The most important route to the

Southeast Asian market!

USA Pavilion

15 - 17 October 2014 - Jakarta, Indonesia

USDA Endorsed

Officially Endorsed by the U.S. Department of Agriculture – Washington, DC.

Message from the U.S. Office of Agricultural Affairs, Jakarta

On behalf of the United States Department of Agriculture and the Foreign Agricultural Service, it is my pleasure to welcome you to Indonesia, the largest market in Southeast Asia for U.S. agricultural exports. Indonesia’s food processing sector continues to expand rapidly and there is a strong demand for high quality ingredients.

Fi Asia-Indonesia offers a great opportunity to showcase your product to key players in the food ingredients sector. We hope to see you there!

Mr. Ali AbdiAgricultural CounselorOffice of Agricultural AffairsU.S. Embassy – Jakarta

BEST PROSPECTS

Product Categories sought by Indonesian Food Processing Sector

• Wheat• Soybean products• Dairy products• Fresh Fruit• Processed fruit & vegetables• Tree nuts• Non-alcoholic preparation used in beverages• Garlic/onion powder• Bakery products• Corn & potato starch• Dehydrated potatoes• Red meat

Hottest & Trendiest Foods Capturing Consumer Attention

• Organic• Fortified foods and beverages• Liquid ready-to-drink milk• Yogurt and other dairy products• High-protein snacks• Processed frozen food products, such as - meatballs - chicken nuggets, and - sausages• Fruit flavors• Noodles and pasta • Small sized food packages for convenience and price considerations

For more information please visit www.fiasia-indonesia.com

Ms. Sharon CookU.S. Department of AgricultureForeign Agricultural ServiceWashington, D.C.T: 202-720-3425E: Sharon.Cook@fas.usda.gov

Ms. Fahwani RangkutiOffice of Agricultural AffairsU.S. Embassy – JakartaT: (62-21) 3435-9161E: Fahwani.Rangkuti@fas.usda.gov

Mrs Tatiana RozemaUSA Pavilion Organizer (UBM)Email: Tatiana.rozema@ubm.comTel: +31 20 4099 503

For more information please contact:

Fi Asia: the most important route to the Southeast Asian market!

15 - 17 October 2014, Jakarta, Indonesia

Fi Asia, which alternates annually between Bangkok and Jakarta, is the most important route to Southeast Asia’s food ingredient market. This year, Indonesia, with its lucrative economic climate will be a key contributor to the region’s food industry. Don’t miss your chance to meet new and existing suppliers, review emerging technologies and learn about the industry’s changing trends and developments.

Why Indonesia?

}Indonesia, with a GDP growth of 6.2% in 2012, has the largest economy in Southeast Asia

}Indonesia is the 4th most populated nation in the world. This large consumer base is undergoing a major structural shift in terms of demographics. More than half of the 240 million people in 2012 were between 5 and 34 years of age, creating an increasing demand for healthy food products

}Indonesia is a major food import market. In 2010, Indonesia imported 16.7 million tons of food valued at 9,675 million USD

}Indonesian tariffs have been reduced over the last few years. Tariffs on food are now mostly at 5%!

}Functional and ‘health foods’ are currently surging in popularity with urban consumers due to the rapid expansion of convenience stores and

mini-markets supporting the distribution channel Why exhibit?

}Fi Asia services the entire Southeast Asian food industry, including Indonesia, and will provide you with a direct route to this large emerging market

}62% of visitors at the last edition of Fi Asia in Indonesia had purchasing authority

}15,000+ attendees will come from 50+ countries, guaranteeing you exposure to the complete ASEAN food industry

}600+ exhibitors will represent 20+ countries, these will include BASF, Brenntag Ingredients, DKSH, Doehler, Jebsen and Jessen, DSM, Rama production and many others!

}A co-located conference program offers your company the chance to reach high level industry professionals who are extremely invested in growing their industry knowledge

“In the food industry, Fi Asia is known as more than just a trade fair. It is of great value to both exhibitors and visitors, and helps everyone through activities that benefit the industry.”

Yusuf Hady, Chair Committee of Program and Cooperation of the Indonesian Food & Beverage Association

30%!Fi Asia 2012 grew its attendees by 30% !

For more information please visit www.fiasia-indonesia.com

Top 5 Visitor Demographics

Purchasing Power

General Management

Distribution Research andDevelopment

Marketingand Sales

68%41%

28%

14%

19%

For more information please visit www.fiasia-indonesia.com

USA Pavilion

Participation in the official USDA-endorsed USA Pavilion at FI Asia 2014 offers you the prestige and visibility of exhibiting with other US companies while keeping your own identity – your individual booth with a cost-effective, complete service package eliminating communication lag-time and currency transfers.

Exclusive Services & Amenities for All USA Pavilion Participants

• Professional guidance and total logistical coordination from UBM • On-going market assistance during the show• USA Pavilion business lounge with Internet access • Assistance with hotel accommodations and shipping• One individual entry in official show catalog, website and USA Pavilion directory• Strong USA identification - focal point for international importers and brokers• Prime location on show floor• Pre-show promotion

Price: 729 Euro per sqm

Minimum booth size is 9 sqm

Notice on Product Origin: All firms exhibiting in the USA Pavilion must promote and display a majority of products (greater than 51 percent by SKU count) that are of U.S. origin. A product is determined to be of U.S. origin if it is comprised of at least 51 percent U.S. origin content, by volume or by value, exclusive of added water.

For more information please visit www.fiasia-indonesia.com

Walk-on Booth Package

--Booth construction with back and side walls--Fascia with company name--One table, three chairs, one lockable demonstration counter, one bar stool, two wall shelves, wastebasket--Wall-to-wall carpeting--Lighting (well lit Pavilion)--One electrical socket--One individual entry in official show catalog and USA Pavilion Directory--Daily booth cleaning--5 exhibitor badges per registered company--One copy of the Fi Asia show catalog

Design subject to change

Floorplan

For more information please visit www.fiasia-indonesia.com

Only by contacting us today can you secure the best location for your company!

Maximise your presence at the show by getting ahead of the crowd and selecting the best stand location for your organisation.

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