user interface (ui) x user experience (ux) - english

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USER INTERFACE (UI) X USER EXPERIENCE (UX) What’s the difference? Why both concepts are so important? English Tech Talks III July 2015

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Page 1: User Interface (UI) x User Experience (UX) - English

USER INTERFACE (UI)X

USER EXPERIENCE (UX)What’s the difference?

Why both concepts are so important?

English Tech Talks IIIJuly 2015

Page 2: User Interface (UI) x User Experience (UX) - English

• Computer Science student at UFAL

• Front-end developer

• Columnist at DobreaDireita.com

• Author at Scub.info & FailWars.blog.br

• Podcaster at Radioatividade.org

• Marília Gabriela imitator (when people insist)

Gustavo Gobbi

Who am I?

Page 3: User Interface (UI) x User Experience (UX) - English

UI Designer UX Designer

Creative and visual

Consistent elements

“The designer”

Emotion

Easy of use

Clarity and fluidity

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Dan Saffer model

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“Your application is a motorcycle"

Page 6: User Interface (UI) x User Experience (UX) - English

In the beginning…

Page 7: User Interface (UI) x User Experience (UX) - English

Modules, a lot of modules…

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And finally…

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No more motorcycles.

Let’s talk about something we know.

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Material Design

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Material Design• Announced at Google I/O 2014 and

introduced on Android 5.0 Lollipop

• "Create a visual language that synthesizes classic principles of good design with the innovation and possibility of technology and science”

• It’s also used on web development (Polymer, Materialize, Leaf and more)

• Trivia: MD development leader is latin american. Don’t give up.

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• Instant visual confirmation at contact point

• Touch Ripple mechanism

• Attack articulation and duration of touch event

Calculadora

Surface reaction

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Navigation drawer

• Think outside the box: there are a lot of things beyond this rectangle

• Elevation: the content below is still visible, but it’s darkened like a shadow

• Location: it always must show where you are

Netflix

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Floating action button

• Promoted actions: #1 priority activities in the app

• No more toolbar dictatorship!

• Reading experience is still awesome

Evernote

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Still not convinced?

http://bit.ly/botao300

"The $300 million button"

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“Together we stand, divided we fall”Pink Floyd

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fb.com/gobbigustavo@GobbiGustavo+GustavoGobbi

[email protected]

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Thank you!