use and perception of reprints 2017...
TRANSCRIPT
TITLE OF PRESENTATION |
Date August 2017
Use and Perception of Scientific Medical Reprints
Elsevier Health Panel Research Report
2
Report Structure
I
Key Findings
Section 1 – Current Usage
Research Objectives, Methodology & Sample
Executive Summary
Section 2 – Perception of Reprints
Section 3 – Attitudes and Development
Appendices
Research Objective
To understand how global healthcare professionals are acquiring, using, and judging scientific medical reprints and which future developments they would find useful.
Methodology
• A 10-15 minute online survey with healthcare professionals both from the Elsevier Health Panel and Elsevier’s internal lists. The questionnaire was developed by Elsevier in partnership with DJS Research.
• Research participants were invited to take part in the survey by email and participation was either incentivised with 300 panel points for panellists or entry into a prize draw to win one of six Apple watches for non-panellists. A total of 1,611 respondents from 14 countries representing Asia, Europe, Middle East, Latin America, and USA are included.
• Fieldwork was conducted between the 23rd May and 19th June 2017.
Sampling
• Each market within each region has been weighted equally to achieve a level ‘total’ figure at a regional level. EMEA and Latin America data has also been sub-sampled to ensure weighting efficiency. APAC has not been sub-sampled due to the small base size of SEA. Leaving the base as it is keeps a weighting efficiency close to the recommended threshold, and keeps the bases higher. The US data has not been sub-sampled or weighted. See Appendices for full listing of respondent data.
3
Research Objectives, Methodology and Sampling
II
4
Executive Summary
III
Usage Behavior
• Physicians obtain reprints in electronic format more frequently than paper• Obtaining reprints via the internet is the most frequent, and most preferred method • In non-English speaking markets, reading reprints in native language is low • Around half of physicians read most of the reprints they obtain
Highlight: Reprints are obtained less frequently in Germany compared to other markets, and only a small proportion claim they read all of the reprints they obtain.
Preferences
• Almost half of physicians prefer e-reprints vs paper reprints (though German physicians have an equal preference for both)
• Downloadable PDFs are the preferred format for reprints in all markets except Germany (where print – paper reprints are preferred)
• Interest in reading the whole reprint article increases when the content is highly relevant to their speciality (otherwise, reading the abstract and/or conclusion is more common)
Highlight: Physicians in Korea tend to read bits of articles only; they are more likely to read the whole article if it is highly relevant, but the increase vs a general article is modest.
5
Executive Summary, continued
IIII
Attitudes & Future Development
• The majority find reprints useful, reliable and a good way of keeping up to date • Having free access to the selected article is considered the most useful additional
feature• The majority would be interested in services such as ‘Online Article Services’ –
accessible reprint repositories supported by sponsors• Medical articles and guidelines (EMEA, LA & APAC) and clinical trials (US) are the most
useful information sources when making prescription decisions
Highlight: Half of US physicians are willing to accept a reprint from a Pharma Sales Representative even if its value required acceptance according to the Sunshine Act.
The complete 106 slide research study is available on request, detailing results by country and region. Contact your Elsevier representative for more information.
Interested in seeing how Elsevier’s digital and web reprint formats work? Try our free Elsevier eReprint Demo: http://demo.elsevierreprint.com
Go to the Elsevier Content Services Reprints website for all of our solutions and contact details: http://reprints.elsevier.comhttp://www.elsmediakits.com/international/display
TITLE OF PRESENTATION |
Presented By
Date
Section 1: Current Usage Behavior
Frequency, Amount, Formats and Readership
Notinteresting Toocommercial
Ineverreceivethem Idon'thavetime
Other Don'tknow
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The key reason for not reading reprints is because physicians never receive them.
Doyoureadscientificarticlesinreprintformat?
87% 87% 88% 88% 87%
13% 13% 12% 12% 13%
EMEA LA Asia USA Overall
Yes No
Why don’t you read article reprints?
Globally the majority of healthcare professionals do read scientific reprints
38%
21%
7%7% 7%
20%
1
Results of mean averages over the four regions.
| 8
5% 20%
12%
13%
5%
24%
22%
22%
16%
11%
31%
34%
45%
59%
63%
20%
28%
19%
19%
20%
OntheInternet/online– sponsoredby3rdparty(i.e.pharmaceuticalcompanies,etc)
Fromcolleagues
FromaSalesRepvisitinghospital/clinic/office
FromaSalesRepataconference
Symposia
%ofrespondents
Daily Weekly Monthly Bi-monthlyorless Never
Reprints are usually obtained online, from sponsored sourcesReprints are not often obtained from conferences or symposia.
Indicatehowfrequentlyyouobtainarticlereprintsfromthefollowingsources
2
Results of mean averages from all regions.
GLOBALRESULT
| 9
Howmanyreprintsandinwhichformatdoyouobtaineachmonth?
Reprints are more likely to be obtained in electronic formats
13 4 9
EMEA 11 3 8
LA 13 3 10
Asia 13 3 9
USA 16 6 10
15 4 12
8 2 6
Overall
Paper ElectronicAverage Total
3
Country Examples
| 10
Howmanyofthereprintsthatyouobtaindoyouread?
The format does not alter the probability of readership greatly.
22%20%
43%46%
15% 16%20%
17%
0% 0%
Paper Electronic
%ofrespo
nden
ts
IreadallthereprintsthatIobtain
Ireadmostofthereprints
Ireadhalfofthem
Ionlyreadafewselectedreprints
Ineverreadthem
%respondents
4
Results of mean averages from all regions.
GLOBALRESULT
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Section 2: Preferences
PaperReprints31%
E-Reprints51%
Nopreference18%
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Whattypeofreprintsdoyouprefer?
Electronic reprints are preferred in all markets, except Germany.
Those who prefer paper reprints are more likely to read a few reprints a month whereas those who prefer E-Reprints are likely to read more.
21%
29%
33%
43%
26%
27%
57%
53%
45%
43%
55%
46%
21%
18%
21%
14%
19%
27%
LA
AUS
USA
DE
CN
UK
Nopreference Electronic Paper
%ofrespondents(meanaverage)
Sample Market Highlights
GLOBALRESULT
5
| 13
Provideyourlevelofpreferenceforthedifferentscientificarticlereprintformats
Downloadable PDFs are the most preferred format, mobile apps the least.
47%
31%
17%
5%
35%
18%
29%
18%
15%
11%
30%
45%
3%
40%
24%
32%
Downloadable PDF (Saving PDF for o f f l ine use and pr in t ing)
Pr in t - Paper Repr in ts
e-Pr in t for iPad & other mobi le dev ices combined wi th
downloadable PDFs for o f f l ine use and pr in t ing
e-Pr in t for iPad & other mobi le dev ices
% of respondents
1st 2nd 3rd 4th
Stated order of preference
GLOBALRESULT
Results of mean averages from all regions.
6
| 14
Indicateyourpreferenceofpaperreprintsintheselanguages
Desire and use of local language only paper reprints is low globally.
21%
13%
21%
18%
76%
82%
75%
78%
4%
6%
4%
5%
LA
EMEA
APAC
Overall
Englishonly MixofEnglishandNative Mynativelanguageonly
Englishonly
Useinbothlanguages
Nativelanguageonly
2015Native
language only preference is less frequent than in 2015 (especially in France and
Latin America)
7
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Section 3: Future Developments
Features and functionality healthcare professionals desire.
| 16
Ifthereprintisrelevanttoyourspecialty,whichpartsofthereprintdoyouread?
The likelihood of reading the whole article is higher if it is relevant
78%
15%
8%5%
15%
85%
9%6% 5%
9%
88%
10%5% 7%
10%
73%
17%11% 10%
17%
81%
13%8% 7%
13%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Ireadthewholearticle Abstract Mainbody Tablesandfigures Conclusion
EMEA LatAm USA Asia Overall
8
48% 48%
19% 21%
40%
Ireadthewholearticle
Abstract Mainbody Tablesandfigures
Conclusion
Example from USA of difference in reading behavior when reprints are not relevant to their specialty.
| 17
74%
55%
52%
26%
26%
14%
12%
12%
10%
5%
2%
12%
73%
25%
58%
19%
24%
34%
9%
4%
28%
6%
12%
3%
0% 10% 20% 30% 40% 50% 60% 70% 80%
Guidelines
Clinicaltrials
MedicalJournals/articles
Recommendationfromcolleague
Medicalcongresses/meetings
Medicalbooks
Medicalsocietywebsites
Onlineclinicianscommunities
Paidonlineclinicalreferenceportals
Infofrompharmasalesreps
Googleorothersearchengines
Other
USA
EMEA
Asia
Whichinformationtypesdoyoufindmostusefulwhendecidingwhethertoprescribeadrug?
Guidelines are considered most useful for prescribing treatmentsClinical trials have the biggest difference in perceived value across the regions.
9
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Additionalfeatures/functionalitiesthatwouldbemostusefulinfutureelectronicreprints
Over half would find online access to the selected reprint very useful
4%
3%
2%
2%
6%
6%
10%
44%
8%
9%
5%
7%
8%
14%
15%
13%
5%
7%
11%
17%
14%
21%
21%
22%
25%
30%
42%
45%
41%
23%
37%
33%
66%
59%
41%
27%
34%
19%
15%
14%
Havefreeaccesstotheselectedarticleonindependentpublisherwebsite
Highlightsofmaintake-awaysofthearticle
Comments/discussionforumwithpeers
Slides/Tablesforembeddingintopresentations
Sharingofarticleswithpeers/colleagues
Videointerviewswithoneoftheauthors
VideointerviewswithKOLs
Translationtootherlanguages
%ofrespondents
Don’tknow
1- Notatalluseful
2- Notveryuseful
3- Neitherusefulnornotuseful
4- Somewhatuseful
5- Veryuseful
GLOBALRESULT
10
Results of mean averages from all regions.
| 19
1% 3%6%
35%
53%
7%2%
7%
45%
38%
0%
10%
20%
30%
40%
50%
60%
1- Notatallinterested 2- Somewhatuninterested
3- Neitherinterestednoruninterested
4- Somewhatinterested
5- Veryinterested
EMEA&LA Asia USA
HowinterestedwouldyoubeinaservicelikeOnlineArticleServiceswherephysicianscanaccessreprintsfromacentralsource?
A large portion of respondents are interested in online reprint repositories
11
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Appendices
| 21
Sample breakdown – weighted
Market Sourceofsample LanguageNumber ofcompletes
Germany ElsevierHealthPanel German 61
UKElsevierHealthPanel&Elsevier’sinternallists
English 61
France French 61
Spain Spanish 61
PolandElsevier’sinternallists
Polish 61
LatinAmerica Spanish 61
US Elsevier’sinternallists English 42
Australia/NewZealand
Elsevier’sinternallists
English 49
India English 49
Korea Korean 49
HongKong(China) English 2
China(China) SimplifiedChinese 34
Taiwan(China) English 13
Malaysia(SEA) English 33
Indonesia(SEA) English 2
Singapore(SEA) English 14
49(CH/TW/HK)
49(SEA)
654overall
EMEA
LAAP
ACUS
246
366
Appendix
| 22
Sample breakdown – unweighted
Market Sourceofsample LanguageNumber ofcompletes
Germany ElsevierHealthPanel German 42
UKElsevierHealthPanel&Elsevier’sinternallists
English 37
France French 259
Spain Spanish 462
PolandElsevier’sinternallists
Polish 183
LatinAmerica Spanish 340
US Elsevier’sinternallists English 42
Australia/NewZealand
Elsevier’sinternallists
English 62
India English 30
Korea Korean 31
HongKong(China) English 4
China(China) SimplifiedChinese 68
Taiwan(China) English 27
Malaysia(SEA) English 16
Indonesia(SEA) English 1
Singapore(SEA) English 7
99(CH/TW/HK)
24(SEA)
1611overall
EMEA
LAAP
ACUS
246
1323
Appendix
| 23
48%
31%
12%
14%
13%
3%
15%
5%
33%
17%
21%
7%
7%
26%
41%
20%
28%
20%
3%
4%
8%
Agovernmenthospital
Yourownmedicalpractice/office
Aprivately-ownedhospital
Anacademic/researchfacility
Agovernmentclinic
I’mstillintraining
Other
%ofrespondents
Occupation SettingofPractice
26%
60%
14%
7%
62%
31%
19%
73%
7%
GeneralPractioner
MedicalSpecialist
Other
%ofrespondents
The sample is comprised of two-thirds medical specialists and one-fifth general practitioners.
EMEALA Surgery(13%)
IM(10%)
Neurology(8%)
Dermatology(7%)
Anaesthetics(6%)
US Dermatology(16%) EMG*(16%) Urology
(16%)Oncology(12%)
Neurology(8%)
APAC Surgery(23%) Paediatrics(8%)
Cardiology(6%)
Dermatology(6%) Radiology(5%)
Top5medicalspecialties*
*Endocrine,Metabolic&GeneticDisorders
Appendix
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