World War World War One One

PropagandaPropaganda

World War World War One One

PropagandaPropaganda

•Recruitment of soldiers, either through draft or voluntary enlistment•Recruitment of soldiers, either through draft or voluntary enlistment

•Financing the war effort through the sale of war bonds- loans from citizens to the government or new taxes

•Financing the war effort through the sale of war bonds- loans from citizens to the government or new taxes

•Eliminating dissent and unifying the country behind the war effort•Eliminating dissent and unifying the country behind the war effort

•Conservation of resources such as food, oil and steel - necessary to wage war•Conservation of resources such as food, oil and steel - necessary to wage war

•Participation in home-front organizations to support the war effort•Participation in home-front organizations to support the war effort

Tool: Tool: DemonizationDemonizationTool: Tool: DemonizationDemonization

enemy portrayed as evil, menacing, murderous, aggressive

enemy portrayed as evil, menacing, murderous, aggressive

attempts to remove confusion, ambiguity about whom public should hate

attempts to remove confusion, ambiguity about whom public should hate

blames enemy for crimes against women, children, other noncombatants

blames enemy for crimes against women, children, other noncombatants

enemy portrayed as hairy beast or the devil himself

enemy portrayed as hairy beast or the devil himself

Tool: Emotional Tool: Emotional AppealAppeal

Tool: Emotional Tool: Emotional AppealAppeal

plays on emotions to promote the war effort

plays on emotions to promote the war effortprimary targeted emotion: fear — the more frightened a person is, the more likely he’ll react

primary targeted emotion: fear — the more frightened a person is, the more likely he’ll react

desired result (action) explained by propagandists

desired result (action) explained by propagandists

enemy portrayed as hairy beast or the devil himself

enemy portrayed as hairy beast or the devil himself

Tool: Name Tool: Name CallingCalling

Tool: Name Tool: Name CallingCalling

uses loaded labels to encourage hatred of the enemy

uses loaded labels to encourage hatred of the enemy

Labels like “Commies,” “Japs,” “Huns,” reinforce negative stereotypes and continue demonization of the enemy

Labels like “Commies,” “Japs,” “Huns,” reinforce negative stereotypes and continue demonization of the enemy

Tool: Patriotic Tool: Patriotic AppealAppeal

Tool: Patriotic Tool: Patriotic AppealAppeal

utilizes patriotic language or symbols to appeal to peoples’ national pride

utilizes patriotic language or symbols to appeal to peoples’ national pride

Tool: Half-Truths or Tool: Half-Truths or LiesLies

Tool: Half-Truths or Tool: Half-Truths or LiesLiesinvolves

deception or twisting the truth

involves deception or twisting the truthsmall element of truth may be included to make argument more persuasive

small element of truth may be included to make argument more persuasive

example: blame the enemy for war; portray our country as the victim of aggression

example: blame the enemy for war; portray our country as the victim of aggression

Tool: Catchy Tool: Catchy SlogansSlogans

Tool: Catchy Tool: Catchy SlogansSlogans

memorable phrases used to foster support for the war

memorable phrases used to foster support for the war

“Remember the Maine!” “Remember the Alamo” –slogans that encouraged using arms against Spain and Mexico.

“Remember the Maine!” “Remember the Alamo” –slogans that encouraged using arms against Spain and Mexico.U.S. poster shows a soldier returning from service in WWI. Soldier's uniform and his loving family reinforces caption.

U.S. poster shows a soldier returning from service in WWI. Soldier's uniform and his loving family reinforces caption.

Tool: Evocative Tool: Evocative Visual SymbolsVisual SymbolsTool: Evocative Tool: Evocative Visual SymbolsVisual Symbols

uses symbols that appeal to emotions:

flags

statues

mothers

children

enemy uniforms

uses symbols that appeal to emotions:

flags

statues

mothers

children

enemy uniforms

Tool: Humor of Tool: Humor of CaricaturesCaricatures

Tool: Humor of Tool: Humor of CaricaturesCaricatures

captures viewer’s attention using humor to promote war effort

captures viewer’s attention using humor to promote war effortEnemy is almost always the butt of the propagandists’ jokes.

Enemy is almost always the butt of the propagandists’ jokes.

Evaluate the following Evaluate the following posters to determine posters to determine the propagandiststhe propagandists’’

tools.tools.

Evaluate the following Evaluate the following posters to determine posters to determine the propagandiststhe propagandists’’

tools.tools.

Unknown Artist. Our cities, villages andchurches wait for the liberation.