Confidential + ProprietaryConfidential + Proprietary

Use Firebase Analytics to Build Extraordinary Apps

Israel Mobile Summit, June 2016

Sivan Enden, Strategic Partner Manager, Mobile Apps & Gaming, EMEA

Confidential + Proprietary

How do you use data across your stack?

150x

Some challenges to building user-centric apps

How do you capture all the data?

How do you spot the trends?

Source: Cisco, Global Mobile Data Traffic Forecast Update, 2015-2020, Feb 2016

per day

Confidential + Proprietary

An integrated platform

Develop Grow Earn

An integrated platform

Firebase: app success made simple

Introducing Firebase Analytics

Free and unlimited

Automatic event reporting

Seamlessly integrated

Automatic events

first_openin_app_purchaseuser_engagementsession_startapp_updateapp_removeos_updateapp_clear_dataapp_exception

notification_foregroundnotification_receivenotification_opennotification_dismissdynamic_link_first_opendynamic_link_app_openfirebase_campaign

Choose from many suggested events

join_grouplevel_uppost_scoreselect_contentspend_virtual_currencytutorial_begintutorial_completeunlock_achievement

add_payment_infoview_itemview_item_listview_search_resultsecommerce_purchasepurchase_refundadd_to_cartbegin_checkoutadd_to_wishlistgenerate_lead

add_payment_infoview_item_listview_search_resultsecommerce_purchasepurchase_refundadd_to_cartbegin_checkoutadd_to_wishlistgenerate_lead

add_payment_infoview_item_listview_search_resultsecommerce_purchasepurchase_refundadd_to_cartbegin_checkoutadd_to_wishlistgenerate_lead

add_payment_infoecommerce_purchasebegin_checkoutview_itemview_item_listview_search_resultsadd_to_cartsearchadd_to_wishlist

add_payment_infoview_item_listview_search_resultsecommerce_purchasepurchase_refundadd_to_cartbegin_checkoutadd_to_wishlistgenerate_lead

add_payment_infoview_item_listview_search_resultsecommerce_purchasepurchase_refundadd_to_cartbegin_checkoutadd_to_wishlistgenerate_lead

Game Retail/eCommerce

Jobs Education Travel Local Deals Real Estate

Active Users

Average revenue

Retention cohorts

App version Devices

Demographics

Firebase: seamlessly integrated

Build an audience with Firebase

Analytics

Create and send the message with

Firebase Notifications

Use Firebase Notifications to send relevant messages

Tailored messages for each group

Use Firebase Notifications to send relevant messages to Android and iOS

Show Transworld endless skater on an iPhone

Add arrows here (or something more creative) to show messages being sent to users

!

!

Create awareness of new levels

In summary

Works out ofthe box

Free and unlimited

Seamlessly integrated

Helps each stage of the journey

youtube.com/firebasetwitter.com/firebase

Firebase Analyticsfirebase.google.com/docs/analytics

The rest of Firebasefirebase.google.com

Get help and join the conversationfirebase.google.com/support

Thank You!