USA is the largest direct selling market in the world, followed by Japan and China.Major countries, 2012

USA

• USA is the largest direct selling market in the world and has grown at a CAGR of 5 per cent to reach USD31.6 billion in 2012 from USD28.6 billion in 2010

• The direct selling industry in the USA engages about 16 million people as direct sellers

• The industry comprises of almost 1500 companies including global leaders like Avon, Amway, Tupperware and Mary Kay, many of which are headquartered in U.S.

Japan

• Japan is the second largest direct selling market in the world

• Japan Consumers Cooperative Union is the largest player in the direct selling market followed by Amway Japan Ltd. and Miki Corp.

• Single level marketing is the most prevalent direct selling model in Japan; however, for consumer health care multi level marketing is most commonly used.

China

• China’s direct selling market size is just behind Japan. It has grown at a CAGR of 22 per cent to reach USD19.9 billion in 2012 from USD13.35 billion in 2010

• Amway (China) Co. Ltd., Infitus (China) Co Ltd., and Mary Kay Cosmetics Co. are currently leading the direct selling market in China.