Use Mobile Marketing As Part Of

Your Business Strategy

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Mobile marketing is actually kind of exciting to deal with once you

have reasonable expectations of what mobile devices can do for

advertising your business. Done successfully, mobile marketing is

an excellent way to promote a business. To make sure this happens,

try reading the tips that follow.

Making a custom app for your business can be a good idea. This

can encourage your prospects to monitor your app frequently so that

they can find promos and specials. It can increase recognition of

your brand name, and have a positive effect on foot traffic, too. App

prices can vary significantly, so ask a professional to help in the

development process.

To assure the emails you send out are effective, make them mobile

friendly. Give them the choice of using phone numbers as opposed to

links, and see to it that any link you send them to looks good on a

mobile device. As time goes by, the number of people checking e-mail

from mobile devices is only increasing, so it's smart to design e-mails

for this audience.

Use search engine optimization for your mobile website to get higher

visibility and increase interest in your mobile marketing. Start your SEO

process with Google, as it is one of the largest search engines in the

world.

A directionless mobile marketing effort is doomed to failure. At first, you

need to understand what goals you'd like to achieve through mobile

marketing. Do you want to boost the revenue from your current

customer base? Or are you just wanting to engage them for long term

retention?

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You should make sure QR codes are on your printed ads to attract tech-

savvy users. Customers can then use their smart phones to reach your

website and find coupons. Put these codes everywhere, including fliers,

catalogs, and even your own business card. Including the QR code will help

those customers who are truly interested about your service or products to

quickly connect and gather more information.

Be sure to establish a presence on social networking sites. This helps your

business get found. Keep things simple in the beginning and add more

explanation about your products or services as your gain experience. It's

essential to establish a presence on Facebook and Foursquare, at the very

least.

Enlist the help of friends and family to try out the effectiveness of intended

advertising campaigns, mailings, websites and more. If you are

uncomfortable using your friends, you can always pay a few people for their

opinion about your mobile marketing campaign.

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Think about creating an application for smartphones that is related to

your business. Some of the most popular apps provide useful tips and

helpful information. Use the app to direct users to your website through

links, or profit directly through the sales of the app.

Gather information on your audience. Don't assume anything about the

people you will be marketing to, or their preferences. Do some research

before you spend money on this project. Are they more likely to use

mobile devices than desktops? What OS is on their phones? You need

to know who you are addressing to transmit your message efficiently.

Make sure to include discounts and special offers in your mobile

marketing messages. If a consumer gets a message that has a discount

offer, the chances of them going to your site is high, leading them to

check out what you have to offer.

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Make the time to fully test your content. It is very important that

consumers see your content in the way you have intended. Ask

people you know who own different mobile devices to let you

send out some test messages and see how they look.

Remember that while there are only a few web browsers that are

popular, there are many different phone platforms. Make sure

that all of the major players, Blackberry, iPhone, and Android,

display your messages clearly. It is much easier to have a

simpler format and message so that all platforms accept it. You

should always aim to keep things simple.

There are many new and innovative marketing ideas when it

comes to mobile devices, and considering them all can feel a bit

confusing. The tips you learned can help get you started on the

right path.

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