USER RESEARCH

How would you choose your Business Model?

Waiting for it to be MATURE? Launch it when it’s still YOUNG?

The Startup Nightmare

Launch

Learn

Learn Sooner.

Launch

Learn

But How?

What you need is...

USER RESEARCH

Your Learning Activity to Success.

# See through users’ eyes

# Understand attitudes, behaviors and pain points

# Not asking users for solutions

Two great tastes that taste great together.

User

Research

Usability

# See through users’ eyes

# Understand attitudes, behaviors and pain points

# Not asking users for solutions

Attitude how people think they behave.

Behavior how people actually behave.

- What they want.

- What they need.

# See through users’ eyes

# Understand attitudes, behaviors and pain points

# Not asking users for solutions

What User Research ISN’T

It’s just usability validation

It’s done at the end

It’s market research

How User Research is Conducted

Let’s Get Started.

1 Observe &

Form A Hypothesis.

Finding Participants

for Your Learning Activity2

Keyword

Social Communities

Dealing With Participants

1. Set Expectations

2. Practice

3. Incentivize

4. Being Recruiting ASAP

3Questionnaire

Experience Sampling

(1)

(2)

First Touch & Interviews

Interviews(3)

First Touch & Interviews3Questionnaire(1)

Experience Sampling(2)

Interviews(3)

3 First Touch & Interviews

Questionnaire(1)

Experience Sampling(2)

Interviews(3)

CriterionMeasurable

BenchmarkScreening Question

3 Questionnaire(1)

Uses FacebookPosts on Facebook at

least once a week.

Do you post

on Facebook at least

once a week?

Reside in US USAWhat is your country of

residency?

“Do you post on Facebook at least once a week?”

Or, “How often do you post on Facebook?”

Ask, “How often do you post something

on the following websites?”

3 Experience Sampling(2)

A. It needs PREPARATION.

2 Experience Sampling(2)

- Track responds at Any Time to improve it.

B. It’s a PROCESS.

- After you’ve collected 5% of expected numbers.

- It’s a sampling test, NOT behavior research.

Experience sampling is good in what situation?

Can people use the product efficiently?

What do people want?

Why do people sign up but not use the product?

Which product features do people need?

What is NOT a good reason to contact a participant

before Experience Sampling ends?

If participants provide unexpected responses.

If participant isn’t responding at all.

If participants provide short, cryptic responses.

What is NOT a good reason to contact a participant

before Experience Sampling ends?

If participant isn’t responding at all.

If participants provide short, cryptic responses.

If participants provide unexpected responses.

When is a good time to begin analyzing your data?

After you’ve collected about 5% of expected

number of responses.

After the first day.

When the study is done.

After you’ve collected about 5% of expected

number of responses.

3 Interviews(3)

3 Interviews(3)

Other Things Don’t Do.

4 Analyzing Stage

User Research is a TEAM WORK.

4 Analyzing Stage

User Research is a TEAM WORK.

- Involve as many team members as possible.

- Involve specifically in the process of coming to

conclusions after data collection as ended.