Use App Store Intelligence to Keep Tabs on Your Mobile Competition

•Identify what your competitors are up to

•Develop marketing strategies to compete more effectively

•See category changes and new apps that are trending

•Develop new feature ideas for your app

Benefits of App Store Intelligence

With competitive analysis, you can easily:

VS

Step 1: Pick Your Competitor

Macy’s app Nordstrom’s app

Pick an app in your category you’re bumping elbows with in the rankings.

2. Pick a relevant, competitive keyword

Our 2 Tips for the Best Keyword Tracking Insights:

Step 2: Keyword Tracking

1. Analyze a full year of data

1 yearcompetitive keyword

Macy’s vs. Nordstrom’s “shopping” keyword analysis:

Step 2: Keyword Tracking

• In contrast, Nordstrom’s ranks high for “shopping” year-round - not just seasonally; showing consistent marketing

• Macy’s peaks in August and September, suggesting Macy’s boosts their marketing seasonally

inconsistent peaks

Category ranking shows how mobile strategy changes & improves (or not).

Step 3: Check Category Ranking

2. Frequent app updates

Indicators you have a fierce competitor include:1. Consistent top rankings

updates

consistent rankings

• Search for terms like “bug” or “crash” and see how often they’re repeated.

• Look for improvements in your competitor’s ranking. See what update this was related to. A new feature? Bug fixes?

Step 4: Analyze Reviews

Check Their Dedication to Customer Satisfaction

update

peak

Takeaways From This Competitive Intelligence

Macy’s vs. Nordstrom’s Conclusions:

Based on our review, if the Nordstrom app’s trajectory follows the same pattern, it’s going to steadily climb the charts and possibly make it into the Top 10. The Macy’s app looks unlikely

to, at least in the next 6 months.

• Predict when their spend is down & strategically run campaigns • Catch a competitor in their early days and block their growth

Why Competitive Intelligence Matters

•Reviews and Rankings •App Updates and new features •Milestones they’re aiming for •Insight into marketing strategy & spend •Degree of seasonality

Understand Your Competitor’s:

Professional Advantages:

Use App Store Intelligence to Keep Tabs on Your Mobile Competition