Updated Tactics for Distributing Press Releases Across Multiple Markets

Task: Creating & issuing press releases for similar messages in different markets (e.g. awards, tours, service announcements)

The Challenge: Google’s recent Panda update targeted low quality content, and multiple redundant articles on the same or similar topics with slightly different keyword variations were specifically cited as indicators of low quality content.

Red flags:

Redundant articles

Little variation in theme or

topic

Same or similar

keywords

Linking to same website

TIPS FOR CREATING EFFECTIVE ANNOUNCEMENTS ACROSS MULTIPLE MARKETS

Create unique messages.

Each headline, subhead and lead paragraph need to be significantly different

– merely changing names of cities or people in each isn’t enough.

Emphasize different story angles.

Incorporate local experts, details about area attractions and other information unique to

each announcement.

Localize and further differentiate content by including real quotes from people on the ground in each market.

Include market-specific visuals, such as pictures of a local storefronts, individual award recipients, etc.

Or … rethink your approach entirely.

Instead distributing press releases over the newswire for each market, build more public awareness by creating a rich, compelling and highly visual multimedia press release that tells the whole story.

Like this …

Live link to this example!

For more tips and discussion on developing press releases to for multi-market announcements, read the related blog post: Updated Tactics For Multi-Market Press Releases

If you’d like even more ideas for crafting effective press releases that get attention and drive measurable results, visit the PR Newswire blog:

http://blog.prnewswire.com/tag/press-release-tips/