How we will target our audience

through social media

Saffron Smith

We have made a Twitter account for our production company to help raise awareness for our small independant company. We can interact with our followers, informing them about the latests news and productions we are involved in. Using hashtags in our tweets, such as #sparksproductions and the names of our upcoming films for example #lost will encourage our followers to do the same. This will then create a trend for our company and film especially if there are several people using the hashtags in their tweets. This will then enable people to click on the hashtag if they see it in people’s tweets, which will show others tweets and could link them to our Twitter. This a free and easy way to spread awareness of our company and new films that are being released. We can also upload our trailer to Twitter to get more coverage.

https://twitter.com/sparkspmedia

We will also make a Facebook page to target our audience. On Facebook you can share lot’s of different posts and there is no limit on the word count for each status so you can make it as long or as short as you wanted. Facebook enables us to connect with our audience as they can comment on our posts and also like them. It also lets you create ‘events’ which we could use to show when our film is being released giving the time and date. It notifies everyone that is invited to the event whenever we post in it and reminds them when the event is coming up. People are also able to contact us on Facebook through messaging or posting on our wall. It is a good way to develop loyalty with our customers as we will keep in constant contact with them and keep them up to date showing we care about our audience. Also on Facebook there is the option to ‘Boost’ your page so the page becomes viewable to people they believe would be interested in it, however this comes at a cost. https://www.facebook.com/sparkspmedia/timeline

We will make a tumblr to advertise our latest films and the cast and characters, also uploading photos of behind the scenes shooting and makeup. This will make our fans feel more involved in our productions as they get to see more behind it to what's just on the trailer and in the film. On tumblr you can reblog and like people's post so if our audience reblogs our posts all of their followers will see the post which helps us gain a lot of recognition from people that might not have heard of us before. Also on tumblr you can hashtag words when uploading a post, when people search these hashtags in they can find our posts so we can hashtag things such as #film #socialrealism #independant #lost etc. This will then help more people find our production company and we will become more well known.

http://sparks-productions.tumblr.com/