upend presentation june 2014
TRANSCRIPT
Narrative Transformations™ products from Upend Communications
The old ways fail
Radical Transparency online means that anyone can know anything about your company.
Survival is threatened, but there are also new opportunities with the new situation.
Changes in technology, demographics, money, and power relationships require simultaneous changes in
thought and action.
Connect Meaningfully
As humans, we make sense of the world through language and stories: narratives.
Upend Communications helps you build your company's future with meaningful, inspirational narratives.
We help you flip the script, so you can change your company's business practices and create success.
You don't have to be a great communicator; Upend Communications' Narrative Transformations™ products show the way.
Filling the Void
Executives are tasked with “innovation” and “strategic thinking,” but there has been very little help or structure to ensure results.
Upend Communications’ Narrative Transformation products fill that void.
Upend provides a safe place, structure, and creative corporate-ready thinking. Our CEO customers report that this saves time – months!
Requirements of Leadership
Effective leadership requires both vision and communication.
Upend helps.
Upend helps to clarify key visionary messages.
Upend shows the participants (corporate executives) in their best light, at their most eloquent, so that they communicate powerfully.
Upend’s Stand
Upend Communications believes that:
Everything in business is a narrative.
Skillful design of business narratives unlocks potential and opens the future.
Powerful narratives engage and mobilize listeners into action.
Upend’s Offers
We offer 8 Narrative Transformations products.
Each Narrative Transformation product includes:
an Event that is a structured and safe place for thinking differently
a Management Report that suggests effective actions
a short Movie: a visible & undeniable record of the newly transformed narrative, which helps “reinforce” the new narrative in the minds of executives
The result is emotionally compelling and authentic: specific & true to the heart of the company.
8 Narrative Transformations Products
Corporate Constitution
Narrative Virtualization
Implementation/Operations
Company Lineage and Legacy
Integrity Opposition
Market Forces
Accomplishments
Atypical Strategy Events
Too often, a strategy meeting is a death-by-PowerPoint marathon. Upend doesn’t believe in that kind of strategy meeting. Upend uses strategy events as a way ofevalulating weak narratives and transforming them into powerful ones.
Upend refers to a philosophical view of strategy… as a:
Linguistic framework
A mental game that prepares us for adapting in-the-moment
A search for a plan of action, that results in a decision framework
Next-Gen Reports
Most management reports, delivered by high-cost consultants, amount to “pay by the hour, deliver by the pound” reports that very few people actually read.
Leaders use BLOT (bottom line on top) management reports.
Upend Communications’ next-generation reports are stream-lined, blunt, and grounded in actual dialogue and quotes.
Upend separates out what kind of thought & spoken leadership will work & what won’t work, based on what you say your goals are.
Empathetic Movies
Short cinematic movies are the most current mechanism for delivering corporate communications to all of your constituencies in 2014. Don’t be left behind.
2014 is the dawning of the Enterprise You-Tube era: companies using movies to communicate to employees, customers and shareholders.
Audiences base opinions on soft-factors, accumulated impressions, emotional connections, and trust.
Upend adds visual analogies and aural elements that communicate and drive the message on multiple levels, so that the effects are visual and undeniable.
Powerful Effects The Narrative Transformation products produce dramatic
results. Upend’s customers:
are “delighted”
report improved morale and employee retention
track 75% KPIs, OKRs change
see growth in sales and reduction in costs
The products are a mechanism for leadership into the future.
Tone-at-the-top sets the downstream messages and actions
Upend’s customers predict the future and move to shape it.
Upend helps executives align on the key – authentic – stories that ground the company in the present and set the right course for the future.
Integrating Upend
Upend can be easily integrated into your normal business dealings:
Annual strategic planning cycle
Executive Leadership training (anytime)
Change Management Initiatives
Sales Team leadership
M&A / Value Perception influence (early in process for best results)
Easy to budget
Flat-fee Product Delivery
Be a change leader
In a world where companies are being unwillingly challenged and displaced… we believe that the best way to cope with constant change is to go through the transformation on your own terms.
Upend provides the means and situations to safely work-on and transform your narratives.
Upend yourself, before you are upended!
Contact Information
Website: http://upendcommunications.com
Contact Upend Communications’ Co-Founders
Lura Lee, CEO
760-715-7721
http://www.linkedin.com/in/luralee
Robert Lundahl, COO
415-205-3481
http://www.linkedin.com/in/robertlundahl