u.s. transit bus industry: a value chain analysis

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1/14/2010 1 U.S. Transit Bus Industry: A Value Chain Analysis Marcy Lowe Senior Research Analyst Duke University Center on Globalization, Governance & Competitiveness January 14, 2010 Washington, DC © 2010 Center on Globalization, Governance & Competitiveness What does it take to compete? © 2010 Center on Globalization, Governance & Competitiveness

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Page 1: U.S. Transit Bus Industry: A Value Chain Analysis

1/14/2010

1

U.S. Transit Bus Industry:A Value Chain Analysis

Marcy LoweSenior Research Analyst

Duke University

Center on Globalization, Governance & Competitiveness

January 14, 2010Washington, DC

© 2010 Center on Globalization, Governance & Competitiveness 

What does it take to compete?

© 2010 Center on Globalization, Governance & Competitiveness 

Page 2: U.S. Transit Bus Industry: A Value Chain Analysis

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What is a Value Chain?

© 2010 Center on Globalization, Governance & Competitiveness 

Geography of a Value Chain

Emerging players

Global leaders

© 2010 Center on Globalization, Governance & Competitiveness 

Subcontract manufacturers

leaders

Product designers

Page 3: U.S. Transit Bus Industry: A Value Chain Analysis

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Global Competitiveness

© 2010 Center on Globalization, Governance & Competitiveness  

Low-Carbon Competitiveness

LED Lighting

Solar power

Manufacturing Climate Solutions12 Studies

Solar power

Wind power

Hybrid Trucks

© 2010 Center on Globalization, Governance & Competitiveness 

Page 4: U.S. Transit Bus Industry: A Value Chain Analysis

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12th in the Series: Public Transit Buses

© 2010 Center on Globalization, Governance & Competitiveness 

Five firms dominate the North American bus industry

© 2010 Center on Globalization, Governance & Competitiveness 

Page 5: U.S. Transit Bus Industry: A Value Chain Analysis

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EngineRaw

Semi-finished/ finished Chassis

Axles

Main Inputs

Leading Bus OEMs

Major Component Producers

SystemBuilders

…but the value chain goes way beyond those five firms

Leading OEMs

Others

Chassis

Electric/Electronics

Tires

SuspensionTransmission

Brake system

Fuel system

Windows

Door system

Seating, flooring

After-market remanufacturing

Lighting Body and InteriorSee OEMs

Cleaning system

US Bus Transit Fleets(1,000 or more Buses)

Operation & Construction

5 Key Findings

1. Jobs

2. Relevance

3. Demand

4. Technology4 gy

5. Synergies

© 2010 Center on Globalization, Governance & Competitiveness 

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1. Jobs are spread throughout eastern U.S.

© 2010 Center on Globalization, Governance & Competitiveness 

25,000-33,000 jobsmany overlap with the heavy truck industry

2. Bus manufacture contribute relevant skills and competencies to U.S. motor vehicle industry

© 2010 Center on Globalization, Governance & Competitiveness 

Page 7: U.S. Transit Bus Industry: A Value Chain Analysis

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3. To add jobs, main factor needed is predictable investment

© 2010 Center on Globalization, Governance & Competitiveness 

4. U.S. leadership in “green” buses can lead the way for innovation in other motor vehicles

© 2010 Center on Globalization, Governance & Competitiveness 

Page 8: U.S. Transit Bus Industry: A Value Chain Analysis

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5. Advances in bus technology offer key synergies in the clean energy economy

© 2010 Center on Globalization, Governance & Competitiveness 

Thank you for your attention!

Marcy Lowe, CGGCDuke University

Center on Globalization, Governance & Competitiveness

[email protected]

© 2010 Center on Globalization, Governance & Competitiveness