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AS Media Studies Coursework Evaluation Adam Fitton http://adamfittong321.blogspot.com/

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Page 1: Uptown   evaluation

AS Media Studies

Coursework Evaluation

Adam Fitton

http://adamfittong321.blogspot.com/

Page 2: Uptown   evaluation

The title is in the primary optical area this is wee the eyes looks first then down to the bottom right.

The image uses direct mode of address, this makes it seem that the person is looking straight at the reader, creating more of a connection between the reader and the magazine

Guttenberg Diagram – the magazine follows the convention of crating a flow from the top left to the bottom right, I have placed certain features on the magazine to create this flow.

Main Cover Line – Drake Rise To Rap Royalty – This cover line is not significantly larger than the others but can still be identified as the main focus of the magazine

Top Rankin’ – is an addition to the title, it adds more meaning to the masthead as it is a reference of Uptown Top Rankin’, which was a Jamaican reggae song of 1977, this fits with the genre of the magazine of hip hop which reggae is a sub genre of.

The image itself does contain element of the principle of thirds.

The magazine uses two colours, white and yellow, to contrast against the dark background

The tree main colours used are black white and yellow; these are used to create a unique style for the front cover. The black and white colours denote the juxtaposing elements of the hip hop world.

Page 3: Uptown   evaluation

Polaroid's used with the images, I used these because it makes the magazine more visually interesting and also conveys that the magazine isn't taking itself to seriously but still maintaining a sense of style and elegance in the process.

The masthead for the contents is a main feature which is

visually interesting and stands out.

The heading ‘feature’ uses a different colour to contrast against the other heading s and against the

background. The gold connotes elegance which I wanted the style

for the contents page to be.

The text which shows the features that are included in the magazine maintains the

sense of style and order which I have tried to keep constant

with all the pages of my magazine.

All the images I have used on the contents page maintain the conventions associated with the hip hop genre , they are all interesting which will appeal to the audience

I have separated the contents which is constant with all the issues that the magazine would produce this is done to show the difference between the articles and special features, it contrasts by a different text colour and font style

Page 4: Uptown   evaluation

The title is again in the primary optical area which is the first place the reader will look.

A simple colour scheme has been used as well in the article which is appealing to my target audience

Active space is used to please the reader in a visual way.

This picture is in the terminal area of the whole double page spread which the reader will get attracted too. The bold text emphasises the image and contrasts well.

The text has been positioned around the image emphasising the images importance and creating a visually interesting double page spreadThe large amount

of text has been spread across the pages to make them more appealing, they have been positioned around the title and the image.

Stuck to convention by having page numbers and the magazines name.

The quotes from the article draws the attention of the reader in. The use of the different colours of text also makes the article appear well organised and more appealing to the reader.

The use of columns within the article makes the page well presented and neat for the reader to understand.

Page 5: Uptown   evaluation

In what ways does your media product use, develop or challenge forms and conventions of real media products? •My magazine uses many of the convention used by real media products, the typical conventions of music magazines are used throughout the magazine.• I have used a sense of balance prominent on the front cover. •The text and masthead create a framing for the image which is the main focus on the page.• There is a element of symmetry, each cover line is balanced by an opposing cover line on the opposite side.• I have used similar colours and fonts to other existing magazines, for example Vibe and XXL. •Most magazine of this genre use an image that has direct mode of address, I have followed this convention in mine.

Page 6: Uptown   evaluation

•Unlike some magazines the image i have used isn't taking itself too seriously showing a cheeky, bold and charismatic sense to the magazine, this contrasts with other magazines who purposely create a serious and tough appearance trying to convey what the genre is about, I have challenged this .

•I also used a lot of artists names on my front cover rather than pull quotes as my research shown that my target audience will buy the magazine depending on what artists are included in the issue.

I have used Polaroid's on my contents, creating a retro appearance, this is postmodern as the high tech magazine is pretending to be low tech, this is an obsolete technology and so has style over substance.

Page 7: Uptown   evaluation

How does your media product represent particular social groups?

•The target audience for my magazine is teenagers

•I have also included eye catching images throughout my magazine, therefore persuading readers to read on in the magazine and if they like what they see

•The social class of my magazine has been portrayed by the hip-hop artist Drake.

Page 8: Uptown   evaluation

What kind of media institution might distribute your media product and why?•The magazine of which I have based my magazine idea on, is that of Vibe magazine. •My magazine project is best suited to being distributed by Universal Music Group. •Other magazines in this genre already are distributed by this group such as XXL which is one of the other magazines which my magazine will be in competition with.

Page 9: Uptown   evaluation

Who would be the audience for your media product?

•My target audience is predominantly young urban followers of the hip hop culture, this would be 16-25 year olds.

•My magazine will include different features each month. Therefore, the age and gender of the reader will depend on what the monthly feature involves. This is a techniques used by other magazines in the genre.

Most importantly the readers must be interested in the style of music in which my magazine displays, which is mainly Hip-Hop. Someone who enjoys listening to Kings of Leon or other indie artists would most probably would not enjoy reading this magazine.

Page 10: Uptown   evaluation

How did you attract/address your audience?

•The large bold masthead creates a lot of focus as it takes up a lot of the cover and one of the dominating features of the magazine.

•I used bold colours such as yellow contrasting against black to attract the audience and the font style is easy to read and bold.

•The picture I have used is of a young well known male as this is what they would rather have a male than a female, it uses direct mode of address

•The font style is bold and sharp shapes to attract the male audience as they are my target audience.

•I have included many names of famous artists on my front cover which are used as buzz words.

Page 11: Uptown   evaluation

What have your learnt about technologies from the process of constructing this product?•When I look back at the preliminary task I feel its not professional enough to actually be a real magazine, whereas my final piece is a massive improvement to when I first started, this is due to audience and market research I carried out.

•As I have had little use on Photoshop this project has allowed me to develop my skills and knowledge in this program.

•I have used new websites to search for fonts rather than using standard ones, uploading to my Blog and also use tools within Photoshop.

Page 12: Uptown   evaluation

•In my first task I didn't know what features to use on what images but now I have gained an understanding on how to use the program and I fell a lot better.

•Before I started this task I already had good background knowledge on my preferred music genre which helped me to complete my magazine a lot quicker. I also had a good understanding of the music industry which again helped me. Researching existing magazines allowed me to see conventional techniques being used and how they are best used to suit the magazine.

•Going into this coursework I have minimal knowledge of photography but I now understand the use of most shots and why/when they are used.

•I also have a better understanding of what type of articles, language and photography are used in certain magazine genres.