The top documents of jawad-chaudhry
Chapter 3 (brand positioning)
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Chapter 4 (choosing brand elements)
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Apple vs. android
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Chapter 3 (social consumers)
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Chapter 5 (social community)
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Chapter 10 (social metrics)
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Chapter 7 (social entertainment)
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Chapter 8 (social commerce)
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Chapter 2 (customer based brand equity)
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