usa wrestling sponsorship deck

12
Experience the Business behind the Sport

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The best place to reach your target groups in the wrestling world

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Experience the Business behind the Sport

History- USA Wrestling is designated the U. S. Olympic Committee as the National Governing

Body assigning all responsibilities of managing the Olympic Wrestling Team & all grassroots efforts of the sport.

Quickglanceatwhatwedo

1. Train & support Olympic and elite athletes.

2. Organize quality wrestling events.

3. Foster grassroots development for the sport.

4. Network the wrestling community.

5. Educate tomorrow’s wrestling leaders & coaches.

Top 10 States in Wrestling Participation

Every 4 Years

Annually

USA Wrestling Hosts 40 National Events Annually and Sanctions About 1900 Events!

1 M ission

18 O lympians

63 National Team

13,500 Youth Pro grams

1,900 S anc tioned Events

3,511 USA Wrestl ing Clubs

171,240 Registered M emb ers

6,400,000 Website Visits Annually

24,300 Faceb o ok M emb ers and G rowing

273,403 Wresting H igh S cho ol Athletes

10,270 H igh S cho ol Wrestl ing Clubs in the U.S

8,000,000 plus U.S. Wrestl ing Communit y

Demographics Age groups of registered members

age>19=5%

age<10=29%

11<age<14=33%

15<age<18=33%

5%

33% 29%

33%

1 M ission

18 O lympians

63 National Team

13,500 Youth Pro grams

1,900 S anc tioned Events

3,511 USA Wrestl ing Clubs

171,240 Registered M emb ers

6,400,000 Website Visits Annually

24,300 Faceb o ok M emb ers and G rowing

273,403 Wresting H igh S cho ol Athletes

10,270 H igh S cho ol Wrestl ing Clubs in the U.S

8,000,000 plus U.S. Wrestl ing Communit y

USA Wrestling by numbers

*Other insert opprtunities available on demand

Circulation Pages Distrubution Format

6timesayear 44 120,000 FullColor

USAWrestlerTheLargestWrestlingPublicationintheWorld

Full Page 8.625’’ by 11.125’’

Half PageVertical

8.5’’ by 9.875’’

Half PageHorizontal

7.375’’ by 4.75’’

QuarterPage

3.5’’ by 4.75’’

One Third Page Hor. 7.375’’ by 3.275’’

Quarter Page Hor. 7.375’’ by 2.45’’

One

Third

Ver.

2.28’’

by

9.875’’

One

Sixth

Ver.

2.28’’

by

4.75’’

Magazine Ad Size Examples

Married70%

Single23%

Divorced7%

*DemographicdataforUSAWmembers-age>20;Targetgroup=Coaches,Alumni,Parents

Annual Household income

Home Owners

Marital Status

No26%

Yes74%

<$25,000

$25,000-$49,999

$50,000-$74,999

$75,000-$99,999

$100,000-$124,999

$125,000+

Ye s7 4 %

N o26% M a r r i e d

7 0 %

S i n g l e 2 3 %

D i v o r c e d

USAWrestling’sWebsite:www.TheMat.comAnnualAverage(April1st2009-April1st2010)

Source: Google Analytics

Visits PageViews Page/Visits Avg. Time on Site

6,400,506 35,608,114 10 8min

One of the top 3 websites in the U.S Olympic Movement

over the past 10 years in traffic & unique visitors

METRICS:Access to USA Wrestling’s Google Analytics Reports

Didyouknow:

- The highest traffic day of the week is Monday

- Top Six Countries Visiting the site: Canada, UK, Germany, Japan, Austratlia, Russia

NY8%

CA8%

PA7.5%

IA6.3% IL

6.1%

MN4.5%

OH4.4% NJ

3.4%CO

3.3%

MI3.2%

MO3.1%

WI3%

VA3%

FL3%

TX2.6%

AZ2.1%

NC2.1%

IN2%

OK2%

MD1.7%

GA1.7%

WA1.7%

OR1.5%

NE1.5%

KS1.4%

MA1%

*All other states under 1%

USAWrestlerTheLargestWrestlingPublicationintheWorld

Datein2010 Event AthleteParticipant

January 3-5 Virginia Duals   1000

February 3-6 Dave Schultz Memorial International 240

March 25-26 FILA * Cadet Youth Olympic Games Qualifier 1000

March 27-28 North West Regional Champioship 220

April 1-3 Asics Folkstyle National Championships 2266

April 8-11 ASICS FILA *Cadet Youth Olympic Qualifer & University 1000

April 21-22 FILA Junior Nationals 300

www.usawrestlingevents.com

May 14-15 BB Womans National Championship 210

May 28-30 Southeast Regional Championship 300

June 10-12 World Team Trials 200

June 24-28 Junior National Duals 500

June 28-30 ASICS Kids National Championships 700

July 18-24 Cadet & ASICS/Vaughan Junior Nationals 4000

October 23-25 Sunkist Kids Internationl Open 210

October 31 USA Wrestling Preseason Nationals 870

November 15 Chicago Cup International Duals, USA vs Russia 1500

November 14 NYAC Holiday International Open 247

USA Wrestling’s Major National & Regional Events

More than 11

9~11

6~8

4~5

2~3

0~1

Number of Wrestling events attended annually

www.usawrestlingevents.com

- Title Sponor

- Presenting Sponsor

- Title of Mat at Event

- Booth Opprtunities

- Public Announcements

EventExposureOpportunities

- Public Announcements

- Sponsor an Event Series

- Banner placement (size 3ftx8ft)

- Activation activities during events

USA Wrestling’s Major National & Regional Events

Events - USA Wrestling hosts 40 events annually for all

ages & sanctions around 1900 events across the U.S.

OlympicwrestlingmedalswonbytheUnitedStates:

Gold: 49

Silver: 43

Bronze: 30

SummerOlympicGamesCompetitionincludes:

10,000 athletes across all sports

200 nations competing in the Olympic Summer Games

14 weight classes in wrestling competition for men in two disciplines

4 weight classes in wrestling competition for women

U.S. National Wrestling Team

Inspiring Americas Youth

USAWrestlingSponsorshipActivationModel

Develop Brand Interest

Target Groups

Club Leader, Coaches, Parents

1.HeightenprogramprofiletoUSAW

website&socialmediaaccets

2.Developstrongpresenceatevents

3.Createinteractiveprogramsweb/eventsand

duringmembershipsignupprocess

Enhance Brand Image

Increase Awareness

1.Editorialsupportonline&print

2.Connectclubleadersandparents

withyourcustomizedactivationprogram

3.PromoteprogramviavideoandUSAW

YouTubechannel,e-mailblasts,and

newsletters

Promote Program

Promote Benefits

1.CreateUSAWparent/Coach

supportmodel

2.Provideexposuretobenefits

andawards

USAWrestlingMarketingPhilosophy

1.CreateUSAWparent/Coach

supportmodel

2.Provideexposuretobenefits

andawards

PartneringwithUSAWrestling

History- USA Wrestling is designated by the U. S. Olympic

Committee as the National Governing Body assigning all

responsibilities of managing the Olympic Wrestling Team & all

grassroot efforts of the sport.

Philosophy- All agreements are tailored to meet

your corporation’s marketing objectives. USA Wrestling

plans, organizes, executes and measures sponsor’s exposure

and activation plans in cooperation with its national partners.

MarketReach - A plethora of avenues for companies

and organizations to reach their target markets through its:

- Events - Website

- Membership - Publication

- Special Programs - Fundraising events

LevelsofEngagement

- Customized Program (cost based on benefits received)

- National Sponsor (All included)

- Supplier

- Event Sponsor

- Official Sponsor of USAW website & social network

- National Coaches Education Program sponsor

Contact-For more information, please contact:

Harris Kalofonos - Manager of Marketing & Development

at: [email protected].

Member of the U.S. Olympic Committee

NationalPartners

For more information contact: Harris Kalofonos - Manager of Marketing & Development at: [email protected].