User Experience and your Intranet Brand

Download User Experience and your Intranet Brand

Post on 16-Apr-2017

1.341 views

Category:

Internet

4 download

Embed Size (px)

TRANSCRIPT

<ul><li><p>User experience and your intranet brand. </p><p>Ben Rowe UX Designer, Thirst Studios </p></li><li><p>WHAT IS </p><p>BRANDING? </p></li><li><p>The history of branding. </p></li><li><p>ITS WHAT YOU SAY IT IS </p></li><li><p>ITS WHAT THEY SAY IT IS </p></li><li><p>ITS ALL ABOUT ME </p></li><li><p>PC or Mac? </p></li><li><p>Source : The Brand Gap </p></li><li><p>Brand is a stand-in, a euphemism, a shortcut for a whole bunch of expectations, worldview </p><p>connections, experiences, and promises that a product or service makes, and these allow us to </p><p>work our way through a world that has thirty thousand brands that we have to make </p><p>decisions about every day. </p><p>SETH GODIN </p></li><li><p>Our brand will only ever be the memory of the experience our </p><p>people had when interacting with us </p><p>STEVE SAMMARTINO </p></li><li><p>B = T + D BRAND TRUST DELIGHT </p><p>THE BRAND GAP : MARTY NUEMEIER </p></li><li><p>UX = T + D USER </p><p>EXPERIENCE TRUST DELIGHT </p></li><li><p>User Experience IS </p><p>Branding </p></li><li><p>BUILDING A GREAT </p><p>INTRANET BRAND / EXPERIENCE </p></li><li><p>safety </p><p>love &amp; belonging </p><p>physiological </p><p>esteem </p><p>self- actualisation </p><p>MASLOW </p></li><li><p>esteem </p><p>self- actualisation </p><p>Usable </p><p>Useful </p><p>Delightful </p><p>Functional &amp; Reliable </p></li><li><p>esteem </p><p>self- actualisation </p><p>Usable </p><p>Useful </p><p>Delightful </p><p>Functional &amp; Reliable </p><p>TRUST </p><p>DELIGHT </p></li><li><p>FUNCTIONAL &amp; RELIABLE </p></li><li><p>USABLE </p></li><li><p> USABLE CONTENT </p><p> Can I navigate to what Im looking for? </p><p> Does search actually work? </p><p> Is the content relevant? Accurate? </p><p> Is it up to date? </p></li><li><p> USABLE INTERFACE </p><p> Easy to learn? </p><p> Easy to use? </p><p> Easy to remember? </p><p> What if I make a mistake? </p></li><li><p>Designing software that's just usable is like </p><p>a chef creating food that's just edible </p></li><li><p>USEFUL </p></li><li><p>Its not about more </p></li><li><p>People dont want a quarter-inch drill, they want </p><p>a quarter-inch hole. </p><p>THEODORE LEVITT </p></li><li><p>Understand the user User Interviews &amp; Surveys Workshops and Jams Contextual Enquiries Personas Talk to them! Involve them! </p></li><li><p>TRUST FIRST </p><p>DELIGHT NEXT </p></li><li><p>Delightful </p></li><li><p>Screenshot courtesy of AMP Used with permission of Step Two Designs </p><p>Visual design &amp; polish </p></li><li><p>BEAUTIFUL? DOES IT HAVE TO BE </p></li><li><p>YES </p></li><li><p>Users spend 99% of their time on other </p><p>websites. </p><p>JAKOB NIELSEN </p></li><li><p>Understand the user journey </p><p>Screenshot : designingcx.com </p></li><li><p>Screenshot courtesy of Coca Cola Used with permission of Step Two Designs </p><p>Personalised experience </p></li><li><p>Insightful </p><p>Screenshot courtesy of Scotts Miracle Gro. Used with permission of Step Two Designs </p></li><li><p>Show a human side </p><p>Sparke Helmore Lawyers </p><p>Screenshot courtesy of Sparke Helmore Lawyers. Used with permission of Step Two Designs </p></li><li><p>Showcase people &amp; culture </p><p>Screenshot courtesy of the DuluxGroup Used with permission of Step Two Designs </p></li><li><p>Screenshot courtesy of IDEO Used with permission of Step Two Designs </p><p>Bring out the best in staff </p></li><li><p>Be Indispensible </p><p>Screenshot courtesy of Barclays Bank Used with permission of Step Two Designs </p></li><li><p>SUSTAINABLE DELIGHT? </p><p>HINT : ITS ALL ABOUT ME </p></li><li><p>This Intranet is Awesome </p><p>This Intranet Makes Me Awesome </p><p>Which one is better? </p></li><li><p>HOW DOES MY INTRANET HELP ME TO BE </p><p>AWESOME? </p></li><li><p> AWESOME IS </p><p>Getting Shit Done </p><p>Improving my skills </p><p>Build my network of awesome people </p><p>Collaborating with others </p><p>Recognition for my hard work </p><p>Expressing myself </p></li><li><p>esteem </p><p>self- actualisation </p><p>Usable </p><p>Useful </p><p>Pleasurable </p><p>Functional / Reliable </p><p>TRUST </p><p>DELIGHT Awesome </p></li><li><p>@benhyphenrowe </p><p>ben.rowe@thirststudios.com </p><p>thirststudios.com </p><p>Thanks! </p></li></ul>