user experience of reality
DESCRIPTION
Game design for the real world is a leading-edge area of UX design. This talk is imagines the future of Reality UX!TRANSCRIPT
![Page 1: User Experience of Reality](https://reader036.vdocuments.net/reader036/viewer/2022062702/554920ebb4c905a54c8b783c/html5/thumbnails/1.jpg)
1
User Experience
of Reality
JANE MCGONIGAL, PhD game director @ the
Institute for the Future
![Page 2: User Experience of Reality](https://reader036.vdocuments.net/reader036/viewer/2022062702/554920ebb4c905a54c8b783c/html5/thumbnails/2.jpg)
2
Reality is broken.
![Page 3: User Experience of Reality](https://reader036.vdocuments.net/reader036/viewer/2022062702/554920ebb4c905a54c8b783c/html5/thumbnails/3.jpg)
3
![Page 4: User Experience of Reality](https://reader036.vdocuments.net/reader036/viewer/2022062702/554920ebb4c905a54c8b783c/html5/thumbnails/4.jpg)
4
![Page 5: User Experience of Reality](https://reader036.vdocuments.net/reader036/viewer/2022062702/554920ebb4c905a54c8b783c/html5/thumbnails/5.jpg)
5
![Page 6: User Experience of Reality](https://reader036.vdocuments.net/reader036/viewer/2022062702/554920ebb4c905a54c8b783c/html5/thumbnails/6.jpg)
6
Games work better.1) Better instructions2) Better feedback3) Better emotions4) Better community
![Page 7: User Experience of Reality](https://reader036.vdocuments.net/reader036/viewer/2022062702/554920ebb4c905a54c8b783c/html5/thumbnails/7.jpg)
7
![Page 8: User Experience of Reality](https://reader036.vdocuments.net/reader036/viewer/2022062702/554920ebb4c905a54c8b783c/html5/thumbnails/8.jpg)
8
“We are witnessing what amounts to no less than a global mass exodus to virtual worlds and other
online gaming environments.”
– economist Edward Castranova
![Page 9: User Experience of Reality](https://reader036.vdocuments.net/reader036/viewer/2022062702/554920ebb4c905a54c8b783c/html5/thumbnails/9.jpg)
9
It’s a quality of life problem.
And quality of life is just another way of saying “user experience of
reality.”
![Page 10: User Experience of Reality](https://reader036.vdocuments.net/reader036/viewer/2022062702/554920ebb4c905a54c8b783c/html5/thumbnails/10.jpg)
10
So what is the future of
reality UX?
![Page 11: User Experience of Reality](https://reader036.vdocuments.net/reader036/viewer/2022062702/554920ebb4c905a54c8b783c/html5/thumbnails/11.jpg)
11
![Page 12: User Experience of Reality](https://reader036.vdocuments.net/reader036/viewer/2022062702/554920ebb4c905a54c8b783c/html5/thumbnails/12.jpg)
12
![Page 13: User Experience of Reality](https://reader036.vdocuments.net/reader036/viewer/2022062702/554920ebb4c905a54c8b783c/html5/thumbnails/13.jpg)
13
What humans crave:1. satisfying work to do
2. the experience of being good at something
3. time spent with people we like
4. the chance to be a part of something bigger
![Page 14: User Experience of Reality](https://reader036.vdocuments.net/reader036/viewer/2022062702/554920ebb4c905a54c8b783c/html5/thumbnails/14.jpg)
14
![Page 15: User Experience of Reality](https://reader036.vdocuments.net/reader036/viewer/2022062702/554920ebb4c905a54c8b783c/html5/thumbnails/15.jpg)
© 2005 Institute for the Future. All rights reserved.
SR-1108 | © 2007 Institute for the Future. All rights reserved.
![Page 16: User Experience of Reality](https://reader036.vdocuments.net/reader036/viewer/2022062702/554920ebb4c905a54c8b783c/html5/thumbnails/16.jpg)
16
![Page 17: User Experience of Reality](https://reader036.vdocuments.net/reader036/viewer/2022062702/554920ebb4c905a54c8b783c/html5/thumbnails/17.jpg)
17
The Quality of Life Index
The Happy Planet Index
“Gross National Happiness”
Subjective Life Satisfation
The Canadian Index of Well-Being
World’s Most Livable Cities
The Vanderford Riley Well Being Schedule
The Authentic Happiness Inventory
![Page 18: User Experience of Reality](https://reader036.vdocuments.net/reader036/viewer/2022062702/554920ebb4c905a54c8b783c/html5/thumbnails/18.jpg)
18
![Page 19: User Experience of Reality](https://reader036.vdocuments.net/reader036/viewer/2022062702/554920ebb4c905a54c8b783c/html5/thumbnails/19.jpg)
19
![Page 20: User Experience of Reality](https://reader036.vdocuments.net/reader036/viewer/2022062702/554920ebb4c905a54c8b783c/html5/thumbnails/20.jpg)
20
Are UX designers in the happiness
business?
YES YOU ARE!!!
![Page 21: User Experience of Reality](https://reader036.vdocuments.net/reader036/viewer/2022062702/554920ebb4c905a54c8b783c/html5/thumbnails/21.jpg)
21
A future forecast (2013):
the rise of the happiness engineers
![Page 22: User Experience of Reality](https://reader036.vdocuments.net/reader036/viewer/2022062702/554920ebb4c905a54c8b783c/html5/thumbnails/22.jpg)
22
Quality of life becomes the primary metric for evaluating interactive brands, services, environments, and experiences.*
*see TARA HUNT – “Happiness is your new business model”
![Page 23: User Experience of Reality](https://reader036.vdocuments.net/reader036/viewer/2022062702/554920ebb4c905a54c8b783c/html5/thumbnails/23.jpg)
23
Positive psychology is increasingly a principal, explicit influence on interactive design and development.
![Page 24: User Experience of Reality](https://reader036.vdocuments.net/reader036/viewer/2022062702/554920ebb4c905a54c8b783c/html5/thumbnails/24.jpg)
24
Communities form around different visions of a real life worth living.
![Page 25: User Experience of Reality](https://reader036.vdocuments.net/reader036/viewer/2022062702/554920ebb4c905a54c8b783c/html5/thumbnails/25.jpg)
25
Good user experience is defined as a measurable increase in real happiness, or well-being – the new capital.
![Page 26: User Experience of Reality](https://reader036.vdocuments.net/reader036/viewer/2022062702/554920ebb4c905a54c8b783c/html5/thumbnails/26.jpg)
26
By 2013, Reality UX design is the leading-edge of happiness engineering.
![Page 27: User Experience of Reality](https://reader036.vdocuments.net/reader036/viewer/2022062702/554920ebb4c905a54c8b783c/html5/thumbnails/27.jpg)
27
![Page 28: User Experience of Reality](https://reader036.vdocuments.net/reader036/viewer/2022062702/554920ebb4c905a54c8b783c/html5/thumbnails/28.jpg)
28
Multiplayer games
are the
ultimate happiness engines.
![Page 29: User Experience of Reality](https://reader036.vdocuments.net/reader036/viewer/2022062702/554920ebb4c905a54c8b783c/html5/thumbnails/29.jpg)
29
What humans crave:1. satisfying work to do
2. the experience of being good at something
3. time spent with people we like
4. the chance to be a part of something bigger
![Page 30: User Experience of Reality](https://reader036.vdocuments.net/reader036/viewer/2022062702/554920ebb4c905a54c8b783c/html5/thumbnails/30.jpg)
30
Alternate Reality Gaming
![Page 31: User Experience of Reality](https://reader036.vdocuments.net/reader036/viewer/2022062702/554920ebb4c905a54c8b783c/html5/thumbnails/31.jpg)
31
![Page 32: User Experience of Reality](https://reader036.vdocuments.net/reader036/viewer/2022062702/554920ebb4c905a54c8b783c/html5/thumbnails/32.jpg)
32
![Page 33: User Experience of Reality](https://reader036.vdocuments.net/reader036/viewer/2022062702/554920ebb4c905a54c8b783c/html5/thumbnails/33.jpg)
33
![Page 34: User Experience of Reality](https://reader036.vdocuments.net/reader036/viewer/2022062702/554920ebb4c905a54c8b783c/html5/thumbnails/34.jpg)
34
![Page 35: User Experience of Reality](https://reader036.vdocuments.net/reader036/viewer/2022062702/554920ebb4c905a54c8b783c/html5/thumbnails/35.jpg)
35
![Page 36: User Experience of Reality](https://reader036.vdocuments.net/reader036/viewer/2022062702/554920ebb4c905a54c8b783c/html5/thumbnails/36.jpg)
36
![Page 37: User Experience of Reality](https://reader036.vdocuments.net/reader036/viewer/2022062702/554920ebb4c905a54c8b783c/html5/thumbnails/37.jpg)
37
![Page 38: User Experience of Reality](https://reader036.vdocuments.net/reader036/viewer/2022062702/554920ebb4c905a54c8b783c/html5/thumbnails/38.jpg)
38
![Page 39: User Experience of Reality](https://reader036.vdocuments.net/reader036/viewer/2022062702/554920ebb4c905a54c8b783c/html5/thumbnails/39.jpg)
39
![Page 40: User Experience of Reality](https://reader036.vdocuments.net/reader036/viewer/2022062702/554920ebb4c905a54c8b783c/html5/thumbnails/40.jpg)
40
![Page 41: User Experience of Reality](https://reader036.vdocuments.net/reader036/viewer/2022062702/554920ebb4c905a54c8b783c/html5/thumbnails/41.jpg)
41
![Page 42: User Experience of Reality](https://reader036.vdocuments.net/reader036/viewer/2022062702/554920ebb4c905a54c8b783c/html5/thumbnails/42.jpg)
42
![Page 43: User Experience of Reality](https://reader036.vdocuments.net/reader036/viewer/2022062702/554920ebb4c905a54c8b783c/html5/thumbnails/43.jpg)
43
![Page 44: User Experience of Reality](https://reader036.vdocuments.net/reader036/viewer/2022062702/554920ebb4c905a54c8b783c/html5/thumbnails/44.jpg)
44
![Page 45: User Experience of Reality](https://reader036.vdocuments.net/reader036/viewer/2022062702/554920ebb4c905a54c8b783c/html5/thumbnails/45.jpg)
45
Happiness = participation in every possible
moment.
In other words,ENGAGEMENT.
![Page 46: User Experience of Reality](https://reader036.vdocuments.net/reader036/viewer/2022062702/554920ebb4c905a54c8b783c/html5/thumbnails/46.jpg)
46
WE WILL HARNESS OUR COGNITIVE SURPLUS. *
100 million mental hours WIKIPEDIA
• 5 days of World of Warcraft
• 4 episodes of American Idol*read CLAY SHIRKY
![Page 47: User Experience of Reality](https://reader036.vdocuments.net/reader036/viewer/2022062702/554920ebb4c905a54c8b783c/html5/thumbnails/47.jpg)
47
WE WILL HARNESS OUR COGNITIVE SURPLUS. *
100 million mental hours WIKIPEDIA
• 5 days of World of Warcraft
• OR, 1 season of American Idol votes
![Page 48: User Experience of Reality](https://reader036.vdocuments.net/reader036/viewer/2022062702/554920ebb4c905a54c8b783c/html5/thumbnails/48.jpg)
48
We will increasingly operate within an
economy ofof engagement.
![Page 49: User Experience of Reality](https://reader036.vdocuments.net/reader036/viewer/2022062702/554920ebb4c905a54c8b783c/html5/thumbnails/49.jpg)
49
![Page 50: User Experience of Reality](https://reader036.vdocuments.net/reader036/viewer/2022062702/554920ebb4c905a54c8b783c/html5/thumbnails/50.jpg)
50
the LOST ring
![Page 51: User Experience of Reality](https://reader036.vdocuments.net/reader036/viewer/2022062702/554920ebb4c905a54c8b783c/html5/thumbnails/51.jpg)
51
![Page 52: User Experience of Reality](https://reader036.vdocuments.net/reader036/viewer/2022062702/554920ebb4c905a54c8b783c/html5/thumbnails/52.jpg)
52
![Page 53: User Experience of Reality](https://reader036.vdocuments.net/reader036/viewer/2022062702/554920ebb4c905a54c8b783c/html5/thumbnails/53.jpg)
53
![Page 54: User Experience of Reality](https://reader036.vdocuments.net/reader036/viewer/2022062702/554920ebb4c905a54c8b783c/html5/thumbnails/54.jpg)
54
![Page 55: User Experience of Reality](https://reader036.vdocuments.net/reader036/viewer/2022062702/554920ebb4c905a54c8b783c/html5/thumbnails/55.jpg)
55
![Page 56: User Experience of Reality](https://reader036.vdocuments.net/reader036/viewer/2022062702/554920ebb4c905a54c8b783c/html5/thumbnails/56.jpg)
56
![Page 57: User Experience of Reality](https://reader036.vdocuments.net/reader036/viewer/2022062702/554920ebb4c905a54c8b783c/html5/thumbnails/57.jpg)
57
![Page 58: User Experience of Reality](https://reader036.vdocuments.net/reader036/viewer/2022062702/554920ebb4c905a54c8b783c/html5/thumbnails/58.jpg)
58
![Page 59: User Experience of Reality](https://reader036.vdocuments.net/reader036/viewer/2022062702/554920ebb4c905a54c8b783c/html5/thumbnails/59.jpg)
59
![Page 60: User Experience of Reality](https://reader036.vdocuments.net/reader036/viewer/2022062702/554920ebb4c905a54c8b783c/html5/thumbnails/60.jpg)
60
![Page 61: User Experience of Reality](https://reader036.vdocuments.net/reader036/viewer/2022062702/554920ebb4c905a54c8b783c/html5/thumbnails/61.jpg)
61
the LOST ring
Improved Reality UX for the 2008 Olympics!
![Page 62: User Experience of Reality](https://reader036.vdocuments.net/reader036/viewer/2022062702/554920ebb4c905a54c8b783c/html5/thumbnails/62.jpg)
62
So what’s important?
Reality is broken.
Games work better.
You, the UX designers, are our best hope for fixing
reality --
IF you choose to harness the power of games.
![Page 63: User Experience of Reality](https://reader036.vdocuments.net/reader036/viewer/2022062702/554920ebb4c905a54c8b783c/html5/thumbnails/63.jpg)
63
What humans crave:1. satisfying work to do
2. the experience of being good at something
3. time spent with people we like
4. the chance to be a part of something bigger
![Page 64: User Experience of Reality](https://reader036.vdocuments.net/reader036/viewer/2022062702/554920ebb4c905a54c8b783c/html5/thumbnails/64.jpg)
64
So what’s important?
![Page 65: User Experience of Reality](https://reader036.vdocuments.net/reader036/viewer/2022062702/554920ebb4c905a54c8b783c/html5/thumbnails/65.jpg)
65
STEAL THIS SLIDE!Nicole Lazzaro – www.xeodesign.com
Edward Castranova – Exodus from Reality
Tara Hunt – www.horsepigcow.com
BJ Fogg – www.bjfogg.com
Gamasutra - www.gamasutra.com
Alternate Reality Gaming Network - www.argn.com
Jane McGonigal - www.avantgame.com
![Page 66: User Experience of Reality](https://reader036.vdocuments.net/reader036/viewer/2022062702/554920ebb4c905a54c8b783c/html5/thumbnails/66.jpg)
66
www.SUPERSTRUCTGAME.orgSign up NOW, play Sept 22 – Nov 6 2008