user experience utopia

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Minnesota Interactive Marketing Association - Minneapolis User Experience Utopia Nick Finck, April 15, 2009 Use #uxutopia when commenting on twitter

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User Experience Utopia: where we are and where we are going As our industry matures, we interactive marketers are starting to see a cataclysmic change in how we work within each of our fields. Information architecture, interaction design, visual design, usability, accessibility, content, and marketing are colliding to form a better and more valuable user experience. Interaction is no longer an afterthought, overshadowed by visual design. "Just getting noticed" on the web is no longer sufficient - what you produce will now be judged by the value of your information and the ease of your experience. Today, users reign supreme. Now's the time to ask the tough questions: Are you properly investing resources, energy, and time in your user experience? Do you really, like really, know what your users want and need? How are you planning for the future? In this presentation, we'll explore the seven characteristics of good user experience, where technology and innovation are taking the interactive industry, and what milestones we'll pass along the way. What will I get of this session? * A sense of where user experience is headed * Knowledge of how context impacts the user experience * An understanding of how new technologies are changing both context and user experience Who should attend? * User experience professionals * Marketing executives and managers * Online community managers * Web designers and web developers * Others who want to learn about user experience design

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Page 1: User Experience Utopia

Minnesota Interactive Marketing Association - Minneapolis

User Experience UtopiaNick Finck, April 15, 2009Use #uxutopia when commenting on twitter

Page 2: User Experience Utopia

Minnesota Interactive Marketing Association - Minneapolis

?Who the f#@k is this dude?

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Minnesota Interactive Marketing Association - Minneapolis

• Principle & Director of User Experience at Blue Flavor

• Based in Seattle, Washington

• Over 13 years of experience working in the web field

• Projects: Adobe, Cisco, CitiBank, Converse, FDIC,

HP, IBM, Intel, Microsoft, Oprah, PBS, Peet’s Coffee

• Former publisher of Digital Web Magazine

Nick Finck

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Minnesota Interactive Marketing Association - Minneapolis

?What makes a gooduser experience?

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Facets of the User Experience

Peter Morville, Semantic Studios, June 21st, 2004

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Usable

WellsFargo.com WaMu.com

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Usable

WellsFargo.com WaMu.com

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Usable

WellsFargo.com WaMu.com

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Usable

WellsFargo.com WaMu.com

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Findable

Wikipedia.org search Target.com help search

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CredibleFrys.comBestBuy.com

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Desirable

Ben de Castella, Next Level Ideas, April 12th, 2009

Apple iPhone

Google Android

5% of SmartPhone Market Share

50% of SmartPhoneWeb Traffic

72% customer sat

AdMob Mobile Metrics, February 2009

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Desirable

Ben de Castella, Next Level Ideas, April 12th, 2009

Apple iPhone

Google Android

5% of SmartPhone Market Share

50% of SmartPhoneWeb Traffic

72% customer sat

SmartPhone Market Share TBD

5% of SmartPhoneWeb Traffic

customer sat TBD

AdMob Mobile Metrics, February 2009

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UsefulCrumplerBags.com

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UsefulTimbuk2.com

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Valuable

Jared Spool, UIE, The $300 Million Button, January 14th 2009.

Macys.com

Zappos.com

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Valuable

Jared Spool, UIE, The $300 Million Button, January 14th 2009.

Macys.com

Zappos.com

$300 Million increase in sales

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Minnesota Interactive Marketing Association - Minneapolis

?Where are we headed?

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Minnesota Interactive Marketing Association - Minneapolis

Interface & Devices Innovation

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Minnesota Interactive Marketing Association - Minneapolis

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Device Independent97bottles.com yelp.com

website website

iPhone website iPhone AppMobile website

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Innovation

Pedometer Nike+

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Minnesota Interactive Marketing Association - Minneapolis

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Minnesota Interactive Marketing Association - Minneapolis

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Minnesota Interactive Marketing Association - Minneapolis

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Minnesota Interactive Marketing Association - Minneapolis

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Photo courtesy of Microsoft

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Photo courtesy of Microsoft

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Photos courtesy of Yanko Design. Designs by Fiona McAndrew & Conor Fallon

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Minnesota Interactive Marketing Association - Minneapolis

?What milestones must we pass?

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Minnesota Interactive Marketing Association - Minneapolis

We need to fail more

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Minnesota Interactive Marketing Association - Minneapolis

Failure is not falling down, failure is not

getting up.

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Minnesota Interactive Marketing Association - Minneapolis

!Michael Jordan failed to make his varsity basketball team

Albert Einstein's teacher described him as "mentally slow"

Walt Disney went bankrupt several times

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Minnesota Interactive Marketing Association - Minneapolis

Coming together

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Minnesota Interactive Marketing Association - Minneapolis

It is not about us, it is about the users!

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Photo by Dirk Borchershttp://www.flickr.com/photos/dirkborchers/495659224/

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Photo by Jenny Morroshttp://www.flickr.com/photos/13799732@N08/1411680967/

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Photo by Rion Nakayahttp://www.flickr.com/photos/rion/47437262/

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Minnesota Interactive Marketing Association - Minneapolis

Building a future

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The Information Architecture Institute

Education

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Minnesota Interactive Marketing Association - Minneapolis

Mentor program

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Photo by Dan Buczynskihttp://www.flickr.com/photos/macwagen/225493960/

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Relax, there is a map!

Peter Morville and Jeffery Callender

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...and Books!

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Minnesota Interactive Marketing Association - Minneapolis

Thank you!

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Minnesota Interactive Marketing Association - Minneapolis

Thank you!

Remember, comment on twitter with #uxutopia

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Minnesota Interactive Marketing Association - Minneapolis

?Questions?

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Minnesota Interactive Marketing Association - Minneapolis

User Experience UtopiaNick [email protected] Flavor - http://blueflavor.comPersonal - http://nickfinck.com