user-driven innovation: learning faster with flash builds - alpsp seminar on disruption
TRANSCRIPT
USER-DRIVEN INNOVATION: LEARNING FASTER WITH FLASH BUILDS
17 March 2015
Alex Humphreys, JSTOR Labs@abhumphreys
ALPSP Seminar: Disruption, Development and Divestment
JSTOR is a not-for-profit
digital library of academic
journals, books, and primary
sources.
Ithaka S+R is a not-for-profit
research and consulting service
that helps academic, cultural,
and publishing communities
thrive in the digital
environment.
Portico is a not-for-profit
preservation service for digital
publications, including
electronic journals, books, and
historical collections.
ITHAKA is a not-for-profit organization that helps the academic
community use digital technologies to preserve the scholarly record
and to advance research and teaching in sustainable ways.
A new-ish team at ITHAKA
Mission: to seek out new concepts and opportunities, to refine and to validate them through research and experimentation.
Among our methods: Flash Builds*(or a version of them)
* We first heard of Flash Builds from Marty Cagan, describing the work of the Nordstrom Innovation Lab.
CASE STUDY #1: JSTOR SNAP
CASE STUDY #2: UNDERSTANDING SHAKESPEARE
PARTNERSHIP W/ FOLGER
Folger Shakespeare Library
• Folger Digital Texts
• Shakespeare Quarterly
• Scholars and students
Objective: demonstrate the value of Folger Digital Texts to scholars and students and demonstrate how it can be cross-referenced with Shakespeare Quarterly.
JSTOR
• The full archive run of SQ
• 2000+ other journals
• A newly-formed Labs team
Objective: validate the value of using a primary text as a portal into secondary literature.
THE RECIPE
• A small, diverse teamwith technical, design and business skills
• The ability to show work to users early and often with the whole team present
• A space to innovate:- Flexible technology that allows for componentization and continuous deployment- A safe-space to fail- Time to focus
THE INGREDIENTS
Space to Innovate
Image source: http://uxtraordinary.com/venn-pie-agram/
Prior to the Flash Build:
1. Interviews with scholars
2. Create the data & infrastructure
During the Flash Build
3. Design jam
4. Paper prototypes
5. Low-fi prototypes
6. Working Site
After the Flash Build
7. Polish & clean up
8. Release & measure
THE STEPS
Interviewswith scholarsand studentsevery day
Pa
ssiv
eL
earn
ing
Active
Le
arn
ing
THE RESULTS* You just blew my mind.
If I could, I’d leap through this screen and kiss you.
Wow. Fab resource.
The future is finally now.
* Quotations from users about JSTOR Snap and Understanding Shakespeare taken from direct interviews and Twitter
Just the coolest thing ever.
I just blew a student away showing him this.
THANK YOU
Alex HumphreysHead of JSTOR LabsITHAKA
http://labs.jstor.org
@abhumphreys
Further Reading
• The Lean Startup, Eric Ries
• Business Model Generation, Osterwalder & Pigneur
• Marty Cagan’s Blog: http://svpg.com/articles/
• UX for Lean Startups, Laura Klein
• Lean Analytics, Croll & Yoskovitz
APPENDIX
