user experience marketing - the ultimate search ranking factor! by kaspar szymanski, sem days 2015

25
User Experience Marketing - the ultimate search ranking factor

Upload: seo-monitor

Post on 08-Feb-2017

440 views

Category:

Marketing


0 download

TRANSCRIPT

Page 1: User Experience Marketing - the ultimate search ranking factor! by Kaspar Szymanski, SEM Days 2015

User Experience Marketing

- the ultimate search ranking factor

Page 2: User Experience Marketing - the ultimate search ranking factor! by Kaspar Szymanski, SEM Days 2015

Kaspar Szymanski

SEO Consultant. Marathon Runner. Former Google Search Quality Strategist.

Backlink Analysis

Google Penalties

Disavow Tool

Reconsiderations

Community Building

Page 3: User Experience Marketing - the ultimate search ranking factor! by Kaspar Szymanski, SEM Days 2015

SEO Consulting

Page 4: User Experience Marketing - the ultimate search ranking factor! by Kaspar Szymanski, SEM Days 2015

Webspam Fighting

Page 5: User Experience Marketing - the ultimate search ranking factor! by Kaspar Szymanski, SEM Days 2015

Policy

Page 6: User Experience Marketing - the ultimate search ranking factor! by Kaspar Szymanski, SEM Days 2015

Webspam Fighting

Page 7: User Experience Marketing - the ultimate search ranking factor! by Kaspar Szymanski, SEM Days 2015

Reconsideration

Page 8: User Experience Marketing - the ultimate search ranking factor! by Kaspar Szymanski, SEM Days 2015

Webmaster Outreach

Page 9: User Experience Marketing - the ultimate search ranking factor! by Kaspar Szymanski, SEM Days 2015

Future of Search

Page 10: User Experience Marketing - the ultimate search ranking factor! by Kaspar Szymanski, SEM Days 2015

Mobile

Page 11: User Experience Marketing - the ultimate search ranking factor! by Kaspar Szymanski, SEM Days 2015

Evolving Users

Page 12: User Experience Marketing - the ultimate search ranking factor! by Kaspar Szymanski, SEM Days 2015

New Algorithms

Page 13: User Experience Marketing - the ultimate search ranking factor! by Kaspar Szymanski, SEM Days 2015

Snippets Development

Page 14: User Experience Marketing - the ultimate search ranking factor! by Kaspar Szymanski, SEM Days 2015

Google One Box

Page 15: User Experience Marketing - the ultimate search ranking factor! by Kaspar Szymanski, SEM Days 2015

Personalized Search

Page 16: User Experience Marketing - the ultimate search ranking factor! by Kaspar Szymanski, SEM Days 2015

Predictive Search

Page 17: User Experience Marketing - the ultimate search ranking factor! by Kaspar Szymanski, SEM Days 2015

Managing User Expectations

Page 18: User Experience Marketing - the ultimate search ranking factor! by Kaspar Szymanski, SEM Days 2015

Crawling

Page 19: User Experience Marketing - the ultimate search ranking factor! by Kaspar Szymanski, SEM Days 2015

Indexing

Page 20: User Experience Marketing - the ultimate search ranking factor! by Kaspar Szymanski, SEM Days 2015

Serving

Page 21: User Experience Marketing - the ultimate search ranking factor! by Kaspar Szymanski, SEM Days 2015

Branding

Page 22: User Experience Marketing - the ultimate search ranking factor! by Kaspar Szymanski, SEM Days 2015

Off-Line

Page 23: User Experience Marketing - the ultimate search ranking factor! by Kaspar Szymanski, SEM Days 2015

Users

Page 24: User Experience Marketing - the ultimate search ranking factor! by Kaspar Szymanski, SEM Days 2015

multumesc

Page 25: User Experience Marketing - the ultimate search ranking factor! by Kaspar Szymanski, SEM Days 2015

Keep in touch!

[email protected]

https://SearchBrothers.com