How to Use Social Media to Beat

the Job Search BluesMary Iannotti

Digital Marketing Deva

Looking for a job can be a drag ...

It can be downright depressing for some of us

I'm going to show you how to usesocial media to take the blues away

from your job search.

Here are some important secrets

Employers use social networks to screen

job candidates

Let's explore how you can use social

media to get hired

Brand Yourself on Social MediaTo stand out from other candidates,

use social media to create your personal brand.

Begin by branding your professional profile on LinkedIn.

Include your unique value proposition in your

LinkedIn Background

Communicate what makes you different from your

competition

Focus on your areas of expertise

Incorporate search terms that will help you get discovered in a search

query.

Use a professional headshot photo.

Complete your profile by adding your experience,

recommendations of your work and samples of

your work.

Look for Jobs on LinkedIn

Apply for them right from the platform

LinkedIn Premium Offers Additional Perks

-Featured Applicant-Competitive Analysis

-InMail-Job Seeker Group

-Salary Search Filter

Set up your brand on other social

platforms

Choose platforms where prospective employers

hang out

To find the right platforms, look for social icons on prospective employers' websites

Create a consistent social profile

Use the same background information from

LinkedIn- Same profile photo- Same unique value

proposition

Want to separate business from

personal on Facebook?

Create a professional

Facebook page for your professional

life

Be active on yoursocial networks

Share articles and information about your industry and areas of expertise

Don't broadcast stuff

Add insightful commentary on your social posts.

Initiate conversations

about content you share

Write social media posts that build your

credibility in your professional niche

Content should offer resources,

solve problems or educate others

Discuss topics that build your credibility

Initiate conversations in Online communities,

forums and on other people’s posts

Write articles for websites or blogs in

your industry

Content needs to be of value to people

Content can be written, images, graphics or video

Be passionate and positive in your

conversations and content

Be Yourself

Create Relationships in your social

networks

Follow potential employers of

interest

Find Twitter handles on LinkedIn![inline]

Introduce yourself to prospective employers

Have conversations with them and share their

content

Join professional communities which

prospective employers are members of

Join Twitter Chats prospective employers

participate in

Help out prospective employers and add value to their conversations

Candidates have been canned because

of their social activity

Here are some things to avoid in social

networks

Do you know what your online

reputation looks like?

Find out

Do a Google search on your name and

variations

Search on previous positions you've

held

Review Your Social Networks

Reppler is a free social network monitoring

tool

Assesses Your social Profiles and Activity

On these networks

- Facebook - Twitter- LinkedIn - Picasa

- Flickr - YouTube

Alerts you to inappropriate content and privacy and security risks

![inline]

Polish Up Social Impurities

Remove negative or derogatory contentDelete questionable

photos

If someone posted negative content about you, ask the person to remove it

If there’s resistance, threaten to take action.

If you can’t get it removed, post a response· What you did to make something

right.· Your opinion if the original content

was false.

Resources

LinkedIn Job Search Checklisthttp://responsys.hs.llnwd.net/i5/responsysimages/content/linkedin/LIJobSearchTipsChecklist4-3-13.pdf

Reppler Social Media Scanreppler.com

Twitter Guide Book – How To, Tips and Instructions by Mashable

mashable.com/guidebook/twitter/

The Beginner's Guide to Facebookmashable.com/2012/05/16/facebook-

for-beginners/

2013 Beginner's Guide to Facebook youtube.com/watch?v=ewlC5p851KE

Connect with me to learn more about digital marketing and website design

· digitalmarketingdeva.com/blog· google.com/+MaryIannotti

· @maryi· linkedin.com/in/maryiannotti