The uses and gratification theory is basically consumers using the media to

satisfy their needs, and the media meeting those needs.

These needs can be split up into four groups:

Diversion, personal relationships, personal identity and surveillance.

This presentation will be concentrating on music magazines. And the example I will

be using is vibe magazine

Consumer needs:Consumers use magazines to escape from everyday life. They want to read

things that don’t usually happen. People may read magazines in their

leisure time.

vibe provides the reader with information that would make the reader want to read more in their spare time. And buy the magazine as often as possible.

Customer

satisfaction

Personal Relationships

Some people may read magazines to fulfil the need for companionship, or to build their relationship with their partners.

Or they read magazines to become part of a social group.

Customer satisfaction

vibe offers the reader to join social groups. And give the reader the opportunity to express how they feel about their relationships.

Personal Identity

people read magazines to find out more about themselves.

Customer satisfaction

vibe sometimes have a page which the reader can answer questions to see what sort of person they

are

Surveillancepeople read magazines to keep track

of what’s going on in celebrities lives, and also what’s new in the

market, they update themselves by buying the magazine.

vibe gives the reader the latest news and the most exclusive news.

Customer satisfaction