Hello, Ureka!

Vernon

Vernon ChanManaging Directorscratchdisk creative Sdn BhdPart of the Level5 Creative Group

Graphic Design, Advertising + Visual Communication

twitter.com/vernieman

Where do ideas come from?

Rules

Don’t believe a word I say.1

Have a sense of humour.if you don’t - beg, borrow or steal.

2

If you have an Ureka moment while this preso is in progress, shout “Ureka!”

3

like you and me, animals have brains too. And they dream. Oh yes!

Bizkit the Dreaming Dog (http://www.youtube.com/watch?v=z2BgjH_CtIA)

The Great Thinkers

some companies

thrive on ideas.

...wanting to be different.

Ideas come from...

...challenge of wanting to make things better.

...to achieve the impossible?

...unthinkable?

...making things desirable. (or making desirable things)

Where do ideas come from?

Danny Foo - Simpleet Solutions Sdn Bhd

twitter.com/dannyfoo

“everywhere”

from the toilet!

Wilfred Tee - Wilfredstudios.comtwitter.com/wilfred

being outrageous.

being playful.

from being stupid.

being free.

being sensitive to nature

i said “nature”. :)

so, where are you?

...the environment

interaction. engagement.

sight. observation.

smell.

taste.

touch.

sound. music.

stillness.

scratchdisk’s creative process

understandresearchcreatejustifydeploy

understandWe believe in creative dialogue. We believe in understanding you. Your problems and your needs. Let's talk. Over a cup of coffee. Or two. Or three.

researchWe bring the understanding of you and fuse it with research. It's a dirty job, but we love doing it.

create

Ooo...the fun bit! We fuse our talent, knowledge and experience to produce exciting ideas. Lots of them.

justify

We maintain an open-minded attitude and always challenge in order to find the best possible solution. Self-critical. Built-in filtration system to 'cut the crap' and keep things simple + effective.

deploy

The moment we’ve been waiting for. We deliver you ideas that transform and exceed expectations.

Top tips. Bits n bites.Keep a notebook/scrapbook.

Doodle.

Ask questions.

Read. Read. Read.

Go out and play.

Seek new experiences.

Mind-map your thoughts.

Be still. Observe. Absorb.

Meet people! Interact.

Brainstorm. Two heads are better than one.

Never throw out an idea.

Keep an open mind. Always.

Start.

Remember Rule No.1

Don’t believe a word I say.1

that’s all for now, folks.

credit where credit is due

Hakim + Urekascratchdisk + Level5 teamSteve Jobs, Jonnie Ive, Apple + Apple Design TeamMother NatureGuy Kawasaki (10/20/30 Rule. Sorry Guy, I messed up!)

GoogleGod + the UniverseTwitter + all Twitterers!Mindmeister + MindnodeTechnology + WWWEveryone!

Thank you for inspiring me!

Now stop listening to this idiot and go generate some kick-ass ideas!

Disclaimer: Ideas for this preso were generated from

thin air and then some. Time taken: 3 hours.

Oh. Plug.

twitter.com/vernieman

twitter.com/scratchdiskcr

twitter.com/level5creative

all creatives in this presentation are property of scratchdisk creative. no visuals - in part or in full are

to be used, modified, reversed-engineered, reproduced, distributed in any form or manner

without prior written consent to scratchdisk creative.

some stock imagery are property of corbis images. all other images are property of respective owners.

the little creative company that does big creative things

scratchdisk creative sdn bhd

info@scratchdisk.biz

www.scratchdisk.bizPart of the Level5 Creative Group

level 5

@ Level5 Creative Group 2009. All rights reserved.

www.level5creative.com