Using Social Media to Expand Your Club’s Reach

Steve FlickSouth County Toastmasters

June 23, 2012

Using Social Media to Expand Your Club’s Reach

Expanding your club’s reach/presence = marketing. Potential for more:• Visitors• Members• Advocates

What we’ll cover1. What are “social media”?2. Why social media?3. How?

Using Social Media to Expand Your Club’s Reach

What are social media?• According to Wikipedia…• According to “experts”…

Using Social Media to Expand Your Club’s Reach

Seriously…what is this thing called “social media”?

Using Social Media to Expand Your Club’s Reach

Social media (SM) tools, applications

Using Social Media to Expand Your Club’s Reach

How do people find you?

Key words

Using Social Media to Expand Your Club’s Reach

Using Social Media to Expand Your Club’s Reach

Why social media?

Using Social Media to Expand Your Club’s Reach

How-tos of SM

Using Social Media to Expand Your Club’s Reach

Using Social Media to Expand Your Club’s Reach

Using Social Media to Expand Your Club’s Reach

Using Social Media to Expand Your Club’s Reach

Using Social Media to Expand Your Club’s Reach

Using Social Media to Expand Your Club’s Reach

Using Social Media to Expand Your Club’s Reach

Using Social Media to Expand Your Club’s Reach

References• Buck, Stephanie, “Beginner’s Guide to LinkedIn” (5/23/2012) -

http://mashable.com/2012/05/23/linkedin-beginners/• Van Den Heuvel, Dana, “Closing the Social Media Performance

Gap” (6/4/2012) - http://www.marketingsavant.com/2012/06/closing-the-social-media-performance-gap/

• “Create a Page” (no date) - http://www.facebook.com/pages/create.php

• Jacobson, Jeff, “Social Media: 5 Legal Risks to Your Company (6/21/2012) - http://www.practicalecommerce.com/articles/3609-Social-Media-5-Legal-Risks-to-Your-Company

Using Social Media to Expand Your Club’s Reach

References• Georges, Marc, “Beginner’s Guide to Social Media (The)”,

Mashable (6/12/2012) - http://mashable.com/2012/06/12/social-media-beginners-guide/

• “Learn How to Leverage Facebook, Twitter, and LinkedIn for Lead Generation”, HubSpot (no date) - http://www.hubspot.com/social-media-marketing-kit/?source=hspd-socialmediopolis-social-media-marketing-kit-20120613

• Murray, Brian, “6 Warning Signs You’re Doing Social Media Wrong”, Ragan.com (5/29/2012) - http://www.ragan.com/Main/Articles/44844.aspx