user studies for affordable housing 2 insights
TRANSCRIPT
WHO? - VARIED PERSONAS
Anil Mohbe
25 - 45 yrs
Studied 5th to 9th
Skilled laborer,
Vendor
1 – 1.5L p.a.
Settlers
Imtiaz Patel
15-25 yrs
Studied 5th to 9th
Worker, driver
48,000 – 96,000
p.a.
Deepak Kamle
15-25yrs
HSC or Graduate
Accountant,
Teacher
1.5L – 3L p.a.
Hedonists Risers
Future Migrants
Recent Migrants
Raju Channe
35 – 55 yrs
Studied upto 4th
Laborer, tailor or
driver
75,000 – 90,000
p.a.
Transients
WHO? - VARIED PERSONAS
Anil Mohbe
25 - 45 yrs
Studied 5th to 9th
Skilled laborer,
Vendor
1 – 1.5L p.a.
Settlers
Recent Migrants
Raju Channe
35 – 55 yrs
Studied upto 4th
Laborer, tailor or
driver
75,000 – 90,000
p.a.
Transients
KEY PARAMETERS
• Housing status
• Age/ education/
occupation/ income
HOW THEY LIVE? - LIVING PRIORITIES
Settlers Hedonists Risers
Future Migrants
Recent Migrants
Anil Mohbe
Income increase
& saving
Measured
expenditure
Imtiaz Patel
Maintaining
income
Comfort
expenditure
Deepak Kamle
Steady income
rise + disposable
income
EMI
Transients
Raju Channe
Income stability
Minimizing
expenditure
HOW THEY LIVE? WHY? - VARIED CHOICES
Settlers Hedonists Risers
Future Migrants
Recent Migrants
Anil Mohbe
Productivity
Basic or minimal
comfort
Imtiaz Patel
Low-cost luxury
Compromised
quality
Deepak Kamle
Stability
Best in class
Transients
Raju Channe
Frugality
Hassle-free
(time/ money
minimum)
HOW THEY LIVE? WHY? - VARIED CHOICES
Settlers Hedonists Risers
Future Migrants
Recent Migrants
Anil Mohbe
Productivity
Basic or minimal
comfort
Imtiaz Patel
Low-cost luxury
Compromised
quality
Deepak Kamle
Stability
Best in class
Transients
Raju Channe
Frugality
Hassle-free
(time/ money
minimum)
WHO IS RAJU CHANNE?
FAMILY
• Wife: works to add 20% to HH
income
• Children: study at municipal
school
HOUSING
• High land value location
• Rents one room + toilet/ bath
(shared) in slum. Non-durable,
unfinished
• Partially serviced
WHAT DOES RAJU ASPIRE?
MUST HAVE
• Proximity to work space and
opportunities
• Hassle-free access to services
• Ready-to-use housing &
transferability
WOULD LIKE
• Frugal (low-maintenance) living
• Facilities for children (private, silent
space, furniture)
WHAT DOES RAJU’S WIFE ASPIRE?
MUST HAVE
• Uninterrupted services (cooking
gas, water)
• proximity to HIGs
WOULD LIKE
• Working woman's’ kitchen
(Compact, efficient: easy to clean,
access, stand up cooking)
• Privacy (toilet- bath – changing)
• Child-care facility
WHAT DOES RAJU’S WIFE ASPIRE?
CAN COMPROMISE ON
• Individual privacy
• Dedicated spaces (flexible,
transformable)
WHAT CAN RAJU AFFORD?
EARNS
• Income (Rs. 7500 p.m.)
SPENDS
c
c
c c c
c
Food 2625
Ren
t
15
00 Fuel
10
00
Clothi
ng
75
0
Educati
on
75
0
Medic
al
60
0
Oth
er
22
5 25/day Education
(Books, Supplies)
88/day Food
(Grains, Rice, Vegetables)
34/day Fuel
(Kerosene Electricity, Water,
Transport)
50/day Rent
WHAT CHALLENGES DOES HE FACE?
OTHER CHALLENGES
• Irregular income
• Limited access to credit
• Lack of identification
• Little or no savings
• Pays more for poor quality