Reaching Our Patrons and StaffOne Step at a Time

The Facts

A recent survey sponsored by

NoveList reveals that 77% of

participants agreed that library

marketing increases overall

community awareness of the

library, yet only 32% rated their

marketing as effective.

The Mission

“Our mission, if we choose to accept it, is to

reach out to our customers to help us promote

libraries to existing and potential customers

and to develop advocacy networks to ensure

future funding.”

- Bite-Sized Marketing

The Word

• Define what is meant by “Marketing” within the library

• Be familiar with different types

of marketing

• Develop a marketing strategy

and set realistic goals

• Focus on strengths and providing

training for weaknesses

Based on the concept that 10% of the

population influences the behavior of

the other 90%.

Word of Mouth Marketing

Step 1

Create a product that’ll get people excited

Step 2

Get the info into the hands of influencers

Step 3

Give influencers tools to share

Benefits of Marketing

• Shows customers what libraries have to offer

• Helps libraries to remain relevant in changing world

• Allows libraries to reach diverse audiences

• Helps project a positive and professional image

• Demonstrates value to customers

• Gains organizational support

• Enhances visibility

• Shapes perception of users

• Engenders accountability

Simple Solutions

• Communicate

• Collaborate

• Clean up

• Create

1. Gather key information about an event

2. Add event immediately to Outlook Calendar

3. Create flyer and save as PDF & JPG on network

4. Write a press release and save on network

5. Insert links to flyer and press release location on network

6. “Invite Attendees” and share invitation with “PR Team”

7. Take it to the potty & beyond

8. Remove flyers immediately after event

PR Workflow

Contrast

Repetition

Alignment

Proximity

Graphic Design Four Basic Principles

Contrast

Contrast

DESIGN TIP:Avoid using red or

blue text on a black background!

Repetition

DESIGN TIP:Keep fonts and sizes

consistent for branding

Graphic Design: Alignment

DESIGN TIP:Strong invisible lines add

strength to the layout.

Proximity

DESIGN TIP:Group related elements

together for clarity.

Inspiration & Creativity

by edcorboistockphoto.comFile #20206785

File Management

Save a copy in My Documents or somewhere only you have access and one copy on the Commons drive (N:/).

Save as PDF for printing and as JPG for social media. The JPG also streamlines making bookmarks/mini flyers.

Calendar Invitations

Share with others

Link directly to files on network

Stay organized with reminders and color-coding

Calendar Invitations

Accept will add the event to his/her Outlook Calendar

Find the event info again by clicking on calendar, choosing the month view, and double clicking to open event.

Internal Marketing

Internal Marketing

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External Marketing

Local Partnerships

Social Media

Press Releases

Participating in Community EventsPosters/Flyers at local businesses

ReferencesBrewerton, A. (2008). Marketing marketing to

librarians. SCONUL Focus, 44, 39-41.

Dowd, N., Evangeliste, M., & Silberman, J. (2010). Bite-sized marketing: Realistic solutions for the overworked librarian. Chicago: American Library Association.

Kohli, A. K. & Jaworski, B.J.. (1990). Marketing orientation: The construct, research propositions, and managerial implications. Journal of Marketing, 54.1, 1–18.

Meldrum, M. (1996). Critical issues in implementing marketing. Journal of Marketing Practice, 2.3, 29–43.

Seddon, T. & Waterhouse, J. (2009). Graphic design for non-designers. San Francisco: Chronicle Books.

Williams, R. (2008). The non-designer’s design book: Design and typographic principles for the visual novice, 3rd ed. Berkeley: Peachpit Press.