user experience designer · ux designing research. best practice iteration. evaluation mobile...
TRANSCRIPT
USER EXPERIENCE DESIGNER
Spindlelegs owns the copyright for this document and all its contents.
This work should be considered private and confidential and may not be shared with any third party without the prior written permission of Spindlelegs.
Contents01 TEAM02 BEST PRACTICE03 PROJECTS
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MY UX LIFE
High
PrototypingLow / High FidelityUser Journey basedOn Device
High
UX DesigningResearchBest practiceIterationEvaluationMobile FirstDemonstrationShareDocumentImprove / Learn
Low
Agile
Medium
Pitch WorkStudio overviewStorytellingResults focussed
High
UX Blogging
Medium
WorkshopsPreparingFacilitatingInsights
High
CollaborationDesign ClinicShow n' tell
High
UX Cross Discipline SkillsStakeholder management UX EvangelismPlanning WorkshopsBest Practice
Stand UpsBlogging
Low
Case StudiesS.T.A.R.Copy writing
Low
Training
Low
Design SystemStyle GuidelinesPattern Library
Priority Information
Discipline Expertise
Soft Skills
Self Improvement
Process
Software skills
Medium
Feedback & Testing
Design PrinciplesBrand Identity
Where do I prosition myself in
this matrix?
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Where I position myself
What role do I play within a team and within project engagements?
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4
Football VisualisationDesktop
20.04.15 For Internal purposes only. This is confidential information and is property of Sportingbet Plc.
SB COM - 4 Col layout
Page 6 of 31CDG_FootballBallVisualisation_v2.graffleDocument name:
Updated: Mon Apr 20 2015Company Confidential. Internal use only.
1.3 Default site - Widescreen
Payments
Authorities
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Aenean gravida eget massa rutrum imperdiet. Quisque molestie egestas purus, volutpat tempus lectus dapibus quis.
Mauris mi tellus, feugiat et mi ut, accumsan rhoncus nibh.
Browser CapatibilityInvestorsStats and ResultsAffiliate programs
Open and account Log in English Help & Contact UsForgot your password?
REWARDSOFFERSMOBILEPOKERGAMESSPORTS CASINOINPLAY LIVE CASINOVFL
MORE SPORTSSNOOKERRUGBY UNIONGOLFDARTSFOOTBALL BASKETBALLHORSE RACING CRICKETTENNIS
World Cup Tips
World Cup Odds
All todays tennis
All todays football
Necy 5 Races (UK)
Quick liins
5
3
1
4
2
23/10
1/2
13/20
13/5
9/50
DrawColombia v Ivory Coa...
SpainSpain v Chile
CroatiaCameroon v Croatia
DrawCameroon v Croatia
NetherlandsAustralia v Netherla...
Most Popular Bets
Brunie Panthers
9/50Young Lions
1/2
13/20
Draw
In:Play
Brunie Panthers
9/50Young Lions
1/2
13/20
Draw
Youngs Lions v Brunei Panthers
Youngs Lions v Brunei Panthers
World Cup Outright
Shniin v FC Volka
World Cup Top Goals
World Cup Outright
All
Football
Match Winner
23/20
Federer, R
Nadel, R
3/4
Live streamVisualisation
Away61%39%Home
Statistics
Manchester United v Manchester City
HT 73:83HT
#13 Throw in16’#1 GOAL15’15’ #4 Free Kick
6
10
0
1
0
3
0
8
10
English Premier League 73:83
Manchester United
Manchester CityRooney, W 24:12
Agüero, S 24:12 Silva, D 39:19 Bony, W 45:32 Touré, Y 66:37
Correct Score
12/24-0
15/23-2
100/125/1 4-4 3-2120/13-1
3-1 150/13-0 100/19/1 3-3
2-1 40/15/1 25/12-2 2-1
2-019/42-0 1-1 80/114/1
1-03/41-0 0-0 28/120/1
AwayDrawHome
Corners
23/20
Manchester United
Manchester City
3/4
Goal Handicap
3/4
23/2023/20
3/4
23/20
Manchester United
Manchester City
3/4
AwayDrawHome
10
Football VisualisationDesktop
20.04.15 For Internal purposes only. This is confidential information and is property of Sportingbet Plc.
1.5.4 Pop overs
UX is a mind-set.Dev | Marketing | Product
UX IS EVERYONE'S RESPONSIBILITY, NOT JUST DESIGNERS’ (TACTICAL OR STRATEGIC).
EDUCATE AND INSPIRE
MOBILE WEB GAMBLING WEBSITECross platform in-play sports visualisation. How to future proof the experience within regulated environments? More later...
Both are important
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Full Prod
uct e
xper
ienc
eUXBoth are needed. Both are important.
UXSTRATEGIC TACTICAL
6 WEEKS
CREATE A VISION OF WHAT PEOPLE WANTService DesignMarketing strategiesSocial interactionsSupporting Employee ExperiencesMore than just an app or site
WHAT PEOPLE NEEDFocus on an app/siteProcess refinementUX/Visual Design of an app/feature or siteNavigation/HeuristicsUser feedback and stakeholder inputStakeholder’s vision in place.
2 WEEK SPRINTS
My continous iteration process
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Understand. Detail design. Build.Optimise.
MY PROCESS
Activities
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UNDERSTANDUNDERSTAND THE PROBLEM, DEFINE INSIGHTS ENABLING RECOMMENDATIONS ON THE STRATEGY AND DIRECTION TO TAKE FORWARD. WorkshopsStakeholder & User InterviewsPersona DevelopmentUser Journey mappingTrends & BenchmarkingContent AnalysisVisual design language exploration
BUILDPROVIDE BUILD TEAMS WITH ASSETS THEY CAN USE TO BUILD DEVELOP AND SHAPE THE SERVICE AND PLATFORM MOVING FORWARDS INTO FULL IMPLEMENTATION.Agile readinessStyle guides & tool kitsDetailed wireframesVisual design
DETAILED DESIGNIDEAS AND CONCEPTS ARE REFINED, VALIDATED, ITERATED, RAPIDLY WITH STAKEHOLDER AND CUSTOMERS.Information Architecture 1.0Detailed User Journeys (wireframes)Template IdentificationPrototypingUsability Testing & validationVisual design
OPTIMISEOBSERVE REAL PEOPLE WHO MATCH THE PERSONAS AS THEY TRY TO ACCOMPLISH THEIR CRITICAL TASKS. Usability Tests
Deliverables and Outcomes
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INTERACTIVE PROTOTYPESBreathe life into your product.
STYLE GUIDESConsistently across branding, colours, fonts, typography, patterns, language, rules and UI behaviours
PERSONAS AND UX RESEARCH REPORTSCommunicate to stakeholders the behaviour patterns of customers.
EXPERIENCE MAPS, USER JOURNEYS AND USER FLOWSTheir goals, needs, time spent, thoughts, feelings, reactions, anxieties, expectations.
COMPETITIVE SWOT ANALYSIS REPORTWhat is the compelling competitive advantage. UX that is superior to the marketplace.
SITE MAP AND IALabelling, Navigation, Findability, Usability, Taxonomy
UX WIREFRAMESLow / high fidelity, Presentation wireframes, Interactive, User flow
VISUAL DESIGNDefine a brand colour scheme, usability, contrast and visual hierarchy.
BUSINESS GOALS AND TECH SPECProduct Vision incl. business reason for the product, the problem being addressed with a solution.
TYPICAL UX DELIVERABLES
Part 2 - Best Practice
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Championing UX Best Practice
Always thinking and designing with best-in-class UX in mind
Multi- Stakeholder Environments
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Establish. Teach Inform.
THE CHALLENGE WAS TWO-FOLD; ESTABLISH A UX PROCESS WITHIN A MATURE TEAM AND LIAISE WITH STAKEHOLDERS TO RAISE UX AWARENESS AND SET WORKFLOW EXPECTATIONS.Drive an in-house Meeting Manger web and iPad App within the UBS wealth management space. Building guidelines and Design Systems was first on the roadmap, followed by raising UX awareness amongst the team, workshopping and prototyping and within sprints.
Building a Design System
iPad Note Taking Design System Client Mode Business Dashboard Quotes Collab
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Building a Design System
Get the team speaking the same (design) language
Evolve style guide to support Frontify
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DSM DESIGN SYSTEMEasy to update and scaleable design system embracing the teams existing design tools.
From atoms to molecules to Organisms to Templates and
Pages
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BUILDING A DESIGN SYSTEM
Problem solving within the real world scenarioAn opportunity to install the foundations of a Design System started informally. Work with stakeholders, developers and other UX’ers cross-department, to develop a new online guideline portal.
WHY IS THIS IMPORTANT?Acting as a single source of truth this easily updateable document focused on colours, text, layer styles and functions. Based on the theories behind Atomic Design, one goal was to eliminate inconsistencies as a weaknesses within the existing method slowed down the process. This new system minimised design decisions and got the team speaking the same (design) language.
IA to Wireframe to UI
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See this in practiceFrom IA to Wireframes to UI
Lay a Design System foundations
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HOW PRINCIPAL USERS ADD VALUE TO THEIR CLIENT MEETINGS
Prepare, organise and present confidential meetings with HNW clients.DELIVER THE UX / UI FOR ‘DOC BASKET’, A REPOSITORY ON WEB AND IOS.
Legacy functionality like single drag n' drop remained a must-have
This financial powerhouse had secured funding to radically dial up the usability of their internal web and iPad Pro App. Working through design phases, from IA to wireframes to visual designs, the integration of this repository set the standards for other internal banking services.This powerful wealth management tool enables real-time engagement that provides Client Advisors and their assistants with a secure environment to prepare, organise,
present and catalogue strictly confidential meetings with High Net Worth clients. A Design System laid the foundations with collaborative workshops and guidelines Best Practice.
THIS HELPED THE BANK COMMUNICATE THEIR VALUE PROPOSITION WITHIN THE ESTABLISHED SECURITY OF THE MEETING MANAGER APP.
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1. INTERNAL WEB APPSignificant delivery primarily on the banks internal web-based platform.
2. IPAD PRO APPThe experience benefits from the more user-friendly UI of the iPad Pro presentation layer.
Rapid Wireframing and A/B Quantitative Testing
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SKILL-SET SHOWCASE
Attract and retain players for a digital lottery provider.PARTNERING WITH STATE LOTTERIES AND CHARITABLE ORGANISATIONS IN ORDER TO BUILD OUT THEIR SOCIAL LOTTERY DIGITAL CHANNELS.1. Choose - A/B testing clarified which number
selection mechanism provided the simpliest route to gameplay.
2. Share - With an emphasis on access, not ownership the sharing economy is the new norm. Millennial collaborative consumption is disrupting every industry. Once your purchase is shared, map integration allows the user to select a charitable ‘Cause’. This is also shared.
3. Select - Painless In-app payment and your lottery numbers and preferred cause are selected and shared. Good Luck!
PRESENTATION WIREFRAMING DROVE INNOVATION AND PROMOTED RAPID DECISIONS.
Part 3 - Projects
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MOBILE FIRST
'Best-in-class' mobile website focussed on accomplishing tasks quickly.
THE ULTIMATE OBJECTIVE OF A MOBILE USER IS TO COMPLETE THEIR TASK EFFICIENTLY AND EFFORTLESSLY.Guide the user through a graceful, intuitive and a delightful get-to-know-you process. Provide simple sign posts and 'next step' instructions to where users want to go.
KEY DELIVERABLES• Adopt 'on boarding' techniques and engage the user to overcome the
cold-start problem• One size font throughout to both minimise design decisions and facilitate
‘speed to market’ and accessibility, particular on the small screen.
MY ROLE = PUTTING THE USER AND THEIR NEEDS AHEAD OF FEATURES AND TECHNOLOGY.
Ideal Team Shape
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2:30 at Kempton Park!My approach to UX / UI projects and what an ideal
project plan and deliverables can look like?
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2
All Brands - Mobile Redesign GuidelinesSport 1998
Autumn 2015 For Internal purposes only. This is confidential information and is property of Sportingbet Plc.
01.1 Sport 1998Mobile Web - Touch - Redesign
1.1. Home 1.2. Event 1.4. Sidebar 1.5. Footer 1.6. My Account
#a9945a
1.6.1. My Account header
#d9be72
2
All Brands - Mobile Redesign GuidelinesVistabet
Spring 2015 For Internal purposes only. This is confidential information and is property of Sportingbet Plc.
02.1 VistabetMobile Web - Touch - Redesign
1.1. Home 1.2. Event 1.4. Sidebar 1.5. Footer 1.6. My Account
2
All Brands - Mobile Redesign GuidelinesSportingbet | Betboo | Vistabet | Superbahis | Sport 1998 | You Win | My Oyun
Autumn 2015 For Internal purposes only. This is confidential information and is property of Sportingbet Plc.
05.1 SuperbahisMobile Web - Touch - Redesign
1.1. Home 1.2. Event 1.4. Sidebar 1.5. Footer 1.6. My Account
MOBILE WEB GAMBLING WEBSITE500K active users, spans 80 territories and turnovers £7M p/day.
Gambling (and Dating) revolutionised the UX industry.
LEVERAGING CONCEPTS SUCH AS GAMIFICATION TO MAKE THEIR EXPERIENCES INCREDIBLY ENGAGING AND 'STICKY'.
DISCOVERY UX TO ROLE-OUT
Responsive navigation
Mobile Guidelines
iOS Casino App Android Sportsbook
Cross Plaform BetslipRegistration
White LabelBonus Engine
Acc MngtPIN Login
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Football
Tennis
Tennis
Tennis
Tennis
Tennis
Tennis
Tennis
Tennis
Tennis
Tennis
Tennis
Tennis
Tennis
Tennis
Tennis
Tennis
Tennis
Tennis
Tennis
Tennis
<insert market type here>
<insert market type here>
<insert market type here>
<insert market type here>
<insert market type here>
<insert market type here>
<insert market type here>
<insert market type here>
<insert market type here>
<insert market type here>
<insert market type here>
1.8421.8421.842Borussia MüchengladbachWolverhampton Wanderers
2x1
Match prices
Betslip - 246 x 580 px
64:32
Wolverhampton Wanderers2:1Borussia Müchengladbach
Live Stream Visualisation
Borussia Müchengla…Champions League - 2015 / 16 - MatchesFootball
Football
1440px
inplaySports Casino PromotionsMy Account
Session: 59.55
2,073.01 GBP
Brand name
Left nav open
iFrame - Live Streaming414 x 232px
Market order1. Sports name i.e. Football2. Breadcrump3. Switcher i.e Live stream / Visi4. Mini scoreboard4. Timeline5. Live stream window6. MarketsMarket ordering
1
7
5
3
2
6
4
1440px
1.1. Desktop - Default - 1440px
Responsive WebHOW TO SOLVE THE COMPLEXITIES OF MASS CONTENT NAVIGATION FROM WIDESCREEN TO SMALL.Navigation within sports gambling is key, although 75% of revenue is generated by football, there are parts of the world where other sports take centre stage (Horse racing in Ireland, the rise of MMA in Latin America).
What is my USP?
Tablet
DESKTOP1440px plus Widescreen
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1.8421.8421.842Borussia MüchengladbachWolverhampton Wanderers
2x1
Match prices
64:32
Wolverhampton Wanderers
2:1Borussia Müchengladbach
Live Stream Visualisation
B…Champions League - 2015 / 16 - MatchesFootball
Football
inplaySports Casino PromotionsMy Account
Session: 59.55
2,073.01 GBP
Brand name
Football
<insert market type here>
<insert market type here>
<insert market type here>
<insert market type here>
<insert market type here>
<insert market type here>
<insert market type here>
<insert market type here>
<insert market type here>
<insert market type here>
<insert market type here>
<insert market type here>
<insert market type here>
Tennis
Tennis
Tennis
Tennis
Tennis
Tennis
Tennis
Tennis
Tennis
Tennis
Tennis
Tennis
Tennis
Tennis
1024px
2.1. Tablet Landscape - Default - 1024px
iFrame - Live Streaming414 x 232px
Left nav open
What is my USP?
Mobile
TABLETWith Google switching to a mobile-first index keep your mobile nav needs to be short and sweet. Prioritise pages and typography and includ search.
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2
Mobile - Superbahis - 320px - v8
Spring 2016 For Internal purposes only. This is confidential information and is property of Sportingbet Plc.
1. Sportsbook home page 1. 3 Home sidebar
1.4 Home sidebar - bottom
2. Sport home page1.1 Home w/o promo banner
1.2 Home - w/ quicklinks
2
Mobile - Superbahis - 320px - v8
Spring 2016 For Internal purposes only. This is confidential information and is property of Sportingbet Plc.
1. Sportsbook home page 1. 3 Home sidebar
1.4 Home sidebar - bottom
2. Sport home page1.1 Home w/o promo banner
1.2 Home - w/ quicklinks
<insert market type>
<insert market type>
<insert market type>
<insert market type>
<insert market type>
<insert market type>
Over 3.5 Under 3.52.80 2.80
Over/Under 3.5 Goals
Match Prices
1 X 2
2.802.802.80Borussia MüchengladbachWolverhampton Wanderers
Sport In:play Casino
Login
Football
Borussia Müchengladbach v Wolverhampton Wanderers
Wolverhampton Wanderers2:1
Borussia Müchengladbach
64:32
320px
4.1. Mobile Portrait - Default - 320px
iFrame - Live Streaming320 x 181 px
What is my USP?
My USP
MOBILEUsing mobile-first thinking the hamburger menu provides a reasonable solution without being a barrier to content discovery or slow down the user journey.
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Build Rapport
How to get stakeholders 'on side’? What is my USP in this area?
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MY USP; DISCOVERY UX
Facilitate, organise and deliver insightRUN A SERIES OF UX WORKSHOPS OFF-SITE TO LAUNCH THE DISCOVERY PHASE FOR A FLAGSHIP PRODUCT.Partnering with their internal data team to understand the current and future services. Re-define problems and discover new ones. • Identify users and their journeys
• Determine business priorities
• Uncover pain points
• Share super-users and stakeholders’ expertise as management and the super-user groups were not talking.
• Facilitating ideation sessions, P.O.I.N.T exercises and user journey workshops enabled these polar groups to talk and aligned work-flow understanding.
A true Discovery Phase. From Discover UX
to Proposed UI
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Server technology MORE LIKE THIS
Server documentation MORE LIKE THIS
SEI-224 MORE LIKE THIS
FullPicture SearchServ - MORE LIKE THIS
Server Consulting Ltd
Server locations
Server bandwidth
serv
Step 2 - Returns multple results ’types’
Specific text search function
Free search
Pre-populative search
Spell checked recommendations
Favourites / Documents / Internal or external links
Search types
Search
Step 1 - Icon + Descriptor permanent available
Search… in the header barC - SEARCH
78
How ‘Confidence Score’ and rebuild faith in Full Picture
Rating the data qualityCombining several ideas that combat the data inaccuracy problem is the way forward.
One option is applying a process where trust ‘scores’ the probability that the data is correct.
This can be achieved by rating the data with a ‘Confidence Score’
Data source: Improve QualityService Cloud78
Verified on 12.12.19
More Close Save
21B Baker Street, Marylebone, London, NW1 6XE
00 44 7897 888 888
shelock_holmes@shelock_holmes.com
Make a note. Like 'Elementary my dear Watson'
Data source: Improve QualityService Cloud78
Verified on 12.12.19
Find out more Close
Help us improve the quality of the data and get recognised within the Full Picture organisation
Full Picture ‘Confidence Score’ is the result of a combination of intelligence, data sources and human contribution.
78
GOLD GOLD
137
SILVER SILVER
14
BRONZE BRONZE
0
The Full Picture ‘Improve Quality’ Contribution Team
Validation logs
The next update is schduled for 17:00 CET
Manual log: 17:00 05/12/19 successfulManual log: 17:00 05/12/19 successfulManual log: 17:00 05/12/19 successfulManual log: 17:00 05/12/19 successfulManual log: 17:00 05/12/19 successfulManual log: 17:00 05/12/19 successful
Previous update logs
What is FP Confidence Score?
D - DATA
Submit
How can we improve it?
I cannot extract PDP Code Permissions on a clients site! This data is effectively hidden, I have to click on too many levels to find IP data.
Why can not this be included as part of the Site Summary?”
Sorry to hear about that
BW ISO POP CH4
SLN U54634
LIVE
BW ISO POP CH4
SLN U54634
LIVE
BW ISO POP CH4
SLN U54634
LIVE
Yes No
Did you find what you were looking for?
Continuous User feedback or ‘Suggesstion box’ functionality throughout the application
Submit ‘Data Change’ request automatically
‘Suggestion box’ feedback loopD - DATA
4. SEARCHFree search, spell check recommendations and seach docs or external
3. PERSONALMy Profile quick-access to tailor your experience
1. VERIFIEDRating corrected through your Confidence Score
2. DATAAutomated data change requests
Technical Specialist Tomash Targanski
Verified on 12.12.19
Remember my choice
You can always go back and change this in your setting at a later date
We have personalised your experience as you are a Manager, Technical Specialist (F&R)
2. Expand to reveal more
Technical Specialist Tomash Targanski
1. “My Profile” top bar quick-access
Personalisation is also available via “My Profile” top navifgation
Quick access to Personalisation within ‘My Profile’H - PERSONALISATION
UX TO UI HIGHLIGHTS
Solving UX problems with with new
functionality
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MY USP; REQUIREMENT GATHERING
iPad Note Taking
WRITE, DRAW AND TYPE WITHIN THE MEETING MANAGER APPiOS 11 Split-Screen opened up true multi-tasking allowing the Client Advisors, the primary users to have make notes discreetly and continue presenting.
iPad Pro UI Journey
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1. STARTMeeting List > Notch Menu
4. MEETING AGENDAMeeting Notes. Freehand Notes.
2. SPLIT SCREENNote taking. Sidebar open
5. SUMMARYWhat. Where. When
3. CHOICEPen style. Colours. Highlights.
6. CONSOLIDATEDFreehand and typed compiled notes for sync
Understand > Ideate > Roadmap in 3 days
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DISCOVERY TO ROADMAP IN 3 DAYS
Discovery UX to Roadmap in 3 days
HELP PEARSON SOLVE BIG PROBLEMS, FAST. Facilatate a user centred and business workshop to deliver;• Value Proposition Statement to excite users and customers• UX Concepts and goal orientated Product Roadmap.
GENERATE A VALUE PROPOSITION, COLLABORATIVELY.Guiding Pearson through alignment sessions based around three hypotheses;1. Understand Persona playback, alignment and clarification2. Ideate Leverage Opportunities from Journey mapping then 'sketch'3. Roadmap Present, prioritise and drive next steps Adding client
and user value
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1. DATA DRIVEN PROFILE & TEST BUILDEREmpower user with a guided self-service model for selection, surfacing and suggestion.
3. CANDIDATE EXPERIENCE & VALUECandidate self-improvement. Shorter assessments. More engaging tests Instant feedback, tips to improve. Job suggestions
2. RIGHT INSIGHTS FOR THE RIGHT USERPersonlisation. Engage the users with video and live visualisations
4. FROM HIRING TO PERFORMANCE.Track new hires over time to inform future hiring trends
ADDING VALUE TO USERS AND CANDIDATES
Wrap up
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And finally...
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FROM WHAT SKILLS I CAN BRING TO A TEAM TO BEST PRACTICE UX THORUGH TO A CHIOCE SELECTION OF PROJECTS.
I am a User experience Designer who helps financial giants like UBS and Thompson Reuters, gambling and health care companies like Sportingbet
and BUPA to adapt to the digital world.
I refocuses my clients on user experience and on how to engage with a new digitally savvy audience.
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