use advertising to promote your business. study publicity as a promotional tool. evaluate other...
TRANSCRIPT
Use advertising to promote your business.
Study publicity as a promotional tool.
Evaluate other kinds of promotion.
Sample SentencePromotion takes many forms, including advertising, publicity, sales promotion, and personal selling.
What is the definition of promotion?
Promotion is the advancement of a product, idea, or point of view through publicity and/or advertising.
Advertising› A paid form of communication sent out by
a business about a product or service
Public relations› The act of establishing a favorable
relationship with customers and the general public
Television Advertising› Advantages?› Disadvantages?› http://adage.com/article/special-report-sup
er-bowl/buying-super-bowl-2013/238489/
Radio Advertising› Advantages?› Disadvantages?
Newspaper Advertising› Advantages?› Disadvantages?
Magazine Advertising› Advantages?› Disadvantages?
Direct mail advertising – fliers, catalogs, letters, email and other correspondence› Advantages?› Disadvantages?
Publicity› Free promotion generated by media
coverage› GOOD publicity can be as helpful as
advertising› NEGATIVE publicity is very unfavorable
Press Release› Written statement to inform the media of
an event or product
Sales Promotions› Act of offering an incentive to customers in
order to increase sales› What are some examples?› Rebate
Refund offered to people who purchase a product
› Personal Selling
Electronics Alley, a new retail store in a community shopping center, will open its doors next month
Write a press release to inform the local media of the opening.
Be CREATIVE in developing the details of the opening events