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Exploit authority platforms to rank product reviews on Google and dominate your market.


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Disclaimer This work may not be copied, sold, or otherwise distributed in part or whole unless consent from the authors has been obtained.

Every effort has been made to accurately represent information in this publication at the time of writing. The publisher does not assume any responsibility for errors, omissions or contrary interpretation. We have done all we could to provide the best information on the subject, but just reading it does not guarantee success.

We do not assume any responsibility for what you choose to do with this information. Use your own judgment.

It is important for you to understand that all marketing activities carry the possibility of loss of investment for testing purposes. Use this information wisely and at your own risk.


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Exploit authority platforms to rank product reviews on Google and dominate your market.


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Table of contents DISCLAIMER ................................................................................................................................................... 2 TABLE OF CONTENTS .................................................................................................................................. 4 INTRODUCTION ............................................................................................................................................. 5 CHAPTER 1 – HUBPAGES ............................................................................................................................ 7 WHAT IS HUBPAGES? ...................................................................................................................................................... 7 WHY USE HUBPAGES? ..................................................................................................................................................... 7 HOW TO OPTIMIZE HUBPAGES ....................................................................................................................................... 7 MAKE SOME MONEY, WHILE YOU WAIT… .................................................................................................................. 12

CHAPTER 2 – SQUIDOO ............................................................................................................................ 14 WHAT IS SQUIDOO? ....................................................................................................................................................... 14 WHY SQUIDOO? .............................................................................................................................................................. 14 HOW TO OPTIMIZE SQUIDOO ....................................................................................................................................... 15

CHAPTER 3 – SLIDESHARE ...................................................................................................................... 20 WHAT IS SLIDESHARE? ................................................................................................................................................ 20 WHY SLIDESHARE? ....................................................................................................................................................... 20 HOW TO OPTIMIZE SLIDESHARE ................................................................................................................................. 20

CHAPTER 4 – REBELMOUSE ................................................................................................................... 24 WHAT IS REBELMOUSE? .............................................................................................................................................. 24 WHY REBELMOUSE? ..................................................................................................................................................... 24 HOW TO OPTIMIZE REBELMOUSE .............................................................................................................................. 25

CHAPTER 5 – BUBBLEWS ........................................................................................................................ 27 WHAT IS BUBBLEWS? ................................................................................................................................................... 27 WHY BUBBLEWS? .......................................................................................................................................................... 27 HOW TO OPTIMIZE BUBBLEWS .................................................................................................................................... 28

CHAPTER 6 – YOUTUBE ........................................................................................................................... 29 WHAT IS YOUTUBE? ..................................................................................................................................................... 29 WHY YOUTUBE? ............................................................................................................................................................ 29 HOW TO OPTIMIZE YOUTUBE ...................................................................................................................................... 29 YOUTUBE ALTERNATIVES ............................................................................................................................................ 30

FINAL WORD ............................................................................................................................................... 32


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Introduction Welcome back! This is another intensive learning session on how to dominate your product review articles on Google! As with Warrior Forum reviews, our aim is to leverage of authority websites to rank on page one of Google search results. However, we know you are reading this because you are not satisfied with just ranking your Warrior Forum reviews. You want more! And this is exactly what we plan on delivering. With the social media sites, which we will discuss in this guide, it is not necessary that you stick to the Internet Marketing niche alone as with Warrior Forum. While we also want to leverage authority sites to rank on Google, we can literally tap into any niche we want. There are so many products you can promote and now that you are not only targeting those with an interest in Internet Marketing, there is a ton of traffic just waiting to be guided to your review articles. With such a dramatic expansion of the horizon, there is no excuse not to take action with knowledge you will gain through reading this book. We are going to use many of the principles taught in Warrior Forum Sniper and apply them to other authority sites. This is why this book will not go into all the details concerning keyword research, SEO, backlinking, social bookmarking and so on. Before we launch: It is not a good idea to submit the same article to several authority sites. Also, do not spin articles. Google is not very fond of them! So what can you do? You can go through the labor and write different articles for the different authority platforms you choose. Or, you can hire different writers on Fiverr.com to write a review on the same product. If you have a larger


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budget, you can go to elance.com or odesk.com to outsource the task. However, before you submit the articles, make sure you proofread them. There is nothing that hampers reading more than an article with a great amount of grammatical and spelling errors! In Warrior Forum Sniper, we talked about the preemptive strike in promoting products with no competition. The authority platforms that you are going to learn about in a moment, will work for exactly that purpose! If you find a product that is about to be launched, widen exposure to your articles through submitting them on different platforms. Optimize your articles and watch it rank on Google. With all that said, we hope you apply the knowledge and wish you all the best. To your success,


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Chapter 1 – HubPages

What is HubPages? HubPages is an article-‐sharing platform that allows you to submit articles enriched with photos, videos or polls to share your expertise on a subject and keep your readers entertained. Pages created on this user-‐friendly website are referred to as Hubs.

Why use HubPages? HubPages rewards quality content with a high Hub score. The higher the score, the more your Hub will be promoted on HubPages.com. Of course, with time and active contribution to the community, your overall Hub score will increase. Moreover, Hubs rank high and easily on Google. Indeed, since the URL to your hubs will contain “hubpages.com”, not much optimization is needed.

How to optimize HubPages First you will need to make an account with HubPages. As you create a new Hub, pay attention to the helpful tips on the side.


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Once you have followed through with the above steps, you will be directed to a screen like the one on the next page. Creating a Hub is simple. You will be prompted with many helpful suggestions to enrich your content and make it engaging. HubPages offers optimization tools that include link and keyword suggestions. The former allows you to link specific keywords to other pages so that you can easily direct your readers to relevant pages if they want more information. Notice how there are different content capsules available on the right. You can add several of them to your Hub to make it unique.


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Keyword Ensure that your title is keyword rich! Think of a phrase that people would actually type into Google. Remember, the summary or description of your Hub should also include the keyword and variations of it, while being informative at the same time. This is basic SEO, which we have already covered in Warrior Forum Sniper.

Content Avoid plagiarism and copyright material! Remember, putting in the extra effort to create a good reading experience, will make your readers come back to your Hub frequently. This comes back to doing thorough research on the product you want to write about. Longer Hubs of about 800-‐1500 words perform better compared to shorter Hubs. However, you can get similar results by interlinking several short Hubs that are related to another and at least 400 words in length.


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Links Keep external links to a minimum! This does not mean you should not link to other websites. No! Google will actually reward you for linking to quality sites that are relevant to your Hub (we are not talking about affiliate links here!). However, keep the number of external links low, because we do not want our visitors to get distracted and end up leaving our site. If you include too many external links, it will look like you are overly promoting a product and your Hub may be removed from the public’s view. This can also happen if your keyword density is too high and your word count is too low. Remember we said in Warrior Forum Review that a keyword density of 1-‐3% is ideal. If you create several hubs around the same topic or product you can interlink them. However, do not overdo this, because too many internal links are considered spam.

Affiliate Links You should only add affiliate links, after you have become a reputable author of multiple Hubs. This can take a few months or even a year! You need to be an active member on HubPages.com and bring a lot of value to the community. If you include affiliate links straight away, your Hub will be rejected.

Interlink Interlink all your Hubs, which are about the same topic. Links to related Hubs are called contextual links and Google favours them. Alternatively, you could add a Links capsule in which you list your related Hubs. However, keep in mind that Google gives contextual links more weight than just a list of links.

Tags HubPages allows you to incorporate a generous amount of tags. Use up to 20 tags that are related to your Hub. The important thing is to make them relevant and include your keyword as one of the tags.

Keep your readers on your Hub Another parameter that Google looks at to assess your Hub is how long visitors stay on your page. The longer they stay, the more value


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your Hub has through Google’s eyes. Hence, try to hold your readers’ attention for as long as you can! So, break up your copy. Don’t present long chunks of text without a picture or video in between to structure your information and make it more digestible. Add a link to a relevant YouTube video. Doing this will also score you a free backlink to your Hub and your visitors will hang around for a while longer! Win! To increase organic traffic further, include a link to your Hub in your email signature, forum profiles and so on. You can also share your link on blogs and social networks!

Final tip Patience! It will take some time for your Hub to mature and for you to build an audience. Only then can you promote affiliate links through your product reviews.

Make some money, while you wait…

Allow space for ads You can make money from your Hubs by joining advertising programs that are endorsed by HubPages. These include: -‐ Google Adsense program -‐ Amazon affiliate program -‐ EBay PPC (pay per click) program -‐ EBay affiliate program -‐ HubPages; advertising program

Advertising on HubPages is dynamic and so it does not always appear in the same spot on every Hub. This is why it is important not to fill the entire right column with photos and videos. If Amazon and eBay capsules are not directly relevant to your hub, consider deleting them to free up space for other ads, from which you are more likely to make some money. While you are logged into your HubPages account, you will not be able to see how advertising appears on your Hub (not even when you “Preview” your Hub). So, go ahead and log out. Now you can see how advertising appears to your visitors.


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The new Google algorithm will penalize webpages with too much advertising and not enough content. In the past it has been recommended to leave the top right-‐hand corner of a Hub for ads to appear. However, since ads also appear around the top section of a Hub, this advice may now be out of fashion. It is a better idea to place an image at or near the top right-‐hand position in order to move the first Adsense block down.


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Chapter 2 – Squidoo

What is Squidoo? Squidoo is a social networking web 2.0 site that allows you to build pages on virtually any niche. All pages build with Squidoo are called lenses and each Squidoo lens focuses on a specific topic. There is great emphasis on unique and fresh content.

Why Squidoo? Squidoo allows you to establish back links to other websites with minimum difficulty. We recommend that you keep affiliate links to products other than Amazon and eBay products (which Squidoo endorses) to a bare minimum and focus on providing unique and valuable content through your lens. This is to prevent your lens from being locked and removed from the public’s view. The awesome thing about Squidoo is that it pays you some money based on the amount of traffic you get through your Squidoo lenses. This will not make you a millionaire over night, but it is a little extra cash you can earn on the side. Obviously, if your lens becomes ‘featured’ it will receive a lot of real human visitors and this can help boost your ranking on Google.


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How to optimize Squidoo Setting up a Squidoo lens is very simple. When creating a lens, there are helpful explanations that guide you through the page.


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Alternatively, you can switch to the WIZARD window, which allows you to configure your lens quickly.


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There is also a scoreboard with recommended features to include in your lens. As you fulfill the checklist, a tick appears next to the specific tasks. You can add different modules to your lens, such as text, video, and pictures. Of course, you can easily maneuver these modules around to your liking.


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Keywords When search engines scrutinize your site, they determine the relevance of your site to your keyword by looking at the URL, page title, headers, images and links of your page. The trick is to weave the keyword into the aforementioned parts of your page. However, if you have chosen a long-‐tail keyword do not repeat one variation of it too much. Try to rephrase it and break it up into smaller keywords. Again, just like we mentioned in Warrior Forum Sniper, it is ideal to keep your keyword density within the range of 1-‐3% for SEO purposes

On-‐site SEO In descending order of importance, the following are what search engines look for:

Headers – They include titles and subtitles, which enhance the reader’s experience by making it easier to browse through your lens.


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Description of your page – Tell your readers in a few words what your lens is about. Here you can briefly summarize the most appealing benefit of your product to create curiosity. Table of contents links – When you edit the Introduction Module, you can choose to include a Table of Contents, which helps Google recognize the links as pointing to the various sections of your lens. Image file names – The image file name needs to include your keywords. Use dashes to separate the words. If you have multiple images, use keyword synonyms and change up the keyword phrase a little. You can hyperlink your images to improve your click-‐out rates, especially if you are promoting an affiliate product. Linked text – Hyperlink a word or phrase and link it to your blog, affiliate sales page or squeeze page. Keep in mind that when you link to an Amazon or EBay product, this counts as ‘linked text’. Do not overdo it with external links! It is more favorable to link to a squeeze page rather than an affiliate page as the later may be seen as spam. Image ALT tags – ALT tags are texts, which appear if your image fails to load for any reason. For your Squidoo lens, you do not have the option to set ALT tags for your lens logo; however, you can add a ‘label’ which in effect are ALT tags. Emphasized text – Search engines notice words or phrases that are in bold and italics. So, make sure to emphasize your keyword or phrase at least once throughout your lens. Body text – This refers to the actual product review that you publish through your lens. Make sure it is keyword rich (including variations or synonyms of your keyword). A small tip: cut the fluff! Do not include unnecessary words. You will do yourself a favor that way, because search engines can identify your topic more easily and your readers remain engaged.


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Chapter 3 – SlideShare

What is SlideShare? SlideShare is a content distribution channel and allows you to share slide presentations with the public. The power of SlideShare lies in the fact that it is extremely search engine friendly because it automatically transcribes copy from uploaded presentations. Thus, your presentation will become a huge search asset. Investing more time in your content will pay off for SEO.

Why SlideShare? SlideShare is a popular source of information on virtually any issue and is ranked 121 in terms of popularity worldwide.

How to optimize SlideShare Put your personal or brand name in the header or footer of each page. You may also want to include the link to your website. Before you can upload your presentation, you have to create an account with SlideShare. You can upload your presentation as a document, PowerPoint Presentation or PDF file.


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While there is little evidence that the file name on SlideShare is used for ranking purposes, it does not harm to include the keyword in the file name. You can always edit and re-‐upload the document without affecting SEO you have built up so far. When you proceed to upload your document you will be asked to fill out some blanks:

Remember that the keyword should appear in your title, description and tags. This can be the deciding factor of whether your presentation gets seen on SlideShare or Google.

Title Generally this should be under 70 characters and can match the title of your presentation. However, keep in mind that you need to make a strong impression using the little space you are given. Thus, sometimes you may consider using a string of words or rhetorical questions (which include your keyword) to capture your reader’s attention. Keep your title short, but at the same time descriptive and relevant.


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Description SlideShare is generous in giving you plenty of room to write your description. However, keep in mind that not all of the description will be visible to readers on Google search results. Aim to optimize the first 160 characters. You really do not need to write more than this (the maximum number of characters allowed is 3000!). Write an accurate and catchy description that is keyword rich, but avoid keyword stuffing!

Tags Up to 20 tags are allowed and you are encouraged to use them to capture different phrases or words, which people are likely to type into Google. Tags used on SlideShare are not the equivalent of meta keywords, but they count as text on the page.

Category Choosing the right category will only benefit you in terms of SlideShare SEO so that the right audience sees your presentation. However, the category options themselves are too broad and so are of no use in any form of targeting.

Transcript In order for search engines to ‘see’ your presentation, SlideShare transcribes it. Thus, it is important that your content is keyword-‐rich and well written. Don’t forget to include a call to action at the end.

Social signals Social signals refer to the number of Likes, Shares, Tweets and +1s a presentation receives. These signals certainly play a part in ranking SlideShare presentations. However, it is difficult to say to what extent social signals affect ranking and the quantities that benefit ranking. Whether the number of views plays a part in ranking SlideShare presentation is debatable. Even if it did not, it does certainly help in gaining more exposure on SlideShare through navigation that is based on popularity.

Links The effect of backlinking to SlideShare presentation is unknown.


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Time The general trend is that older presentations tend to have accumulated more views and social shares over time compared to newer ones. Of course, this is not always the case but patience usually pays out.

Another tip Use big eye-‐catching text that makes your presentation look professional and easy to read. Keep in mind that your presentation will look smaller once uploaded.


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Chapter 4 – RebelMouse

What is RebelMouse? RebelMouse is a social front page that pulls together content from social networking sites like Facebook, Twitter and Instagram. You can connect to various other platforms including Tumblr, Google+, Foursquare and Pinterest from just one portal. In short, RebelMouse is a central hub for social data.

Why RebelMouse? RebelMouse is rapidly expanding and savvy marketers are already taking advantage of the large traffic it receives.

Below is an example of a RebelMouse product review article ranking on the first page of Google results.


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How to optimize RebelMouse While you should optimize your RebelMouse page with the basic SEO tactics taught in Warrior Forum Sniper, we will briefly revisit some of the essentials again here and modify things a little to suit this platform.

Links -‐ One or two links to your affiliate sales page or squeeze page. -‐ Leave your sentence half finished and hyperlink the words “Learn more” so that visitors have to click your link in order to continue reading. You could also write a paragraph that is packed with valuable information. Then, add “Continue reading…” underneath with a hyperlink to a sales or squeeze page.


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-‐ Include one link to an authority site such as Wikipedia. You can also link a YouTube video that is related to your topic (YouTube is an authority site!)

-‐ When you embed links through your pictures, vary your links. Link one image to an authority site and another to a sales page.

Keywords -‐ Make sure that your keyword appears in all the important aspects of your page (URL, page title, text, file names of pictures and videos)

-‐ Bold, italicize and underline keywords in the copy

More text -‐ Fill the space surrounding the main article with shorter (but still relevant) posts. Of course, it needs to contain the keyword. We recommend you write at least two of these posts. It is best to keep them a few days apart so your RebelMouse page looks active.

-‐ If you add pictures or videos to your subsequent posts, they will feature in the center of your page which is the widest column (and grab all the attention). This is why we recommend you only include external links in subsequent posts, because we want our main review article to be the center of attention.


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Chapter 5 – Bubblews

What is Bubblews? Bubblews is a fast growing network where users are paid to write mini-‐articles about their interest.

Why Bubblews? As can be seen from the graph below, Bubblews is increasing in popularity. An added bonus is that Bubblews pays $0.01 for each page view, like and comment that your post receives. A minimum earning of $50 is required before payouts to your PayPal account are made. You can choose other payment methods as well.

The downside to Bubblews is that you cannot include videos in your article and whatever you publish on this platform is short-‐lived due to the massive amount of posts daily. You cannot use affiliate links of any kind. However, you can link to a squeeze page or your other product review articles on any of the abovementioned platforms. This will build backlinks to your other review articles and boost their ranking. Bubblews is also a good platform for branding if this were your intention.


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How to optimize Bubblews As far as optimization is concerned, the standard SEO techniques apply to Bubblews. Of course, share your post on social networking sites like Facebook, Twitter, LinkedIn, MySpace, Digg, Reddit, Google+, StumbleUpon, Pinterest etc. The following are some guidelines that are specific to Bubblews: -‐ The maximum number of articles that can be posted by a user per day is 10.

o Tip: allow approximately 1 hour between each of your posts to maximize views, likes and comments.

-‐ There are no strict rules in regards to content. However, every post should have a minimum of 400 characters.

-‐ Do not like your own post, but you can comment as a reply to other users. Do not ask anyone to connect you back or like your post in return.

-‐ Of course do not plagiarize content.


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Chapter 6 – YouTube

What is YouTube? YouTube is the biggest video-‐sharing platform. In fact, YouTube is the second most popular search engine after Google.

Why YouTube? YouTube receives over 1 billion unique visitors each month. The potential for traffic is huge and since it is associated with Google, ranking a YouTube video is an easy task.

How to optimize YouTube Creating a video is easier than many people think. There are two types of videos. The first is where you are talking directly to your viewer. This option is great for testimonial or explanatory videos. The second type is a slide presentation that can include text and pictures with you talking in the background to walk your viewer through the information. You can create slide shows with Microsoft PowerPoint, for example. Popular screen capture software includes Camtasia and Camstudio for which you can get free trial versions before committing to buy. If you do a simple Google search, you will find many tutorials that teach you how to use these programs to edit your videos.


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Of course, just like we mentioned in Warrior Forum Sniper, you can always outsource video creation to someone on Fiverr.com to get the task done easily and cost-‐effectively. Refer back to Warrior Forum Sniper for hiring tips on Fiverr. It is important that your script (whether you decide to shoot the video yourself or outsource it to someone else) is keyword rich, because your video will be transcribed so Google understands the content of it. Before you can upload your video, you need to create an account with YouTube.com. To optimize your video further, ensure that your keyword appears in the title of the video, the description and also in the tags for your video. Factors which act in favor of ranking your video on Google include: -‐ Channel authority: You can increase the authority of your channel by creating many relevant videos, getting new subscribers and backlinks

-‐ Date of video submission: This is something you do not have control over. Older videos tend to have more views, comments and likes, so it makes the competition harder to beat.

-‐ Views + Comments + Likes: You can go on Fiverr.com and buy views, comments and likes for your video. However, remember to request them to be delivered over a period of time (not all at once!) because it will appear more natural to Google. 1000+ views, about 20 comments and around 100 likes are sweet!

-‐ Backlinks: Again, you can use social bookmarking or you can purchase backlinks.

YouTube Alternatives DailyMotion.com and Vimeo.com are two other video content sharing websites that you can use to upload your videos and ultimately gain more exposure. SEO practices for these sites are virtually the same as that for YouTube. You are encouraged to check these sites out for yourself.


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Final Word Congratulations! In going through Warrior Forum Sniper and Underground Article Reviews, your knowledge of article marketing now exceeds that of the vast majority of Internet Marketers out there. In Warrior Forum Sniper we talked about ranking review articles on Internet Marketing products. In Underground Article Reviews we discussed other authority platforms that we can leverage to rank on Google. They included HubPages, Squidoo, SlideShare, RebelMouse, Bubblews and YouTube. Savvy article marketers are already taking huge advantage of these sites! An important point to remember is to keep your target audience in mind when you write (or outsource) the review article. You need to engage the audience and give them value. In return they will purchase the product through your link. Do not forget to include the call to action at the end of your article. This is vital to direct your prospects on which action to take! That is all from us! To your success,

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