usage guides - amazon s3 · color 1 color 2 color 3 color 4 cmyk 0 / 53 / 84 / 0 hex #fa9231 pms...
TRANSCRIPT
INDEPENDENT SCHOOL DISTRICT
INSPIRING BOLD INNOVATIVE LEADERS
Usage Guides
About Beeville Independent School District
P a g e | 5
P a g e | 6
Primary Logo
INDEPENDENT SCHOOL DISTRICT
Alternative Version of the Primary Logo
INDEPENDENT SCHOOL DISTRICT
P a g e | 7
Primary Logo With Tagline
INDEPENDENT SCHOOLDISTRICT
INSPIRING BOLD INNOVATIVE LEADERS
Alternative Version of the Primary Logo With Tagline
P a g e | 8
Horizontal Logo
INDEPENDENT SCHOOLDISTRICT
Alternative Version of the HorizontalLogo
P a g e | 9
Horizontal Logo With Tagline
INDEPENDENT SCHOOLDISTRICT
INSPIRING BOLD INNOVATIVE LEADERS
Alternative Version of the Horizontal Logo WithTagline
P a g e | 10
Icon-Only Usage
Alternative Version of the Icon-Only Logo
P a g e | 11
Clearspace
P a g e | 12
Unacceptable Treatments
Do not tilt the icon Do not apply effects to any part of the logo
INDEPENDENT SCHOOL DISTRICT
Do not use the wordmark only Do not change the colors of the logomark
Do not stretch or skew the icon
P a g e | 13
UnacceptableTreatments (Continued)
Do not partially display icon Do not use Icon as a Background element
Do not apply gradient on logo
P a g e | 14
2 Brand Color Palette
A comprehensive color palette has been developed to provide flexibility while creating a unified, recogniz-
able appearance across all communications.
Primary Color Palette
Color 1 Color 2 Color 3 Color 4
CMYK 0 / 53 / 84 / 0
HEX #fa9231
PMS 715 C
Text Color
CMYK 69.02 / 60.48/
56.48 / 43.55
HEX #444444
CMYK 4 / 69 / 89 / 0
HEX #e46a2a
PMS 1595 C
CMYK 100 / 94 / 32 / 31
HEX #002756
PMS 655 C
CMYK 3 / 8 / 18 / 0
HEX #f9edd7
PMS 7506 C
P a g e | 15
3.1 Header Typography
Header Font:
Adobe Caslon Pro
H1
Header 1
H2
Header 2
H3
Header 3
H4
Header 4
P a g e | 16
3.2 Body Typography
Body font:
Gotham
Paragraph
P a g e | 17
o
o
o
o
o
o
o
P a g e | 18
Sample Signature Lines for emails for District and Campus
Employees:
Dr. Joseph Wells Executive Director for Public Relations Beeville Independent School District 201 N. St Mary’s St.
Beeville, TX 78102
Work: (361) 358-7111 EXT 1234
FAX: (361) 358-7837
John Smithson Athletic Director Beeville Independent School District 1902 N Adams St.
Beeville, TX 78102
Work: (361) 362-6000 ext 5050
Evelyn Gonzalez 4th Grade Teacher RA Hall Elementary, Rm #10 1100 W Huntington St
Beeville, TX 78102
Work: (361) 362-6060
P a g e | 19
P a g e | 20
P a g e | 21
P a g e | 22
Business Cards
P a g e | 23
Memos, Handbook Covers, Fax Coversheets
Website Pages and Profiles for District Personnel
P a g e | 24