user experience utopia
DESCRIPTION
User Experience Utopia: where we are and where we are going As our industry matures, we interactive marketers are starting to see a cataclysmic change in how we work within each of our fields. Information architecture, interaction design, visual design, usability, accessibility, content, and marketing are colliding to form a better and more valuable user experience. Interaction is no longer an afterthought, overshadowed by visual design. "Just getting noticed" on the web is no longer sufficient - what you produce will now be judged by the value of your information and the ease of your experience. Today, users reign supreme. Now's the time to ask the tough questions: Are you properly investing resources, energy, and time in your user experience? Do you really, like really, know what your users want and need? How are you planning for the future? In this presentation, we'll explore the seven characteristics of good user experience, where technology and innovation are taking the interactive industry, and what milestones we'll pass along the way. What will I get of this session? * A sense of where user experience is headed * Knowledge of how context impacts the user experience * An understanding of how new technologies are changing both context and user experience Who should attend? * User experience professionals * Marketing executives and managers * Online community managers * Web designers and web developers * Others who want to learn about user experience designTRANSCRIPT
Minnesota Interactive Marketing Association - Minneapolis
User Experience UtopiaNick Finck, April 15, 2009Use #uxutopia when commenting on twitter
Minnesota Interactive Marketing Association - Minneapolis
?Who the f#@k is this dude?
Minnesota Interactive Marketing Association - Minneapolis
• Principle & Director of User Experience at Blue Flavor
• Based in Seattle, Washington
• Over 13 years of experience working in the web field
• Projects: Adobe, Cisco, CitiBank, Converse, FDIC,
HP, IBM, Intel, Microsoft, Oprah, PBS, Peet’s Coffee
• Former publisher of Digital Web Magazine
Nick Finck
Minnesota Interactive Marketing Association - Minneapolis
?What makes a gooduser experience?
Facets of the User Experience
Peter Morville, Semantic Studios, June 21st, 2004
Usable
WellsFargo.com WaMu.com
Usable
WellsFargo.com WaMu.com
Usable
WellsFargo.com WaMu.com
Usable
WellsFargo.com WaMu.com
Findable
Wikipedia.org search Target.com help search
CredibleFrys.comBestBuy.com
Accessible
Costco.comSafeway.com
Target Settles Accessibility Lawsuit for $6 Million
Accessible
Costco.comSafeway.com
$6 Million loss
Target Settles Accessibility Lawsuit for $6 Million
Desirable
Ben de Castella, Next Level Ideas, April 12th, 2009
Apple iPhone
Google Android
AdMob Mobile Metrics, February 2009
Desirable
Ben de Castella, Next Level Ideas, April 12th, 2009
Apple iPhone
Google Android
5% of SmartPhone Market Share
50% of SmartPhoneWeb Traffic
72% customer sat
AdMob Mobile Metrics, February 2009
Desirable
Ben de Castella, Next Level Ideas, April 12th, 2009
Apple iPhone
Google Android
5% of SmartPhone Market Share
50% of SmartPhoneWeb Traffic
72% customer sat
SmartPhone Market Share TBD
5% of SmartPhoneWeb Traffic
customer sat TBD
AdMob Mobile Metrics, February 2009
UsefulCrumplerBags.com
UsefulTimbuk2.com
Valuable
Jared Spool, UIE, The $300 Million Button, January 14th 2009.
Macys.com
Zappos.com
Valuable
Jared Spool, UIE, The $300 Million Button, January 14th 2009.
Macys.com
Zappos.com
$300 Million increase in sales
Minnesota Interactive Marketing Association - Minneapolis
?Where are we headed?
Minnesota Interactive Marketing Association - Minneapolis
Interface & Devices Innovation
Minnesota Interactive Marketing Association - Minneapolis
Device Independent97bottles.com yelp.com
website website
iPhone website iPhone AppMobile website
Innovation
Pedometer Nike+
Minnesota Interactive Marketing Association - Minneapolis
Minnesota Interactive Marketing Association - Minneapolis
Minnesota Interactive Marketing Association - Minneapolis
Minnesota Interactive Marketing Association - Minneapolis
Photo courtesy of Microsoft
Photo courtesy of Microsoft
Photos courtesy of Yanko Design. Designs by Fiona McAndrew & Conor Fallon
Minnesota Interactive Marketing Association - Minneapolis
?What milestones must we pass?
Minnesota Interactive Marketing Association - Minneapolis
We need to fail more
Minnesota Interactive Marketing Association - Minneapolis
Failure is not falling down, failure is not
getting up.
Minnesota Interactive Marketing Association - Minneapolis
!Michael Jordan failed to make his varsity basketball team
Albert Einstein's teacher described him as "mentally slow"
Walt Disney went bankrupt several times
Minnesota Interactive Marketing Association - Minneapolis
Coming together
Minnesota Interactive Marketing Association - Minneapolis
It is not about us, it is about the users!
Photo by Dirk Borchershttp://www.flickr.com/photos/dirkborchers/495659224/
Photo by Jenny Morroshttp://www.flickr.com/photos/13799732@N08/1411680967/
Photo by Rion Nakayahttp://www.flickr.com/photos/rion/47437262/
Minnesota Interactive Marketing Association - Minneapolis
Building a future
The Information Architecture Institute
Education
Minnesota Interactive Marketing Association - Minneapolis
Mentor program
Photo by Dan Buczynskihttp://www.flickr.com/photos/macwagen/225493960/
Relax, there is a map!
Peter Morville and Jeffery Callender
...and Books!
Minnesota Interactive Marketing Association - Minneapolis
Thank you!
Minnesota Interactive Marketing Association - Minneapolis
Thank you!
Remember, comment on twitter with #uxutopia
Minnesota Interactive Marketing Association - Minneapolis
?Questions?
Minnesota Interactive Marketing Association - Minneapolis
User Experience UtopiaNick [email protected] Flavor - http://blueflavor.comPersonal - http://nickfinck.com