urban airship insight for mobile [slideshare]

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Page 1: Urban Airship Insight for Mobile [SlideShare]

1 © Urban Airship. Confidential. Do Not Distribute.

Insight1:1 Insight drives smarter action. Learn what makes your users tick.

Page 2: Urban Airship Insight for Mobile [SlideShare]

2 © Urban Airship. Confidential. Do Not Distribute.

An audience intelligence tool to identify valuable segments and power retargeting

Page 3: Urban Airship Insight for Mobile [SlideShare]

3 © Urban Airship. Confidential. Do Not Distribute.

Urban Airship Insight

User-level intelligence for smarter action

INSIGHT

Page 4: Urban Airship Insight for Mobile [SlideShare]

4 © Urban Airship. Confidential. Do Not Distribute.

Optimize audience growth and retention

Page 5: Urban Airship Insight for Mobile [SlideShare]

5 © Urban Airship. Confidential. Do Not Distribute.

Performance dashboards built for marketers

Benchmarks for retail, travel and media verticals

Page 6: Urban Airship Insight for Mobile [SlideShare]

6 © Urban Airship. Confidential. Do Not Distribute.

Ad hoc analysis for personalized insight

Page 7: Urban Airship Insight for Mobile [SlideShare]

7 © Urban Airship. Confidential. Do Not Distribute.

Actionable User-Level Exports in Every Report

Bill Schneider
Ad Facebook and twitter
Page 8: Urban Airship Insight for Mobile [SlideShare]

8 © Urban Airship. Confidential. Do Not Distribute.

Activation

Retention

Referral

Revenue

Acquisition

Insight powers growth

Which acquisition source leads to your most valuable users?How can I improve user activation?

How can I optimize user retention?

Which audiences are likely to refer my app?

Which audiences are likely to drive future revenue?

Page 9: Urban Airship Insight for Mobile [SlideShare]

9 © Urban Airship. Confidential. Do Not Distribute.

Acquisition: Identify sources that convert

PARTNERS

Drilldown to source

Measure conversion

Acquisition sources

Page 10: Urban Airship Insight for Mobile [SlideShare]

10 © Urban Airship. Confidential. Do Not Distribute.

Acquisition: Create look-a-like campaigns

Find highly engaged users in your app Upload into Facebook to find more

Page 11: Urban Airship Insight for Mobile [SlideShare]

11 © Urban Airship. Confidential. Do Not Distribute.

Activation: Find audiences primed for action

Use path analysis to find users that are on the threshold to convert

Page 12: Urban Airship Insight for Mobile [SlideShare]

12 © Urban Airship. Confidential. Do Not Distribute.

Retention: Optimize user flows

Measure updates in your welcome series through cohort analysis

Welcome Series A

Welcome Series B

Sent message Sent message Sent message

Page 13: Urban Airship Insight for Mobile [SlideShare]

13 © Urban Airship. Confidential. Do Not Distribute.v

Retention: Create re-engagement campaigns

• Identify users that recently uninstalled

• Export a list for an e-mail, or social winback campaign

Page 14: Urban Airship Insight for Mobile [SlideShare]

14 © Urban Airship. Confidential. Do Not Distribute.

Referral: Find your fans and encourage sharing

Drilldown into users that recently active

And find users that also visit frequently

Page 15: Urban Airship Insight for Mobile [SlideShare]

15 © Urban Airship. Confidential. Do Not Distribute.

Revenue: Monetize engaged audiences

Retarget users that responded to an earlier message to boost conversion

Page 16: Urban Airship Insight for Mobile [SlideShare]

16 © Urban Airship. Confidential. Do Not Distribute.

A comprehensive audience targeting solution

Page 17: Urban Airship Insight for Mobile [SlideShare]

17 © Urban Airship. Confidential. Do Not Distribute.

How Insight and Connect work together

INSIGHTCONNECT

• Receive raw data set to enable deep research capabilities and custom queries

• Omni channel analyses

• Answer your day to day marketing questions

• Capability to take immediate actions

Page 18: Urban Airship Insight for Mobile [SlideShare]

18 © Urban Airship. Confidential. Do Not Distribute.

Connect

Connect the real-time power of mobile to the rest of your business

Click here for more on Connect

Page 19: Urban Airship Insight for Mobile [SlideShare]

19 © Urban Airship. Confidential. Do Not Distribute.

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