uses of a blog
TRANSCRIPT
USES OF A BLOG
DISSEMINATING NEWS AND INFORMATION
http://www.guardian.co.uk/news/blog
PROMOTING PRODUCTS AND SERVICES
http://keepthebeat.mango.com/
INTERACTING WITH YOUR CUSTOMERS
http://blogs.adidasla.com/ar/running/
PROVIDING MORE EXPOSURE AND SEARCH OPPORTUNITIES
http://www.nytimes.com/interactive/blogs/directory.html