, partner and event finder was consistently one of the most clicked on links on our home page because people were looking for classes.

Unfortunately, they got confused and didn’t find what they were looking for…

Learning Opportunities is designed to make it easier for customers and partners to find classes and activities.

It’s only as good as the data – please enter your certification review classes, professional development meetings and general education activities.

List Your Classes and Activities


Find a Partner – Smarter, Quicker

This area of the website is popular with new members, candidates and companies

It’s designed to make it easier for them to find you, your website, and your contact info

Check your information for accuracy, update and test your links

Let Chapter Relations know if you have any issues.

Members and Prospects are Looking for You


Credential Landing Page Example: CPIMTop half

Bottom half

Straightforward organization:What, Why, How… Go!


APICS Magazine Goes Digital!It’s a New Digital Magazine

If we were to launch a brand new digital magazine for APICS members, what would it look like? This.

Cool Features Creates a news hub with

“magazine content,” blog and newsletters

Popular topic content is tagged into compilations

Enables news to be released continuously

Trends are based on users Superior search experience


APICS.org Customer Success StoriesPlease use these during your sales process. If you have a very happy client, please let us know.

Note: We’ll be adding more soon!


APICS Supply Chain Channel: Upgraded, Re-branded, Re-launched


APICS SCC: More Features, More Recognition for Members

Certification badges/ribbons

Milestone medallion graphics


Updated Supply Chain Channel


Learn It – Updated & Improved


Marketing 365 – Webinars for Partners

Series of webinars focused on sharing good practices Planning 3-4 live webinars in 2017 First Marketing 365 Live: “The Art of the Bundle” aired in December

– Presented by Roger Harris, Colorado Chapter– Focused on selling value and benefits– Check it out:

The Colorado Chapter has been successfully selling APICS CPIM as a bundled program for ten years, with a model that includes classes, exams and books for one fixed fee. This webinar focuses on the art of promoting classes based on the total value proposition leveraging a bundled sales model. During the webinar, we’ll look at ways to position the overall value derived by students and detail strategies to move beyond the transactional selling of the individual parts of the APICS value chain.

Available on APICS You Tube Channel

“So, what are you doing to increase awareness and drive business now?”

Current Campaigns


Current Campaign: Membership Recruitment

Google RemarketingRecruitment email


Current Campaign: Membership Recruitment


Current Campaign: Seminar & Event Promotion


Current Campaign: Executive Summit


Current Campaign: SCOR BPM Accelerator Powered by ARIS

New Digital SCOR Software!

Created with Software AG and VEA

Allows organizations to design, manage, and measure their global supply chain processes using SCOR metrics. This software boosts the power of the SCOR framework by making it easier to customize the tool to your specific supply chain environment.

Available on the Software AG marketplace


Campaign: CSCP Lead Generation Campaign

Goal: Build our lead pool Hook: Knowledge Test Delivery: Email, LinkedIn,

Facebook

Think you're a supply chain whiz? Check out our quiz and let us know your results!http://bit.ly/2jt8cIl

Take 5 Quiz Campaign

http://bit.ly/2jt8cIl


Current Campaign: CLTD in Logistics Mgmt

Goal: Introduce CLTD and APICS to new audience

Hook: Advance yourself and your company Delivery: Print, digital, third-party email, paid

webinar

Note: This is just one of our tactics.

Increasing Awareness with New Audience


Example: High-level CLTD CalendarActivity Q1 Q2 Q3 Q4Trigger email X X X X

Campaign Emails X X X X

Webinars X X

Web ads X X X X

Conference X

APICS Mag Ads X X X X

Postcards X X

Cross promote with CSCP X X X X

Industry Ads X X

Industry Webinar X

Content Marketing X X X X

Lead Nurture campaigns X X X X


Current Campaign: CPIM Candidates

Carefully messaging to candidates about program changes

Encouraging them to keep going—especially if they are near the end

Driving them to classes and study tools

Encouraging candidates to earn their CPIM


CLTD Tools for you

Intro video Brochures

– Corporate brochure is updated– APICS fold over brochure – get printed copies for free– Sell sheets– CLTD brochure on www.learncltd.com

PowerPoint slides Updated CLTD landing page content – feel free to use Underway: Videos, testimonials, case studies

http://www.learncltd.com/


Fun CLTD Intro Video: Embed on You Website

https://youtu.be/V1TrhAb2Zso

https://youtu.be/V1TrhAb2Zso


Award-winning APICS Brochure

Provides an overview of APICS

Customize the back cover with your logo and unique message

Digital PDF format for email

Print via an online order portal

New! Updated to include CLTD

Talk to us, if you’d like to customize a PDF or print. We know that the Global Printing solution is difficult.

APICS Sets the Standard


Access the marketing tool kit in C-Box.

Marketing Tools

http://www.apics.org/sites/cbox/marketing/marketing-and-sales/marketing-tool-kits/certification#CLTD


How to position CLTD

APICS Certification and Endorsement Comparison Chart:


Partner Enablement Toolkit

Find it on C-Box!

Highlights include:

Marketing Content Catalog and image bank

The APICS Standard: Raising the Bar video

The APICS Standard brochure

Certification/endorsement comparison charts

Turn-key Marketing Solutions

http://www.apics.org/sites/cbox/marketing/marketing-and-sales/marketing-tool-kits/partner-enablement-toolkit/


Marketing CPIM in 2017

Attend upcoming webinar on January 31 Listen to Marketing 365 Live for sales ideas Encourage candidates to proceed, no reason to wait now Look for:

– Continual flow of information– Updated marketing materials– Launch campaign

Watch for an extensive communications campaign to keep partners and candidates informed throughout the process.


New Program: SCM STEM Outreach Program

update on marketing · update on marketing. jennifer daniels, apics vice president, marketing...

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