user centered practices with apps you already use
TRANSCRIPT
User-centered PracticesWith Apps You Already Use
I’m NateI build digital communities and help companies engage with their users.
We’ve all heard that good design is born through a conversation with users.
Building in public
Openly developing a project, either with user contributions or feedback (or both).
Noteable examples
Remarkably few companies do and fewer do it well.
It’s hard to engage users on a budget.
Even more difficult in new product development.
User’s help:Validate
Optimize
Q/A
MT
Evangelize
Market
Great when you want...to test an idea
feedback on a prototype
to start work on new features/accessories
to field test a finished product
to crowdsource anything
exposure
Not so great forBrand new product development.
(but not always)
Forums
Classic option
Pro Con
Easy to deploy Managing another platform
Familiar Outdated
Robust Heavy
Pros and cons
Alternatively
Facebook adsCost effective reach
Easy to manage
Future dividends
Facebook pagesCommunity
Easy two-way contact
Dedicated page
TweetdeckOutreach
Social listening
Relationship building
Slack
SlackContextual communication
File sharing
Archiving
Google drive
DocsCollaboration
Procedures
Prototyping
PresentationsOnboarding
Wireframing
FormsSign ups
Prototyping
Google Hangout
Google hangoutUser interviews
Demonstration
Observation
Sample workflow
Find users > Get to know users > Test project
Facebook/Twitter > Slack > Google Drive/Hangout
Case studyKeen Home beta program
Keen Home beta program1. Facebook page for
recruiting fans
Keen Home beta program1. Facebook page for
recruiting fans
2. Tweetdeck for recruiting people experiencing the problem
Keen Home beta program1. Facebook page for
recruiting fans
2. Tweetdeck for recruiting people experiencing the problem
3. Slack for community, announcements, tasks, feedback
Keen Home beta program1. Facebook page for
recruiting fans
2. Tweetdeck for recruiting people experiencing the problem
3. Slack for community, announcements, tasks, feedback
4. Google Docs for program plans
Keen Home beta program1. Facebook page for
recruiting fans
2. Tweetdeck for recruiting people experiencing the problem
3. Slack for community, announcements, tasks, feedback
4. Google Docs for program plans
5. Google Hangout to interview users/demo the product
ResultDiscovered critical hardware, firmware, and software issues well
before launch.
Built strong relationships with over 100 users before shipping.
Have a growing pool of beta testers for future products.
Developed a marketing and product development strategy based on user feedback and engagement.
In conclusionPractices
1)Find users (through social networks)
In conclusionPractices
1)Find users (through social networks)
2)Bring users together (on Slack)
In conclusionPractices
1)Find users (through social networks)
2)Bring users together (on Slack)
3)Plan openly (in Google Drive)
In conclusionPractices
1)Find users (through social networks)
2)Bring users together (on Slack)
3)Plan openly (in Google Drive)
4)Get some face time (with the help Google Hangout)
Go forth and build with your users