uservice - itea3.org scenario uservice analyzed an ehealth scenario dealing with running. “urun”...

uServiceUbiquitous Service Infrastructure for the Mobile Prosumer (IF 08001)• • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • •

UNIQUE SELLING POINTS / BUSINESS VALUE

n Facilitation of new services and applications n Easy service creation and provision for mobile devices, even on the move n Comprehensive business model, implementation based on components for targeted

advertisement and accounting and billing

OBJECTIVES

n Turn mobile users from service consumers into producers and providers

n Confirm the mobile as an ubiquitous service platform

n Establish a Long Tail business model, based on sharp micro-services

RESULTS

n New Service Front-end paradigm for mobile platform n User-centric, context-aware search and recommendation environment n Integrated secure management of identities and profile data n Innovative, fair and secure approach for mobile accounting/billing n Demonstration in field operational tests: “Sport, Fitness and Health” and “Mobility,

Transport and Tourism”

PROJECT SUMMARY

The project researched the turn of mobile users into service super prosumers, this is, producers, providers and consumers of services and their associated contents from the mobile device. These services can be consumed remotely by other users in real time, in a simple way, with only their mobile devices.

CONTACTProject contact: Carsten RustMorpho e-Documents ~ Paderborn, Germany ~ Tel: + 49 5251 889 1519Email: [email protected] ~ Website: www.uservice-itea2.eu

uService PARTNERS

n Large companies (4) n Small companies (7) n Universities (2) n Research Institutes (1)

PROJECT DURATION

July 2009 - April 2012

Spain

Turkey

PROJECT CONSORTIUM

WORK PACKAGES OVERVIEW

WP1: SoArt, Use cases, Req., Business Models, Functional Architecture

WP2: SoArt, uService Description & Languages

WP3: Architecture, Trial Platform Definition and General Design of Components

WP6: Integration, Field Operational Tests and Evaluation

WP7: Dissemination, Standardization & Business Plan

WP8: Project Management

WP4: uService Infrastructure Tools

WP5: uService Workspace SW Components

Sport, Fitness and Health

Transportation, Mobility and Tourism

Germany

S18

S18

The S18 terminal is an all-round, powerful and modular gaming kiosk that contains the major existing means of payment. It provides the user with easy access to the largest possible number of games close to points of sale.

* S18 is shown here in the design © La Française des Jeux

Self-service gaming kiosk



uRun SCENARIOuService analyzed an eHealth scenario dealing with running. “uRun” supports

people in their sport activities. They can e.g. create uServices to: n collect data about their runs (running route, velocity, pulse rate, …)

n publish these data for authorized persons (personal trainers, doctors)

n provide training plans (as personal trainer in the role of a super prosumer)

n contact other members of the “runners community”

n find appropriate routes or running partners on the move

MOBILE ADVERTISEMENT n scale advertisement banners to the size of the different mobile device

screens

n offer the possibility to sponsor the use of several uServices by providing advertisement banners

n provide targeted advertisement by using user profile information

n provide location based advertisement by using the current location of the user

ACCOUNTING AND BILLING n charging information and notifications in real-time

n revenue sharing based on service usage and advertisement

SECURITY, PRIVACY & TRUST n integrate the UICC into the architecture to provide basic services

enhancing security, privacy, and trust.

n open the UICC for hosting user-defined services, e.g. for user data manage mentor service authentication,

n integrate identity management systems like Information Cards and OpenId into the architecture

