use of global reporting initiative model for the ... · raízen also occupies the brazilian...

16
1 USE OF GLOBAL REPORTING INITIATIVE MODEL FOR THE ELABORATION OF SUSTAINABILITY REPORTS: A COMPARATIVE STUDY ON BRAZILIAN SUGAR AND ALCOHOL SECTOR Gleidson Juliacci Patto - [email protected] UniPinhal & UNIFAE Paulo Roberto Alves Pereira - [email protected] UNIFAE, São João da Boa Vista/SP Luciel Henrique de Oliveira - [email protected] UNIFAE, PUC-Minas & FACAMP José Carlos Barbieri - [email protected] EAESP/FGV Abstract The purpose of this research was checking the information published in sustainable reports by Brazilian companies belonging to sugar and alcohol sector. These companies are listed in BM&FBovespa (São Paulo Securities, Commodities and Futures Exchange), which adopts the sustainability model proposed by Global Reporting Initiative – GRI. This study is concerning to a quantitative exploratory research, for evaluating the aspects defined by GRI. This evaluation process was based on the criteria defined by GRI model, in terms of: (1) quantity of criteria effectively complied by the companies; (2) quality level related to criteria indicated as complied in companies’ sustainability reports. Among the companies initially considered, one of them followed the most recent model published by GRI, while the other two followed a previous version chosen for this evaluation process. The results achieved by quantitative analysis demonstrated that: the worst score was attributed to Product Responsibility, while the best one to Practice Labor and Decent Work. On the other hand, the results analysis for criteria quality level described by companies pointed out that: the worst evaluated aspect was Human Rights, while the best one was Environmental Performance. The scores indicate that the best results related to the evaluation topics (1) and (2) belong to a company listed at the highest corporate governance level of BM&F Bovespa. This study results also indicated that in despite of Companies belonging to BM&F Bovespa New Market, have to follow and implement GRI aspects and criteria, it was not evidenced clearly in sustainability reposts published by Companies considered for this study. Keywords: Sustainability Reports. Sustainability. GRI. Sugar and Alcohol Sector. Resumo – Este estudo teve o objetivo de verificar as informações publicadas em relatórios de sustentabilidade por empresas brasileiras do setor de açúcar e álcool. Considerou-se empresas listadas na BM&F Bovespa, que adota o modelo da Global Reporting Initiative - GRI. Este estudo é uma pesquisa exploratória quantitativa. O processo de avaliação baseou-se nos critérios definidos pelo modelo GRI, em termos de: (1) quantidade de critérios efetivamente atendidos pelas empresas e (2) nível de qualidade relacionado aos critérios indicados como cumpridos nos relatórios de sustentabilidade das empresas. Entre as empresas inicialmente consideradas, uma delas seguiu o modelo mais recente publicado pela GRI, enquanto as outras duas seguiram uma versão anterior escolhida para este processo de avaliação. Os resultados obtidos demonstraram que o pior resultado foi atribuído à Responsabilidade do Produto, enquanto o melhor para o Trabalho Prático e Trabalho Decente. Por outro lado, a análise de resultados para o nível de qualidade dos critérios descrito pelas empresas apontou que: o aspecto mais desfavorecido era os Direitos Humanos, enquanto o melhor foi o Desempenho Ambiental. Os resultados indicam que os melhores resultados relacionados aos tópicos de avaliação (1) e (2) pertencem a uma empresa listada no mais alto nível de governança corporativa da BM& F

Upload: hoangnhi

Post on 16-Nov-2018

213 views

Category:

Documents


0 download

TRANSCRIPT

1

USE OF GLOBAL REPORTING INITIATIVE MODEL

FOR THE ELABORATION OF SUSTAINABILITY REPORTS:

A COMPARATIVE STUDY ON BRAZILIAN SUGAR AND ALCOHOL SECTOR

Gleidson Juliacci Patto - [email protected]

UniPinhal & UNIFAE

Paulo Roberto Alves Pereira - [email protected]

UNIFAE, São João da Boa Vista/SP

Luciel Henrique de Oliveira - [email protected]

UNIFAE, PUC-Minas & FACAMP

José Carlos Barbieri - [email protected]

EAESP/FGV

Abstract – The purpose of this research was checking the information published in sustainable

reports by Brazilian companies belonging to sugar and alcohol sector. These companies are

listed in BM&FBovespa (São Paulo Securities, Commodities and Futures Exchange), which

adopts the sustainability model proposed by Global Reporting Initiative – GRI. This study is

concerning to a quantitative exploratory research, for evaluating the aspects defined by GRI.

This evaluation process was based on the criteria defined by GRI model, in terms of: (1)

quantity of criteria effectively complied by the companies; (2) quality level related to criteria

indicated as complied in companies’ sustainability reports. Among the companies initially

considered, one of them followed the most recent model published by GRI, while the other two

followed a previous version chosen for this evaluation process. The results achieved by

quantitative analysis demonstrated that: the worst score was attributed to Product

Responsibility, while the best one to Practice Labor and Decent Work. On the other hand, the

results analysis for criteria quality level described by companies pointed out that: the worst

evaluated aspect was Human Rights, while the best one was Environmental Performance. The

scores indicate that the best results related to the evaluation topics (1) and (2) belong to a

company listed at the highest corporate governance level of BM&F Bovespa. This study results

also indicated that in despite of Companies belonging to BM&F Bovespa New Market, have to

follow and implement GRI aspects and criteria, it was not evidenced clearly in sustainability

reposts published by Companies considered for this study.

Keywords: Sustainability Reports. Sustainability. GRI. Sugar and Alcohol Sector.

Resumo – Este estudo teve o objetivo de verificar as informações publicadas em relatórios de

sustentabilidade por empresas brasileiras do setor de açúcar e álcool. Considerou-se empresas

listadas na BM&F Bovespa, que adota o modelo da Global Reporting Initiative - GRI. Este

estudo é uma pesquisa exploratória quantitativa. O processo de avaliação baseou-se nos

critérios definidos pelo modelo GRI, em termos de: (1) quantidade de critérios efetivamente

atendidos pelas empresas e (2) nível de qualidade relacionado aos critérios indicados como

cumpridos nos relatórios de sustentabilidade das empresas. Entre as empresas inicialmente

consideradas, uma delas seguiu o modelo mais recente publicado pela GRI, enquanto as outras

duas seguiram uma versão anterior escolhida para este processo de avaliação. Os resultados

obtidos demonstraram que o pior resultado foi atribuído à Responsabilidade do Produto,

enquanto o melhor para o Trabalho Prático e Trabalho Decente. Por outro lado, a análise de

resultados para o nível de qualidade dos critérios descrito pelas empresas apontou que: o aspecto

mais desfavorecido era os Direitos Humanos, enquanto o melhor foi o Desempenho Ambiental.

Os resultados indicam que os melhores resultados relacionados aos tópicos de avaliação (1) e

(2) pertencem a uma empresa listada no mais alto nível de governança corporativa da BM& F

2

Bovespa. Os também indicaram que, apesar das empresas pertencentes ao novo mercado da

BM&F Bovespa, terem que seguir e implementar os aspectos e critérios da GRI, não foi

evidenciado claramente em repostas de sustentabilidade publicados pelas empresas

consideradas para este estudo.

Palavras-chave: Relatórios de sustentabilidade. Sustentabilidade. GRI. Açúcar e álcool.

1 - Introduction

The sugar and alcohol sector is fundamental for the Brazilian economy, once the

exportations from agribusiness rose four times in the last decade. The products provided by this

sector, besides meat and soy, represented together 62% of all exportations performed in this

same period. Due to agribusiness importance and magnitude for the Brazilian economy, it is

essential that the companies from this sector centralize efforts to achieve the sustainability for

their productive processes. They should consider the search by cleaner production processes,

and the consequent minimization of adverse impacts on the environment and society. In

corroboration with this perception, Rodrigues Filho e Juliani (2013) performed a study about

the high social vulnerability present in some populations, from cities situated on São Paulo

State, where sugarcane is cultivated. This study concluded that high social vulnerability

presented directly relation with the low environmental sustainability provided by the

agribusiness companies with operations in these cities. In this perspective, it is necessary that

the companies from sugar and alcohol sector establish practices of social and environmental

responsibility, and provide them with transparency to their stakeholders, through sustainability

reports containing the aspects' results used to measure the implemented practices.

The publication of sustainability reports is a common practice now a day’s for

companies from different segments, including sugar and alcohol sector. However, instead of

adopting these reports to share the social and environmental implemented practices with the

stakeholders, many companies make the option of using the reports, primarily as a marketing

strategy. As a consequence, the most relevant information are suppressed in the sustainability

reports, while those less valuable are intentionally emphasized with a clear intention of causing

good impression to stakeholders. According to Lins and Silva (2009), this action is worldwide

known as greenwash.

In order to avoid this inconvenient strategy and increase the sustainability reports

transparency, the Global Reporting Initiative (GRI) launched a model composed by six different

aspects, with the purpose of standardizing sustainability criteria. For each aspect was created a

series of criteria, whose should be respected and followed by the companies, at the moment of

reports elaboration.

The guidelines provided by GRI (2010) affirm that producing sustainability reports is a

practice of measuring, indexing results and publishing general information about the

companies’ performance in terms of sustainable development to stakeholders. In this direction,

the term “Sustainability Report” can be consider “wide”, once the aim of its content is

describing the economic, environmental and social impacts, known as "triple bottom line",

caused by the company’s activities. The sustainability report is considered as synonyms of other

reports, as for instance, corporate social responsibility and social balance reports, among similar

ones. This kind of document really should provide a sensible and balanced description on the

sustainability performance self-declared by the companies, enclosing positive information and

improvement opportunities.

3

Considering the relevant information above supplied, this study has the aim of analyzing

the information found in the sustainability reports in accordance with criteria provided by GRI

model, from the three major companies belonging to Brazilian sugar and alcohol sector, linked

to BM&FBovespa, presented in sequence. The first Company chosen was Biosev. This

Company’s description announced in its sustainability report indicates that it is the second

major company in processing sugarcane of the world. Biosev develops its operations in eleven

industrial units spread at Southwest, Midwest and Northeast Brazil Regions.

The second Company chosen was Raízen, comprehended among the three major fuel

distributers operating in Brazil. Raízen also occupies the Brazilian leadership referring to

sugarcane crushing, ethanol production and bioelectricity cogeneration through bagasse and

other residues segregated from sugarcane processing. The third Company chosen as object of

this study is known as São Martinho Group, one of the majors groups actuating at the Brazilian

energetic sector from sugarcane segment. This Group has the milling capacity of 21 million

tons of sugarcane accounting the operation of three different units in Brazil.

Based on the contextualization presented so far, the established scenario corroborates

and justifies the importance of this study lined with corporate social responsibility, for

BM&FBovespa, sugar cane sector, moreover the academy.

2- Theoretical framework

In literature, there have been numerous attempts to assess and evaluate the outcomes

and the effectiveness of sustainability practices related to corporate strategy. Some authors

made an effort to connect mainstream strategy concepts to a new reality, in which sustainability

has become intrinsic as part of the strategy and the business itself (Bonn and Fisher, 2011;

Parnell, 2008; Stead and Stead, 2008).

The importance of disclosure both environmental and social information by

organizations has increased in the last few years. Through this process, companies can express

and communicate their current strategy specially referring to their sustainability practices.

However, there is some doubt if this is a real practice or strategy and sustainability performance

are actually detached.

Dickson, Waters and López-Gydosh (2012) studied the apparel industry and verified

that despite the damaging impacts the global industry in this sector has on the environment,

there are no widely accepted international environmental performance standards for this

industry. Although the organizations varied in their portrayal of expectations and concerns, the

group's expectations were aligned underlying five themes reflecting the importance or

companies developing knowledge or risk throughout their supply chains and adopting

management strategies to reduce negative impacts on the environment.

Wirth (2016) studied the mining industry and says that in the last years, the importance

of integrated approach towards sustainable development in this industry was emphasized. A

special attention is paid not only to economic issues but also to environmental and social

impacts. He verified that the Corporate Social Responsibility (CSR) policies and strategies are

introduced in polices of key copper mining companies. CSR widely implemented by copper

mining companies should focus on local and regional aspects. The study showed that most of

the copper producers carry out activities related to employees’ health, safety and education,

their relationship with local communities, public health, environmental protection, waste

management, etc.

4

The study developed by Ferraz and Gallardo-Vásquez (2016) in companies from the

Portuguese tourism industry showed that socially responsible actions are increasingly required

of companies and are seen as a valid response to new challenges in contemporary societies.

These substantial challenges encourage the development of best practices within organizations,

requiring extensive verification and analysis of these practices' influence and impact. The

authors defined and presented the validation of a set of scales for the measurement of social

responsibility, training practices and performance in companies.

The social dimension is related to the impact companies have on the social system in

which they operate (Global Reporting Initiative - GRI, 2017). The relationships established

with various actors, especially workers, have an influence on this aspect. This refers to

companies' human resource development, which is related to the strengthening of their workers'

individual capacities through education, training and safety practices. GRI Guidelines (2017)

says that social practices can be important in creating an internal field related to workers and

the entire organization. These include human resource management, information and

communication; organizational change management; workers' employability; health, safety and

hygiene at work and some other practices belonging to external fields, such as those related to

communities.

The idea of corporate social responsibility (CSR) is based on voluntary responsibility of

companies for their operations in economic, social and environmental spheres as well as for

ethical behavior. Krasodomska (2013) says that in accounting, it is reflected in the form of

social accounting, which deals with disclosing information on the organization’s achievements

in respect of the CSR concept implementation. During the economic crisis, company

relationships with employees have become the most important of all the issues related to CSR.

Generation Y poses additional challenges in this respect comprising the people born after 1980

who enter the labor market. For them, the socially responsible employer is even more important

than high earnings.

Fortanier, Kolk and Pinkse (2011) studied several standards on CSR Reporting. They

examined if the adherence to global standards is associated with smaller cross-country

differences and less country-of-origin effects in CSR reporting, and whether stringency of

standards’ enforcement mechanisms affects reporting harmonization. To test your hypotheses

they collected data on 25 CSR items for a sample of firms consisting of the top 250 firms listed

in the Fortune Global list, using ordered logistic regression analysis. They find evidence for

upward harmonization in reporting for those criteria that adhere to global CSR standards.

Stricter enforcement mechanisms did not result in stronger harmonization. They findings imply

that global standards and guidelines do not only increase the overall level of CSR reporting, but

are also associated with a harmonization of CSR activities of firms from different countries,

thus reducing the role that domestic institutions (including legislation and societal concerns)

play in shaping CSR practices.

Based on the elaboration likelihood model (ELM), Bögel (2015) examine if

stakeholders with high versus low corporate social responsibility (CSR) involvement differ in

their processing of CSR communication, which could influence companies to adapt their CSR

communication to the different ways of processing (central route vs peripheral route). In this

study, 107 participants received information about a fictitious company. In the first phase,

participants were given initial information about the company. In the second phase, participants

were given the company’s CSR newsletter. To compare the differences in information

processing dependent on the CSR involvement, the sample was split at the median. The study

5

found that dependent on their CSR involvement, people differ in their processing of CSR

communication as well as in their expectations for persuasive CSR communication.

As an increasing number of contributions criticize the credibility of non-financial

reporting and GRI’s role, the research for the first time provides empirical evidence of the

shortcomings of CSR and sustainability reporting regarding comprehensiveness, accessibility,

and comparability. Knebel and Seele (2014) examined the status of non-financial reporting

according to the Global Reporting Initiative (GRI) 3.1 A+ standard. By examining, the

comprehensiveness of the GRI performance in corporate non-financial reports classified as A+

the author’s challenge the external assurance system imposed by GRI 3.1 A+ and discuss future

directions for the application of GRI 4.0, particularly with regard to the standardized corporate

reporting software language XBRL. The authors applied a three-step-research design based on

four literature-derived hypothesis and examined all 177 GRI 3.1 A+ reports (2012-13) by

coding along 41 variables plus the 84 performance indicators of GRI 3.1 to test accessibility,

ability to download, achievability, and the possibility to compare them to older reports. The

results indicate a lack of completeness of GRI’s 3.1 key performance indicators in A+ assured

report, which is made possible due to the reporting flexibility and voluntariness of the guideline.

The authors find that the average of disclosed core indicators is 77.6 percent. Single A+ reports

disclose even fewer GRI core indicators that B+ reports, which challenges the validity of the

assurance system of GRI 3.1.

Horneaux Junior et.al. (2017) studied the strategic aspects in sustainability reporting in

oil & gas industry from a comparative analysis case study of Brazilian Petrobras and Spanish

Repsol. Main results show evidence of some of the most important elements of strategy having

none or little relationship to sustainability aspects and vice-versa. There is also imbalance and

incompleteness regarding the triple bottom line approach in companies’ reporting, with a

predominance of social aspects. The two companies, despite belonging to the same industry,

have several differences in their sustainability strategy. In quantitative terms, for Petrobras, 4

aspects (out of 5) are related to Economic dimension, in comparison with3 of Social (maximum

12) and Environmental (maximum 34) dimensions. In short, 10 different sustain-ability aspects

are shown related to 5 strategic elements. For Repsol, only 2 aspects (out of 5) are related to

Economic dimension, and 2 are related to both Social dimension (maximum 32) and

Environmental (maximum 12) dimension. In short, 6 different sustainability aspects are shown

related to 7 strategic elements. We conclude that there should be multiple criteria of analysis

and evaluation for sustainability regarding the importance of sustainable strategies for

companies that are, trying to deal with this challenge. More exactly, some strategic elements,

such as Strategic Intent and Values, are barely considered in companies´ sustainability

approach. On the other hand, Stakeholders is the aspect that is, by far, more frequent in both

cases. The results express that Repsol presents a wider range of strategic elements than

Petrobras and, alternatively, the range of sustainability aspects is larger for Petrobras.

A comparison between these two documents, Repsol Corporate Responsibility Report

2013 and Petrobras Sustainability Report 2013, shows that the difference begins in the

documents length: 253 pages of Repsol and 71 of Petrobras. The Spanish company presents a

quite complete and detailed report for each GRI category, where not only just numbers were

shown but also examples of actions and applications are described. Besides that, it is evident

that the GRI Oil & Gas Sector Guide was in fact considered in reporting. It is recognizable too

that some indicators were incomplete or not found, but it is possible to find mentions of actions

being developed regarding some specific missing indicator, so that they can be applied in future

(e.g. environmental impact, emissions reduction in value chain, complaints about human

rights). Although the intention here is not to qualify sustainability reports, in comparison to

6

Petrobras, Repsol Corporate Responsibility Report 2013 should not be questioned regarding its

quality or application level. Concerning strategy related documents, Horneaux Junior et.al.

(2017) said that for both companies the greatest focus relies on financial strategic objectives

and the means for achieving them, which are mainly financial. This draws attention to the

communicated relevance that sustainability might have for Petrobras and Repsol, since the

consulted documents consisted in public available information and press releases.

3- Research Methodology and Design

This study took place through an exploratory quantitative research, structured in

consonance with the criteria preconized by GRI model. The research aims were evaluate: (1)

the quantity of criteria effectively complied by selected companies for this study; (2) the level

of quality related to criteria indicated as complied in companies’ sustainability reports.

The three Companies chosen for this study come from sugar and alcohol sector and they

were elected because they have open capital. Biosev and São Martinho Companies participate

at BM&FBovespa, and belong to a business segment denominated “new market”. It is

mandatory for companies acting at the “new market” to follow the model proposed by GRI, for

the sustainability reports elaboration. On the contrary, the Company Raízen is connected to

BM&FBovespa “traditional market” and, although there is no obligatory commitment in

adopting GRI model for its sustainability report, it makes voluntarily.

The aspects selected for the evaluation process in accordance with GRI criteria were:

Economic, Environmental, Labor Practices and Decent Work, Human Rights, Society and

Product Responsibility. The evaluation process was grounded by the document steps published

by GRI, version 3.1, which title is “Guidelines for Sustainability Reports”.

The first step of this research was looking for the companies’ sustainability reports in

their own websites, where the reports related to the harvest between the years 2013 and 2014

were easily found and downloaded. The second step focused in the detailed lecture of the

reports, in order to explore the list of aspects and select the ones who were complied with GRI

criteria. The aspects selected were marked and separated for posterior analysis of sustainability

practices implementation' quality level.

The third step was composed by the data quantitative analysis, found in the

sustainability reports. This phase considered the total number of criteria defined by GRI model,

for each aspect as follows: Economic (9 criteria), Environmental (30 criteria), Labor Practice

and Decent Work (15 criteria), Human Rights (11 criteria), Society (10 criteria) and Product

Responsibility (9 criteria). The final score that represents the performance for each company’

aspect was calculated through the division of the maximum possible reachable value (ranked

as 10) for one aspect, by the total number GRI criteria indicated for each aspect. The score of

this division was multiplied by the number of criteria complied by the company in evaluation.

This way, the aspects’ scores for each participant company was calculated by the following

mathematical formula:

iteriaemented crer of impltotal numberiaer of crittotal numb

ScoreveQuantitati .10

7

In order to proceed with the quality level analysis (fourth step) on the information made

available in the companies’ sustainability reports, it was necessary to establish three different

weights for GRI criteria.

Weight 1 – GRI criteria was only mentioned;

Weight 2 – GRI criteria was mentioned and treated in a superficial manner;

Weight 3 – GRI was mentioned and treated in a suitable manner.

The aspects’ final scores in terms of quality level of GRI criteria implementation were

obtained through the simple arithmetic average of the weights attributed to the criteria and the

quantity of effectively complied criteria independent of the weight indicated. So, the quality

level score was calculated by the following mathematical formula:

iteriaemented crer of impltotal numbvel ScoreQuality Le

criterias the toattributed weights

It is important emphasizes that the weights attribution process related to level of criteria

implementation quality was based on the authors perception and judgment, when reading the

available information published in the companies’ sustainability reports.

4- Results

The company São Martinho was eliminated from the results section by not complying

with the guidelines stipulated in the GRI document, named “Guidelines for Sustainability

Reports”, version 3.1. This company elaborated and published its sustainability report in

consonance with the orientations provide by the GRI document “G4 Guidelines for

Sustainability Reports”. Due to existing differences between these two versions of guidelines,

it was not possible to proceed with the analysis and comparison of the initial selected

companies. This way, the results section brings information comprehending just the companies

Biosev and Raízen, which followed the version 3.1 guidelines.

Table 01: Complied criteria for each aspect.

Analyzed Aspects GRI Criteria Complied Criteria

Biosev Raízen

Economic 9 3 4

Environmental 30 13 10

Labor Practices and Decent Work 15 12 9

Human Rights 11 4 0

Society 10 3 3

Product Responsibility 9 2 1

Total 84 37 27

Complied Percentage (%) 100.00 44.05 32.14

Source: Search results. Prepared by the authors.

The comparison between the general characteristics found in the sustainability reports

evaluated, permits affirm that both companies complied with a small parcel of GRI criteria.

According to Table 01, while Biosev complied with 37 criteria, Raízen complied with only 27.

These numbers represent 44.05% and 32.14% respectively, of 84 GRI criteria, composed by

the sum of the six aspects described in Table 01.

8

Labor Practices and Decent Work was the most complied aspect with a total of 12 criteria for

Biosev and 9 for Raízen, respectively, in a universe of 15 criteria. On the contrary, Product

Responsibility was the less complied aspect with only 1 criteria cited for Biosev and 2 for

Raízen. Negative highlight should be given to Human Rights aspect, which presented no

complied criteria by the company Raízen.

Turning the attention for the quality level analysis it is possible to say that both

companies showed a good performance for the criteria of all aspects. Taking in mind that the

maximum possible score is 5.0, Table 02 indicates that Biosev achieved an average score of

3.93 points or 78.53% of maximum score. Raízen got a performance slightly inferior to Biosev,

reaching an average score of 3.06 points or 61.19% of maximum score. The best quality level

found for both companies refers to Environmental Performance aspect. Biosev received a score

of 4.85 points while Raízen 4.60. On the opposite direction appears the Human Rights aspect

with the worst score (1,00 point for Biosev and zero for Raízen).

Table 02: Quality level analysis.

Analyzed Aspects GRI Criteria Quality Level Analysis

Biosev Raízen

Economic 9 4,33 3,00

Environmental 30 4,85 4,60

Labor Practices and Decent Work 15 3,67 2,78

Human Rights 11 1,00 0,00

Society 10 4,33 2,33

Product Responsibility 9 4,00 3,00

Weighted Average - 3.93 3.06

Complied Percentage (%) - 78.53 61.19

Source: Search results. Prepared by the authors.

The quality level analysis also was shared into two categories criteria: Essential and

Additional. Table 03 brings the panorama for the companies Biosev and Raízen. From all

complied criteria by Biosev, 67.57% are related to Essential category, while Raízen showed a

better performance, complying expressively with 81.48% of criteria from this same category.

Table 03: Essential and Additional criteria.

Analyzed Aspects GRI

Criteria

Quality Level Analysis

Biosev Raízen

Essential Additional Essential Additional

Economic 9 2 1 4 0

Environmental 30 8 5 9 1

Labor Practices and Decent Work 15 7 5 6 3

Human Rights 11 4 0 0 0

Society 10 3 0 3 0

Product Responsibility 9 1 1 0 1

Total 84 25 12 22 5

Complied Percentage (%) 100.00 67.57 32.43 81.48 18.52

Source: Search results. Prepared by the authors.

The sustainability report global analysis indicated that both companies, Biosev and

Raísen, complied with a few GRI criteria and the most part of them belonging to Essentials

category. However, the complied criteria received a good quality level analysis pointing out a

high level of criteria's detailing in the sustainability reports evaluated.

9

At the next section will be presented and discussed individually, the results found for

each aspect chosen for this study.

4.1-Economic Performance

The aspect Economic comprehends three different levels: the own Economic

Performance (4 criteria), Market Presence (3 criteria) and Indirect Economic Impacts (2

criteria). Table 04 illustrates Biosev and Raízen performances for each level. Biosev complied

with 3 criteria and Raízen with 4, corresponding to 33.33% and 44.44%, respectively, from the

total of nine criteria for this aspect.

Table 04: Economic Performance–Complied criteria. Aspect: Economic Performance Biosev Raízen

Economic Performance Report

Pages

Quality

Level

Report

Pages

Quality

Level

EC1: Direct economic value generated and distributed, including

revenues, operating costs, employee compensation, donations and

other community investments, retained earnings, and payments to

capital providers and governments.

35/36/37 5 51/52/53 5

EC2: Financial implications and other risks and opportunities for the

organization activities due to the climate changes.

36 5 32 1

Market Presence Report

Pages

Quality

Level

Report

Pages

Quality

Level

EC5: Range of ratios of standard entry-level wage by gender compared

to local minimum wage at significant locations of operation. 56 3 Not Not

EC6: Policy, practices, and proportion of spending on locally based

suppliers at significant locations of operation. Not Not 27 3

Indirect Economic Impacts Report

Pages

Quality

Level

Report

Pages

Quality

Level

EC8: Development and impact of infrastructure investments and

services provided primarily for public benefit through commercial, in

kind, or pro bono engagement.

Not Not 46/47/49 3

Scores 3.33 4.33 4.44 3.00

Complied Percentage (%) 33.33 86.60 44.44 60.00

Source: Search results. Prepared by the authors.

The most interesting observation from the not complied criteria related to Economic

Performance is that none of companies cited the criterion named EC4. This criterion questions

the companies on significant financial aid coming from government, from the point of view that

none of them has received such financial aid in a determined management period.

4.2-Environmental Performance

The aspect Environmental Performance contemplates the major number of criteria, that

is, a total of 30 criteria (Table 05). This aspect takes in account nine topics: materials, energy,

water, biodiversity, emissions, effluent and wastes, products and services, compliance,

transport and overall.

Table 05 indicates that Biosev complied with 13 criteria while Raízen 10 criteria. It

means that Biosev achieved 43.3% from the whole amount of criteria while Raízen reached just

33.3%. The Biosev’s score for the quality level analysis was 4.85 (or 96.8%) against to Raízen

10

with a score of 4.6 (or 92.0%). Table 05 makes possible to notice that the aspect Environmental

Performance received the best scores in terms of quality level analysis.

The topics Materials, Biodiversity, Compliance and Transport did not presented any

complied criteria, considering both companies, Biosev and Raízen. None of the companies’

sustainability reports mentions the criterion known as EN28. This criterion requires monetary

information on relevant fines, besides the total number of non-monetary sanctions, because of

non-conformity with environmental laws and regulations. It leads to conclude that both

companies were not penalized with fines or sanctions by not comply with environmental laws

and regulations, during the management period considered for this study.

Table 05: Environmental Performance criteria.

Aspect: Environmental Performance Biosev Raízen

Energy Report

Pages

Quality

Level

Report

Pages

Quality

Level

EN03: Direct energy consumption by primary energy source 63 5 44/45 5

EN04: Indirect energy consumption by primary energy source 63 5 45 5

EN05: Energy saved due to conservation and efficiency

improvements 64 5 Not Not

Water Report

Pages

Quality

Level

Report

Pages

Quality

Level

EN08:Total water withdraw by source 62 5 46 5

EN09: Water sources significantly affected by withdrawal of

water 62 5 Not Not

EN10: Percentage and total volume of water recycled and reused. 62 5 Not Not

Biodiversity

EN13: Habitats protected or restored. 65/66 5 Not Not

Emissions, effluent and wastes Report

Pages

Quality

Level

Report

Pages

Quality

Level

EN16: Total direct and indirect greenhouse gas emissions by

weight. 67 5 42 5

EN17: Other relevant indirect greenhouse gas emissions by

weight. 67 5 42 5

EN18: Initiatives to reduce greenhouse gas emissions and

reductions achieved. 67 3 Not Not

EN19: Emissions of ozone-depleting substances by weight. Not Not 42 5

EN20: NO, SO, and other significant air emissions by type and

weight. Not Not 44 3

EN21: Total water discharge by quality and destination. 68 5 46 5

EN22: Total weight of waste by type and disposal method. 68 5 Not Not

Products and Services Report

Pages

Quality

Level

Report

Pages

Quality

Level

EN26: Initiatives to mitigate environmental impacts of products

and services, and extent of impact mitigation. 61/63/64/67 5 32/33/34/44 3

Overall Report

Pages

Quality

Level

Report

Pages

Quality

Level

EN30: Total environmental protection expenditures and

investments by type. Not Not 41 5

Scores 4.33 4.85 3.33 4.60

Complied Percentage (%) 43.30 96.80 33.30 92.00

Source: Search results. Prepared by the authors.

11

4.3- Labor Practices and Decent Work

The aspect Labor Practices and Decent Work considers six themes: Employment,

Labor/Management Relations, Occupational Health and Safety, Training and Education,

Diversity and Equal Opportunity and of Equal Remuneration for Women and Men.

Table 06: Social Performance criteria.

Aspect: Labor Practices and Decent Work Biosev Raízen

Employment Report

Pages

Quality

Level

Report

Pages

Quality

Level

LA01: Total workforce by employment type, employment contract,

and region, broken down by gender. 51/52 5 19 1

LA02: Total number and rate of new employee hires and employee

turnover by age group, gender, and region. 52 5 19 1

LA03: Benefits provided to full-time employees that are not provided

to temporary or part-time employees, by significant locations of

operation.

56 1 Not Not

Labor/Management Relations Report

Pages

Quality

Level

Report

Pages

Quality

Level

LA04: Percentage of employees covered by collective bargaining

agreements. 51 5 20 5

LA05: Minimum notice period(s) regarding operational changes,

including whether it is specified in collective agreements. Not Not 20 1

Occupational Health and Safety Report

Pages

Quality

Level

Report

Pages

Quality

Level

LA06: Percentage of total workforce represented in formal joint

management–worker health and safety committees that help monitor

and advice on occupational health and safety programs.

53 5 22 5

LA07: Rates of injury, occupational diseases, lost days, and

absenteeism, and total number of work-related fatalities, by region

and by gender.

54 3 22 3

LA08: Education, training, counseling, prevention, and risk-control

programs in place to assist workforce members, their families, or

community members regarding serious diseases.

54 1 22 5

LA09: Health and safety topics covered in formal agreements with

trade unions. 54 1 20 1

Training and Education Report

Pages

Quality

Level

Report

Pages

Quality

Level

LA10: Average hours of training per year per employee by gender,

and by employee category. 57 3 Not Not

LA11: Programs for skills management and lifelong learning that

support the continued employability of employees and assist them in

managing career endings.

57 5 19/21 3

LA12: Percentage of employees receiving regular performance and

career development reviews, by gender. 56 5 Not Not

Diversity and Equal Opportunity Report

Pages

Quality

Level

Report

Pages

Quality

Level

LA13: Composition of governance bodies and breakdown of

employees per employee category according to gender, age group,

minority group membership, and other indicators of diversity.

25/26 5 Not Not

Scores 8.00 3.67 6.00 2.78

Complied Percentage (%) 80.00 73.40 60.00 30.89

Source: Search results. Prepared by the authors.

12

Table 06 synthesizes the results appointed during the quantitative analysis and quality

level analysis for the companies Biosev and Raízen. The total of criteria for this aspect is 15,

and the company Biosev showed a better performance in quantitative terms, complying with 12

criteria (or 80.00%) against 9 criteria (or 60.00%) from Raízen.

In a qualitative perspective, Biosev got a higher score (3.67 points or 73.40%) compared

to Raízen score (2.78 points or 30.80%), considering a maximum possible score of 5.00. Among

all the other aspects, the Labor Practices and Decent Work achieved the worst scores during the

quality level analysis.

The Biosev and Raízen’ sustainability reports analysis pointed out that none of them

complied with the aspect Equal of Remuneration for Women and Men. Consequently, the

reports didn’t mention the difference between the base salary and the entire remuneration paid

for women and men.

4.4-Human Rights

The aspect Human Rights is composed by nine different topics: Investment and

Procurement Practices, Non-Discriminations, Freedom of Association and Collective

Bargaining, Child Labor, Forced and Compulsory Labor, Security Practices, Indigenous Rights,

Assessment, Remediation.

The quantitative analysis for this aspect demonstrated that Raízen did not comply with

any criteria described at Table 07. Naturally, Raízen scored zero for this aspect, while Biosev

complied with 4 criteria, corresponding to 36.30% of total criteria. Otherwise, the quality level

analysis for Biosev indicated that it scored 1.00 in a maximum scale of 5.00 points. It is also

relevant cite that all the complied criteria were superficially described by Biosev, bringing

unclear information, needed but insufficient for a full understanding of criteria's quality.

Table 07: Human Rights criteria.

Aspect: Human Rights Biosev Raízen

Investment and Procurement Practices Report

Pages

Quality

Level

Report

Pages

Quality

Level

HR02: Percentage of significant suppliers, contractors, and other

business partners that have undergone human rights screening, and

actions taken.

42 1 Not Not

Freedom of Association and Collective Bargaining Report

Pages

Quality

Level

Report

Pages

Quality

Level

HR05: Operations and significant suppliers identified in which the

right to exercise freedom of association and collective bargaining may

be violated or at significant risk, and actions taken to support these

rights.

52 1 Not Not

Child Labor Report

Pages

Quality

Level

Report

Pages

Quality

Level

HR06: Operations and significant suppliers identified as having

significant risk for incidents of child labor, and measures taken to

contribute to the effective abolition of child labor.

42 1 Not Not

Forced and Compulsory Labor Report

Pages

Quality

Level

Report

Pages

Quality

Level

HR07: Operations and significant suppliers identified as having

significant risk for incidents of forced or compulsory labor, and

measures to contribute to the elimination of all forms of forced or

compulsory labor.

42 1 Not Not

Scores 3,64 1,00 0,00 0,00

Complied Percentage (%) 36,36 20,00 0,00 0,00

13

Source: Search results. Prepared by the authors.

To illustrate how much the information concerned to Human Rights is superficial

described, let us take in consideration the criterion HR2 found in page 42 of Biosev’s

sustainability report. On that page is just mentioned that 100,00% of contracts contain human

rights clauses, but there is no sign of which clauses are in fact considered and how they are truly

applied. Another description in the same report affirms that from 6818 contracts only two of

them were audited, fact that confirms a very slightly significant proportion of contracts that

pass by the company's auditing process.

4.5-Society

The aspect Society takes in consideration five topics: Local Communities, Corruption,

Public Policy, Anti-Competitive Behavior and Compliance.

As shown in Table 08, the companies’ Biosev and Raízen complied with 3 criteria each

one, reaching just 30.00% from the total criteria. The Biosev’s sustainability report quality level

analysis generated a score of 4.33 (or 86.60%) for this company in contrast with a score of 2.33

(or 46.60%) attributed to Raízen. There was a draw between these Companies if the quantitative

analysis is the comparison basis, but Biosev stood out in the quality level analysis.

Table 08: Society criteria.

Aspect: Society Biosev Raízen

Local Communities Report

Pages

Quality

Level

Report

Pages

Quality

Level

SO1: Percentage of operations with implemented local community

engagement, impact assessments, and development programs. 43 a 46 3 46/48/49 5

SO9: Operations with significant potential or actual negative impacts

on local communities. Not Not 46 1

SO10: Prevention and mitigation measures implemented in

operations with significant potential or actual negative impacts on

local communities.

Not Not 46 1

Corruption Report

Pages

Quality

Level

Report

Pages

Quality

Level

SO02: Percentage and total number of business units analyzed for

risks related to corruption. 29 5 Not Not

SO03: Percentage of employees trained in organization’s anti-

corruption policies and procedures. 29 5 Not Not

Scores 3.00 4.33 3.00 2.33

Complied Percentage (%) 30.00 86.60 30.00 46.67

Source: Search results. Prepared by the authors.

It is valuable remember that none of the companies complied with the criterion called

as SO4, which determinates the actions to be taken by the own companies in response to the

corruption cases.

4.6-Product Responsibility

The aspect named Product Responsibility count with five categories: Customer Health

and Safety, Product and Service Labeling, Marketing Communications, Customer Privacy and

Compliance.

As shown in Table 10, the Company Biosev complied with two criteria while the

Company Raízen complied with only one, representing 22.2% and 11.1%, respectively. On the

14

quality level analysis the Company Biosev got a score 4.00 while the Company Raízen obtained

the score 3.00 indicating 80% and 60% respectively, of total criteria for this aspect.

There was no evidence in the sustainability reports that the aspects Customer Health and

Safety, Marketing Communications, Customer Privacy and Compliance, and their respective

criteria were complied with by anyone of the studied Companies, that is, Biosev or Raízen.

Table 09: Product Responsibility criteria.

Aspect: Product Responsibility Biosev Raízen

Product and Services Labeling Report

Pages

Quality

Level

Report

Pages

Quality

Level

PR03: Type of product and service information required by

procedures and percentage of significant products and services

subject to such information requirements.

48 5 Not Not

PR05: Practices related to customer satisfaction, including results

of surveys measuring customer satisfaction. 47 3 35/36 3

Scores 2.22 4.00 1.11 3.00

Complied Percentage (%) 22.22 80.00 11.11 60.00

Source: Search results. Prepared by the authors.

5-Final Considerations

The aspect who achieved the worst score in the quantitative analysis was Product

Responsibility. The Company Biosev complied with 2 criteria while Raizen complied with just

1 from 9 criteria established by GRI model. These performances correspond to 22.20% and

11.10%, respectively, from total, for these two Companies.

The best score in the quantitative analysis was directed to Social Performance. Biosev

complied with 12 criteria (or 80.00%) against 9 (or 60.00%) from Raízen, considering the GRI

model defined 15 criteria for this aspect evaluation.

Turning the focus to the quality level analysis, the lower score was related to aspect

Human Rights. The Company Biosev scored 1.00 against zero for Raízen, the lower possible

score from the scale. This score is justified by the fact that this Company did not comply with

none of GRI criteria defined for this aspect.

In another way, the best-evaluated aspect in the quality level analysis was

Environmental Performance, which received the highest score of 4.85 (or 96.8%) for Biosev

and 4.60 (or 92.00%) for Raízen.

The major part of complied criteria found in the Companies’ sustainability reports was

concerned to Essential category, that is, 67.50% for Biosev and 81.50% for Raízen. Naturally,

it means that Biosev complied with 32.50% of Additional category at the same way Raízen

complied with 18.50%.

In general, terms Biosev’s sustainability report demonstrated that this Company

achieved in the quantitative analysis a slightly better performance (44.05%) in complying GRI

criteria than Raízen (32.14%). The same behavior was detected in the quality level analysis,

Biosev also obtained a slightly performance (78.50%) in the quality level of implemented GRI

criteria, than Raízen (61.10%). These scores indicate that Biosev’s sustainability report

presented superior performance than Raízen, this can be explained by the fact that Biosev

participates in BM&FBovespa, and belongs to a business segment known as New Market. This

business segment aggregates the companies the best corporate governance practices and it is

15

mandatory for them to follow and implement the criteria of GRI model. On the opposite way,

Raízen also participates in BM&FBovespa, but belongs to Traditional Market, segment

considered as inferior as New Market. The Companies’ corporate governance practices in this

segment are not so solid as New Market, once they do not have the obligation of following the

criteria of GRI model, but they do it voluntarily. Another important question is that Biosev

published its sustainability report in three consecutive years while Raízen in two years.

Considering the scenery presented and discussed concerning the Companies’

performance in GRI model, mainly due to the existing particularities between the market where

the Companies act and the differences in the sustainability reports, it can be concluded that

Biosev’s report and performance are superior than Raízen ones.

It is believed that the great contribution of this study is directed to BM&FBovespa and

the companies associated to it. It is known that it is desirable by BM&FBovespa that the

companies belonging to New Market follow and implementing the GRI criteria and published

then sustainability report with transparent information. This study' results demonstrated in

different GRI aspects and its respective criteria that clearly Biosev has failed in some way, in

complying with this requirement. Some aspects and respective criteria were not even cited by

the Companies’ sustainability reports. That is the question: the GRI aspects and criteria are

important by companies belonging to BM&FBovespa’ New Market?

6- References

BIOSEV, Relatório de Sustentabilidade. Safra 2013/2014. Access in 01/09/2015. Online.

Available in: http://www.biosev.com/sustentabilidade/relatorio-de-sustentabilidade/.

BM&FBovespa, Novo Valor Sustentabilidade nas Empresas – Como começar, quem

envolver e o que priorizar. Access in 19/10/2015. Online. Available in:

http://www.bmfbovespa.com.br/lumis/portal/file/fileDownload.jsp?fileId=8AA8D09752D531

A301530FC1F1A15537

BöGEL, Paula Maria. Processing of CSR communication: insights from the ELM. Corporate

Communications: An International Journal, v.20, 2015, Issue: 2, pp.128-143.

http://dx.doi.org/10.1108/CCIJ-11-2013-0095

BONN, I., FISHER, J., 2011. Sustainability: the missing ingredient in strategy. J. Bus. Strategy

32 (1), 5–14.

DICKSON, Marsha; WATERS, Yazbehl; LÓPEZ-GYDOSH, Dilia. Stakeholder expectations

for environmental performance within the apparel industry: the urgency of business response.

The Journal of Corporate Citizenship. Spring 2012 fasc.45 p.37-51

FERRAZ, Francisco António Delgado; GALLARDO-VÁZQUEZ, Dolores. Measurement tool

to assess the relationship between corporate social responsibility, training practices and

business performance. Journal of Cleaner Production, v.129, August 2016, p.659–672

FORTANIER, Fabienne; KOLK, Ans; PINKSE, Jonatan. Harmonization in CSR Reporting.

Management International Review, 2011, Vol.51(5), p.665-696

GRI, G4 Guidelines. Access in 02/2017. Online. Available in: https://www.globalreporting.org

16

GRI, The GRI Standards for sustainability reporting, V. 3.1, 2010-2011. Access in 04/2017.

Online. Available in: https://www.globalreporting.org

HORNEAUX JUNIOR, Flavio et.al. Strategic aspects in sustainability reporting in oil & gas

industry: The comparative case study of Brazilian Petrobras and Spanish Repsol. Ecological

Indicators, v.72, 2017, p.203–214

KNEBEL, Sebastian; SEELE, Peter. Quo vadis GRI? A (critical) assessment of GRI 3.1 A+

nonfinancial reports and implications for credibility and standardization. Corporate

Communications: An International Journal, v.20 Issue: 2, 2014, p.196 - 212.

http://dx.doi.org/10.1108/CCIJ-11-2013-0101

KRASODOMSKA, Joanna. Corporate Social Responsibility as a factor influencing the

development of social accounting and assessment of employers. e-Finanse - Financial

Internet Quarterly, 2013 v:9 issue.1 p.12 -25

LINS, L. S; SILVA, R. N. S. Responsabilidade sócio-ambiental ou greenwash: uma avaliação

com base nos relatórios de sustentabilidade ambiental. Revista Sociedade Contabilidade e

Gestão, Rio de Janeiro, v. 4 n. 1, jan/jun 2009.

MAPA. Ministério da Agricultura, Pecuária e Abastecimento. Plano Agrícola e Pecuário

2014/2015. Access in 22/10/2015. Online. Available in

http://www.agricultura.gov.br/arq_editor/PAP%202014-2015.pdf.

PARNELL, J.A., 2008. Sustainable strategic management: construct, parameters, research

directions. Int. J. Sustain. Strat. Manag. 1 (1), p. 35–45.

RAÍSEN, Relatório de Sustentabilidade 2013/2014. Access in 01/09/2015. Online. Available

in http://www.raizen.com.br/sociedade-e-sustentabilidade/relatorios.

RODRIGUES FILHO, S. JULIANI, A. J. Sustentabilidade da produção de etanol de cana-de-

açúcar no Estado de São Paulo. Estudo Avançados, São Paulo, v. 27 n. 78 p. 195, 2013.

SÃO MARTINHO, Relatório de Sustentabilidade 2013/2014. Acesso em 01/09/2015.

Online. Available in http://ri.saomartinho.ind.br/saomartinho/web/default_download.asp?

NArquivo=PDF_portugues_Sao_Martinho_RA2013_14_PT_04_12%20FINAL.pdf&arquivo

=F5207D7E-37F9-49BC-9726-761AE6235CFF.

STEAD, J.G., STEAD, W.E., 2008. Sustainable strategic management: an evolutionary

perspective. Int. J. Sustain. Strat. Manag. 1 (1), p. 62–81.

WIRTH, Herbert et al. Corporate Social Responsibility: Communication about social and

environmental disclosure by large and small copper mining companies. Resources policy,

2016 v.49 p.53 -60