Andreza Dantas. MKT & Sustainability. Final Project. Spring 2015

what theprojectis about

It is a platform that intends to increase attention to

energy conservation.

the purposeof the project

PEOPLEto understand that small changes in

attitude can make a positive impact.

ProvokeInspire Help. .

thepeoplewe want to touch

KIDSNaturally curious

Future generations

Learning through fun

Open mind, open heart

PARENTSResponsible parenting

Concerned about future

DRIFTERSEcotrends can stick

Can be converted if the

purpose goes beyond cool

theplaceswhere we are

THE PLACES

KIDS DRIFTERS

PARENTS %$uLEARNING ENVIRONMENTSSchool, libraries, communities Currently on Facebook and Twitter

SOCIAL MEDIA

theprogressand outcomes

onlinepresence&content

KINDERGARTEN

18 KIDS

IOWA CITYElementary School in

They colored and named

UPOWER’s mascot

learningenvironments

other

REPORTING TO THE

COMMUNITY

the outcomes

QUANT+QUALI RESULTS

u2 PRESENTATIONS

30 KIDS (1 -10Y) + PARENTS

Incredible participationConversation at home

%175 LIKES IN 13 DAYS

3,744 POST REACH

385 post clicksPeople talking about it

$3 FOLLOWERS

ONE MORE CHANNEL

Need special contentConnected to Facebook

FEEDBACK TIME…

“

”

It is the first time I see kids

so concentrated and actively

participating with a guest.

They loved it!

TESTIMONY FROM THE

KINDERGARTEN TEACHER

FEEDBACK TIME…

“

”

The presentation covered

most everything students

would need to know about

energy and they learned

some new things that they

weren't aware of.

TESTIMONY FROM THE

KINDERGARTEN TEACHER

FEEDBACK TIME…

my personalgoals

PERSONALLY, I wanted to learnhow to use marketing strategies to

influence BEHAVIORAL CHANGE

related to energy conservation

my

transformationalstory

1I STOPPED TALKING AND STARTED DOING

2 INFLUENCED OTHERS… IN THE LOCAL LEVEL

I found myself not conserving energy at home and decided

to challenge myself. It was tough in the beginning, but not

impossible.

My daughter became a real energy waste saver and has

showed some changes as well…

3INCREASED ATTENTIONAfter the learning experience kids had, they started

conversations about the topic at home…. and this can end

up causing other transformations too!

4 CAN ONLINE MESSAGES CAUSE CHANGE?It is hard to tell, but one single post on Facebook created a lot

of attention and reached thousands in just a couple of weeks. Is

this a transformation?

WANT TO BE PART OF IT?Let’s change habits! Influence others.

Because when you change something

that is important to you… YOU GET

THE POWER to influence others!

Like us on .com/upowerit

Follow us on @upowerit$

THANK YOU!

Andreza Dantas