u.s. house style guidelines style guidelines ... ypography plays a major role in shaping a brand...

U.S. Department of Homeland SecurityHouse Style Guidelines

October 2003

Table of Contents

Introduction 1

Branding and Our House Style 2

Color Palettes 3

Typography 4

Imagery —

Introduction 5

Conceptual Imagery

What We Protect 6

How We Protect the Homeland 7

Documentary Imagery 8

Cropping Images 9

DHS Grid System Components —

Introduction 10

Examples 11

Grid Examples 8.5" x 11" 12–21

Grid Examples 3.75" x 8.5" Slim Jim 22–24

Grid Example 5.5" x 8.5" 25

Grid Examples 8.5" x 11" —

Brochure Interior Spreads 26–30

Grid Examples 11" x 17" —

Newsletter Cover 31

Newsletter Interior Spreads 32–33

Certificates 34–36

Introduction

1 U.S. Department of Homeland Security House Style Guidelines

The design elements, or visual language, that make up our house style attempt to convey —through imagery, color and appearance — the qualities that we want the Department ofHomeland Security to be known for: being innovative and proactive in our mission and beingaccessible and direct with our public.

We are entrusted with the relentless protection and defense of America, its ideals, its way of life and its people. We are the trusted and authoritative partner to the state, local and privatesector entities that share our mission. We are a 21st-century form of government and proud to protect our homeland.

And our communications must reflect our convictions.

The following pages introduce the foundations of our house style. The hallmarks of this visual language are the distinctive color palettes, the complementary typefaces, standardizeduses of imagery and consistent placement of our signature. Our house style will ensuremaximum recognition and a clean, contemporary look for all our communications.

These house style guidelines should be used in conjunction with the Seal and Signature Usage Guidelines, which provide more detailed information on usage of the DHS signature and its variations.

Branding and Our House Style


Our house style is a major component of our branding system.The objec-tives of our branding system are fourfold: to focus and build impact forthe Department of Homeland Security, a modern and nonbureaucraticform of government; to unify and strengthen the department; to helpstate and local entities, as well as the general public, understand the roleand structure of the department; and to streamline communication.

Our branding system must be clear from the public’s perspective andmake minimal use of acronyms, because an abundance of acronyms hampers clarity and directness.

Our branding system is not the same as our organizational chart. No morethan two levels have been branded because too many layers and too manysymbols suggest traditional government bureaucracy and an unfocusedorganization.

Every DHS communication must be branded with one — and no morethan one — of the following signatures.

United States Secret Service

U.S. Department of Homeland Security

DHS Signature — For use on communications emanating from the cabinet level, the five directorates, or programs, locations and centers not directly linked to one of the Public Facing Entities shown below.

Public Facing Entities Signatures — For use on communications emanating from these organizations with high public visibility and interaction.

Public Facing Entities Signatures, Endorsed — Please refer to The Coast Guard Correspondence Manual or contact The Office of Government and Public Affairs of the U.S. Secret Service for more information on using these signatures.

Primary Color Palette


The Homeland Security signature should be reproduced in full color —Homeland Security Blue, Gray, Green, Light Blue and Red — wheneverpossible. The colors of the signature serve as the source for our housestyle color palettes.

Our primary color palette contains Homeland Security Blue and Gray fromthe signature and adds Dark Gray and White.These colors should beemployed throughout our communications and are equivalent to the

PANTONE numbers listed in the table below. For 4-color process printing,refer to the CMYK values shown. For on-screen applications (video,broadcast), refer to the RGB Video values specified. For Web applications,refer to the RGB Web values.

The PANTONE and CMYK values provided can be used on both coated anduncoated paper when printing. Although variations in color will occur, tryto match the colors as closely as possible.

Secondary or Support PaletteThe other colors from the Seal — Homeland Security Red, Light Blue and Green — make up our secondary color palette,which are used to enhance our communications in backgrounds, headlines and other supporting design elements.

Video WebPantone® C M Y K R G B R G B

2955 C 100 45 0 37 0 47 128 0 51 102

Cool Gray 6 C 0 0 0 28 176 177 179 153 153 153

HomelandSecurity Blue

HomelandSecurity Gray

HomelandSecurity

Dark Gray

HomelandSecurity White

The colors shown throughoutthis manual have not been evaluated by Pantone, Inc., foraccuracy and may not matchthe PANTONE® ColorStandards. Please refer to thecurrent edition of the Pantonecolor formula guide.PANTONE® is a registeredtrademark of Pantone, Inc.

Cool Gray 11 C 0 0 0 79 54 54 54 51 51 51

0 0 0 0 255 255 255 255 255 255

HomelandSecurity Red 187 C 0 100 79 20 165 0 33 204 0 51

HomelandSecurity

Light Blue 307 C 100 16 0 27 0 112 178 0 102 153

HomelandSecurity Green 370 C 56 0 100 27 89 134 0 51 153 0

Typography


Typography plays a major role in shaping a brand because it helps create aconsistent look and feel. For all Homeland Security communications, onetypeface — Joanna MT — is preferred.This typeface has been chosenbecause it complements the look of the Homeland Security wordmark.

When Joanna MT is not available on your computer, you may substituteTimes New Roman for Joanna MT.

ITC Franklin Gothic has been selected as a secondary or complementary font for Joanna MT. It may be used for headlines, subheads, captions andother supporting text.

When ITC Franklin Gothic is not available on your computer, you maysubstitute Arial for ITC Franklin Gothic.

Joanna MT

ITC FranklinGothic Book abcdefghijklmnopq

rstuvwxyz1234567890$&?{}ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz

abcdefghijklmnopqrstuvwxyz1234567890$&?{}ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz

Imagery — Introduction


Imagery is an integral and vital part of Department of Homeland Securitycommunications.Visual imagery — specifically photography — conveysthe spirit and energy of our homeland and helps bring its essence to life.

Since imagery will be used in applications from print to the Web, we mustensure that it consistently captures the best of our homeland, our employ-ees and our commitment to proactive protection.

Following our house style will ensure that our communications will havea recognizable look and feel.

Two types of imagery are appropriate for our house style: conceptual anddocumentary. Conceptual imagery idealizes the homeland we protect andour ways of protecting it. Documentary imagery dramatizes our dailyactivities; these types of images may have a journalistic feel.

When preparing or selecting imagery, keep in mind these characteristics,which represent the essence of who we are.

Trustworthy Reassuring AuthoritativeAccessible Proactive ProtectiveResourceful Innovative AggressiveDetermined Committed

These imagery guidelines can also be provided to photographers to helpthem create original imagery for the DHS.

Please also consult the “Grid System” portion of these house style guide-lines for a more complete understanding of how to use imagery indesigns and layouts.

Conceptual Imagery — What We Protect


As these examples suggest, conceptual imagery highlights the naturalattributes of the homeland we protect. Idealized portraits of our nationalsymbols are also part of this image category.

If you are interested in using any of these specific images, please contact the source listed and reference the image number.

Getty Images ID# ab64993 Getty Images ID# rbv1_67 Getty Images ID# AA0408844 Getty Images ID# 200025559-001 Getty Images ID# thic0020841

Getty Images ID# E008263 Getty Images ID# ngs0_7916 Getty Images ID# ba19596 Getty Images ID# ab68106 Getty Images ID# TR002823

Getty Images ID# ngs0_8509 Getty Images ID# E014045 Photonica ID# dv685038 Getty Images ID# bot54543 Getty Images ID# ngs0_680

Conceptual Imagery — How We Protect the Homeland


In conceptual images that show how we protect the homeland, our actionsand our homeland’s protective infrastructure have been abstracted from spe-cific, identifiable places, activities or people.This abstraction process makesthis imagery different from the imagery that documents our daily activities.


Photonica ID# 05978000211 Photonica ID# 05978000273 Photonica ID# 06539000049 Photonica ID# 05978000318 Getty Images ID# dv093019

Photonica ID# 06553000051 Getty Images ID# tr001757 Photonica ID# 304200045 Getty Images ID# 10186263 Photonica ID# 06581000085

Getty Images ID# ec6696-001 Photonica ID# 629200020 Photonica ID# bd9428-001 Photonica ID# 602600115 Getty Images ID# dv635051

CBP Images ID# 117_5fuh60_5f270 CBP Images ID# cia_5f01_5fhires CBP Images ID# cia_5f08_5f270 Getty Images ID# dv738029 Getty Images ID# fi_5f11_5f270

Documentary Imagery — Our Daily Activities


This type of imagery documents our daily activities; these types of imagesmay have a journalistic feel. Our actions and interactions with the publicare of an amazingly wide variety and so our documentary imagery willrange correspondingly from the mundane to the dramatic.

Please consider the intentions of the communication when selecting an appropriate image.


CBP Images ID# cis_5f07_5f270 CBP Images ID# pfw_5f10_5f270 CBP Images ID# crazy_5f13_5f270 CBP Images ID# china_5fmed CBP Images ID# b_5f06_5f270

CBP Images ID# ridge_5foperation_5_fpredat

CBP Images ID# ci_5f13_5f270 CBP Images ID# srt_5f11_5f270 CBP Images ID# hs_5f07_5fhighres FEMA Image ID# LA_1437_87

FEMA Image ID# Montana%20fireGranite%20Cr1

CBP Images ID# ci_5f05_5hires FEMA Image ID# ok_0202_1401_08 FEMA Image ID# pr_11_96_16 FEMA Images ID# WA_Ridge_072403_1

Cropping Images


Dynamic cropping can add drama to an image. Unusual colors or lighting,extreme close-ups and interesting angles may be emphasized throughcreative cropping.The focus of the image may be significantly altered andconvey a different message than the non-cropped image.

By eliminating specific, identifiable places, activities or people from animage, cropping can be a way of making a conceptual image from a docu-mentary image.This process is demonstrated in the first example below.

DHS Grid System Components — Introduction

10 U.S. Department of Homeland Security House Style Guidelines For exhibit purposes only. Exhibit shown at 38%.

The front-facing element of DHS communications — whether a brochurecover or a website homepage — follows a basic grid system.This gridsystem organizes the house style components in a consistent fashion,enhancing the public’s recognition of what is and is not a DHS com-munication while streamlining design decisions.

The DHS Grid System is made up of four essential components:

The image panelThe information panelPrimary and secondary messagesThe signature

The grid splits the front-facing element of a communication horizontallyinto two halves.

One half is the image panel. This image panel may contain a photographor a color field in a color selected from the house style primary or secondary palette.

The other half is the information panel, which contains a short primarymessage in large type and, if needed, below the primary message, asecondary message in smaller type. If needed, a date can be addedbelow the message(s).

The signature is always placed at the bottom of the information panel and aligns flush left with the message type.The signature clearspace, atminimum, must be respected at all margins.

The placement of the image and information panels can be switched toadd variety to our communications. For some communications, the infor-mation panel will be more appropriate above the image panel.

Primary Message

Information Panel

Secondary Message

Signature

Image Panel

Primary Message Secondary Message, if needed

Date, if needed

DHS Grid System Components — Examples

11 U.S. Department of Homeland Security House Style Guidelines For exhibit purposes only. Exhibits shown at 24%

Examples of various grid options.

This is Sample Textof the Primary MessageSecondary Message, if needed

Date, if needed

This is Sample Textof the Primary MessageSecondary Message, if needed

Date, if needed


Date, if needed


Date, if needed

1

5 6

2 3 4

7 8

Primary MessageSecondary Message, if needed

Date, if needed


Date, if needed


Date, if needed


Date, if needed

1) 8.5" x 11" cover option withimage panel on bottom

2) Slim Jim cover option withimage panel on bottom

3) 8.5" x 11" cover option withimage panel on top

4) Slim Jim cover option withimage panel on top

5) 5.5" x 8.5"cover option withimage panel on top

6) 8.5" x 11" cover option withimage and messagepanels appearing insolid DHS Dark Gray

7) 8.5" x 11" cover option withimage panel on bottom in solid DHS Red

8) 5.5" x 8.5"cover option withimage panel on bottom in solid DHS Light Blueimage panel

Grid Example 8.5" x 11"


Example of an 8.5" x 11" grid with image panel appearing on top.

Protecting America’s PortsMaritime Transportation Security Act of 2002

September 28, 2003

Information PanelDHS Blue (PMS 2955)

Primary MessageJoanna MT Semibold 58pt leading 58pt

Secondary MessageITC Franklin Gothic Book 22pt leading 40pt

DateJoanna MT Semibold Italic 22pt leading 40pt

Signatureseal 3/4"

Protecting America’s PortsMaritime Transportation Security Act of 2002

September 28, 2003

8-1/2"

7/1

6"

7/1

6"

7/1

6"

7/16" 7/16"

5-1

/2"

5-1

/2"



Example of an 8.5" x 11" grid with image panel appearing on the bot-tom.

This is Sample Text of the Primary Message Secondary Message, if needed

Date, if needed

Information PanelDHS White



DateJoanna MT Semibold Italic 22pt leading 40pt

Signatureseal 3/4"


Date, if needed

8-1/2"

7/1

6"

7/1

6"

7/1

6"

7/16" 7/16"

5-1

/2"

5-1

/2"



If the communication needs to be more proprietary, a modifier may beadded to the information panel before the primary message.

This modifier may only be a program, location or center name. See page 20 of “The Department of Homeland Security Seal and SignatureUsage Guidelines” for more information on Level IV branding.

Below are examples of 8.5" x 11" grids with a primary message modifier.

Annual Report 2003Citizen Corps

September 28, 2003


Program NameJoanna MT Semibold Italic 30pt leading 58pt


DateJoanna MT Italic 22pt leading 40pt

Signatureseal 3/4"

Annual Report 2003Citizen Corps

September 28, 2003

8-1/2"

7/1

6"

7/1

6"

7/1

6"

7/16" 7/16"

5-1

/2"

5-1

/2"



Example of an 8.5" x 11" grid with image panel appearing on top.

Performance andAccountabilty Report FY 2003

Information PanelDHS Dark Gray (PMS Cool Gray 11)




Signatureseal 3/4"

Performance andAccountabilty Report FY 2003

8-1/2"

7/1

6"

7/1

6"

7/1

6"

7/16" 7/16"

5-1

/2"

5-1

/2"



Example of an 8.5" x 11" grid for one-color application.

SAFETY Act Application Kit Support Anti-Terrorism by Fostering Effective Technologies Act of 2002 September 2003

Science and Technology





Signatureseal 3/4" SAFETY Act

Application Kit Support Anti-Terrorism by Fostering Effective Technologies Act of 2002 September 2003

Science and Technology

8-1/2"

7/1

6"

7/1

6"

7/1

6"

7/16" 7/16"

5-1

/2"

5-1

/2"



Example of an 8.5" x 11" two-color application.


Date, if needed

Image Panel DHS Gray (PMS Cool Gray 6)





Signatureseal 3/4"


Date, if needed

8-1/2"

7/1

6"

7/1

6"

7/1

6"

7/16" 7/16"

5-1

/2"

5-1

/2"




A secondary or support color may be used in the image panel. Please notethat the background color of the information panel must be white or thesame color as the image panel.


Date, if needed

Information PanelDHS Light Blue (PMS 307)




Signatureseal 3/4"

Divider Rule DHS White

Image Panel DHS Light Blue (PMS 307)


Date, if needed

8-1/2"

7/1

6"

7/1

6"

7/1

6"

7/16" 7/16"

5-1

/2"

5-1

/2"






Date, if needed





Signatureseal 3/4"

Image Panel DHS Red(PMS 187)


Date, if needed

8-1/2"

7/1

6"

7/1

6"

7/1

6"

7/16" 7/16"

5-1

/2"

5-1

/2"



Example of an 8.5" x 11" 4-color application.



Date, if needed





Signatureseal 3/4"

Image Panel DHS Green(PMS 370)


Date, if needed

8-1/2"

7/1

6"

7/1

6"

7/1

6"

7/16" 7/16"

5-1

/2"

5-1

/2"






Date, if needed

Image Panel DHS Light Blue(PMS 307)

Information PanelDHS Light Blue (PMS 307)




Signatureseal 3/4"


Date, if needed

8-1/2"

7/1

6"

7/1

6"

7/1

6"

7/16" 7/16"

5-1

/2"

5-1

/2"


Grid Example 3.75" x 8.5" Slim Jim

Example of a 3.75" x 8.5" slim jim grid with image panel appearing on top.


Date, if needed


Date, if needed

3-3/4"

1/4

"1/4

"1/4

"

1/4" 1/4"

4-1

/4"

4-1

/4"

Information PanelDHS Dark Gray(PMS Cool Gray 11)




Signatureseal 9/16"



Example of a 3.75" x 8.5" slim jim grid with image panel appearing on bottom.


Date, if needed


Date, if needed

3-3/4"

1/4

"1/4

"1/4

"

1/4" 1/4"

4-1

/4"

4-1

/4"





Signatureseal 9/16"



Example of a 3.75" x 8.5" slim jim grid two-color application.

Primary MessageStyle for two line Secondary Message, if needed

Date, if needed

Primary MessageStyle for two line Secondary Message, if needed

Date, if needed

3-3/4"

1/4

"1/4

"1/4

"

1/4" 1/4"

4-1

/4"

4-1

/4"

Image Panel DHS Gray (PMS Cool Gray 6)





Signatureseal 9/16"


Grid Example 5.5" x 8.5"

Example of a 5.5" x 8.5" grid one-color application.


Date, if needed


Date, if needed

5-1/2"

3/8

"3/8

"3/8

"

3/8" 3/8"

4-1

/4"

4-1

/4"

Image Panel DHS White





Signatureseal 5/8"

Grid Example 8.5" x 11" — Brochure Interior Spread


Example of an interior spread for an 8.5" x 11" brochure.

Contents

2 Introduction, Mission and Guiding Principles

4 Goals, Objectives and Strategies

5 Summary

32 Key Factors

34 Implementation

36 Evaluation

38 Communication

In January 2003, the Department of Homeland Security became the nation’s 15th and newest Cabinet department, consolidating 22 previously disparate agencies under one unified organization. One year ago, no single federal department had homeland security as its primary objective. Now it is our mission. We are integrating our resources to meet a common goal.

Our most important job is to protect the American people and our way of life from terrorism. We have a single, clear line of authority to get the job done. While we can never eliminate the potential for attack, particularly in a society that’s as open, as diverse, and as large as ours, we will significantly reduce the nation’s vulnerability to terrorism and terrorist attack over time. Through partnerships with state, local and tribal governments and the private sector, we are working to ensure the highest level of protection and preparedness for the country and the citizens we serve.

This plan outlines our approach to implement the comprehensive national strategy to secure the United States from terrorist threats and attacks, and prepare our country by building up capacity to respond if either occur. It provides the frame of reference in which we will set priorities and focus our operations.

We in the Department of Homeland Security are working to protect our fellow citizens and our very way of life by securing our borders, our airports, our waterways, and our critical infrastructure. We are coordinating the response of our nation to emergencies. We are protecting the rights of American citizens and enhancing public services. We understand our mission. The task before us is difficult, but not impossible. We undertake the challenges before us with the understanding that Americans do not live in fear.

We live in freedom, and we will never let that freedom go.

Building a Secure HomelandU.S. Department of Homeland Security Strategic Plan

Fall 2003

“The enemies of freedom have no regard for the innocent, no concept of the just, and no desire for peace. They will stop at nothing to destroy our way of life, and we, on the other hand, we stop at nothing to defend it.”

-Secretary Tom RidgeRemarks celebrating the 213th birthdayof the United States Coast Guard August 6, 2003

17"1/2

"2"

2-3

/4"

7/1

6"

1/2" 1/2"

11"

1/2"3-5/8"1/4"

Caption — QuoteJoanna MT Italic 11ptleading 13pt

Caption — AttributeJoanna MT Regular 11pt leading 13pt

Caption — Remarks…Joanna MT Regular 8ptleading 9.5pt

CopyJoanna MT Regular 11ptleading 13pt Single line spacebetween paragraphs

Page HeaderJoanna MT Semibold 36pt leading 40pt

Page SubheadJoanna MT Regular 20ptleading 36pt

DateJoanna MT Italic 20ptleading 40pt

ContentsJoanna MT Semibold 20pt leading 28pt

Contents ListingsJoanna MT Regular 11ptleading 28pt




Building a Secure HomelandGoals, Objectives and Strategies

Summary

The National Strategy for Homeland Security and the Homeland Security Act of 2002 served to mobilize and organize our nation to secure the homeland from terrorist attacks. This is an exceedingly complex mission that requires coordinated and focused effort from our entire society. To this end, the Department of Homeland Security was established to provide the unifying core of the vast national network of organizations and institutions involved in efforts to secure our homeland. Our first priority is to prevent further terrorist attacks within the United States. To reduce vulnerability without diminishing economic security, we gather intelligence and analyze threats, guard our nation’s borders and airports, protect our critical infrastructure, and coordinate response to the American people during times of disaster.

The goals that guide our activities are:• Prevent Terrorist Attacks Within the United States;• Reduce the Vulnerability of the United States to Terrorism;• Minimize the Impact and Assist in the Response and

Recovery from Terrorist Attacks and All Other Hazards;• Ensure the Protection of Federal Government Operations;• Protect America’s Economic Security and Ensure the Safety

and Protection of Maritime Interests;• Direct the nation’s Immigration Benefits System and

Promote CitizenshipValues; and• Operate as a Leading Edge, Performance-Based

Organization while Practicing Outstanding Stewardship of Public Resources.

17"5-1

/2"

1"

7/1

6"

1/2" 1/2"7-1/2"

11"

1/2" 3-5/8" 3-5/8"1/4" 1/2"



Copy HeaderJoanna MT Regular 20ptleading 24pt

CopyJoanna MT Regular 11ptleading 13pt



Sample Text Page 1.0Example of an interior spread for an 8.5" x 11" brochure, using 2-column grids.

1.2 Coordinate national and international actions to prepare for and prevent terrorism.

We will effectively coordinate and communicate with other federal, state, local, and tribal governments, the private sector, and the American people. Increasing and coordinating information sharing between law enforcement, intelligence, and military organizations will improve our ability to counter terrorists everywhere. We will coordinate training and education across multiple levels both national and international ensuring common standards and approaches to recognizing key indicators of future terrorist actions.

1.1 Secure the borders against terrorists, means of terrorism, and other illegal activity.

We will manage our borders to interdict terrorist activities by targeting unlawful migration of people, cargo, drugs and other contraband, while facilitating legitimate migration and commerce. DHS will enforce border security at ports of entry, on the borders, and even before potential threats can reach our borders. Through the continued deployment of the appropriate balance of personnel, equipment and technology we will create “smart borders”. Not only will we create more secure United States borders but, in conjunction with international partners we will extend our zones of security beyond our physical borders. Identifying, prioritizing, and interdicting threats to our nation beyond our physical borders are highly effective ways to detect potentially hazardous cargo and deny entry to people before they arrive. Making our border security effective, smarter, and stronger significantly reduces the potential of terrorist threats entering our nation.

1.1 Strategies

• Strengthen and integrate security at and between the ports of entry.• Expand border control beyond our geographical borders through increased awareness within the maritime, air and land approaches to the United States.

• Implement a nationwide system for managing entry to and exit from the United States using biometrics and advanced technology.

• Build a unified, cohesive enforcement capability.• Identify and interdict sources of support for weapons of mass destruction and other instruments of terror targeted at the United States.

• Increase the security of international shipping modes and methods, and of trade goods destined for the United States.

• Reduce the flow of illicit drugs and contraband into and out of the United States.

• Deter undocumented aliens from entering the United States. • Expand and integrate industry partnership programs to engage the trade and financial communities and otherwise enlist the private sector in the fight against terrorism.

• Establish counter fraud strategies to detect illegal entry through fraudulent means.

• Reduce the threat of agricultural pests and diseases entering the United States via legal commerce, smuggling and non-compliant cargo.

• Coordinate efforts to sever connections between illegal drug trafficking and terrorism.

• Implement the Student and Exchange Visitor Program to permit entry of only eligible students and exchange visitors, and allow for monitoring them while they are in the U.S.

1.2 Strategies

• Assist the Department of Defense and Department of State to meet the goals and objectives of the National Security and National Military Strategies.

• Proactively conduct and coordinate “prevent and disrupt” law enforcement operations through the Department’s Joint Terrorism Task Force, particularly with the FBI.

• Involve state, local, and tribal governments and the private sector in actions to prevent terrorism and reduce the consequences of terrorist attacks.

• Establish common preparedness standards and foster inter-agency coordination across all levels of government.

• Expand existing weapons of mass destruction, first response, and other nationwide initiatives.

• Promote interagency coordination and cooperation in support of international resident and advisor programs.

• Implement a National Training Plan that strategically supports DHS missions and goals and incorporates a comprehensive approach to train state, local, and private sector partners in core competencies.

“The continuing threat of terrorism, the threat of mass murder on our own soil will be met with a unified, effective response.”

-President George W. Bush Remarks at the Signing of H.R. 5005 the Homeland Security Act of 2002November 25, 2002

Prevent Terrorist Attacks Within the United StatesStrategic Goal 1

Preventing and interdicting terrorist activity within the United States, whether international

or domestic in origin, is the number one priority of the Department. Collectively we will

assess, qualify, provide early warning and take preemptive action against potential terrorist

threats. Coordination, communication, and strong partnerships between the Department and

other federal, state, local and tribal law enforcement organizations are critical to our success.

Working closely with international partners and using all legal means — both traditional

and nontraditional — we will identify and halt potential terrorists.

17"5-1

/4"

7/1

6"

1/2" 1/2"

11"

1/2" 3-5/8" 3-5/8"1/4" 1/2"3-5/8" 3-5/8"1/4"



CalloutJoanna MT Regular 14ptleading 20pt

Copy SubheadJoanna MT Regular 11ptleading 13pt



Caption — AttributeJoanna MT Regular 11ptleading 13pt




Sample Text Page 2.0Example of an interior spread for an 8.5" x 11" brochure, using 3- and 4-column grids.

“The continuing threat of terrorism, the threat of mass murder on our own soil will be met with a unified, effective response.”

-President George W. Bush Remarks at the Signing of H.R. 5005 the Homeland Security Act of 2002November 25, 2002

Prevent Terrorist Attacks Within the United StatesStrategic Goal 1

Preventing and interdicting terrorist activity within the United States, whether international

or domestic in origin, is the number one priority of the Department. Collectively we will

assess, qualify, provide early warning and take preemptive action against potential terrorist

threats. Coordination, communication, and strong partnerships between the Department and

other federal, state, local and tribal law enforcement organizations are critical to our success.

Working closely with international partners and using all legal means — both traditional

and nontraditional — we will identify and halt potential terrorists.


We will manage our borders to interdict terrorist activities by targeting unlawful migration of people, cargo, drugs and other contraband, while facilitating legitimate migration and commerce. DHS will enforce border security at ports of entry, on the borders, and even before potential threats can reach our borders. Through the continued deployment of the appropriate balance of personnel, equipment and technology we will create “smart borders”. Not only will we create more secure United States borders but, in conjunction with international partners we will extend our zones of security beyond our physical borders. Identifying, prioritizing, and interdicting threats to our nation beyond our physical borders are

1.1 Strategies

• Strengthen and integrate security at and between the ports of entry.

• Expand border control beyond our geographical borders through increased awareness within the maritime, air and land approaches to the United States.


• Build a unified, cohesive enforcement capability.

• Identify and interdict sources of support for weapons of mass destruction and other instruments of terror targeted at the United States.


We will manage our borders to interdict terrorist activities by targeting unlawful migration of people, cargo, drugs and other contraband, while facilitating legitimate migration and commerce. DHS will enforce border security at ports of entry, on the borders, and even before potential threats can reach our borders. Through the continued deployment of the appropriate balance of personnel, equipment and technology we will create “smart borders”. Not only will we create more secure United States borders but, in conjunction with international partners we will extend our zones of security beyond our physical borders. Identifying, prioritizing, and interdicting threats to our nation beyond our physical borders are

1.1 Strategies

• Strengthen and integrate security at and between the ports of entry.

• Expand border control beyond our geographical borders through increased awareness within the maritime, air and land approaches to the United States.


• Build a unified, cohesive enforcement capability.

• Identify and interdict sources of support for weapons of mass destruction and other instruments of terror targeted at the United States.

1.2 Strategies







• Implement a National Training Plan that strategically supports DHS missions and goals and incorporates a comprehensive approach to train state, local, and private sector partners in core competencies.

1.2 Coordinate national and international actions to prepare for and prevent terrorism.

We will effectively coordinate and communicate with other federal, state, local, and tribal governments, the private sector, and the American people. Increasing and coordinating information sharing between law enforcement, intelligence, and military organizations will improve our ability to counter terrorists everywhere. We will coordinate training and education across multiple levels both national and international ensuring common standards and approaches to recognizing key indicators of future terrorist actions.

1.2 Strategies







17"5-1

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6"

1/2" 1/2" 1/2"1-11/16" 1-11/16"1/4" 3-5/8"1/4" 1-11/16" 1-11/16"1/4" 1-11/16" 1-11/16"1/4"1/4"Page HeaderJoanna MT Semibold 36pt leading 40pt


CalloutJoanna MT Regular 14ptleading 20pt




Caption — AttributeJoanna MT Regular 11ptleading 13pt





5.3 Save lives and reduce injuries and property damage associated with fishing, maritime transportation, and recreational boating.

We will reduce deaths and injuries in the maritime environment by taking preventative measures, and responding directly to situations of imminent danger. We will answer calls for help, assist mariners in distress, and protect property in imminent danger. We will diminish maritime accidents and reduce closures of waterways due to hazardous ice conditions.

5.3 Strategies

• Reduce maritime passenger, maritime worker, and recreational boating fatalities and injuries, through preventative measures such as carriage requirements, regulation of recreational boating manufacturers, safety inspections, investigations of mishaps, and other activities.

• Respond to calls for help, assist mariners in distress, and protect property in imminent danger.

• Develop and employ an integrated corporate safety management system, bridging across individual programs which contribute to the safety goal.

• Employ a systematic, risk-based process for prioritization/allocation of effort and resources in safety programs focusing on reducing risk.

• Reduce the number of collisions, allisions, and groundings in our nation’s navigable waters.

5.4 Protect the marine environment and living marine resources.

We will partner with other nations, federal agencies, state, local, and tribal governments, and responsible sectors of the maritime industry, to ensure the quality of our marine resources are protected. The ability to use unpolluted waters for transportation and recreation is vital to the safety of our citizens and the economy of our nation. We will maintain an uncompromising commitment to the stewardship of our national living marine resources through the highest caliber enforcement of fisheries laws and regulations supporting the national policy.

5.4 Strategies

• Reduce the quantity of chemicals and oils spilled into the water and the quantity of marine-generated debris entering the water.

• Ensure compliance with all applicable federal regulations that provide stewardship of living marine resources and their environments.

• Increase access to and use intelligence information to improve the effectiveness and efficiency of surveillance, monitoring, and interdiction operations.

• Improve coordination and effectiveness of law enforcement and other efforts to protect the ocean environment and marine species by developing and maintaining bilateral and regional agreements with other nations, federal agencies, state and local governments, and responsible sectors of the shipping industry.

Caption: This is the style in placement for caption copy.

17"5-1

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6"

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11"

1/2" 1/2"3-5/8" 3-5/8"1/4"



Photo CaptionJoanna MT Italic 8ptleading 9.5pt

Grid Example 11" x 17" — Newsletter Cover


Example of an 11" x 17" newsletter cover.

Volume 39, No. 2, February 2003 Premier

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elit, sed diam nonumy eiusmod tempor incidunt ut

laore et dolore magna liquam erat volupat Ut enim

ad minim veniam, quis nostrud esxercitation

ullamcorpor suscipit laboris nisi ut aliquip ex ea

commodo consequat. Duis autem vel eum est irure

dolor in reprehenderit volumptate velit esse mosetaie

consequat, vel illum dolore eu fugiat nulla pariatur.

At vero eos et accusam et iusto odogiodignissum qui

blandit paesent luptatum delenit aigue duos dolor et

qui mosestias excepteur sint occaecat cupidata non

provident, simil tempor sunt in culpa qui officia

deserunt mollit anim id est laborum et dolor fuga Et

harumd dereud facilis est er expedit distinct. Nam

liber tempor cum et conscient to factor tum poen

legum odioque civiuda. Ut enim ad minim veniam,

quis nostrud esxercitation ullamcorpor suscipit

laboris nisi ut aliquip ex ea commodo consequat.

Et tamen in busdam neque pecun modut est neque

nonor et imper ned libiding gen epular et soluta

nobis eligent optio congue nihil est impedit doming

id quod maxim religuard cupiditat, qwuas nulla

praid om umdant. Improb pary minuit, los potius

inflammad ut coercend magist et dodecendensse

videantur. Et invitat igitur vera ratio bene sanos as

iustitiam, aequitated fidem. Et tamen in busdam

neque pecun modut est neque nonor et imper ned

libiding gen epular et soluta nobis eligent optio

congue nihil est impedit doming id quod maxim

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pecun modut est neque nonor et imper ned libiding

gen epular et soluta nobis eligent optio congue nihil

est impedit doming id quod maxim religuard

cupiditat, qwuas nulla praid om umdant. Improb

pary minuit, los potius inflammad ut coercend

magist et dodece.

Agriculture's Now Planted in the Field (Operations, That is)

Illegal Textile Entries: A Way to Save a few Bucks?

Providing a Link Between InformationTechnology and Field Operations

If it Sounds too Good to be True, It Probably is

Third Annual Trade Symposium

2

3

4

5

6

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ut laore et dolore magna liquam erat volupat Ut enim ad minim veniam, quis nostrud esxercitation

ullamcorpor suscipit laboris nisi ut aliquip ex ea commodo consequat. Duis autem vel eum est irure

dolor in reprehenderit volumptate velit esse mosetaie consequat.

At vero eos et accusam et iusto odogiodignissum qui blandit paesent luptatum delenit aigue duos dolor

et qui mosestias excepteur sint occaecat cupidata non provident, simil tempor sunt in culpa qui officia

deserunt mollit anim id est laborum et dolor fuga Et harumd dereud facilis est er expedit distinct. Nam

liber tempor cum et conscient to factor tum poen legum odioque civiuda. Ut enim ad minim veniam,

quis nostrud esxercitation ullamcorpor suscipit laboris nisi ut aliquip ex ea commodo.

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laore et dolore magna liquam erat volupat Ut enim ad minim veniam, quis nostrud esxercitation


dolor in reprehenderit volumptate velit esse mosetaie consequat, vel illum dolore eu fugiat nulla

pariatur. At vero eos et accusam et iusto odogiodignissum qui blandit paesent luptatum delenit aigue

duos dolor et qui mosestias excepteur sint occaecat cupidata non provident, simil tempor sunt in culpa

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distinct. Nam liber tempor cum et conscient to factor tum poen legum odioque civiuda. Ut enim ad

minim veniam, quis nostrud esxercitation ullamcorpor suscipit.

One team, one fightBy Kathleen Millar, Public Affairs Specialist, Office of Public Affairs




dolor in reprehenderit volumptate velit esse mosetaie consequat.

At vero eos et accusam et iusto odogiodignissum qui blandit paesent luptatum delenit aigue duos

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dolor in reprehenderit volumptate velit esse mosetaie consequat. At vero eos et accusam et iusto

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occaecat cupidata non provident, simil tempor sunt in culpa qui officia.

SENTRI: On guard at the southern border

Commissioner’s Message

In This Issue: March 2003

Today

11"

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BLUE BANNER

Volume 39…Joanna MT Semibold Italic 15pt

TITLE SECTION

Signatureseal sized 7/8"

TodayJoanna MT Semibold 169.5pt

TINTED PANEL

HeadsJoanna MT Semibold Italic 20pt leading 25ptspace after 36pt

Body Joanna MT Regular 11pt in preferred color DHS Dark Gray leading 15pt

In This IssueJoanna MT Semibold Italic 20pt leading 25ptspace after 36pt

Contents TypeITC Franklin Gothic Book 11pt leading 15pt

FEATURE STORY

HeadlineITC Franklin Gothic Demi 23pt leading 23pt

Subhead or Byline Joanna MT Semibold Italic 15pt inpreferred color DHS Dark Gray leading 30pt

BodyJoanna MT Regular 11pt in preferred color DHS Dark Gray leading 15pt

Grid Example 11" x 17" — Newsletter Interior Spread


Example of an 11" x 17" newsletter interior spread using 4- and 1-column grids.

This is a sample header

Lorem ipsum dolor sit amet consectetur adipiscing elit, sed diam nonumy eiusmod

Lorem ipsum dolor sit amet sed diam nonumy eiusmod


Lorem ipsum dolor sit amet sed diam nonumy eiusmod

Et Harmond LosAt vero eos et accusam et iusto

odogiodignissum qui blandit

paesent luptatum delenit aigue

duos dolor et qui mosestias

excepteur sint occaecat cupidata

non provident, simil tempor sunt

in culpa qui officia deserunt mollit

anim id est laborum et dolor fuga

Et harumd dereud facilis est er

expedit distinct. Et invitat igitur

vera ratio bene sanos as iustitiam,

aequitated fidem. At vero eos et

accusam et iusto odogiodignissum

qui blandit Nam liber tempor

cum et conscient to factor tum

poen legum odioque civiuda.

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ut coercend magist et

dodecendensse videantur. At vero

eos et accusam et iusto qui blandit





in culpa qui officia deserunt mollit

anim id est laborum et dolor fuga

Et harumd dereud facilis est er

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in culpa qui officia deserunt

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This is a sample of a multi-line callout. This is a sample of a multi-line callout. This is a sample of a multi-line callout.

At Vero Iusto quiAt vero eos et accusam et iusto






in culpa qui officia deserunt. Et

harumd dereud facilis est er

expedit distinct. Et invitat igitur

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civiuda.















consequat.















consequat.















consequat.

11"

1-1

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8-1

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2-3/32" 3/8" 2-3/32" 3/8" 2-3/32" 3/4"

Header (left page)Joanna MT Regular 32pt

CaptionJoanna MT Italic 9pt leading 10.5pt

Copy HeadsITC Franklin Gothic Medium 11pt leading 15pt

Copy Joanna MT Regular 11pt in preferred color DHS Dark Gray leading 15pt

Large Callout (right page)Joanna MT Regular 58pt leading 58pt

Grid Example 11" x 17" — Newsletter Interior Spread


Example of an 11" x 17" newsletter interior spread using 2- and 3-column grids.

Lorem ipsum dolor sit Lorem ipsum dolor sit amet consectetur adipiscing elit, sed diam nonumy eiusmod tempor incidunt ut laore et dolore magna liquam erat volupat Ut enim ad minim veniam, quis nostrud esxercitation ullamcorpor suscipit laboris nisi ut aliquip ex ea commodo consequat. Duis autem vel eum est irure dolor in reprehenderit volumptate velit esse mosetaie consequat, vel illum dolore eu fugiat nulla pariatur. Et tamen in busdam neque pecun modut est neque nonor et imper ned libiding gen epular et soluta nobis eligent optio congue nihil est impedit doming id quod maxim religuard cupiditat, qwuas nulla praid om umdant. Improb pary minuit, los potius inflammad ut coercend magist et dodecendensse videantur. Et invitat igitur vera ratio bene sanos as iustitiam, aequitated fidem nonor et imper ned libiding gen epular et soluta.

At Vero Iusto quiAt vero eos et accusam et iusto odogiodignissum qui blandit paesent luptatum delenit aigue duos dolor et qui mosestias excepteur sint occaecat cupidata non provident, simil tempor sunt in culpa qui officia deserunt mollit anim id est laborum et dolor fuga Et harumd dereud facilis est er expedit distinct. Nam liber tempor cum et conscient to factor tum poen legum odioque civiuda. Ut enim ad minim veniam, quis nostrud esxercitation ullamcorpor suscipit laboris nisi ut aliquip ex ea commodo consequat. Et invitat igitur vera ratio bene sanos as iustitiam, aequitated fidem. At vero eos et accusam et iusto odogiodignissum qui blandit paesent luptatum delenit aigue duos dolor et qui mosestias excepteur sint occaecat cupidata non provident, simil tempor sunt in culpa qui officia deserunt mollit anim id est laborum et dolor fuga Et harumd dereud facilis est er expedit distinct. Nam liber tempor cum et conscient to factor tum poen legum odioque civiuda. Ut enim ad minim veniam, quis nostrud esxercitation ullamcorpor suscipit laboris nisi ut aliquip ex ea commodo consequat. Et invitat igitur vera ratio bene sanos as iustitiam, aequitated fidem harumd dereud facilis.

Delenit Aigue Duos EtEt tamen in busdam neque pecun modut est neque nonor et imper ned libiding gen epular et soluta nobis eligent optio congue nihil est impedit doming id quod maxim religuard cupiditat, qwuas nulla praid om umdant. Improb pary minuit, los potius inflammad ut coercend magist et dodecendensse videantur. Et invitat igitur vera ratio bene sanos as iustitiam, aequitated fidem. At vero eos et accusam et iusto odogiodignissum qui blandit paesent luptatum delenit aigue duos dolor et qui mosestias excepteur sint occaecat cupidata non provident, simil tempor sunt in culpa qui officia deserunt mollit anim id est laborum et dolor fuga.

Et tamen in busdam neque pecun modut est neque nonor et imper ned libiding gen epular et soluta nobis eligent optio congue nihil est impedit doming id quod maxim religuard cupiditat, qwuas nulla praid om umdant. Improb pary minuit, los potius inflammad ut coercend magist et dodecendensse videantur. Et invitat igitur vera ratio bene sanos as iustitiam, aequitated fidem. At vero eos et accusam et iusto odogiodignissum qui blandit paesent luptatum delenit aigue duos dolor et qui mosestias excepteur sint occaecat cupidata

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Et tamen in busdam neque pecun modut est neque nonor et imper ned libiding gen epular et soluta nobis eligent optio congue nihil est impedit doming id quod maxim religuard cupiditat, qwuas nulla praid om umdant. Improb pary minuit, los potius inflammad ut coercend magist et dodecendensse videantur. Et invitat igitur vera ratio bene sanos as iustitiam, aequitated fidem. At vero eos et accusam et iusto odogiodignissum qui blandit paesent luptatum delenit aigue duos dolor et qui mosestias excepteur sint occaecat cupidata non provident, simil tempor sunt in culpa qui officia deserunt

At Vero Iusto quiAt vero eos et accusam et iusto odogiodignissum qui blandit paesent luptatum delenit aigue duos dolor et qui mosestias excepteur sint occaecat cupidata non provident, simil tempor sunt in culpa qui officia deserunt mollit anim id est laborum et dolor fuga Et harumd dereud facilis est er expedit distinct. Nam liber tempor cum et conscient to factor tum poen legum odioque civiuda. Ut enim ad minim veniam, quis nostrud esxercitation ullamcorpor suscipit laboris nisi ut aliquip ex ea commodo consequat. Et invitat igitur vera ratio bene sanos as iustitiam, aequitated fidem. At vero eos et accusam et iusto odogiodignissum qui blandit paesent luptatum delenit aigue duos dolor et qui mosestias excepteur sint occaecat cupidata non provident, simil tempor sunt in culpa qui officia deserunt mollit anim id est laborum et dolor fuga Et harumd dereud facilis est er expedit distinct. Nam liber tempor cum et conscient to factor tum poen legum odioque civiuda. Ut enim ad minim veniam, quis nostrud esxercitation ullamcorpor suscipit laboris nisi ut aliquip ex ea commodo consequat. Et invitat igitur vera ratio bene sanos as iustitiam, aequitated. Ut enim ad minim veniam, quis nostrud esxercitation ullamcorpor suscipit laboris nisi ut aliquip ex ea commodo consequat.

Et tamen in busdam neque pecun modut est neque nonor et imper ned libiding gen epular et soluta nobis eligent optio congue nihil est impedit doming id quod maxim religuard cupiditat, qwuas nulla praid om umdant. Improb pary minuit, los potius inflammad ut coercend magist et dodecendensse videantur. Et invitat igitur vera ratio bene sanos as iustitiam, aigue duos dolor et qui mosestias excepteur sint occaecat cupidata non provident, simil tempor sunt in culpa qui officia deserunt mollit anim id est laborum et dolor fuga.

Et tamen in busdam neque pecun modut est neque nonor et imper ned libiding gen epular et soluta nobis eligent optio congue nihil est impedit doming id quod maxim religuard cupiditat, qwuas nulla praid om umdant. Improb pary minuit,

Lorem ipsum dolor sit amet consectetur adipiscing elit

Et Harmond LosAt vero eos et accusam et iusto odogiodignissum qui blandit paesent luptatum delenit aigue duos dolor et qui mosestias excepteur sint occaecat cupidata non provident, simil tempor sunt in culpa qui officia deserunt mollit anim id est laborum et dolor fuga Et harumd dereud facilis est er expedit distinct. Et invitat igitur vera ratio bene sanos as iustitiam, aequitated fidem. At vero eos et accusam et iusto odogiodignissum qui blandit Nam liber tempor cum et conscient to factor tum poen legum odioque civiuda.

Delenit Aigue Duos EtEt tamen in busdam neque pecun modut est neque nonor et imper ned libiding gen epular et soluta nobis eligent optio congue nihil est impedit doming id quod maxim religuard cupiditat, qwuas nulla praid om umdant. Improb pary minuit, los potius inflammad ut coercend magist et dodecendensse videantur. At vero eos et accusam et iusto qui blandit paesent luptatum delenit aigue duos dolor et qui mosestias excepteur sint occaecat cupidata non provident, simil tempor sunt in culpa qui officia deserunt qui blandit paesent luptatum delenit aigue duos dolor et

Delenit Aigue Duos EtEt tamen in busdam neque pecun modut est neque nonor et imper ned libiding gen epular et soluta nobis eligent optio congue nihil est impedit doming id quod maxim religuard cupiditat, qwuas nulla praid om umdant. Improb pary minuit, los potius inflammad ut coercend magist et dodecendensse videantur. Et invitat igitur vera ratio bene sanos as iustitiam, aequitated fidem. At vero eos et accusam et iusto odogiodignissum qui blandit paesent luptatum delenit aigue duos dolor et qui mosestias excepteur sint occaecat cupidata non provident, simil tempor sunt in culpa qui officia deserunt legum odioque civiuda. Ut enim ad minim veniam, quis nostrud esxercitation ullamcorpor suscipit laboris nisi ut aliquip ex ea commodo consequat. At vero eos et accusam et iusto odogiodignissum qui blandit paesent luptatum delenit aigue duos dolor et qui mosestias excepteur sint occaecat cupidata non provident, simil tempor sunt in culpa qui officia deserunt legum odioque civiuda. Et tamen in busdam neque pecun modut est neque nonor et imper ned libiding gen epular et soluta nobis eligent optio congue nihil est impedit doming id quod maxim religuard cupiditat, qwuas nulla praid om umdant. Improb pary minuit,

2

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11"

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3/8" 2-3/32" 3/8"2-3/32" 3/8"2-3/32" 4-9/16"3/4" 3/4" 3/4"

Copy HeaderITC Franklin Gothic Medium 11pt in preferred color DHS Dark Blue leading 15pt

Copy Joanna MT Regular 11pt in preferred color DHS Dark Grayleading 15pt

CaptionJoanna MT Italic 9pt leading 10.5pt

Certificate


Example of Department of Homeland Security Certificate of Achievement.

Certificate of Achievement In recognition of your outstanding achievement, receiving the honor of

Eagle Scout, commendation is presented to

Person’s Namethis 25th day of October 2003

Tom Ridge, Secretary

4-7

/16"

2-5/16"

1/2

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8-1

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SignatureAlternate version withseal sized 2-5/16"

Certificate ofAchievement Joanna MT Italic 36pt leading 34pt

In recognition…Joanna MT Regular 20pt leading 24pt space above 16.5

Person’s NameJoanna MT Regular 30pt leading 36pt Tracked + 40 Illustrator

+ 08 Quark

this / day ofJoanna MT Regular 20pt leading 32pt

DateJoanna MT Semibold 20pt leading 32pt

Tom RidgeJoanna MT Regular 20pt

Certificate


Example of Department Endorsed Public Facing Entity Certificate of Achievement.

Federal Law Enforcement Training Center

Person’s Namehas been appointed, in recognition of demonstrated proficiency in the diverse knowledge and skills taught at the Federal Law Enforcement Training Center,

Honorary Instructorthis 25th day of October 2003

John Doe, Director Federal Law Enforcement Training CenterGlynco, Georgia

1-5

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Person’s NameJoanna MT Regular 30pt leading 36pt

has been appointed…Joanna MT Regular 20pt leading 24pt space above 16.5

Honorary InstructorJoanna MT Regular 36pt leading 55pt

this / day ofJoanna MT Regular 20ptleading 32pt


DirectorJoanna MT Regular 12pt leading 13pt

Certificate


Example of Public Facing Entity Certificate of Achievement.

This Certificate of Achievement has been awarded to

Person’s Namethis 25th day of October 2003

by the Office of Transportation Security Policy in recognition of his/her outstanding support in performing duties toward the

fulfillment of the Aviation and Transportation Security Act.

Jane Doe, Asstant AdminstratorTransportation Security Policy

8-1

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3-3

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This Certificate of Achievement…Joanna MT Regular 20pt leading 20pt

Person’s NameJoanna MT Regular 30pt leading 44ptspace above 16pt Tracked + 40 Illustrator

+ 08 Quark

this / day ofJoanna MT Regular 20pt leading 32pt


by the Ofiice of…Joanna MT Regulartype 20pt leading 24pt

Tom RidgeJoanna MT Regular 20pt

u.s. house style guidelines style guidelines ... ypography plays a major role in shaping a brand...

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