Moving forward together to Create Content for the World.

By

Kamil Othman, Vice PresidentMultimedia Development Corporation

Updates on the MSC MalaysiaDigital Content Industry

These awesome slides were created by Hasnul Nadzrin Shah and Hasnul Hadi Samsudin

About MSC Malaysia

MSC Malaysia Mission: to realize Malaysia as a global hub and preferred location for ICT, Digital Content, Multimedia and Services for Innovation

and Operations – in support of Malaysia’s Vision 2020

MSC Malaysia Mission: to realize Malaysia as a global hub and preferred location for ICT, Digital Content, Multimedia and Services for Innovation

and Operations – in support of Malaysia’s Vision 2020

• Gov’t initiative to transition nation into K-economy

• A hub for global test-bed, applications and solutions

• A hub for global or regional operations in Asia

• Content Industry is a strategic growth area for Malaysia under the 9th Malaysian Gov’t Plan to be one of the key contributors to the nation’s GDP

MSC Malaysia Status Companies by Technology

July 2009

Cluster Active Companies*

1. Software & eSolution 1,426

2. Shared Services & Out-Sourcing 164

3. IHLs & Incubators 88

4. Creative Multimedia 194

GRAND TOTAL 1,872

Creative Multimedia Companies: Companies involved in the production of Film & TV Production; Animation; Special Effects & CGI; Virtual Reality & Simulation; Games; Mobile Content; and e-Learning.

These awesome slides were created by Hasnul Nadzrin Shah and Hasnul Hadi Samsudin

Foreign MSC Malaysia Status Companies

Highest No. Countries for MSC, besides Malaysia

No. of Companies*

1. Singapore 80

2. India 72

3. United Kingdom 47

4. Australia 36

5. Netherlands 30

6. Germany 22

7. Japan 18

8. Hong Kong 15

9. Sweden 13

10. Finland 10

5Global World-Class Companies

in the MSC Malaysia

GONZO ROSSO

6

MSC Malaysia Creative CompaniesMedia, Broadband & Broadcast

GONZO ROSSO

Games

Creative Institutes

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Mobile Content

MSC Malaysia Creative Companies

Animation Production

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MSC Malaysia Creative Companies

Audio Post-Production

Visual Effects & Video Post-Production

MDeC supports the creation of an infrastructure and info-structure that supports, nurtures and sustains the development of a world class creative content industry in Malaysia

MDeC promotes MSC Malaysia as a regional hub for creative content activities and businesses

MDeC facilitates market access domestically and globally for MSC Malaysia Status Creative Multimedia Content companies

MDeC fosters the development of home grown content distilled from

Malaysia’s rich historical and cultural background (“melting pot of Asia”)

• MDeC supports the utilization of high-end digital technologies for the industry

Creative Multimedia Content Industry Development In the MSC Malaysia

Creating International Networking & Affiliations

• Member of the Los Angeles-based Association of Film Commissioners International (AFCI) and Creative Content Global Network Project (co-founder with KOCCA) the Busan-based Asian Film Commissioners Network (AFCNet)

• Panel Member of Expert Panel member of the Geneva-based World Summit Awards (WSA)

• Strategic Technology Partnership Agreements with Silicon Graphics and Hewlett-Packard

• MDeC has an MOU and collaboration with the Korean Culture & Content Agency (KOCCA), Seoul Animation Centre (SAC), Finanziaria Laziale Di Sviluppo (FILAS), Japanese Ministry of Economy, Trade and Industry (METI) and Software Industry Promotion Industry (SIPA).

• MDeC participates in UNDP Programs, and with Australian Centre for Moving Images.

• MDeC facilitates digital content submissions to SICAF, TIFF, TAF, DIGICON, APICTA, Asian TV Awards, HK Film Awards, Annecy, Global Mobile Content Awards, Bangkok Film Festival, MIPCOM, etc.

• MDeC also participates in markets such as 3GSM World Congress (Barcelona), HK Filmart, Locations Trade Show (LA), MIPTV, Mobile Entertainment Forum (UK), SICAF, Seoul Character Fair, MIPCOM, BIFFCOM (Busan), Thailand Entertainment Expo, TIFFCOM, Character Dubai, and ATF.

Funding for I.P1.

Market Access2.

StrategicAlliances3.

SkillsDevelopment4.

Digital Media Zones

5.

5 Key Areas

The Context

2010 KPI1. Revenue : RM 1.14

Billion (USD 326 mil)2. Exports : RM 660

Million (USD 188 mil)3. Jobs : 13 100 4. Companies :

a) 20 Local MSC CO’s working on World Class Projects

b) 3 Global Icons

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Acceleration will require us to focus on..

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DDI ( Domestic Driven Investments )

Co-Productions

Promote Local IP Ownership

Enhance Talent Development

FDI ( Foreign Direct Investments )

Attract The Best of BreedPromote

CollaborationMade in Malaysia

by Malaysians.

13Achievements : Original IP - Geng

Homegrown IP - Local Expertise

Produced by 40 Malaysians at Les’ Copaque Productions

Supported by MOSTI’s E-Content Grant and MDeC

In Cinemas End of the Year

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Co-production deal between Hollywood andMSC Malaysia to produce a 90 minute animated feature.130 Malaysians will be involved in the production in different capacities. IP is co-owned by Tripod Entertainment ( MSC Status)

Achievements : Goliath Co-Pro

Achievements: Saladin Co-Pro

MaC3 Business Zone: SME Tech Center 2

Content Accelerator• 50 workstations• Meeting Rooms

Games Technology Lab• 20 Workstations• Development Kits

Rendering Data Center• Scalable Rendering Servers• Digital Asset Management

MaC3 Learning Zone: Knowledge Development Institute

Resource Center• Content Library• Pre-Production Areas

Training Labs• 80 Workstations• Masterclass

Showcase Area • Digital Art Installation Area• Public Viewing Areas

04/08/2023 RAHSIA - NITC 2008 - MDeC MAC3 Update

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Hand in Hand with World-Class PartnersCo-Production between MDeC and Al-

Jazeera Children’s ChannelYoung Jump Studios growing to 70 artistsMerchandising and Licensing Worldwide

for Toys, Games and Clothing

Achievement: Rhythm and Hues

04/08/2023 RAHSIA - NITC 2008 - MDeC MAC3 Update

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Attracting Hollywood’s best to our doorstepOscar-winning Special Effects and Animation Studio R&H

will establish their 200-man Studio in Cyberjaya

17Achievements : Codemasters MY

Next Generation Games Done Locally!MDV funded Codemaster’s GRID auto –racing game was 80% done locally by

Malaysians. To date: 1.3 Million copies have been sold worldwide.

2600 hrs available for Malaysian content..

430 MillionViewers in China..

Market Collaboration with an establishedBroadcaster partner..

Presence in other markets such as

Hong Kong, Taiwan

Achievement: The Jia Yu Project

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19Current Scenario

• The borderless nature of the Information Age has made it imperative Malaysia continues to achieve a sustainable home-base for its own Content Industry to provide a balance between consumption of, and contribution to, the unprecedented global demand for content, and between investment in technology and non-technology related soft skills. The objectives therefore remain unchanged:

• To proactively guide channeling of public and private sector funds towards development of common areas for the industry as a whole such as for human resource development, market access, infrastructure, R&D and funding support

• To continue investing in new technology platforms, new tools and new skills for the industry to achieve a higher volume, quality and diversity of world-class and exportable multimedia content products

• To create a new generation of competitive Malaysian (and Bumiputra) entrepreneurs in this industry

• To attract FDIs, Malaysia will provide international CMC companies with an infrastructure, manpower pool and an operating environment that is unsurpassed, differentiated and desirable

• To recognize the contributions of the Malaysian creative sectors to the economy

20Year 2010 – 2015 Scenario

It is expected that (1) a major rationalization should take place to review existing MDeC criteria, programs and initiatives, and (2) develop new initiatives, both taking into account the following:

• Content is now becoming increasingly accessible over multiple platforms and broadband availability – both wired and mobile – will drive spending

• Malaysian population getting younger (the 15-24 age cohort is expected to grow to 5.9m by 2020)

• IT and IT skills base are only enablers for this industry and a “One Size Fits All” strategy will not work; the non-ICT component of this industry is equally significant.

• MDeC is now no longer the only player having a role in developing the industry under the national agenda and must therefore collaborate with other players including “opening up” its benchmarks and funds to other players in developing capabilities and creating awareness for the industry

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Year 2010 – 2015 Scenario(continue)

• The effects of the current economic recession might present some new business opportunities which have to be identified

• Importance of cultural elements in content production

• Greater private sector financing is still lacking even though the industry has potential to generate lucrative returns for investors, and efforts must be made to continue finding new funding models (and fiscal incentives) over and above that provided by the Government

• The Creative Economy as a global agenda, where parameters have now changed to generate growth through the interplay of various sub sectors ranging from traditional crafts, books and visual and performing arts to more technology intensive and service-oriented fields such as the music and film industries, TV and radio broadcasting, new media and design. Therefore, to claim that industry development is purely ICT based might become irrelevant over time.

22Existing Initiatives

• MSC MALAYSIA STATUS QUALIFYING CRITERIA & LOCATION

• MSC IPCC SERIES

• PROGRAMS & INITIATIVES UNDER KWI

• CO-PRODUCTION FUNDING

• E-CONTENT GRANT (MOSTI) • MAC3

• NATIONAL CONTENT POLICY

• CUSTOMISED INCENTIVES

• MARKETING SUPPORT PROGRAMS

04/08/2023 RAHSIA - NITC 2008 - MDeC MAC3 Update

23Achievements : Community-IPCC

5 WINNERSRM 250 000

3 WINNERSRM 150 000

10 WINNERSRM 200 000

5 WINNERSRM 250 000

New in 2008!IPCC Animation 2008 Competition is a collaboration with ASTRO and MCMC to create awareness of the animation industry with a REALITY SHOW and the climax to the SUPERPITCH to international broadcasters live on ASTRO.

04/08/2023 RAHSIA - NITC 2008 - MDeC MAC3 Update

24Achievements : Community-CERAMY

PUTERI SANTUBONG HANG TUAH SI BONGKOK PAK PANDIR

Malaysian Stories and Culture for the Today!The Cerita Rakyat Malaysia Competition attracted over 200 entries for both Above-18 and Below-18. The competition created 48 potential IPs for further development in Comics, Animation and Games.

MaC3 : Digital Media Zone

M-CMCI

MaC3 Business Zone

04/08/2023 RAHSIA - NITC 2008 - MDeC MAC3 Update

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40 Companies will enjoy full facilitiesAnimation Workstations

Rendering FarmsTechnology Labs

Mentorship Programs

MaC3 Learning Zone

04/08/2023 RAHSIA - NITC 2008 - MDeC MAC3 Update

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Animated Talent Trained and NurturedSummer Camps for KidsState of the Art Training LabsAnimation Museum/Showcase Center

MaC3 Implementation Timeline

04/08/2023 RAHSIA - NITC 2008 - MDeC MAC3 Update

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Immedi

ate

CAD-C• Cr

eative Multimedia Lab

• Virtual Reality Center

• Temporary Accelerator

Dece

mber 2008

MaC3

Business Zone @ SME TC2• Co

ntent Accelerator

• Games Technology Lab

• Rendering Data Center

Septe

mber 2009

MaC3

Learning Zone @ KDI• R

esource Center

• Training Labs

• Showcase Area

Contact of Presenter

04/08/2023

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RAHSIA - NITC 2008 - MDeC MAC3 Update

Mr. Kamil OthmanVice President Creative Multimedia Policy DevelopmentMultimedia Development Corporation

T : +601-8315-3311 | E : kamil@mdec.com,my URL : www.mscmalaysia.my | FACEBOOK : www.facebook.com/mscmalaysia

B2B Opportunities Contact: Mr. Adam Ham

Entertainment & Media Specialist

Business & Market Development

Industry Development Division

Multimedia Development Corporation

아담 함 (Adam Ham)

과장 ( 매니저 )- 엔터테인먼트 & 미디어 전문가비즈니스 & 마켓 개발사업 개발부멀티미디어 개발 공사

C : +601-2214-ADAM | E : adam@mdec.com.my |

URL : www.mscmalaysia.my |

FACEBOOK : www.facebook.com/mscmalaysia

 .

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