usda national retail report - shell egg and egg products fri. apr...

USDA National Retail Report - Shell Egg and Egg Products Advertised Prices for Shell Eggs & Egg Products to Consumers at Major Retail Supermarket Outlets during the period of 04/29 thru 05/05.

(prices in dollars per carton)

Activity Summary

Regular

Specialty

Total (includes MD) 548.4

Stores Avg Stores Avg Stores Avg Stores Avg Stores Avg Stores Avg Special Rate 4/:

USDA GRADE AA 5/: 1,000's of 30-doz cases

24 1.54 640 1.36 16 0.99 473 1.38 23 3.55 97 1.56

74 2.83 41 1.99 318 2.12 260 1.98

USDA GRADE A

11 0.79 916 1.02 339 1.66 1,146 0.95 3 4.99 1,817 1.15

274 1.44 1,279 1.75 842 2.64

72 0.99 25 1.16 72 1.50

USDA ORGANIC

33 6.49

41 5.18 1,406 4.24 239 3.49 1,025 3.67 18 3.49 1,064 4.01

OMEGA-3

339 2.08 1,623 2.94 189 2.96 255 2.44 50 2.73 1,956 2.61

16 2.00 18 2.50 180 3.99

CAGE-FREE

20 2.99 17 2.22 2,177 2.70 157 2.97

96 2.74 1,767 3.40 22 3.99 5,218 2.86 1,783 3.38

VEGETARIAN FED

66 2.99

59 2.91 22 2.99 558 2.60 405 2.99 1,508 2.58

1/: FEATURE RATE: the amount of sampled stores advertising any consumer grade of shell eggs during the current week, expressed as a percentage of the total sample. 2/: ACTIVITY INDEX: a measure of the absolute frequency of

feature activity equal to the total number of stores for each advertised consumer grade of shell egg. (e.g., a retailer featuring XL and LG eggs in 100 stores would have an activity index of 200.) 3/: STORES/AVG: the total number of

advertising outlets and the weighted average price weighted by the respective number of outlets. 4/: SPECIAL RATE: the percentage of sampled stores with a no-price promotion (e.g., buy 1, get 1 free, etc.)

Source: USDA Agricultural Marketing Service, Livestock, Poultry & Seed Market News - (515) 284-4460 http://www.ams.usda.gov/LPSMarketNews of 4

6.4%

Feature Rate

X LARGE 7,601 13,862

25.0% of 29,100 stores 30.6% of 29,100 stores

LARGE

down 2.4%

LARGE X LARGE LARGE

29.5% of 29,100 stores 5,367 9,839

3,114

S

P

E

C

I

A

L

T

Y

White 12 pack

Brown 12 pack

White 12 pack

PREVIOUS WEEK

White 12 pack

White 18 pack

Brown 12 pack

White 18 pack

White 12 pack

SHELL EGG and EGG PRODUCTS FEATURING

Apr-25-2016

YEAR AGO

Large Eggs on

All report information gathered from publicly available sources including store circulars, newspaper ads, and supermarket websites.

3.0% 6.4%

Brown 12 pack

Brown 12 pack

White 12 pack

Brown 12 pack

Brown 12 pack

X LARGE

R

E

G

U

L

A

R

White 12 pack

Promotional activity for regular shell eggs remains lackluster as stores featuring

eggs are again less than the previous week. The average price of Large White

eggs, Grade A or better, offered to consumers is only a few cents higher than

last week. Grocers offering shoppers "no price" incentives more than doubles

the number offered a week ago. Ads for Medium sized eggs are maintaining a

steady presence, however ads for Extra Large eggs decline. Featuring of

specialty shell eggs declined due to a sharp drop in promotions for cage-free

eggs. Promotions for omega-3 eggs increased, USDA Organic type egg

promotions are about the same, however vegetarian fed egg ads are fewer in

numbers. Features for liquid eggs increased.

INVENTORY 5/SHELL EGG NATIONAL SUMMARY

THIS WEEK 2,011 3,637

THIS WEEK

PREVIOUS YEAR

LAST WEEK

Fri. Apr 29, 2016

7,121

10,396

1.261.29

1.15

1.21

1.141.16

1.00

1.20

1.40

1.60

1.80

2.00

Mar 25-31 Apr 01-07 Apr 08-14 Apr 15-21 Apr 22-28 Apr 29-May-05

Large White Eggs - Grade A or better, avg. feature price converted to $/dozen0.5%

26.0%

2.9%

19.0%26.0%

24.8%

0.8%

This Week's Shell Egg Featuring by Category

Extra Large

Large

Medium

Organic

Omega-3

Cage Free

Veg Fed

http://www.ams.usda.gov/AMSv1.0/PYMNReportShellEggInventory

Stores Avg 3/ Stores Avg 3/ Stores Avg 3/ Stores Avg 3/ Stores Avg 3/ Stores Avg 3/

White 12 pack 0.69 4 0.69 0.79 12 0.79

White 18 pack

Brown 12 pack

MEDIUMWhite 12 pack 0.88 - 1.50 297 1.24 0.75 - 2.00 122 1.12 0.79 11 0.79 0.68 - 1.50 382 0.81

White 18 pack 1.49 28 1.49 1.49 180 1.49

Brown 12 pack 0.99 72 0.99

1.67 60 1.67 0.50 - 0.88 25 0.53 0.50 8 0.50

White 12 pack

Brown 12 pack 5.18 41 5.18 3.66 - 4.99 893 4.12 4.49 42 4.49 3.49 - 4.98 127 3.80

White 12 pack 1.88 - 2.69 306 2.09 1.88 - 4.00 859 2.70 2.00 33 2.00 2.99 219 2.99 2.00 - 2.50 159 2.19

Brown 12 pack

White 12 pack

Brown 12 pack 2.99 62 2.99 2.00 - 3.99 754 2.74 2.97 - 3.99 44 3.94 1.98 - 4.99 164 3.21

White 12 pack

Brown 12 pack 2.50 - 2.99 59 2.91

White 12 pack 0.69 - 1.89 367 1.17 2.29 12 2.29 1.49 - 1.89 137 1.71 1.50 121 1.50

White 18 pack 1.99 - 2.99 74 2.83

Brown 12 pack

MEDIUM 0.99 - 1.08 57 1.06

White 12 pack 0.88 - 0.99 43 0.90 0.99 - 1.25 40 1.16 0.99 - 1.50 32 1.26

White 18 pack 1.00 - 1.49 66 1.30

Brown 12 pack

0.88 17 0.88 1.00 - 2.00 56 1.17

White 12 pack

Brown 12 pack 3.99 - 4.98 208 4.74 3.99 8 3.99 3.99 - 4.98 128 4.63

White 12 pack 2.99 82 2.99 2.50 - 4.08 277 3.95

Brown 12 pack 2.00 16 2.00

White 12 pack 2.99 20 2.99

Brown 12 pack 2.29 34 2.29 2.50 - 4.99 158 4.41 2.50 - 4.99 499 4.02 3.60 - 4.99 121 3.73

White 12 pack

Brown 12 pack

Source: USDA Agricultural Marketing Service, Livestock, Poultry & Seed Market News - (515) 284-4460 http://www.ams.usda.gov/LPSMarketNewsPage

Activity Index 2/

LARGE

Price Range

EXTRA LARGE

21.2% of 7,400 sampled outlets

USDA ORGANIC

Price Range

MEDIUM

EXTRA LARGE

2 of 4

White 30 pack

White 12 pack


OMEGA-3

USDA

GRADE

A

USDA

GRADE

AA

SOUTH CENTRAL U.S SOUTHWEST U.S. NORTHWEST U.S.

(AR,CO,KS,LA,MO,NM,OK,TX)

White 30 pack

USDA

GRADE

AA

VEGETARIAN FED


White 12 packWhite 12 pack White 12 pack

S

P

E

C

I

A

L

T

Y

CAGE-FREE

OMEGA-3

(IA,IL,IN,KY,MI,MN,ND,NE,OH,SD,WI)

SOUTHEAST U.S.

(AL,FL,GA,MS,NC,SC,TN,VA,WV)

Price RangePrice Range

LARGE

Activity Index = 3,431 (includes Medium)

CLASS

15.3% of 6,100 sampled outletsFeature Rate 1/

Price Range

White 12 pack

LARGE

Activity Index = 489 (includes Medium)

Price Range

Activity Index = 1,043 (includes Medium)Activity Index 2/


NORTHEAST U.S.

(CT,DE,MA,MD,ME,NH,NJ,NY,PA,RI,VT)

MIDWEST U.S.

EXTRA LARGE

VEGETARIAN FED

S

P

E

C

I

A

L

T

Y

White 12 pack

23.3% of 3,800 sampled outletsFeature Rate 1/

USDA

GRADE

AMEDIUM

USDA ORGANIC

White 12 pack

White 12 pack

White 30 pack White 30 pack

White 12 pack

White 30 pack

White 12 pack

White 12 pack

(AZ,CA,NV,UT) (ID,MT,OR,WA,WY)

CAGE-FREE

White 30 pack

White 12 pack

Activity Index = 975 (includes Medium) Activity Index = 422 (includes Medium)Activity Index = 1,176 (includes Medium)

Stores Avg 3/ Stores Avg 3/ Stores Avg 3/ Stores Avg 3/

White 12 pack 1.99 11 1.99

White 18 pack

Brown 12 pack

MEDIUMWhite 12 pack

White 18 pack

Brown 12 pack

White 12 pack

Brown 12 pack

White 12 pack 4.08 27 4.08

Brown 12 pack

White 12 pack

Brown 12 pack 3.36 27 3.36

White 12 pack

Brown 12 pack


S

P

E

C

I

A

L

T

Y

USDA ORGANIC

OMEGA-3

CAGE-FREE

VEGETARIAN FED

ALASKA HAWAII

(AK) (HI)

Feature Rate 1/

0.0% of 100 sampled outlets 0.0% of 100 sampled outletsActivity Index

2/Activity Index = 11 (includes Medium) Activity Index = 54 (includes Medium)

CLASSEXTRA LARGE LARGE EXTRA LARGE LARGE

Price Range Price Range Price Range Price Range

USDA

GRADE

AAWhite 12 pack White 12 pack

USDA

GRADE

AMEDIUM



3 of 4

USDA Weekly Retail Shell Egg and Egg Products Feature Activity USDA National Retail Report - Shell Egg and Egg Products Advertised Prices for Shell Eggs & Egg Products to Consumers at Major Retail Supermarket Outlets during the period of 04/29 thru 05/05.

(prices in dollars per carton)

Stores Avg 3/

Stores Avg 3/ Stores Avg 3/ Stores Avg 3/

Stores Avg 3/

Stores Avg 3/

Stores Avg 3/

Stores Avg 3/

Stores Avg 3/

1,292 2.52 263 2.64 2,040 2.30 2.99 - 3.49 29 3.18 2.50 1,083 2.50 2.50 180 2.50

352 4.52

21 2.50 2.50 21 2.50

Stores Avg 3/Stores Avg 3/

(Non-alcoholic egg nog; this section will run through January 1, 2016)

Note: See page 1 for explanatory notes.


The

4 of 4

0.0% of 3,800 sampled

Activity Index = 0


Price Range Price RangePrice RangePrice Range


Activity Index = 29

Fri. Apr 29, 2016

Activity Index = 0

SOUTH CENTRAL

Price Range Price Range

Activity Index = 1,083


Activity Index = 201

SOUTHWEST NORTHWEST

Activity Index = 0

0.0% of 1,300 sampled0.0% of 4,900 sampled

NORTHEAST MIDWEST LAST

1/ Feature Rate 4.5% 1.3%

THIS

2/ Activity Index

SOUTHEAST

2631,313

WEEKWEEK YEAR

LAST

8.1%

2,392

2 - 8 oz. cup

3 - 4 oz. cup

14-16 oz. crtn

EGG

PRODUCTS

32 oz. crtn

ALASKA HAWAII

11.2% of 100 sampled 23.9% of 100 sampled

Activity Index = 0 Activity Index = 0

Price Range Price Range

EGG

PRODUCTS1/ Feature Rate

2/ Activity Index

14-16 oz. crtn

32 oz. crtn

3 - 4 oz. cup

2 - 8 oz. cup

0

1,000

2,000

3,000

4,000

5,000

6,000

7,000

Mar 25-31 Apr 01-07 Apr 08-14 Apr 15-21 Apr 22-28 Apr 29-May-05

Large Shell Egg vs. Egg Product Feature Activity Shell Liquid

0.0

1.8

3.5

5.3

7.0

150

300

450

600

750

Mar 25-31 Apr 01-07 Apr 08-14 Apr 15-21 Apr 22-28 Apr 29-May-05 Featu

re A

ctivity (

1,0

00 s

tore

s)

Inve

nto

ry (

1,0

00 3

0

ca

se

s)

Retail Feature Activity vs. Large Egg Inventory (Large White Shell Eggs)

1.10

1.45

1.80

2.15

2.50

2.85

3.20

1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 52

Large White Eggs - Grade A or better, avg. feature price converted to $/dozen (cents per dozen) 2015 2014 3-Year

usda national retail report - shell egg and egg products fri. apr...

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