Satyajeet SinghWeb Innovation 2009

User Driven Product Strategy

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Why User ?http://www.alorachistiakoff.com/wp-content/uploads/2009/04/monkey-thinking.jpg All rights reserved © 2009

Web 1.0 was Commerce, Web 2.0 is People

- Ross Mayfield

Web 2.0 seems to be like Pink Floyd lyrics;It can mean different things to different people,

depending upon their state of mind.- Kevin Maney

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Customer was always the KING

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But Internet has made him STRONGER

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He is much more “SOCIALLY” Aware

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His Keyboard is mightier than Swordhttp://www.chipchick.com/wp-content/uploads/2008/11/qwertypen.jpg All rights reserved © 2009

He Feeds your Businesshttp://img507.imageshack.us/img507/4298/auntarcticnotcaringsubmrd4.gif All rights reserved © 2009

and, His Loyalty is decreasing

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Social Networking trends for Canada 2004 - 09

2004

2006

2007

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Social Networking trends for Canada 2004 - 09

The Next Big Thing ?2009

2004 - 09

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So, how to shift focus to Users

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Shift from “I have a Product”

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to “I have a Solution”

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Focus Less on Means, More on End

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Know your Usershttp://cribb.in/wp-content/uploads/2009/03/sbi-advertising.jpg All rights reserved © 2009

Understand his Needshttp://checkengineusa.com/dennislembree/blog/media/runs_notepad_fast.gif All rights reserved © 2009

Listen to himhttp://www.public-speaking-for-kids.com/public-speaking-firstpoint.jpg All rights reserved © 2009

- Ask The User

- Be Your Own Customer

- Online Surveys / Feedback

- Look at the Data

- Speak to your Front-Line Staffhttp://www.changeforge.com/wp-content/uploads/2008/05/checkbox.jpg All rights reserved © 2009

Build PERSONAS to bring focus

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Make him feel Specialhttp://nikeid.nike.com/nikeid/index.jsp All rights reserved © 2009

Know what he thinks of Competition

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“Competition Benchmarking

based on User Perception”

Cobupe© <coupe>

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Survey on Social Networking

1 Apps 2 Customizations3 Ease of use4 Mobile Access 5 Network updates6 Privacy7 Reminders8 Speed9 Visual appeal

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Parameter PriorityEase of usePrivacySpeedVisual AppealNetwork UpdatesAppsRemindersCustomizationsMobile Access

Survey on Social Networking

123456789

967753744

367578437All rights reserved © 2009

(Likes) (Neutral)

(Dislikes)

Ease of use

Privacy

Speed

Visual Appeal

Customisation

Network Updates

Reminders

Apps

Mobile Access

Cobupes’ © <coupes’>

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Examples of Few User Driven Missions

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The Google User Experience team aims to create designs that are Useful, Fast, Simple, Engaging, Innovative, Universal, Profitable, Beautiful, Trustworthy, and Personable.

A product that gets the balance right is "Googley" – and will satisfy and delight people all over the world.

We want to help people make their content available to the people who matter to them.

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Thanks !All rights reserved © 2009