user experience trends and you
DESCRIPTION
Presented by Dan Maccarone of Charming Robot at State of the Startup: Design on 9/29/2012.TRANSCRIPT
User Experience Trends & You
Dan MaccaroneCo-founder, Charming Robot‣ For the past twelve years, Dan has been
helping startups and media companies shape their online product strategy, including Foursquare, Rent The Runway, Jetsetter and Savored. Before Charming Robot, Dan co-founded the design agency Hard Candy Shell.
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Hello, my name is Dan.
I am the co-founder of Charming Robot.
@DanMaccarone @CharmingRobot
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Imitation is the sincerest [form] of flattery“
”-Charles Caleb Cotton
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People like to copy a lot on the Internet:
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These are 3 different e-commerce sites
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Remember the carousel?
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Copying isn’t just about design.
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But copying features does not a good product make...
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...In fact, it can make it worse.
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A feature set is not a strategy.
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Just because everyone else is doing it, doesn’t mean it’s a good idea.
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You can’t force people to do what you want.
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Q&A