useeds° :: i'm not having this - better understand peoples reaction to change useeds
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by Katharina Weber, Maria Tarnogrocki and Martin Bender (USEEDS°) http://www.uxcampeurope.org/ UX Camp Europe - 2012TRANSCRIPT
I‘m not having this!Better understand people‘s reaction to changeMai 2012 - Katharina Weber, Maria Tarnogrocki, Martin Bender
What is change?a simple example...
USEEDS° user centred thinking
You know this.
USEEDS° user centred thinking
Remember this?
Is anybody missing it?
USEEDS° user centred thinking
Lots of fuss....
USEEDS° user centred thinking
Measurable fuss!
September 2010Release of iTunes 10,
change of logo
USEEDS° user centred thinking
And now?
it‘s just doing its job... why all the fuss?
A bit of theory...
USEEDS° user centred thinking
Your grandma already knew...
„Was der Bauer nicht kennt, das frisst er nicht.“
(Free translation: „What a farmer does not know he will not eat“)
USEEDS° user centred thinking
The emotional change curve
Reaction to thechange process
I’m happy as I am.
This is not relevant to my job.
I’m not having this!
I can see how I make this work for me.
This works for me and my colleagues!
Could this work for me?
Satisfaction
Denial
ResistanceExploration
Hope
Commitment
© Melcrum Puplishing Ltd. Visit www.melcrum.com or e-mail [email protected]
USEEDS° user centred thinking
How can you support the change process?
Transparency
Focus on people
Celebration
Discussion
Empowerement
© Melcrum Puplishing Ltd. Visit www.melcrum.com or e-mail [email protected]
I’m happy as I am.
This is not relevant to my job.
I’m not having this!
I can see how I make this work for me.
This works for me and my colleagues!
Could this work for me?
Reaction to thechange process
Participation
USEEDS° user centred thinking
Different types of people
Conflict vs. Change
Quelle: Leitfaden für eine erfolgreiches Ideen Management
Laggards Want solid proof that
something works.
Late Majority Wants to see three
good case studies at similar organisations.
Early Majority Needs solid
anecdotal evidence.
Early AdoptersWaits to hear some
good anecdotes.
InnovatorsWilling to take risk on
a great idea.
where have you experienced the change curve?how did you get through it?
Thank you!
Katharina [email protected]: @katha_
Martin [email protected]: @designerforux
Maria [email protected]
USEEDS
Blogwww.uxtogo.com
Twitter@useeds
Websitewww.useeds.de