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USDA Forest ServiceNational Interagency Fire Center (NIFC)Incident Notification Program

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Incident Notification Program

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Jennifer JonesPublic Affairs Specialist, U.S. Forest ServiceWashington Office, Fire and Aviation ManagementNational Interagency Fire Center, Boise, Idaho

Incident Notification Program

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Agenda

• Introductions• Background• Program Status• Program Objectives• Incident Notification Program Overview

• Message Sending Overview• Subscription Process

• Pricing & Ordering• Questions

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Background

• Issues associated with PIO use of email on incidents brought to attention of NIFC in 2011• Size of distribution lists exceeded capability of some agency

and internet based email programs.• Need for multiple PIOs from different agencies to use same

email distribution lists for incident communications.• Desire of PIOs to use text messages and social media in

incident communications.• Desire of PIOs to integrate email, text messaging, social

media during incident communications.

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Status

• Blanket Purchase Agreement established with GovDelivery in spring, 2013.

• Available for use by unit public affairs staff and incident management team PIOs during wildfires and other types of incidents; prescribed fires; and fire related activities.

• Priority given to use by U.S. Forest Service units and incident management team PIOs working on wildfires and other types of incidents occurring on National Forest System lands.

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550 + government agencies use GovDelivery to send more than 1 billion messages per quarter to the public on all types of topics using email, SMS, Widgets and RSS Feeds. 30,000 people sign up daily.

Secure, Scalable, Flexible, and Effective for Critical Government Communications

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Effectiveness – Reach More PeopleBuild a database

Efficiency – Automate Complex CommunicationsUse automation and integrated solutions to streamline communications

Engagement – Create Mission ValueLeverage ability to reach targeted audiences efficiently to drive desired results

Maximizing direct connections with the public through digital communications

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Overview of Digital Communication Management

GovDelivery Network Cross-promote for more impact

Emergency Notification

Analytics & Filtering

Mobile

Automation

Social

Messaging Reach more people

Drive deeper engagement

Enable tight integration

Communicate anytime, anywhere

Measure the impact

Keep the public safe and informed

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Program Objectives

• Provide internet-based mass unencrypted email and text messaging services on an “as needed” basis

• Provide services on short notice, within 24 hours, in the case of an incident

• Allow interested individuals to independently “opt in” or “opt out” of unencrypted emails and/or text messages

• Unit PAOs or lead PIOs to authorize multiple PAOs or PIOs to send unencrypted emails and text messages from any internet enable from any location with internet or mobile telephone service.

 

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Sending Updates Manually

Log In

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Sending Updates Manually

Select a Distribution List

Create a Message & Send

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Seamlessly post Public Messages to Social Media

GovDelivery allows you to post your public message through SMS, Facebook, Twitter and RSS accounts on the same bulletin page

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Send Using Your Mobile Device

• Send By Email

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GovDelivery Brings the Power of the Cloud to Government’s Communications Challenges

Content from across

enterprise and outside

enterprise

Rapidly deploy broad range of topics across enterprise;

connect across the agency and with other government

partners in the Cloud to reach more people

Distribute content in multiple channels;

post to social media, enable

sharing on consumer web

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Click On “Subscribe” Links

Place link(s) to subscription options on your organization’s homepage and persistent navigation

Or place topic specific links on other pages within your organization’s website.

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Easy First Time Subscriber Sign-Up2 Confirm email and choose a password1 Click on link to subscribe to a topic

and enter Email address.

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Easy First Time Subscriber Sign-Up3 New users see all other available

subscriptions in one comprehensive list

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Gather Additional Information About Subscribers

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Send Highly Targeted Messages

Select Filters

Filter and segment your audience across all topics, identifying attributes and subscriber activity. Select

Recipients

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Subscribers Manage Their Profiles

View and modify unique user profile at any time after signing up for a subscription.

View all current subscriptions and edit subscriptions and preferences as needed.

Review history of emails received.

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Connect and Cross-Promote ChannelsMessage Footers Wireless Alerts (Text Messaging)

Social Media ContentLanding Pages

Wireless Alerts

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Reports: Measuring Results

Administrators can view a number of reports at any time. These reports can be customized by date range and can be exported to a spreadsheet for further analysis.

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Reports: Message Analytics

GovDelivery stores data on every click through and open; reports can be exported or viewed online

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Set-Up Process

• Default Account Settings

• From Address

• Template

• Branding/Logos/Images

• Training Webinar/Video

• Post Links and Collect/Upload Subscribers

• Launch program as needed

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Pricing

• Flat Account Set Up Fee - $4,500.00

• Flat usage fee for capability to send up to 10,000 emails and 10,000 text messages within a 24 hour period, 7 days per week• For 30 days - $600.00• For 60 days - $1,100.00• For 90 days - $1,500.00

• Includes training

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Ordering

• Must receive verbal or written approval from U.S. Forest Service contracting at NIFC prior to use.

• Contact Jennifer Jones, 208-387-5437, jejones@fs.fed.us

• Information needed:• Services needed (account setup and/or usage)• Length of time services will be needed (30, 60, 90 days)• Job or P code• Primary contact name, email address, office and/or mobile

number

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Questions or Comments?