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Log in to check your private messages Michael _________________ Post: #1 Posted: Tue Jul 24, 2007 6:15 pm Post subject: Is SNBC becoming a One Trick Pony watch show? One trick pony? That's up to the individual to decide I guess....but there are, in total, alot of watches being offered. If you do a search for Jim's comments on issues like this, he goes into pretty good detail about why they spend time on product and what dictates they move off of it. Joined: 21 Jan 2007 Posts: 28 nevis111TRANSCRIPT
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nevis111 Quartz
Joined: 21 Jan 2007
Posts: 28
Post: #1 Posted: Tue Jul 24, 2007 6:15 pm Post subject: Is SNBC becoming a One Trick
Pony watch show?
I missed most of the first hour of the Swiss Watch Show Sunday night, but caught the second hour. I always enjoy the offerings Lior presents more than any other show. It seemed that if you
were not interested in a 46mm Throttle you were pretty much out of luck. I began to pay attention
to the time after about 15 minutes and it appeared that 45 minutes of the hour was spent on the
Throttle. It seems that on other shows as well that the preview is now quite limited and there is an
inordinate amount of time spent on the top value or just one other watch they are touting.
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meijin Honorary WIS
Joined: 23 Jun 2006
Posts: 6126
Location: Atlanta, GA
Post: #2 Posted: Tue Jul 24, 2007 6:20 pm Post subject:
If you do a search for Jim's comments on issues like this, he goes into pretty good detail about
why they spend time on product and what dictates they move off of it.
One trick pony? That's up to the individual to decide I guess....but there are, in total, alot of watches being offered.
Michael
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seancm04 Watchmaker Apprentice
Joined: 16 Feb 2007
Posts: 1220
Location: Phoenix Arizona
Post: #3 Posted: Tue Jul 24, 2007 6:22 pm Post subject:
ShopNBC has their reasons for spending more time presenting one product
over another. It's nothing out of the ordinary, just the nature of the business!
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muchachos75 Tourbillon
Joined: 28 Feb 2007
Posts: 434
Post: #4 Posted: Tue Jul 24, 2007 6:42 pm Post subject:
yea....but I still don't buy the reason they give for staying on the product. It actually makes the customer seem like a moron. "we cant move off because people will stop calling"....that's the
biggest load of crap I ever heard. I have been in sales for over 30 years. You don't have to beat a
product to death for people to purchase.
It's like what George Bush did today. In his speech, he mentioned Al Qaida 97 times in 20 minutes
(that's a fact)...trying to get the public to buy his rhetoric. I know this is a weird analogy, but its a
good example. You don't have to spend 45 minutes on one product to get people to buy. After
awhile, it's overkill...brainwashing at its finest!
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cbeeches Watchmaker Apprentice
Joined: 17 May 2006
Posts: 1127
Location: Cincinnati, Ohio
Post: #5 Posted: Tue Jul 24, 2007 6:42 pm Post subject: Hmmm
I think there is a legitimate criticism from the watch collectors viewing point, however since we
are not their(snbc) main target audience it really matters not much to them. SNBC probably has
the stats to prove that how they present works best for the sales end.
I understand that and unless there is something in particular I want to see, anticipate or just want
to pass time with them...SNBC is always DVR time for me. _________________
.....Jim
"Pipes are occasionally of extraordinary interest. Nothing has more individuality save, perhaps,
watches and bootlaces."
....Sherlock Holmes
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JAS1125 Watchmaker
Joined: 25 Jul 2006
Posts: 1529
Location: Pittsburgh, PA
Post: #6 Posted: Tue Jul 24, 2007 6:52 pm Post subject: Re: Hmmm
cbeeches wrote: I think there is a legitimate criticism from the watch collectors viewing point,
however since we are not their(snbc) main target audience it really matters not
much to them. SNBC probably has the stats to prove that how they present works
best for the sales end.
I understand that and unless there is something in particular I want to see, anticipate or just
want to pass time with them...SNBC is always DVR time for me.
Right on point......the WIS community is not the target audience. If the sales start to
spike showing the OTV, they'll stick with that as much as possible.
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meijin Honorary WIS
Joined: 23 Jun 2006 Posts: 6126
Location: Atlanta, GA
Post: #7 Posted: Tue Jul 24, 2007 6:55 pm Post subject:
Quote:
yea....but I still don't buy the reason they give for staying on the product. It actually makes
the customer seem like a moron. "we cant move off because people will stop calling"....that's
the biggest load of crap I ever heard. I have been in sales for over 30 years. You don't have
to beat a product to death for people to purchase.
So, I assume then....from your 30+ years of sales experience, you have personally sold items in
an on-air format like Jim is doing? I mean, you state this with such obvious expertise, certainly
you have the experience to back it up...or is this, again, your opinion?
And I guess besides indicating that Jim is not telling the truth to us here, he wastes his time on-air when he will reference back to a watch they have moved off of to say "it is still available, just
because we have moved off of it does not mean it has sold out". Over the entire SWI visit this
weekend, I bet I heard Jim say that 15 times or more.
Michael
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CANNON Grand Complication
Joined: 13 Dec 2006
Posts: 645
Location: Orlando, FL
Post: #8 Posted: Tue Jul 24, 2007 7:09 pm Post subject:
We are die-hard viewers. The casual channel surfer will only see a presentation if it runs the better
part of an hour. They have a strategy, and it seems to work.
BTW, anyone notice that Oris Frank Sinatra they had for $999?
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JAS1125 Watchmaker
Joined: 25 Jul 2006
Posts: 1529
Location: Pittsburgh, PA
Post: #9 Posted: Tue Jul 24, 2007 7:17 pm Post subject:
CANNON wrote: We are die-hard viewers. The casual channel surfer will only see a presentation if it runs the
better part of an hour. They have a strategy, and it seems to work.
BTW, anyone notice that Oris Frank Sinatra they had for $999?
I did...very nice...I've seen those advertised before, but no "live"presentation
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srebo70 Grand Complication
Joined: 31 Dec 2006 Posts: 551
Post: #10 Posted: Tue Jul 24, 2007 7:31 pm Post subject:
CANNON wrote: We are die-hard viewers. The casual channel surfer will only see a presentation if it runs the
better part of an hour. They have a strategy, and it seems to work.
BTW, anyone notice that Oris Frank Sinatra they had for $999?
I missed that one!
As far as the beginning of this thread, I would say that SNBC has invested a lot of time and money
in researching how product moves. It is really no different than when they decide to give an entire
hour to an OTV or 15-20 minutes (like this past weekend). The intro of the OTV was nowhere near the norm. (I'm not just saying that because Connie was doing it either).
SNBC does give the preview of each watch and I would have to guess, I say again guess, that a
lot of Throttles may have been cancelled when the delay occurred and both SWI and SNBC have a
lot more stock to move.
I caught some of the first hour and they spent a lot of time on the JL Power Chrono. This doesn't
make it a one-trick pony IMO. There's always the clicker!
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Gregger Honorary WIS
Joined: 21 Jul 2005
Posts: 5320 Location: N.E. Pennsylvania
Post: #11 Posted: Tue Jul 24, 2007 7:37 pm Post subject:
They do what they do for a reason....we don't have the data to back their claims so we must take
their word for it...My big issue is that SWI doesn't have any new product except for 1 or 2
items........and as for G Bush and brain washing...do you watch the main stream Media...talk about brain washing...gezzzzzzzz
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natgas BDWF Owner
Joined: 20 Jul 2005
Posts: 15576
Location: Oklahoma City, OK
Post: #12 Posted: Tue Jul 24, 2007 8:42 pm Post subject:
I think Jim has explained why SNBC does what it does many times here and there's no reason to
not believe it.
Why they do what they do obviously has to do with their marketing plan and the execution of that
plan--plain and simple.
I watch many of Jim's shows and when they stay too long on a watch I don't care for, I do
something else until they move on.
Not so with the Throttle----I watched and watched and then said, WTH, I might as well get one!
My first SWI since the Spongebob!
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Subaquaman Master Watchmaker
Joined: 07 Aug 2005
Posts: 3146
Post: #13 Posted: Tue Jul 24, 2007 9:00 pm Post subject:
it IS all about the $$$$$$$
If ya thought it was about something other than that you are mistaken!!!
Corey
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meijin Honorary WIS
Joined: 23 Jun 2006 Posts: 6126
Location: Atlanta, GA
Post: #14 Posted: Tue Jul 24, 2007 9:11 pm Post subject:
Quote:
Not so with the Throttle----I watched and watched and then said, WTH, I might as well get
one!
My first SWI since the Spongebob!
Nice Randy! Which one did you get?
Speaking of the Sponge Bob...did you happen to see the triple black version? I think that one is
going to look pretty good!
Michael
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Jeffrey-L Admin/Mod
Joined: 20 Jul 2005
Posts: 10251
Location: Pittsburgh, PA
Post: #15 Posted: Tue Jul 24, 2007 9:15 pm Post subject:
muchachos75 wrote: yea....but I still don't buy the reason they give for staying on the product. It actually makes
the customer seem like a moron. "we cant move off because people will stop calling"....that's
the biggest load of crap I ever heard. I have been in sales for over 30 years. You don't have
to beat a product to death for people to purchase.
It's like what George Bush did today. In his speech, he mentioned Al Qaida 97 times in 20
minutes (that's a fact)...trying to get the public to buy his rhetoric. I know this is a weird
analogy, but its a good example. You don't have to spend 45 minutes on one product to get
people to buy. After awhile, it's overkill...brainwashing at its finest!
I've often wondered why so much time's spent on one watch. I understand Jim's reasoning
"Because it's selling" But one would think if it's selling that well, let it sell itself & carry on.
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foghorn WIS
Joined: 20 Jul 2005
Posts: 9706
Location: Burlington,Mass.
Post: #16 Posted: Tue Jul 24, 2007 9:16 pm Post subject:
IT IS TV SALES geared towards a specific audience.
It is not about watches -it is not about watch collectors-it is not about horology!!
It is about what they can sell on the TV and it must be sold before you get up and go to a retailer.
(with competetive discounts on the NAME brands-that's why they specialize in "TV" brands-to
make the deals look GREAT.
My advice is to buy a TV watch because YOU like it. NOT because THEY say you should!
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Amwilliams9 Grand Complication
Joined: 01 Jan 2007 Posts: 680
Location: Washington
Post: #17 Posted: Tue Jul 24, 2007 9:45 pm Post subject:
I really don't care how they do the shows. To be honest there have been times that Jim has sold
out just about every thing presented. Then out of nowhere they pull a hot watch out of the vault and sell it for a insane price. So there are ups and downs. One Trick Pony? not by a long shot
Partner!!!
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jskelton Master Watchmaker Post: #18 Posted: Tue Jul 24, 2007 10:56 pm Post subject:
muchachos75 wrote: yea....but I still don't buy the reason they give for staying on the product. It actually makes
Joined: 20 Jul 2005
Posts: 3284
the customer seem like a moron. "we cant move off because people will stop calling"....that's
the biggest load of crap I ever heard. I have been in sales for over 30 years. You don't have
to beat a product to death for people to purchase.
It's like what George Bush did today. In his speech, he mentioned Al Qaida 97 times in 20
minutes (that's a fact)...trying to get the public to buy his rhetoric. I know this is a weird
analogy, but its a good example. You don't have to spend 45 minutes on one product to get
people to buy. After awhile, it's overkill...brainwashing at its finest!
Sorry muchacho, but no sales job compares to what we do on shopping channels. I have been in
sales for most of my life and nothing could have prepared me for the differences.
The fact is that this is (obviously) a visual medium, and the viewers need to see and hear about
the product to buy it. You hear all the time (and even in this very thread) that someone could
watch for 15 minutes before they decide to buy that item.
I'll use the JL Power Chrono from last night as an example... I'm sure anyone that watched can
tell you what a screamer that one was. I believe we spent about 15 minutes on it to watch 2 of
the colors sell out. Then we stayed on it for another 25 minutes or so before moving to the boxes.
In that time somewhere around 1,000 watches sold, and then we moved off. Within 5 minutes of
moving off ALL processing on that item stopped and went elsewhere. We revisited it shortly at the
end and BAM the calls came back for it.
There are many reasons for this.
1) Maybe some customers don't watch every minute of the show, they leave the room and come
back to see we're on something else and believe we're sold out of the item.
2) People tune in at any given time to any show. Many for the very 1st time... they saw a watch
being sold on TV and never knew these kinds of shows existed. They wait to see/hear about it,
figure out the process in which to order, get on the phone to order or get online... look back and
poof.... the item is off the screen.
I can think of probably 20 more reasons why the call volume drops when the item is no longer being shown. But we test it all the time by leaving the item... watching the calls slow down....
revisiting the item and watching the calls spike back up.
Think of it in traditional retail terms:
Hot selling item in front window display keeps selling out.
You must keep restocking it so people walking by can SEE it.
If you don't restock it, no one knows it is there, and they don't buy it.
I don't mind repeating myself on this topic for the benefit of those who may not have seen my
numerous posts about it, but it does bother me when someone actually says that I am shoveling a
"load of crap" (as you so eloquently phrased it), and insinuates that I am lying and calling our
viewers "morons".
Ask anyone here if I have any reason to mislead you. Ask anyone here what lengths I will go to for
my viewers. Heck... I have even helped a couple of internet posters from another forum who spit
my name like its venom when they have contacted me privately with an issue. While they would never admit it, they know this to be true. I'm here to help everyone. Equally. And I find it
disheartening that anyone would then come out and post in such an inflammatory manner about
my comments.
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jskelton Master Watchmaker
Joined: 20 Jul 2005 Posts: 3284
Post: #19 Posted: Tue Jul 24, 2007 11:00 pm Post subject:
foghorn wrote: IT IS TV SALES geared towards a specific audience.
It is not about watches -it is not about watch collectors-it is not about horology!!
It is about what they can sell on the TV and it must be sold before you get up and go to a
retailer. (with competetive discounts on the NAME brands-that's why they specialize in "TV"
brands-to make the deals look GREAT.
My advice is to buy a TV watch because YOU like it.
NOT because THEY say you should!
Another "look, the sky is falling" post.
What is it with the whole "TV brand" thing Jeff? I guess now after this weekend Oris and Dubey
are TV brands?
Or are you referring to brands that we carry most all the time? Like Rotary who has been
established in retail? Or perhaps Invicta who was established at retail years before going on TV?
Could be the Chase-Durer and Movado that we offer direct from the factory. No wait... they were
established at retail as well long before going on television.
I guess I'm at a loss.
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BarryKC Grand Complication
Joined: 02 Jan 2006 Posts: 613
Location: Kansas City
Post: #20 Posted: Wed Jul 25, 2007 1:08 am Post subject:
jskelton wrote:
foghorn wrote: IT IS TV SALES geared towards a specific audience.
It is not about watches -it is not about watch collectors-it is not about horology!!
It is about what they can sell on the TV and it must be sold before you get up and
go to a retailer. (with competetive discounts on the NAME brands-that's why they
specialize in "TV" brands-to make the deals look GREAT.
My advice is to buy a TV watch because YOU like it.
NOT because THEY say you should!
Another "look, the sky is falling" post.
What is it with the whole "TV brand" thing Jeff? I guess now after this weekend Oris
and Dubey are TV brands?
Or are you referring to brands that we carry most all the time? Like Rotary who has
been established in retail? Or perhaps Invicta who was established at retail years
before going on TV? Could be the Chase-Durer and Movado that we offer direct from
the factory. No wait... they were established at retail as well long before going on
television.
I guess I'm at a loss.
Anyone got a picture of someone beating a dead horse???? Because Jim that's what anyone does
who tries to reason with the "It's a TV Brand" crowd. You could sell 10,000 watches in a one hour
show and they still wouldn't get it. They could ALL be watches that also sell in standard retail
environments and these people would still try to discredit them. It's absolutely ridiculous. They
refuse to realize that every watch maker and retailer in the country has ONE ultimate goal in mind
- to simply sell their watches, and that buying them thru the likes of SNBC is the reaon why
they're less expensive, which is probably the primary reason why SNBC smokes the competition.
FOG - PLEASE READ THIS -
Watch Time Magazine - August 2007, Page 146. Top 25 US advertising spenders. Here's
a few of them -
Rolex - $45.27 MILLION
TAG - $24.92 MILLION
Breitling - $17.93 MILLION
Movado - $15.94 MILLION
Omega - $13.83 MILLION
Baume & Mercier - $7.71 million Ebel - $7.29 million
Cartier - $7.24 million
In the US alone in 2006, watch makers spent $330 MILLION in advertising to reach "big
brand" status. That's up 17% from 2005, and up 81% from 5 years ago. So Fog, and
those who think like you do with this whole "TV brand" thing - the Rolexes aren't more expensive
because they're better, they're also more expensive because they need to make up over $45
MILLION in advertising fees just here in this country. TAGs aren't more expensive because they're
better, they have a $24 MILLION nut to crack before they can make a profit. Your Sinn is no
better than an Invicta or a Renato, you just paid more for it because you liked the way it looks and you got to try it on before you bought it. That's the facts buddy. I don't understand why you
just don't get that. Your "TV brands" thing is not just opinion, your factually incorrect. The above
figures, coupled with Jim's response clearly prove that.
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mgiraz Watchmaker Apprentice
Joined: 24 Dec 2006
Posts: 1156
Location: Clovis, CA
Post: #21 Posted: Wed Jul 25, 2007 1:11 am Post subject:
Nicely said Jim and thank you for being a member of our forum. Most of us are not in a position to
be a "target" on threads now and then and you could just go away. It is appreciated that you
continue to address them in a most professional way.
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Donald Battles Grand Complication
Joined: 25 Jul 2005
Posts: 799
Post: #22 Posted: Wed Jul 25, 2007 1:12 am Post subject:
jskelton wrote:
Another "look, the sky is falling" post.
I get it..... chicken....Foghorn..... chicken little........ _________________
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meijin Honorary WIS
Joined: 23 Jun 2006 Posts: 6126
Location: Atlanta, GA
Post: #23 Posted: Wed Jul 25, 2007 1:16 am Post subject:
Quote:
FOG - PLEASE READ THIS -
Watch Time Magazine - August 2007, Page 146. Top 25 US advertising spenders. Here's a
few of them -
Rolex - $45.27 MILLION
TAG - $24.92 MILLION
Breitling - $17.93 MILLION
Movado - $15.94 MILLION
Omega - $13.83 MILLION
Baume & Mercier - $7.71 million
Ebel - $7.29 million
Cartier - $7.24 million
In the US alone in 2006, watch makers spent $330 MILLION in advertising to reach "big
brand" status. That's up 17% from 2005, and up 81% from 5 years ago. So Fog, and those
who think like you do with this whole "TV brand" thing - the Rolexes aren't more expensive
because they're better, they're also more expensive because they need to make up over $45
MILLION in advertising fees just here in this country. TAGs aren't more expensive because
they're better, they have a $24 MILLION nut to crack before they can make a profit. Your
Sinn is no better than an Invicta or a Renato, you just paid more for it because you liked the
way it looks and you got to try it on before you bought it. That's the facts buddy. I don't
understand why you just don't get that. Your "TV brands" thing is not just opinion, your
factually incorrect. The above figures, coupled with Jim's response clearly prove that.
Add in the advertising and marketing costs for the rest of the world and you can certainly see why
the cost of some watches is what it is....
Michael
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Amwilliams9 Grand Complication
Joined: 01 Jan 2007
Posts: 680
Location: Washington
Post: #24 Posted: Wed Jul 25, 2007 1:20 am Post subject:
meijin wrote:
Quote:
FOG - PLEASE READ THIS -
Watch Time Magazine - August 2007, Page 146. Top 25 US advertising spenders.
Here's a few of them -
Rolex - $45.27 MILLION
TAG - $24.92 MILLION
Breitling - $17.93 MILLION
Movado - $15.94 MILLION
Omega - $13.83 MILLION
Baume & Mercier - $7.71 million
Ebel - $7.29 million
Cartier - $7.24 million
In the US alone in 2006, watch makers spent $330 MILLION in advertising to
reach "big brand" status. That's up 17% from 2005, and up 81% from 5 years
ago. So Fog, and those who think like you do with this whole "TV brand" thing -
the Rolexes aren't more expensive because they're better, they're also more
expensive because they need to make up over $45 MILLION in advertising fees
just here in this country. TAGs aren't more expensive because they're better, they
have a $24 MILLION nut to crack before they can make a profit. Your Sinn is no
better than an Invicta or a Renato, you just paid more for it because you liked the
way it looks and you got to try it on before you bought it. That's the facts buddy. I
don't understand why you just don't get that. Your "TV brands" thing is not just
opinion, your factually incorrect. The above figures, coupled with Jim's response
clearly prove that.
Add in the advertising and marketing costs for the rest of the world and you can
certainly see why the cost of some watches is what it is....
Michael
Invicta skeleton automatic at PT $350.00 Same watch SNBC $180.00 Go figure?
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Reserve Speedway, Invicta 9939 Pro Diver,3825 LE Diamond Pro Diver,3466 The Admiral Titanium
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arielr22 Watchmaker Apprentice
Joined: 24 Jun 2006
Posts: 1151 Location: MIAMI
Post: #25 Posted: Wed Jul 25, 2007 1:23 am Post subject:
meijin wrote:
Quote:
FOG - PLEASE READ THIS -
Watch Time Magazine - August 2007, Page 146. Top 25 US advertising spenders.
Here's a few of them -
Rolex - $45.27 MILLION
TAG - $24.92 MILLION
Breitling - $17.93 MILLION
Movado - $15.94 MILLION
Omega - $13.83 MILLION
Baume & Mercier - $7.71 million
Ebel - $7.29 million
Cartier - $7.24 million
In the US alone in 2006, watch makers spent $330 MILLION in advertising to
reach "big brand" status. That's up 17% from 2005, and up 81% from 5 years
ago. So Fog, and those who think like you do with this whole "TV brand" thing -
the Rolexes aren't more expensive because they're better, they're also more
expensive because they need to make up over $45 MILLION in advertising fees
just here in this country. TAGs aren't more expensive because they're better, they
have a $24 MILLION nut to crack before they can make a profit. Your Sinn is no
better than an Invicta or a Renato, you just paid more for it because you liked the
way it looks and you got to try it on before you bought it. That's the facts buddy. I
don't understand why you just don't get that. Your "TV brands" thing is not just
opinion, your factually incorrect. The above figures, coupled with Jim's response
clearly prove that.
Add in the advertising and marketing costs for the rest of the world and you can
certainly see why the cost of some watches is what it is....
Michael
I hate to admit it but it ALL comes down to "Status" for some of these brands. I do like some of those brands but could care less about "Status" and sure as heck will not pay a MAJOR
premium/surplus for "Status". If I REALLY wanted Status I would rather buy an expensive car with
all the bells and whistles instead of a watch that cost more simply cuz of its name tag when its
similar in build and quality of those so called "TV Brands"...
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natgas BDWF Owner
Joined: 20 Jul 2005 Posts: 15576
Location: Oklahoma City, OK
Post: #26 Posted: Wed Jul 25, 2007 6:05 am Post subject:
meijin wrote:
Quote:
Not so with the Throttle----I watched and watched and then said, WTH, I might as
well get one!
My first SWI since the Spongebob!
Nice Randy! Which one did you get?
Speaking of the Sponge Bob...did you happen to see the triple black version? I think
that one is going to look pretty good!
Michael
Black/white! nice looking and I don't have a black IP watch; had one but sold it; now I just hope I
like this one!
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muchachos75 Tourbillon
Joined: 28 Feb 2007
Posts: 434
Post: #27 Posted: Wed Jul 25, 2007 6:46 am Post subject:
jskelton wrote:
muchachos75 wrote: yea....but I still don't buy the reason they give for staying on the product. It
actually makes the customer seem like a moron. "we cant move off because
people will stop calling"....that's the biggest load of crap I ever heard. I have been
in sales for over 30 years. You don't have to beat a product to death for people to
purchase.
It's like what George Bush did today. In his speech, he mentioned Al Qaida 97
times in 20 minutes (that's a fact)...trying to get the public to buy his rhetoric. I
know this is a weird analogy, but its a good example. You don't have to spend 45
minutes on one product to get people to buy. After awhile, it's
overkill...brainwashing at its finest!
Sorry muchacho, but no sales job compares to what we do on shopping channels. I
have been in sales for most of my life and nothing could have prepared me for the
differences.
The fact is that this is (obviously) a visual medium, and the viewers need to see and
hear about the product to buy it. You hear all the time (and even in this very thread)
that someone could watch for 15 minutes before they decide to buy that item.
I'll use the JL Power Chrono from last night as an example... I'm sure anyone that
watched can tell you what a screamer that one was. I believe we spent about 15
minutes on it to watch 2 of the colors sell out. Then we stayed on it for another 25
minutes or so before moving to the boxes. In that time somewhere around 1,000
watches sold, and then we moved off. Within 5 minutes of moving off ALL processing
on that item stopped and went elsewhere. We revisited it shortly at the end and BAM
the calls came back for it.
There are many reasons for this.
1) Maybe some customers don't watch every minute of the show, they leave the room
and come back to see we're on something else and believe we're sold out of the item.
2) People tune in at any given time to any show. Many for the very 1st time... they
saw a watch being sold on TV and never knew these kinds of shows existed. They wait
to see/hear about it, figure out the process in which to order, get on the phone to
order or get online... look back and poof.... the item is off the screen.
I can think of probably 20 more reasons why the call volume drops when the item is no
longer being shown. But we test it all the time by leaving the item... watching the calls
slow down.... revisiting the item and watching the calls spike back up.
Think of it in traditional retail terms:
Hot selling item in front window display keeps selling out.
You must keep restocking it so people walking by can SEE it.
If you don't restock it, no one knows it is there, and they don't buy it.
I don't mind repeating myself on this topic for the benefit of those who may not have
seen my numerous posts about it, but it does bother me when someone actually says
that I am shoveling a "load of crap" (as you so eloquently phrased it), and insinuates
that I am lying and calling our viewers "morons".
Ask anyone here if I have any reason to mislead you. Ask anyone here what lengths I
will go to for my viewers. Heck... I have even helped a couple of internet posters from
another forum who spit my name like its venom when they have contacted me
privately with an issue. While they would never admit it, they know this to be true. I'm
here to help everyone. Equally. And I find it disheartening that anyone would then
come out and post in such an inflammatory manner about my comments.
couple of problems here. First, no one said "your lying". I just don't buy the reasoning behind
staying on the product that long. That's my problem. Second, in most any sales, usually the decision to buy is made within the first few minutes, the hesitation is price. Third, if customers
don't see the product on the screen, you get on line or call to see sellout. This is the biggest
problem I have with your explanation. You don't believe that the customer is capable of
that.....you need to keep that item on the screen constantly to assure the customer of it's
availability?. Fourth, retail is TOTALLY different. That's not a good analogy for this conversation,
but I get your point.
I would be interested to know if the majority of sales made is from the repeat customer or the
newbee. I tend to believe it's the repeat customer, and thus would know how to see if an item is
available or not.
Appreciate the post....gotta go to work "sell" something now.....thanks
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muchachos75 Tourbillon
Joined: 28 Feb 2007
Posts: 434
Post: #28 Posted: Wed Jul 25, 2007 7:07 am Post subject:
oh....let me explain the moron thing. If a customer sees a watch once, then doesn't see it again, common sense would suggest that you would find out if its sold out. You wouldn't automatically
assume that its gone as you stated. Cmon Jim, when you watched SNBC before working there, did
you assume product was sold out if you didn't see it again?...or did you investigate a bit?
Most all customers will do that as well.....thus supporting my statement that you don't have to
spends gobs of time on a product to have it sell out.
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tnpapa Tourbillon Post: #29 Posted: Wed Jul 25, 2007 8:14 am Post subject:
muchachos75 wrote: .......You don't have to beat a product to death for people to purchase.......
Joined: 09 Aug 2005
Posts: 268 Location: Southern Middle
Tennessee
In my experience you only beat a dead horse when he won't get up! If it is moving there is no
reason to keep beating on it. JM2CW.
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"Live today like no one else so you can live tomorrow like no one else" - Dave Ramsey
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Bonsai Doug Admin/Mod
Joined: 21 Jul 2006 Posts: 4740
Location: Finger Lakes - NY
Post: #30 Posted: Wed Jul 25, 2007 8:22 am Post subject:
BarryKC wrote: Anyone got a picture of someone beating a dead horse????
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