user experience and your intranet brand
TRANSCRIPT
User experience and your intranet brand.
Ben Rowe UX Designer, Thirst Studios
WHAT IS
BRANDING?
The history of branding.
IT’S WHAT YOU SAY IT IS
IT’S WHAT THEY SAY IT IS
IT’S ALL ABOUT ME
PC or Mac?
Source : The Brand Gap
“Brand is a stand-in, a euphemism, a shortcut for a whole bunch of expectations, worldview
connections, experiences, and promises that a product or service makes, and these allow us to
work our way through a world that has thirty thousand brands that we have to make
decisions about every day.”
SETH GODIN
“Our brand will only ever be the memory of the experience our
people had when interacting with us”
STEVE SAMMARTINO
B = T + D BRAND TRUST DELIGHT
THE BRAND GAP : MARTY NUEMEIER
UX = T + D USER
EXPERIENCE TRUST DELIGHT
User Experience IS
Branding
BUILDING A GREAT
INTRANET BRAND / EXPERIENCE
safety
love & belonging
physiological
esteem
self- actualisation
MASLOW
esteem
self- actualisation
Usable
Useful
Delightful
Functional & Reliable
esteem
self- actualisation
Usable
Useful
Delightful
Functional & Reliable
TRUST
DELIGHT
FUNCTIONAL & RELIABLE
USABLE
USABLE CONTENT
Can I navigate to what I’m looking for?
Does search actually work?
Is the content relevant? Accurate?
Is it up to date?
USABLE INTERFACE
Easy to learn?
Easy to use?
Easy to remember?
What if I make a mistake?
“Designing software that's just usable is like
a chef creating food that's just edible”
USEFUL
It’s not about ‘more’
“People don’t want a quarter-inch drill, they want
a quarter-inch hole.”
THEODORE LEVITT
Understand the user User Interviews & Surveys Workshops and Jams Contextual Enquiries Personas Talk to them! Involve them!
TRUST FIRST
DELIGHT NEXT
Delightful
Screenshot courtesy of AMP Used with permission of Step Two Designs
Visual design & polish
BEAUTIFUL?
DOES IT HAVE TO BE
YES
“Users spend 99% of their time on other
websites.”
JAKOB NIELSEN
Understand the user journey
Screenshot : designingcx.com
Screenshot courtesy of Coca Cola Used with permission of Step Two Designs
Personalised experience
Insightful
Screenshot courtesy of Scotts Miracle Gro. Used with permission of Step Two Designs
Show a human side
Sparke Helmore Lawyers
Screenshot courtesy of Sparke Helmore Lawyers. Used with permission of Step Two Designs
Showcase people & culture
Screenshot courtesy of the DuluxGroup Used with permission of Step Two Designs
Screenshot courtesy of IDEO Used with permission of Step Two Designs
Bring out the best in staff
Be Indispensible
Screenshot courtesy of Barclays Bank Used with permission of Step Two Designs
SUSTAINABLE DELIGHT?
HINT : IT’S ALL ABOUT ME
“This Intranet is Awesome”
“This Intranet Makes Me Awesome”
Which one is better?
HOW DOES MY INTRANET HELP ME TO BE
AWESOME?
AWESOME IS …
Getting Shit Done
Improving my skills
Build my network of awesome people
Collaborating with others
Recognition for my hard work
Expressing myself
esteem
self- actualisation
Usable
Useful
Pleasurable
Functional / Reliable
TRUST
DELIGHT Awesome
