MOBILEACTION

intro to....

SUSTAINABLE UA

CONTENTS

APP POVERTY

APP RISKS

APP SOLUTION

THE BENEFIT

NEXT DECISION

TABLE OF CONTENTS

3

4-5

6-7

7-13

15

50% of iOS developers64% Android developersare operating below thepoverty line of $500 perapp per month.

"What most marketers recognize is that this isa highly lucrative population, and 50% ofMillennials worldwide are under 30; by 2018they will have more spending power than anyin history."- Kelly Poling, VP marketing, strategy andoperations

MOBILEREVOLUTION TODAY91% of all people on earth have a mobile phone 56% of people own a smart phone There are more Smart phones activated each day then babies are born 80% of time on mobile is spent on apps Average smartphone has 41 apps The average iOS and Android user downloads 3-5 apps per month

Unfortunately, 26% of apps areopened once and never used again

PPRISKS

WH

AT

YOU

NEED

CAVEAT EMPTOR:

THE ULTIMATE

GUIDETO ORGANIC & PAID

INSTALLS

- A team of experts who know what they are doing with your data- Two to three analytical tools to improve UI/UX- Patience to know that sustaining top rank is a commitment- A keen understanding of your users intentions & behavior- The ability to let Mobile Action manage your ad network

BEFORE YOU START MAKE SURE YOU HAVE:

If your retention rate is below 10% within a 30 day average, yourapp is in trouble. There is no point in generating installs.1

2 Beware of the ad networks as they will get you to spend more toget more. Don't let ad networks take advantage of you, insteadtake advantage of them.

3 Do not play around with your keywords. This is the only factor youhave 100% control over. Like SEO, everything depends onkeywords.

ACCELERATIONFORMULAThe story behind the journey

Mobile Action is a mobile marketingaccelerator. We've solved the mobilemarketing solution by combining 3 useracquisition strategies.

The first focus is to guide an app toincrease retention rate - 30% over a 30day bracket.

The second focus is to increase thesample of organic downloads to identify

the most reliable source of users.Increasing organic downloads within thefirst month will provide invaluable insightinto a users behavior and intentions.

Our final focus is to apply an intelligentad spending to sustain the top ranks withthe least amount of ad spend. We workwith talented app-trepreneurs andenterprise giants to create the nextgeneration of great companies.

Mobile Action | User Acquisition

MA METRICSDEFINING

There are many analyticstools out there and

translating big data intoactionable steps are key

factors to affluent UAstrategies.

D A T A I N S I G H T

C O M M I T M E N T Head Quarters.

APP STORERefinement

SANFRANCISCO

Since 2008, Aykut Karaaliogluhas been working incessantlyto break the laws of algorithms.Although the market hasevolved and is constantlyinnovating, he continues toinnovate and help apps realigntheir goals with app storehacks.

USERInnovative appetite.

We believe that users haveinsatiable appetites forinnovation. The obsession to dothings better is a philosophy westrive to instill with everyconnection we make. Whetherit is with our clients, our users orcompetitors - we thrive ininnovation.

ASOSUSTAINABLE ORGANIC MODEL

VIRALITYGROWTH MECHANICS MODEL

ASO+VIRALITY+ADNETWORK

MOBILE ACTION MODEL

www.mobileaction.co

25%-35% Increase

ORGANIC

1 Organic Download = 3 to 7 Uplift

360SOLUTION

GROWTH MECHANICS MODEL

ADVERTISEAD NETWORK BUSINESS MODEL

ORGANIC+FREE+PAID

MOBILE ACTION MODEL

www.mobileaction.co

40% Organic + 60% Paid

Vice Versa

1000% Sustain Growth

SOURCES

http://prafulla.net/wp-content/sharenreadfiles/2013/02/389843/How-To-Design-for-Viral-Growth-Infographic.jpg

http://www.fiksu.com/assets/ebooks/how­to­acquire­loyal­app­users.pdf

Menu Item 3http://techcrunch.com/2014/04/15/google­play­still­tops­ios­app­store­downloads­and­now­narrowing­revenue­gap­too/

http://venturebeat.com/2013/11/21/apple­owns­the­top­6­highest­revenue­apps­in­its­own­app­store/#

http://venturebeat.com/2013/11/21/apps­brands­what­the­worlds­top­100­brands­are­doing­on­google­play­ios­and­amazon/

zen@mobileaction.co

By Zen Cachola

www.mobileaction.co