upstream c1 engl 11 18.pdf
TRANSCRIPT
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6 Adamconcludeshatmen
A likeshoppingasmuchaswomen.
B canno longeraffordcarsandmotorcycles.
( nevergrowup.
D ha'len'tchangedIer;much.
c. Doyou think differences between men and women are innate
or a result of social conditioning? Discussingroups.
~ "'"
Speaking- Part3:Discuss,Evaluate&Select
:) Adve~ising
3
< ~et\tsA&B
Look at these pictures showing different ways to advertise
products. Talk to each other about the advantages of advertising in
these ways. Then decide which you think is the most effective way
of persuading consumers.
(
-~
..>.
~ -.&.. .
..~~
~....
~- - - - - -------
What are the advantages of advertising in these ways?
\ Whichdoyouthink isthe mosteffectivewayof persuadingconsumers?--
IUsefullanguage:Selecting~. It'shardto choose,but Ithink ... isprobably the
mosteffective...
. Intermsof reachingargenumbers,..mightbe
the mosteffectIVe,s .... Surely... isthemosteffectivebecause..
· Theyarealleffectivendifferentways,butifwehaveo choose,'dsay...
· ... isobviouslyhemosteffective,since... There'sodoubtthat...isthemosteffective.
(Speaking-Part4 ,~dentsA&B
4 Discusshe followingquestions.
Do you think, on balance, that
advertisingsagoodthing?
2 Doyouthinkadvertisementshouldbe
subjecto strictercontrol?
3 Haveyoueverbeenpersuadedo buy
anythingwhichyoulaterregretted?
4 Whatmakesagoodadvert?
5 Doyouthinkthat peoplegenerallyare
too materialisticnowadays?
5 0 Listento two candidates doil"gthe speaking tasks above and
compare their performance to
that of your classmates.
Assess your classmates in terms
of:
· grammar and vocabulary
· discourse management
· pronunciation
· interactive communication
:) EverydayEnglish
·Making predictions
Inpairs, decidewhat the other
speaker has said and use the
expressions below in response.
a I thinkso.
b There'snodouBt.
c Idoubt it.
d It'sinevitable.
6
A: IsBobcomingwithusdowntown?B: Ithinkso.
219
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Reading Part3
1 a. Youaregoingto readanarticleabout youngpeopleandadvertising.
Beforeyou read,in pairsdiscusshe fpllowing.
.Whatsortof advertisementsnterestyou?Doyouhaveanyfavouriteads?.Howdoadvertisersry to persuadeus?Canyouthinkof anyadvertswhichmakeuseof the following
techniques?
· celebrities· catchyslogans. music('jingles')· science
. repetit ion . humour · mystery · surprise· wit
b. Nowreadthe article.Forquestions1-7,choose
the answer(A, B,( orD)whichyouthink fits
bestaccordingto the text.
'illt1~sg(~rra~~ tJ&iits
Theperceptionof today'syoungstersas
media-savvycynicscouldhardlybe
furtherfrom thetruth.Instead,this
generationof keenconsumersmay
turnwittyadvertisingntoan
endangeredpecies.uliaDay
reports.
The youth of today are cynicatmedia-savvy,seenit all, done it all,wouldn ' t-be-seen-dead-i n-the- T-shir t
types who appreciate only the most
achingly trendy adverts, TV shows 5
and magazines, right? Wrong: that
was the last generation.
220
-
Today's youngsters don't 'get'clever ads, are not in the least
suspicious of commercials, don't 10
know the difference betweennewspapers' political stances, or
TV channels, and they don't mind
admitting it. In short, they are not
half as media, marketing and 15
advertising literate as we might
have thought, according to new
research commissioned by five
media groups.
As a result media companies and 20
advertisers are going back to basicsto arouse the interest of 15- to 24-
year-olds with instant impact messages, plain product
pictures, bigger posters, annoying jingles, celebri"
endorsements and repetit ive ads. Today's youth are a :.
far cry from today's thirty somethings who grew up as
commercially-naive kids.
Now a lifetime of MTV, the Internet, dawn-tilkJus~
advertising and PlayStation gaming has created a
generation so used to being bombarded with fas~-turnover informatiGn, they filter it instantly witho~
paying much attention to its meaning. "This is a
generation of thoroughbred consumers," according te
Stuart Armon, managing director of the company thai
conducted research into the habits of the nation's youtf.
"Previous generations were suspicious of advertising
they might have liked ads, but they wouldn't necessorH
buy the product. But this generation has beer
consuming since they were born. They don't see aI'-
reason to be suspicious," saysArmon.
One young panellist in the focus group researcr
embodied this attitude: "If the advert is good, you thintheir product will be good because the more they car
spend on advertising, the more money they are
obviously getting for their product." Armon says the -
trend has become more pronounced over the sever
years that the continuous tracking study has beer
running, but has reached a peak in the lat~t round 0.'
interviews with 600 youngsters.
"Advertising is accepted and expected. Young people
don't see anything wrong in being sold to and think the
if a product is in a TV ad, it must be good. It's a myr-
that they are interested in clever ads - they are no-
,
Hng I
ple a5 not
lerally,
~e proc'O'lellist
ke ad
O\Jthinl
~ere.' y(
"'e YOU
:)ssip (
_stingui:c:led to
- throL
atching
5 Sky.
--e resu
anner (
~ywon
"JOnto f
-'1ere is
':), Nooc
re one-c
eople al~d are
"'lulatio
- dvem
-e says (
-DStpop
=sy toecode cI.e leves,':J'-Imasc
"hema
,
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--Researchshows that, comparedwith the previous
generation, young people today are
A better informed.
B moreworldly-wise.
C lessperceptive.
D moresensitive.
2 Advertisementsaimed at the present young generation
A are technologicallysophisticated.
B are makinguseof old techniques.
C are becomingmoresubtle.
D are usinga varietyof newtechniques.
-g to decipher complicated messages, they want
-:::e ones. They are looking for an instant message. If 55
-ot there, they don't take any notice. And they
- :: i, and naively, believe celebrities in ads really use
:yoducts they are advertising," says Armon. A girl
~elist from Birmingham commented: "In some of the
:: ads they've got all these well-known footballers. 60
..,ink, 'Oh my God, they've got everybody famous
: Youthink it mustbe good if they want it."
.'oungsters only read newspapers for the celebrity
:>.p and sport, rather than news, and couldn't
-guish between papers' political stances. They also 65
ed to distinguish between TV channels - they access
.,rough programmes, not channels, for example
:::ningSky because TheSimpsons is on, not because- "y.
'=-esultsof the research deeply worry Sid McGrath, 70
-~er at an ad agency, but they do not surprise him.
-lorry is that the youth of today are not being called
io flex their intellectual muscles enough," he says.
i-ere is instant gratification everywhere - in food it's" .Joodlesor vending machines, even their pop icons 75
'" :Jne-dimensionalfigures delivered on a plate. Young:ce are living vicariously through other people's lives
;: are not asking for much at the moment. A lot of
-"lOtion is 'lean back' - it doesn't require as much~. ement as it used to." 80
;:';Sadvertising is changing as a result: "lots of the
:x>pular ads at the moment are happy, clappy, fun.
'0 digest. They've got no time or inclination to
~ ::de ads." One reason behind the shift, McGrath
~ e es, is that young people want relief from the 85
.-,asof real l ife: "Advertising is becoming the opium-I: massesrather than the educator."
.
3 Young people seem to believethat costlyadvertising
A means the product isprobably overpriced.
B makes no difference to the popularity of the product.
C does not inspire consumer confidence.
D is the mark of a good quality product.
4 Accordingto Stuart Armon,youngsters today paymore
attention to an advert
A if its message isimmediately obvious.
B if it gives them something to think about.
C if i t has a witty element.
D if it ison their favourite TVchannel.
5 It i ssuggested that young people today
A prefer watching cartoons to polit ical programmes.
B prefer newspapers for current affairs.
C cannot detect differences of quality between TV
channels.
D cannot detect different perspectives in newspapers.
6 SidMcGrath isconcerned that young people these days
A are given too many choices.
B are encouraged to eat too much.
C do not get enough exercise.
D are not required to think.
7 According to McGrath, many advertisements today
are adapted to satisfy youngsters' desire to
A forget their problems.
B understand their problems.
C see the funny side of their problems.
D find solutions to their problems.
Vocabulary Practice
2 Match the highlighted words in the article with
their synonyms below.
· change · attitudes · satisfaction · work out
· noticeable · represented · stimulate
Text Analysis
3 What doesthewritermeanbythe following?
· media, marketing and advertising literate (II.15-16)
· celebrity endorsements (II.24-25)
· bombarded with fast-turnover information (II.30-31)
· thoroughbred consumers (I.33)
· one-dimensional figures delivered on a plate (I. 76)
· livingvicariously (I.77)
Discussion
4 Discussthese questions in groups.
1 Do you agree with the writer's views on today's youth?
2 How do you think advertising will develop in the future?
5
_Inpairs,decideon aproductto advertise.
Preparetwo ads for it; one for the radio and another
for the press.Presentyour adverts to the class.221
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222
Articlesand Punctuation~GrammarReference
1 Puta,anor thewherenecessary.
j
/''"
~
I
I
B N . . the h.h
. .en eVlsS rg estmountainIn . ..-...
Britain.
2 Let'sgo for lunchat 'Pascal's' ndthen
take walkalong river.
3 Wemanagedo raisequite Iargesumof .......
moneyor buildingofthenewshelter.
4 Whenhegot homefrom concert,hewent
to bedwith headacheromall .......
loudmusic.
5 We went to BarbicanTheatre in .......
Londono see newplaybyTomStoppard.
6 Alicehasjoined AnimalWelfaregroupthat
takescareof strayor abandonedcats inAthens.
7 I missed busand had to take taxi to
work.
8 It saysin paper that governmentis
bringing in new bill that cracksdown on
juvenilecrime.
9 Hesaidthat nothingwouldstandin wayof
his becoming generalmanagerof .......
company.
10 I've beenreading book that throws .......
interestingnewlight on Darwin'sheoryofevolution.
11 Let'snotgooutafter supper;et 'sjustwatch
televisionandget earlynight.
12 Sheasked man waiting at bus-stop
where BigBenwas.
13 For people in somedevelopingcountries
life isstill struggle.
14 I can't remember nameof hotel, but
it's smallbuildingoff mainroad.
15 I woke up hour late,missed breakfast
andranall wayto office.
\
2 Rewritethe following itemsusingcapitalletterswherenecessaryndcorrectpunctuation.
nextsaturday1mgoingto portsmouthto seemyaIrflorence
NextSaturdayI'mgoing to Portsmouth to seemyAunt FlorencE.
2 1mafraid1mn nopositionto helpyousaidtrevor
3 wevea sayingin mypart of the countrywherether~
mucktheresbrass
4 A:doyouthinkhellcome
B:I thinkitshighlyunlikelypeter
5 Ive just finishedreadingtolstoys anna karenina '"
probablyhe bestbookiveeverread
6 theresnothinghesaidthat Iwouldntdo foryou
7 michaelwho I usedto workfor ismycousinshusband
8 I stronglyadviseyoumrsmithto go ona dietsaidthedoctor
9 Whenyouareintroducedo someonef youaresittirg
youshouldstandupandshakehands.
10 allthingsconsideredthinkyoushouldaketheopportunit)otherwiseoullregrett
------Howdoyouspell
'Crocodile' )'/
IJ,
~ ~
'\) ------...
/That'snot howthe
,dictionaryspellst."
~ you didn't as,
mehow the
~it--
~ Dependent Prepositions
3 a. Fillthe gaps with the correct preposition.
1 to payattention sth
2 to takenotice sth
3 toputsth perspective4 to distinguish twothings
5 to givepriority sth
6 to takeadvantage sb/sth7 to bedissatisfied sb
8 to investmoney sth
9 to threatensb sth
10 to consultsb sth
b. Use the phrases in Ex.3a in your own sentences.
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~,eofEnglish- Part 11 Forquestions 1-12, decidewhich answer
(A,B,Cor D)best fits each gap.
~
t
.; a selleracceptsan offerto buytheirhouse,but then
B the agreementand acceptsa higherofferfroma
..rorIdbuyer, the first buyer has been 'gazumped'. The
J:dice is understandablyfrowned 1) , but is not
~ in Englandand Wales.The first buyer is simply left
_ the lurchandeither has to offer ahigher priceor
losingthe house.Theproblemfor buyers is that
"'Ceanofferhasbeen accepted,theystart4) costs,
e lawyers'bills,surveyorschargesand so on, without any
-ga. 5) of ownership. Until contracts have been
rnanged the saleagreement is not legally6) and
...:ateagents are obliged to tell the sellerabout any higher
'""'erson the property.
UnlikeScotland,where a sale is consideredlegallybinding
"Y{)ffihe moment an offer is accepted, gazumping is
- in Englandand Wales,and the government is
ookingat measures to 8) the practice, including""\ilking sellers pay for structural surveys and legal expenses.
Until things change, you can help to ward 9) ..............
gazumpersbypushingthe salethroughquicklyand stayingin
-cgularcontact with the seller's agent. Insistthe house is
:dkenoffthe marketonce your offerhas been acceptedand
meekthatthe boardoutsidethe house has a 'sold' signon it.
TObe extra safe,youcan takeout insurance10) as
protectionor spenda bitextraon legal11) togetan
exclusivitygreementdrawn12) withthe seller.
Useof English - Part45 Forquestions 1-5,think of one word which can be
used appropriately in all three sentences.
o Pleaserossut the incorrectanswers.
Whateveryoudo, don't crossBilly- youdon't wanthimasanenemy.
Tellthechildreno becarefulwhentheycrossheroad.
Myheart whenIsawthe policecardrawingup
outsidethedoor.
Therewasnomainswateron the propertysothe farmer
awellfromwhichhedrewwater.
Tragically,hecruiseinerwaslostinthestormand...........
withouttrace.
2 I'llmakeyou for spreadingiesaboutme!
Shallwe MrsHartwellavisit?I thinkyou'llgetonbetterwithLucyf youflatterher;why
don't you hera complimentabouthernewhair
cut,forexample?
3 Thatwasa of luck- findinga taxi at thistimeof
night!
I found the roleof Amandaquite difficult at first but
now that I'vegot the betweenmy teeth 1'rT'
gettingon reallywell.
If the printer isn'tworking,waita andther tl)
again.
4 It was drizzliQgas we set out but it started raining
shortlyafterwards.
Paulis inverypoorhealth- hesmokes andhe
drinksa lot too.
TheBeatleswere influencedbythecultureand
religionof theEast.
5 I can't believeyou were late for the most important
meetingof the week;and sayingthat you forgot the
timewasa pretty excuse.
ThevotersareperfectlyawarehatJohnGlenisa ...........
leaderandIdon't thinkthey'llvotefor him.
Janerecoveredromthe flu but sheis stillfeelingtired
and ............
,.
'
.... ,,,.~,..~
jl 223
J
0 A refuses B scraps C denies D crushes
1 A at B in C on D in
2 A in B on C at D to
3 A prefer B comprise C endure D face
4 A spending B mounting C financing D incurring5 A guarantee B title C definition D fee
6 A securing B confining C obliging D binding7 A complete B widespread C worldwide D throughout8 A curb B cut C decelerate D rein
9 A out B away Cover D off
10 A liability B cover C policy D deal
11 A fees B accounts C payments D instalments
12 A out B up C on D through
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UseofEnglish- Part2
6 Forquestions 1-15,think of the word which best
fits each gap. Useonlyone word in each gap.
Women inDebt
Figures released0) by a debt management companyshow a huge 209 per cent increase last year
1) the number of women aged 18
2) 30 who have approached the firm
to help them cope 3) their spiralling
debts. Company officials put the 4) ..............................
for the rise squarely at the door of the Internet, which
allows shoppers to buy at their will 5) ............................
even havingto leave the comfort of 6) ............................armchairs.
'The Internet 7) become a shopping
centre in your living room. You caQ even apply8) a credit card online, get all the
details you need within about 10 minutes and use9) to start shopping straightaway,'
says Chris de Souza, head of creditor strategy at thefirm.
One young woman, Rachel, 19, recently came to the
firm after 10) up debts of £30,000
11) just a singleyear. She 12) ....................
appliedfor severalcredit cardsafterher 18thbirthday,and then used the Internet to help her
13) on a year-long spending binge.
Youngwomen are particularlyat 14) ..............................
becauseof the aggressivemarketingof manyfirms on
the net, 15) target health, beauty
andfashionproductsatthat agegroup.
224
~
UseofEnglish Part5
Forquestions 1-8,complete the second senter'=:'I -
7 ..
that it has a similarmeaning to the first senten::-
using the word given.Donot change the wrr:.
given.Youmust use between three and sixwc-_
a SlowdownI can'twalkasfastasyou.
keep
Slowdown-I can'tkeeppwithyou.
Theshopmanageraidthat I hadstolena t>.T- i
perfume.
accused -,
The shop manager........................... a tx;-.o
perfume.
2 My husbandgavemehisfull supportin myeF
startmyownbusiness.
supportive
Myhusband.......................... myeffortsto s-..a-
ownbusiness.
3 I havehadangrywordswithhimin thepast.
somebody
He........................... I havehadangrywords'"
past.
4 I regretsayinghosedreadfulthingsto her!
only
If ........................... thosedreadfulhingsto her.
5 Somepaintershavebeenpaintingthe houseall -week. . 9having
I........................... allthisweek.
6 Tomywayof thinking,it'swrongto eatmeat.am
It'swrongto eatmeat,........................... cancer":
7 Myparentsaughtmenevero tell lies.
all
Myparentsaughtme........................... times.
8 'We'llmissthebusif wedon'trun,'saidAlan.ran
Alansaidthat ........................... missthebus.
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rf
WordFormation
; ~omplete the following sentences usingwords formed from the words inbold.
add
. The use of additives is essential in order to keep some
packagedfoods fresh.
. Although we already have many good lawyers, Smith
willbea welcome to the team.
2 apply
. His for the post of market research
assistant was successful.. It seems to me that these considerations are not
in this case.
3 appear. Therehasbeenan riseinfastfood
consumption.
.AllthemoneyIhadseemsto have ;
what can Ihave spent it on?
4 perceive
· Histeaching completely altered Jane's .......................
of how life should be lived.
. He'svery and quicklyunderstands
people's hidden motives.
Jse of English - Part 3
9 Forquestions 1-10, use the wordsin bold to form words that fit in
the numbered spaces inthe text.
-
5 comfort
. It is a thought that theatre
audiences are on the risedespite the recession.
. Hemade an excuse later, saying his poor performance
was down to his very tight costume causing him
.
6 certain. Thereare few established about
the future of the economy.. Iwas as to whetheror not it was
worth paying.so much for a hat.
7 author
· The manager might the purchase
of the new alarm system, even though he knows it
willstretch the gallery'sbudget.. Staffare remindedthat accessto
the generator room isstrictly prohibited.
-
TheMyth ofSecure
E '~~lhCPtC»inJ',
Several years into the e-commerce0) revolution,
there are still worrying security problems. Thoughit is
true that most purchases go through without a hitch,.
1) shouldexercisecautionwhendoing
business online. When Ryan Bromley's monthly credit
card 2) arrivedwith£2,000in
3) charges, the 30-year-old public
relations executive from Manchester thought he knew
just who to blame.An avid onlineshopper, Ryanhad a
4) that his credit card
informationeakedfroma 5).....................................................
with a small garden furniture site he visited. Ryan's
credit card company covered the bogus charges but,
6) , he decided to be less
7) in future. 'From now on I'll
stick with established e-commerce sites that have the
resources to invest in the most up-to-date technology,'
he says.
But whilethere is a 8) to believe
that the biggest, best-established web merchants have
security all figured out, that's not 9) the
case. Virtuallyevery medium-sizedto large e-commerce
sitehasbeenaffected.by0) dealings
of some sort.
REVOLVE
CONSUME
STATE
AUTHOR
SUSPECT
TRANSACT
UNDERSTAND
ADVENTURE
'i?
TEMPT
NECESSARY
FRAUD
225
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.. ~,'~-%:~~~!"~<~~~,, ~~:'. '?'~;~~~1'<
Writing: R~view;£f~fi§}lS'1\~Lritin1J~I~~8,s~"'
~ Letters
1 a. Readthe rubricandthe readinginputbelowand underline the keywords/phrases.
You recentlyread the article below in class.Your
teacherhasaskedyou to write to the editorof the
. newspaperexpressingyour views.Readthe original.: articleandthe notesmadeby yourclassmates,nd
: writeyourletter to theeditorin 180-220words. -
This is a country whosecultur~eems to be dyingquickly. There are no artists, wnters or musicians
producing anythingthat will help to keepthe culture
alive. Eventhe languageis under threat - with fewer
peoplethaneverableto speakit properly.
A lot of this isthe resultof peoplelisteningtomusic
from other countries,and televisioncertainlyhasa big
influence.But the real problem lies with the people
themselves;heyjust don'tcareabouttheir owncountry.
b. Imagine the article had been writtelJ about
your country. Discussyour reactions with a
partner and say what you would put ina letterto the editor.
226
2 Readthe model below, paying careful attention tothe underlined sections. Then, rewrite these
sections using information fromyour own country.
.: a
Dear Sir/Madam,
I am writing on behalf of my classto expressour
disagreementwith anumberof pointswhichappearedn
your article onEnglishculture in theJune23rdeditionof
your newspaper.
To beginwith, we feel that it is totally inaccurateto
say that nobody in this country is producing any
significantartistic,literary or musicalcontributionto our
culture.On thecontrary.there aremanytalentedyoung
people working in.the arts who have achievedboth
national and international recognition. These include
artistssuchasTracyErnin.musicianssuchasKateRusby,
aswell aswriterslike ZadieSmith.Secondly,asfar astheEnglishlanguagesconcerned,
we are convinced that your reporter has been
misinformed. The number of people speaking the
languages actuallyrisingrather thanfalling. In addition.
we fail to understandthe reference to speakingthe
languageproperly'.
Finally, there is no doubt that weare influencedby
imported music and television. However. it would be
wrong to saythatwesufferfrom an indifferencetowards
our ownculture andbackground.In fact.I would goas
far asto saythatweareextremelyproud tobeEnglish.
Yoursfaithfully,
JaneRawlings
3 Now answer the questions.
1 Haveallthepointsntherubricbeenncluded?
2 ListJane'spoints.Whatexamplesljustificationsoesshe
giveto supportthem?
3 How doesthe writer sound (e.g.politeJimpolite)?ive
reasons.
4 WhatstylehasJaneused?Giveexamples.
5 Whatinformationsincludedn eachparagraph?
6 Inpairs,suggestanotherbeginning/ending-:;
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-
4 a. Readthe rubricbelowandtick theappropriateboxes.
Your collegehas decidedto run a new coursein
businesstudies.Youhavebeenaskedo writeto the
5- directorof thecollegewithyoursuggestionsorwhat.: to include.Readhe listof proposedsubjects,ogether
: with your notes, and the commentsfrom your
classmates,ndusethemto writeyourletter in 180-
220words.
TulkingtonCollege
ProposedyllabusornewBusinessStudiescourse:
.Historyof Fashion
. RetailManagement
. BanksandBanking
. TheInternetandSelling. AdvertisingStudies
(20%interested)
(0%)
(10%)
(30%)(90%)
Theoptionslookgood.Not sureabout retail
managementhough.
I likethesoundof the advertisingcourse.Dowe
getto watchTVadsaswell?
BanksandBankingcouldbe interesting but itshouldbe relevant to our lives.
The Internet coursewould be good ifwe could learn
about more than just sales.
Howaboutcontemporaryashion?Everyoneouldgoto
that!
Why don't they include something about basic
economic theory?
You should write:
a formal letter
an informal letterDD
2 Itisgoingto bereadby:
someoneyouknowwell Dsomeoneyoudon't knowwell D
3 Your reason(s) for writing is/are to:
make an application Dofferan opinion Dmake suggestions Dcriticise D
4 Itwould bewise to:
expressgeneralsupport for Ddisagreeentirelywith allof Dthe proposedsubjectsin the reading input.
5 Youmust include:
allof the statisticsgivenin the notes Dsome of your classmates' comments,
quoted word forword Dyourviewson the proposedsubjects Da carefully-wordedsuggestion that Retail
Managementhouldnotbestudied D
b. Nowwrite your letter.
~ Reviews
5 Readthe rubric below and underline the keywords
and phrases. Then answer the questions thatfollow.
You subscribe to a music magazine which regularly
features reviewsfromitsreaders.Writea reviewofa CD
.. that youown, pointingoutwhat itisthat youlikeabout. ~
: it and saying why you think other readers of the
: magazineshouldbuyit.
Writeyour review in220-260words.
1 Whichfeaturesmakea CDworth recommending?
2 Howformaldoes yourwritingneedto be?Why?
227
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.
Writing: Review
6 a. Readhe modelbelowandsaywhat informationiscontainedineach paragraph.
THEROLLINGSTONES:FORTYLICKS
ThisdoubleCD,bypossiblyheworld'sbest-knownockband,spans
fortyyearsof hits.Therecan'tbemanyCDswhichdosuchagoodjobofdocumentinga band'scareer.And there is no band like the RollingStones.
Thetracksthemselveseverdisappoint,astheretruly issomething
for everyone,rom their blues-influencedockclassicso the slower,
moremeditativematerialthat camelater.Nobodylisteningto this
collectioncouldfail to bemovedbythe rawemotionof 'Angie';andI
wouldchallengeanyoneto listento 'BrownSugar'withoutmovingat
leastsomepartof theirbody.Forme,thesearethe highlightsof Disc
Two, but there is much more besides,including four previously
unreleasedtracks.Asfor DiscOne,there is not a singleweaktrack- eachoneisaclassic.
ThisCDdeservesplacenyourcollectionor thesimplereasonhat
it follows the developmentof modernmusicalmostfrom its very
beginningn theearly1960s.f you'reafan,you'llbeableto hearyour
old favouritessoundingasgoodasthe daytheywerereleased.Evenf
yourtasteinmusicsmuchmorecontemporary,t isworthinvestigatingthismostinfluentialof bands.Theyareamajorpartof rockhistoryand
anyonewiththeslightestnterestn thissubjectshouldgostraightto the
source.FortyLicksgivesyouthechanceo dojustthat.
It is hardto imaginethemusicscenewithout
theStones.f youwantto seewhatit takesto keep
a bandin the public~rty years,look no
furtherthantllia..(DI
~I
b. In pairs,discusswhat information you would include about a
CDof your own. Then, suggest another beginning/ending.
7 Match the beginnings and endings of the sentences below, as in
the example. Then say what is being reviewed in each case.
[ill][IT]
[IT][IT]lID[IT][ill
Somuchattentionhasbeenpaidto"thelightinganddecorthat
Thesplendourof themedievalmanorhouseprovides
Theperfectblendof factand fantasymeanshat thistaleIt isthe vividcoloursandexaggeratedrush-strokeshat
Nevertheless,t ishisearliernovelshat havereceived
Thepoundingdrumsandthe upbeatpianointhe openingbars
Asthe camerazoomsn fromabove
makethisworkstandout asamasterfulandscape.
youfeelasthoughyouhavebeentransportedntoanotherworld,even
beforethemenuarrives.Reviewof a restaurant)
forcethelistenero situpandpayattention.
thefirst fewchordsbeginto fadein.
the perfectbackdropor theseamazingpieces.
isasappealingoradultsasit isfor children.
the mostcriticalacclaim.
""",~8 a. Readthe rubricbelow,underl-
the key words and phrases, ar-:.
tick the appropriate boxes.
A leading consumermagazine
planningo runafeatureentitled-~~
. Bestof theYear'. Readershavebee: askedo sendin theirreviewsof (}""
: ofthefollowing:· a1Vcommercial
· apostercampaign
· aproductheyhavebought· a restaurant
Write your reviewof one of these
things,in220-260words,sayingW"
youthinkit deserveshetitleTheBeY
oftheYear'.
Youhaveto writeaboutsomething
that youhavepersonal
experiencef Cthat youhaveheardabout Cthat haswon anaward or prize Cfromeachof thecategories
mentioned C
2 Youcouldwriteabout:
a humorousadon1V Cadvertisementsna newspaper Canelectricalappliance Ca restaurantyouhavereadaboutC
3 Itisimportantto include:
theviewsof critics Creasonshyyouthinkit isthe'best'Cnegativepoints D
op.
4 Yourwritingshouldbe:
formalbecauseeviewsarealways
formal Dinformalbecausemagazinesre
alwaysnformal Ddependentonthe expected
readershipf thereview D
b. Now write your review.
..
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" Articles b. List the writer's points. Howdoes
he justify each? What linkers has
he used? What style?
c. Read the rubric below, underline
the key words and phrases, and,
tick the appropriate boxes.
..~ Read the rubricbelow and say whether the statements that
followare true(T)or false(F),as in the examples.
An Englishanguagemagazinehasasectionentitled'What'5OnLive!'n
whichtheyfeatureperformanceshat areheldin yourcountry.Readers
- havebeenaskedto writean articlefor thiscolumn,pointingout how,: attendingiveperformancesiffersrom,say,eadingplayorlistening. toa CD.
Youseethe followingannouncementn a
magazineorstudentsof English.
..Everyoneloves to shop!riteyourarticlein 220-260words.
1 Younaveto writea full reviewof aneventyouhaveattended. F
2 Youshouldincludeyourownopinionsaboutliveperformances.
3 Youmustincludehe negativeaspectsof attendingliveevents.
4 Yourcouldarguethat thereisnodifferencebetweenive
performancesndlisteningo aCD.
S Youshouldincludea paragraphabouthighticketprices
inyourcountry.
6 Thefocusof yourwritingshouldbeonhowattending
a liveperformancesa uniqueexperience.
We are looking for contributions
to next month's issue. We aI:
have different shopping habits
and we want you to tell our
readers about yours! All youneed to do is to write between
220 and 260 words telling us
about the shops in your area -
what is available, how far you
I have to travel, which are your
favourites, how often you go -
that type ofthing.
We'll be including as many
articlesas we can, and there will
be prizes for the best ones. So
get writing!
10 a. Read the model. Have all points inthe rubric been included?
What techniques has the writer used to start/end his article?
Howeffective are they? Inpairs, suggest another beginning.
I
-
,~liJdJ~ Tick the appropriate boxes
You may not be very interested in the arts. You might not think that live
performancesare worth aUthe queuing and the high ticketprices.Nevertheless,
everyone,to mymind, should experience a liveevent at least once.
To start with, the theatre (and I would like to include the opera and ballet
bere aswell),nothing, inmy opinion, compares to experiencingthese art forms
first-hand. If you read a playyou might be able to study the text more closely,
1Utyou willmiss all the other components that make the theatre such a truly
'Vonderfulexperience. From your seat in the audience, you can appreciate the
movements, the costumes, the lighting effects and the set design - none of
which come across when reading. Similarly, listening to an opera on CD or
watchinga ballet on televisiononlygivesyou a fraction of the experience.
As far as other music is concerned, I would strongly recommend live
performances. Of course, you can always listen to your favourite bands on
CD, but if you get the chance, see them live. You can't beat the feeling of
being in the crowd, singing along to your favourite songs. There's a sense of
belonging, especially in a large crowd, and the atmosphere is far better than
anythingyou can recreate at home.
So the next time you see that there's something on near you, take the
opportunity to go and see for yourself. But be warned; it might just become a
habit!
Youhaveowriteabout:
differentaspectsfshopping
inyourarea Dthe lasttime youwent shopping D
2 It isimportantto include:
referenceso differentkindsof shopsDcomparisonswith anotherarea Dthe negativeaspectsof shopping
inyourarea D
3 Yourwritingshouldbe:
formalbecauseouwill usesome
discursivewriting Dlessformalbecauseof the waythe
announcementsworded D...
4 A suitableitle for yourarticlewouldbe:
WhatMakesMyAreaUnique DOur FavouriteShop DShoptill youDrop! D
d. Nowwrite yourarticle.
229
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~ ReportsandProposals
11 Readhe rubricbelowand answerthe questions that follow.
You are the local secretary of an arts and
c culture society. The General Secretary is
. planning to apply to the government for.: funds and has asked you to write a
· report on the facilitiesavailable in your
area and to say what you think is
lacking. Your report should include the
following points:
· what theatre/opera facilitiesexist
inyourarea
· where musical performances take
place
· how easy/difficultt isto seeexhibitions
1 Who isthe target reader?
2 Howmanysectionswillyou include?
3 What headings could you use inyour
report?
4 What information will you include
under each section?
12 a. Readthe modelandanswerthequestions(1-3).
1 Isthe reportwell-structured?
2 What languagedoes the writeruse to
make her suggestions; express cause
and effect? In pairs, replace these
phraseswith alternativeones.
3 Which of the following characterise
the report?Tick(,f).
DD
DDDDDD
useof thepassive
shortsentences
one-sentencearagraphs
varietyof linkingwords
formalstyle
shortformsandeverydayEnglish
simplelanguagepatterns
well-developedaragraphs
b. Inpairs,write an alternative
conclusion to the report.
230
To:
From:
Subject:Date:
Malcolm Cummings,General Secretary - Arts and Culture ~Ann McManus, Local Secretary - Arts and Culture SocietyLocal facilities
18th June 20...
IntroductionThe purpose of this report is to assessthe arts and culture facilities in ~ _
an~ suggest how these facilities could be improved.
Theatre/Opera facilities
The main square serves as a venue for outdoor performances of the
amateur dramatics society and the town hall is used for this purpose in...;::
The town hall also makes its facilities available to travelling theatre gr".~
and guest performers. There are no opera facilities.
Venues for musical performances
Traditional folk music is regularly performed during festivals held in the ~
square in summer. The local school has a brass band and orchestra.. -=-
nearby towns of Flaxton and Highbridge offer a variety of halls and ~venues which feature liveperformances bywell-known entertainers.
Exhibitions
The foyer of the Grand Hotel is used as an art gallery displayingthe worL
local artists. Drayton boasts a natural history museum and Leighton isho~
a small folklore museum. However, both of these towns are nearly an h...
awayby car.
Conclusion
It is strongly felt bymembers of the society that the area would benefit tn."!!"
an indoor, purpose-built arts centre equipped to show live performances a::-
to serve as a focal point for local arts and culture. If we had such a centre.
would remove the need to travel in order to attend major cultural events. r.:..would be a major boost for the community and would encourage visitorsfro::
the surrounding areas.
;
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13 a. Readthe rubric below and underline the key words and
phrases.Thentick the appropriateboxes.
A new shoppingcentre isgoing to bebuilt nearyour hometown. Bef~
is built, the architectresponsibleor designinghe centrewould like-
~ knowhow localresidentseelit shouldbe used.Assecretaryf JO-
: residents'committee,youhavebeenaskedo writea proposal,suggest...~
· the kindsof shops,etc,that couldbelocatedthere.Yourproposalshc.x.:mentionhowthe centrecould:
· satisfyhe needsof the localcommunity.
· attractasmanyvisitorsaspossible.
Writeyourproposalforthe architectn 220-260words.....
Youhaveto writeabout:
the reasonshe centreshouldbebuilt
what youthinkthe centreshouldcontain
yourobjectionso the centre
ooo
2 Themaindifferencebetweena proposalanda reportisthat:
proposalsremoreformal 0proposalsocusmoreonthefuture 0proposalsalwaysmentionthe presentsituation 0
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3 Thelanguageyouuseshouldbe:
formal 0 semi-formal 0 informal0
4 Proposalsendto contain:
conditionalandhypotheticalconstructions 0rhetoricalquestions 0colloquialanguage 0
5 Thelayoutshouldbe:
acontinuousextwith connectedparagraphs0separatesectionswith headings 0
b. Nowwrite yourproposal.
,, Contributions to LongerPieces
. rt)ead the rubricbelowand answerthe questionsthat follow.
Youseethe followingin aninternationalmagazine.
,. ACultural Invasion?
Weare in theprocess ofplanning a book on the main cultural influences
of theEnglish-speaking world and weneed to know the situation in your
country. Let usknow your opinion on how important outside influences
are whereyou live. For example, dopeople listen to mainly foreign or
local music?What about films and the theatre - dopeople watch foreign
productions or is there a thriving lo~al industry? You could also mention
literature - for instance, how much of it is read in translation?
Thebestcontributions will beincluded in the book.
Writeyourcontributionfor the bookin 220-260words.
1 Whattypeofwritingisthis?
2 Whatinformationoyouneedo indude?
3 Doyouhaveo compareourculturewiththeEnglishulture?
4 Shouldyouwritemainlyaboutyourowncountry?
5 Howformaldoesyourwritingneedo be?
6 Whichenseswillyoumainlyuse?
7 Howcouldyousupportyouropinions?Suggestappropriatephrases.
8 Inwhichparagraphwillyoustateyouropinion?
15 a. Read themode\and fI\\inthe gapswith the words
given.
. where · which · while
. although · merely
. however· despite
In these days of rapid European
expansion,my country is subjectedmorethaneverto the influencesof the
English-speakingworld.
Most television channelsbroadcast
American TV series and Hollywood
movies,1) one or two
moreeducationa(cfiannc(sOCCaS1QUa«y
showdocumentaries.n mostcaseshey
are subtitled rather than dubbed.The
samesituation applies in the cinema
and 2) we do have a
fairly buoyantfilm industryof our own,
Hollywoodblockbustersdrawfar bigger
audienceshanSpanishproductions.
The same cannot be said,
3) , for our tastein music.
We haveaverysuccessfulpop industIy
and pop stars compete with
international stars for a place in the
charts,4) makesfor a
very healthymix. The influx of foreign. artists has had little effect on theinfluenceof traditional music,which is
kept alivepartlyby thetourist industry,
andpartlyby theoldergenerations.
Mainstream theatres continue to
stage plays in Spanish.Nevertheless,
there is a demand for foreign
productions.There are a number of
fringe theatreswhich stage plays in
English,but theseareonly to be found
in universitytowns5) ............................
you would expect to find a more
cosmopolitanculture.
6) thedominanceof
the English-speakingworld in most
formsof entertainment, seeno reason
to fear for the future of our culture.
English is 7) a linguafrancawhich allowsthe nationsof the
world to communicatewith oneanother.
I think it would beanover-reactionto
talk aboutit in termsof aninvasion.
231
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Writing:"Rgvi .
b. Fill in the planbelowwith informationfrom themodel.
8l-cIntroduction briiiflystatedpillpose
Paragraph 2
Paragraph 3
Paragraph 4
.........................................................................
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
.........................................................
Conclusion . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
c. Inpairs,suggestanotherbeginning/ending.
16 a. Readthe rubricbelow,underlinethe keywords
andphrases,andtick theappropriateboxes.
A British publisher is planning a book aimed at
teenagersentitled 'Spend!Spend!Spend!'and wants to
c includeyourcountry. Youhavebeenaskedto write a.: contributionfor the book,in whichyoudescribewhat
~ youngpeoplein your countryspendtheir moneyon.
Theareashe bookplanso covernclude:
· going out · fashion · money management· debt · findingbargains· dailyexpenses
Youshouldwrite about two or three of theseareas,
usingexampleswherepossible.
Writeyourcontribution for the book.
Thiscontributionor thebookshould:
focusonyoungpeopleinyourcountry 0sayhowyouspendyourfreetime 0listasmanypointsaspossible 0
2 Ingeneral,contributionso longerpieces:
arewrittenusingformallanguage 0shouldcontainidiomaticanguage 0arewrittento matchthestyleof the book0
3 Contributionso longerpiecesareclosestnstyleto:
articles0 letters0 reviews0
4 Thestyleshouldbe:
formal0 informal0
b. Nowwrite yourcontribution for the book, in220-260words.
:) CompetitionEntries17 Readthe rubricbelowand answerthe que~
that follow.
Youhaveseenhefollowingn aninternationalra.=-~
COMPETITION.. Wina £50booktoken!
Languagesaredyingout all overthe world 'cr :
nurnberof reasons.Howsafeisyours?Writea-'"~
tell usaboutthe stateof yourlanguage.sit lJr~
threat?What from?And what is beingdone J
shouldbedone)to helppreservet?
Writeyourcompetitionentry in220-260 words.
1 Doyouhaveoarguehatyourlanguagesdying0-.--
2 Do you consideryour languageto be safeor ,,"~threat?
3 Whatkindsof thingscanhelpto preservea languagE-
18 a. Read the two models and say which is
appropriate. Thinkabout:
· style · relevance grammar· layout· repetition · topic sentences
Mindyour Language!CI My language,olish, has been spoken since the ninti>
iiI century. Today itisspoken by ninety-eightper cent of the
a populationand isthe officialanguageof government,
o media, administration and education, so I'd say it's
::& reasonably safe.
That's not to say that, likemost languages that aren't
widely spoken, Polishhas,to a certainextent,come under
threat from American English. Thisismainly due to the
rising popularity of American TV shows, cinema and
Internetuse among the young. Teenagers think itis'cool
and trendy' to pepper their speech with Americanisms,
which isalso the reason why retailersand manufacturers
are giving their outlets and products American names
instead of Poiishones, in an attempt to target the young
consumer.
However, one thing that seems likelyto preserve our
nativetongue isthe filmindustry.Afteryears of neglect,it
isat lastbeginning to flourish,mainly thanks tb itsown
effortsinthe form of independent filmmakers and funding
by cable companies. This obviously means that the
language isstillery much alivehere.And with Polishfilms
winning prestigiousawards at internationalfilmfestivals,t
seems that-the rest of the world isnot likelyto forget us
either.
I think it's safe to say that the Polish language is not an
endangered species! With a solid foundation at home and
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1
Polish Forever!
Therearemanylanguagesall overtheworld andsomeof
-em are dying out, like Celtic languages,Basqueand-~aic. Sometimeshere arepolitical reasons,sometimes
-n aregeographicaleasonsandsometimeshereareand-er reasonsor this.Polish,at theotherhand,isnot dying
_~because8percentof thepeopleherespeakt. English
_~.'erywhere,n everycountryin everycontinentin allover-:-eworld.Andlikethat,Englishsheretoo. Butthe English
- ,,'On'tbeatPolishbecausesheistoo strong.Wewatchon
L!!!evisionrogrammesn Englishandlistento theAmericanI:'1gson the radio. My favourites are Nirvana and
.delback and I knowall words to their songsbecause-"CJndhem on Internet. But we havegood singersand
~icians hereaswell.WesometimesseeEnglish- but not
-'J:"y otherlanguages onpacketsnshops.That'sbecause-eo.think they cansellmoreproductsif the productsare
· ..ottenn English.'-Aaybeheydo but peoplestill buyPolishproductstoo.
.-d the films in Englisharenot asgoodasthe onesfrom-ere.At least,I don't think so. Someof them havewon
:- -.rds. In schoolseveryonespeaksPolishso I don't really~ whattheproblemis.
Anyway,wishotherpeopleto learnPolishbecauset isa
-ully nice language.There are manywriters who write
-~Iy nicebooksin Polishsothey canreadthemaswell.
.ftyway,the governmentshouldhelpaswell. Anyway,one;."'ngfor sure,Polishsonelanguagehatneverdies!!
b. Readtheappropriatemodelagainandanswer
the questions.
1 Whatstyleofwritinghasthewriterused?
2 Listthewriter'sarguments.Howdoeshesupportthem?
3 Inpairsthinkof anotherintroductionandconclusion.
19 Readthe rubricbelow,underlinethe keywordsandphrases,andtick the appropriateboxe~.
You see the following announcementn an English-
languagemagazine. -.. COMPETITION
Howfinanciallyresponsiblereteenagersoday?
Weoftenhearthat teenagershaveit easyandthey Ihaveoo muchmoney.Wewantto knowhowyouI
feelaboutthis. Areteenagersspoilt?Dotheywaste I
their moneyon uselesshings?Shouldtheybe givenImoneybytheir parentsorshouldtheyworkfor it?
Write and tell us- andyoucouldbe nextmonth's
winner!
Writeyourcompetitionentry in 220-260woeds.
Yourstyleofwriting:
shouldalwaysbeformal Ddependson thestyleof the rubric Dshouldalwaysbefriendlyandinformal D
2 Inordertowin acompetition,yourentrymustbe:
formal and factual Dhumorousand light-hearted Dwell-writtenandrelevant D
3 A competitionentryisusuallyclosestnstyleto:
a letter D a proposal Danarticle D areview D
4 Agoodwayto improveyourentryisto:
createsuspense 0capturethe reader'sattention Dusesophisticatedanguage D
b. Whatarethemaindifferencesbetweenthis
taskandthe onein Ex.17.In pairs,makea
paragraphplanfor this task.What linkingwords
will you use?
c. Nowwrite yourcompetition entry.
:) InformationSheets
20 Readthe rubricbelow,underlinethe keywordsandphrases,andanswerthequestionsthat follow.
A groupof foreignstudents is planningto visit your
town or cityaspartof a culturalexchangeprogramme.
. Youhave volunteeredto help by prepar ing an: information sheet, to be distributed to them on their
: arrival.Youshouldinclude:
· Briefdetailsaboutthe historyof the town/city
· Sightsand placesof cultural interest
Youshouldalsoincludeanyotherinformationthat you
thinkwouldbeusefulfor thevisitinggroup.
Writeyourinformationsheetin 220-260words.
1 How formal shouldthe writ ing be?Why?
2 Could you usesection headings?If so, how would you
divideyourwritinginto sections?
3 Whataspectsof culturedoyouthinkmightbe relevant
to a cultural exchangeprogramme?
4 What kindof informationcouldyougiveforeignstudents
about the historyof yourtown or city?
5 What are the most important placesof cultural interest
in your area?
6 Whatotherinformationcouldyou include?
233
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Writing: Review
21 a. Readthe modelandfill in the correctheadings.
· Eatingout
· History
· Enjoyyourstay
· Entertainment
· Placeso visit
wetcoH(e;
ttJ L~
1.....................................
Leicesterbeganitscolourful
historyasa Celticsettlement.
It hasbeenconqueredbythe
Romans,theSaxonsandtheNormans,all of whomhave
left their markon thecity.
During theindustrial
revolution,therewasahuge
increasen populationandthe industriesthat sprangup at the
time led to Leicesterbecomingoneof thewealthiestcitiesin
Europebythe 1930s.
2.....................................
Leicester is home to many interesting museums. The
LeicestershireMuseum and Art Gallery has an interesting
collectionof ancientEgyptianrelicsanddecorativeart andthe
City Gallery exhibits the work of modern painters,photographers,craftspeopleand sculptors.We also have a
medievalcastle, a famouscathedral and a large number of
statelyhomeswhicharewell-worthvisiting.
3.....................................
Leicesterhostsanimpressivecalendarof eventsthroughoutthe
year. Highlights include an Asian Carnival in June and a
CaribbeanCarnivalin August.TheHaymarkettheatreandThe
PhoenixArts Centrewill cover all your needsasregardsthe
arts,andmanyof thetop popbandsplayat theUniversity.
4.....................................
Our multi-cultural population has led to a huge variety ofrestaurants.There are countlessplaceswhere you can get
excellentIndian food,but restaurantsaresonumerousthat you
will be spoiled for choice.Whatever kind of food you are
looking for, you areboundto find somethingto suityour taste
andyourbudget.
5.....................................
We areconfidentthat you'll enjoyall thecultural delightsthat
Leicesterhasto offer. We wish you a pleasantandprofitable
stay.
b. Nowanswerthe questions
Hasthewriter coveredallthe ~J
inthe rubric?
2 What effect do you thir. -
informationsheetwill have0'" -
reader?3 What descriptiveadjectiveshas-
writer used?UnderlinethelT' ::
then. in pairs. think of ~
appropriateonesto replaceher-
4 Howdoeshewriterrecommerc
place?npairs.hinkof analter".;:;
recommendation.
S Inpairsthink of anothertitle fo' -
pieceof writing.
22a. Readthe rubricbelow,underlinethe keywordsand
phrases,andtick the
appropriateboxes.
The college that you attend
producing an information sr~
. welcomingnewstudents.Youhe?=.: beenaskedto write thetext for~-.:
: informationsheet.inwhichyoug ~
students information about ~E
following:
· placeso eat
· whereto getthebestbargains.adviceonkeepingo abudgetWriteyourtext for the informaw
sheetin220-260words.
Youhaveo write:
inanofficialstyle Cinastylethatwillappealo
students C
2 Yourleafletshouldcontain:
a formalbeginningandending Caninformal.riendlyone C
3 Yourleaflet:
mustnotcontainheadings Cshouldcontainheadings. 0
4 Thethreebulletpointsnthe
rubric:
mustbeincludednyourwriting 0couldbeincludednyourwriting 0
b. Portfolio:owwrite yourinformationsheet.
1