uponor showroom concept final
DESCRIPTION
http://www.uponor.com/~/media/countryspecific/international/download-centre/general/uponor-showroom-concept-final.pdf?version=1TRANSCRIPT
Showroom Concept
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Agenda
• The Targets
• The general idea
• The implementation
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The Targets
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The targets
1. Switch perspective: product -> user
Before: “Here is our product, look at all those features!”
New: “What are you working on? Here are our solutions ...”
–> Address the needs of our customers, to communicate more efficiently (and sell more!)
–> Communicate faster (less talk, more action)
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The targets
1. Maximum attention at the point of sale
2. Standing out from the advertising material of the competitors
3. Rising the awareness of the Brand “Uponor”
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defacto.kreativ präsentiert für: Uponor
The general idea
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The general Idea
Uponor – Those with the blue hand…
The blue hand implements different positive advantages
- Maximum Awareness
- The human touch
- The “helping hand” (from Uponor)
- Even if the recipient doesn’t remember Uponor, he will havethe blue hand in mind
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The implementation
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The implementation
Roll-Ups – 1.000 x 2.000 mm
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The implementation
Roll-Ups – 1.000 x 2.000 mm
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The implementation
Ceiling dangler – approx. DIN A2
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The implementation
Poster – approx. DIN A2
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The implementation
Poster – approx. DIN A2
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The implementation
Floor graphics – approx. 800 x 800 mm
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The implementation
Counter top display – approx. DIN A3
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The implementation
Counter top display – approx. DIN A3
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… in use …
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… in use …
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